Vetalia
Vetalia is a Mexican veterinary clinic chain operating 10 physical locations across Mexico City, Monterrey, Estado de México, and Metepec, offering 24/7 emergency, preventive, surgical, diagnostic, and specialty veterinary services directly to dog and cat owners.
- Company typePrivate
- Founded2022
- HeadquartersCuauhtémoc, Mexico
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Vetalia does
Vetalia (legal entity Pethealth S.A.P.I. de C.V.) is a Mexican veterinary clinic chain founded in 2022 that operates 10 physical locations across Mexico City, Estado de México, Monterrey, and Metepec, with 4 sites offering 24/7 emergency care. The company delivers integrated pet healthcare across six core service lines — Bienestar (wellness and preventive care), Urgencias (24/7 emergency), Cirugías (surgery), Diagnóstico (lab, X-ray, ultrasound), Especialidades (orthopedics, cardiology, ophthalmology, oncology), and ancillary services including grooming, pharmacy, and travel certificates — for dog and cat owners in Mexico. Vetalia operates a direct-to-consumer model with revenue generated per visit from consultation fees, medical treatments, surgeries, vaccinations, and specialty care; pricing is quote-based and not publicly disclosed, though the company runs promotions including 50% off first consultations. The technology layer is modest: an in-house online appointment booking platform (turnos.vetalia.vet), native iOS and Android apps, and a content blog; there is no disclosed AI capability, API offering, or proprietary clinical technology. The company is led by Co-founder and CEO María Gutiérrez and Co-founder and Director of Expansion Marion Benitez, with Dr. José Antonio Ruiz Remolina serving as Director Médico, and was supported by a $10M round from the Gutiérrez Muguerza family office in July 2023 to fund continued clinic rollout.
Vetalia firmographics
Firmographics- Name
- Vetalia
- Legal name
- Pethealth S.A.P.I. de C.V.
- Website
- https://vetalia.com.mx
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Vetalia is a Mexican veterinary clinic chain operating 10 physical locations across Mexico City, Monterrey, Estado de México, and Metepec, offering 24/7 emergency, preventive, surgical, diagnostic, and specialty veterinary services directly to dog and cat owners.
- Ownership category
- akta.pro rank
Vetalia industry classification
Industry- Product category
- Veterinary Services
- NAICS
- Veterinary Services (54194), Specialty (except Psychiatric and Substance Abuse) Hospitals (622310)
- SIC
- Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)
- akta.pro secondary industry
- Veterinary Internal Medicine & Oncology Centers (HLAMACAD)
Keywords
Where Vetalia is headquartered
LocationHeadquarters
- HQ city
- Cuauhtémoc
- HQ country
- Mexico
- HQ region
- Latin America
Offices10 records
Markets served
Vetalia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Veterinary Consultation and Medical Services: Revenue generated from consultation fees, medical treatments, surgeries, vaccinations, and preventive care services offered at their clinic locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard consultation services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Vetalia product offering
Product offeringCore offering
Vetalia operates a network of veterinary clinics (legal entity Pethealth S.A.P.I. de C.V.) providing integrated pet healthcare services, including wellness consultations, 24/7 emergency care, surgery, diagnostics, and specialty services (orthopedics, cardiology, ophthalmology, oncology). The company runs 10 clinic locations across Mexico City, Monterrey, and Estado de México under standardized clinical protocols.
Product overview
Vetalia is a Mexican veterinary clinic chain offering integrated 24/7 pet healthcare services. The company operates on a multi-location platform model with core services organized into six main categories: Bienestar (preventive/wellness), Urgencias (emergency), Cirugías (surgery), Diagnóstico (diagnostics), Especialidades (specialty care including orthopedics, cardiology, ophthalmology, and oncology), and Otros Servicios (travel certificates, ethology, pharmacy). Additional offerings include grooming services and an online appointment scheduling system (Turnos Vetalia). Services are delivered across multiple branch locations throughout Mexico City and surrounding areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Wellness veterinary care
Quantifiable outcome
- Over 1,000 pets served
Companies that use Vetalia
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Vetalia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vetalia partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Vetalia competitors and assessment
Company assessmentBroad incumbents
- Petco México: Large pet retail chain operating in Mexico with veterinary service offerings inside select stores. Comparable to Vetalia as a national pet-care platform, though veterinary is a smaller line inside Petco's broader retail mix.
- VCA Animal Hospitals: Largest operator of specialty and general veterinary hospitals in North America (now under Mars Veterinary Health). Directly comparable business model — multi-location specialty + ER + GP — at far greater scale than Vetalia.
- Banfield Pet Hospital: General-practice veterinary chain co-located primarily with Petco stores across the US and Mexico. Comparable to Vetalia's wellness/preventive offering, though less focused on emergency and specialty.
- BluePearl Pet Hospital: Network of specialty and emergency veterinary hospitals across North America. Comparable to Vetalia's 24/7 emergency and specialty services (oncology, cardiology, orthopedics) at significantly larger scale.
- NVA (National Veterinary Associates): US-headquartered consolidator of general, specialty, and emergency veterinary hospitals. Comparable multi-site vet operating model, though M&A-driven and largely US-focused today.
- Thrive Pet Healthcare: Multi-specialty veterinary hospital network combining GP, urgent care, and specialty/ER services across the US. Closely comparable integrated service model to Vetalia's wellness + ER + specialty stack.
- Anicura: European veterinary care group focused on specialty and emergency care across multiple countries. Comparable in the specialty + ER service mix, with deeper specialty footprint than Vetalia.
- Mars Veterinary Health: Parent of Banfield, BluePearl, VCA, and other vet brands globally. Comparable as an aggregator of veterinary service brands; potential strategic acquirer of regional chains like Vetalia.
Regional players
- Petlove: Largest online pet retailer in Brazil, which has expanded into veterinary services and clinics. Comparable digital-first pet care platform serving Latin America, though operates in a different geography.
- VetSmart: Brazilian veterinary clinic network offering GP and specialty services. Comparable multi-location vet model in a neighboring Latin American market; not a direct competitor in Mexico but a useful benchmark for unit economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Vetalia social profiles
Digital presenceVetalia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vetalia leadership team
Management profileNumber of profiles
Profiles2 records
Vetalia funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vetalia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vetalia
What does Vetalia do?
Vetalia operates a network of veterinary clinics (legal entity Pethealth S.A.P.I. de C.V.) providing integrated pet healthcare services, including wellness consultations, 24/7 emergency care, surgery, diagnostics, and specialty services (orthopedics, cardiology, ophthalmology, oncology). The company runs 10 clinic locations across Mexico City, Monterrey, and Estado de México under standardized clinical protocols.
Is Vetalia a public or private company?
Vetalia is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vetalia founded?
Vetalia was founded in 2022. It employs 51 to 100 people.
Where is Vetalia based?
Vetalia is headquartered in Cuauhtémoc, Mexico, in the Latin America region.
How does Vetalia make money?
One revenue line is on record: veterinary Consultation and Medical Services.
Who are Vetalia's main competitors?
Broad incumbents on record are Petco México, VCA Animal Hospitals, Banfield Pet Hospital, BluePearl Pet Hospital, NVA (National Veterinary Associates), Thrive Pet Healthcare, Anicura and Mars Veterinary Health. Regional players are Petlove and VetSmart.
Does Vetalia have an API?
No public API is recorded for Vetalia.
What industry is Vetalia in?
Vetalia's product category is Veterinary Services. Its primary akta.pro industry code is HLAMAAAA, General Practice Veterinary Clinics (Wellness & Primary Care), with a secondary code of HLAMACAD, Veterinary Internal Medicine & Oncology Centers. Its NAICS code is 54194 and its SIC code is 8000.