Affyn

What Affyn does

Affyn is a Singapore-headquartered Web3 gaming and metaverse company founded in 2021 that operates a three-product ecosystem: Buddy Arena (a mobile MOBA game with play-and-earn mechanics), NEXUS World (a geolocation-mapped metaverse with ERC-721 Land NFTs on Polygon), and the $FYN utility token (contract 0x3B56a704C01D650147ADE2b8cEE594066b3F9421). The company's core technical differentiator is a proprietary geolocation-mapping system that overlays 33.9 billion hexagonal tiles over real-world geography, with each of 100,000 Land NFTs corresponding to a unique Cell ID and lat/long coordinate. The platform supports rarity tiers (Common 81,700; Rare 15,000; Epic 3,000; Mythical 300), four biome types (Grass, Sand, Rock, Snow), and a Hometown Mayor system where Land owners earn tax revenue from Citizens regardless of physical location.

The business model centers on tokenized digital asset sales and play-to-earn economics: primary revenue is generated through $FYN token sales (on Gate.io, Uniswap, QuickSwap), Land NFT City Sales (purchased via Flags at 1/3/9/27 per rarity tier), Buddy NFT sales (Gen Zero and OG Mythical editions), and Nexium in-game currency (offering 30% bonus when purchased with $FYN). Distribution is primarily through the proprietary Affyn Marketplace (marketplace.affyn.com), the NEXUS World Viewer for land selection, and OpenSea for secondary NFT trading. CertiK audits smart contracts; 50% of $FYN max supply is locked for 10 years per the company website.

Affyn serves four consumer segments: Web3 gaming and NFT enthusiasts (primary), virtual land owners and metaverse investors, cryptocurrency traders/stakers, and casual mobile gamers who can enroll as Citizens in any Hometown. The company has raised approximately US$27 million across two oversubscribed rounds (2021-2022) from 50+ investors including Kommunitas, TruePNL, 316VC, Avalon Wealth Club, Herd Ventures, MH Ventures, and Vespertine Capital, and has executed City Sales across 17 countries in 4 continents between December 2022 and 2023. Buddy Arena achieved global launch in March 2024. The company is founder-led by Lucaz Lee (Founder & CEO) and remains privately held.

Name

Affyn

Legal name

Affyn Pte. Ltd.

Website

https://affyn.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Affyn is a Singapore-based Web3 gaming and metaverse company building a geolocation-mapped mobile gaming ecosystem (Buddy Arena, NEXUS World) powered by the $FYN utility token on Polygon, targeting Web3 gamers, NFT collectors, virtual land owners, and crypto traders across 17 countries.

Ownership category

akta.pro rank

Product category

Web3 Blockchain Gaming Metaverse

NAICS

Amusement Arcades (71312)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Metaverse Virtual World Platforms (social worlds, land, UGC) (FSAPAGAD)

akta.pro secondary industries

In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE), Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics) (FSAPAGAH), Metaverse & Virtual Land NFT Marketplaces (FSADANAG)

Keywords

• Blockchain gaming
• Web3 metaverse
• NFT marketplace
• Mobile MOBA
• Virtual land

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Token Sales ($FYN): $FYN utility token sold on centralized exchanges (Gate.io) and decentralized exchanges (Uniswap, QuickSwap). The token powers ecosystem transactions, staking rewards, and in-game purchases with a 30% bonus for purchasing Nexium with $FYN.
2. NFT Land Sales: NEXUS World Land NFTs sold through City Sales using Flags (pre-purchased digital items). Distribution: 10% Private Round, 40% Pre-game Launch, 40% Post-game Launch, 10% Reserve & Marketing. Land rarities (Common 81,700, Rare 15,000, Epic 3,000, Mythical 300) priced by Flags required (1, 3, 9, 27 respectively).
3. NFT Buddy Sales: NEXUS World Buddy NFTs (Gen Zero Buddies, OG Edition Mythical Buddies) sold as collectible characters that can be used in games. Secondary trading available on OpenSea.
4. In-Game Premium Currency (Nexium): Nexium is the premium game currency for Buddy Arena, purchasable on Affyn Marketplace using $FYN. Users receive 30% extra Nexium when purchasing with $FYN versus other payment methods.
5. Flag Sales for Land Claims: NEXUS World Flags are digital items (not NFTs) required to claim Land during City Sales. Users purchase Flags in advance to plant and claim desired Lands. Flags are not tradeable or resellable.
6. Landowner Earning (Tax Revenue): Mayors (Land owners) earn tax revenue from Citizen activities within their Hometowns. Revenue streams include player traffic rewards, spawning rare Buddies, facilities built on Land, and hosting games/events. Citizens are not constrained by geolocation.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Affyn is a Singapore-based Web3 gaming and metaverse company that develops a location-based mobile MOBA game (Buddy Arena) and a virtual world (NEXUS World) where players can buy, trade, and interact using blockchain-based assets including NFTs (land, flags), the $FYN utility token, and the in-game Nexium currency. Its ecosystem combines free-to-play mobile gaming with play-to-earn mechanics and an NFT marketplace.

Product overview

Affyn is a Web 3.0 gaming and metaverse company operating a multi-product ecosystem centered around mobile gaming and digital asset ownership. The core offerings include Buddy Arena (a geolocation-based mobile MOBA with play-and-earn mechanics) and NEXUS World (a metaverse platform with geolocation-mapped land NFTs). The ecosystem is powered by the $FYN utility token and supported by the Affyn Marketplace for purchasing digital assets, Nexium, and participating in staking programs. NEXUS World Viewer enables land selection during City Sales, while NEXUS World Flags serve as the purchasing mechanism for land claims.

Differentiator

Problem solved

Functional benefit

Brands

• NEXUS World: A multichain metaverse ecosystem featuring digital land NFTs mapped to real-world geolocations. Players can own land, become Mayors of Hometowns, and earn rewards.
• Buddy Arena
• $FYN

Products and services

• Buddy Arena A free-to-play mobile MOBA (multiplayer online battle arena) game with location-based play-to-earn mechanics, designed for casual and crypto-aware gamers.
• NEXUS World A persistent blockchain-based metaverse where players purchase virtual land as NFTs, customize experiences, and interact socially and economically.
• Affyn Marketplace An online marketplace where users can buy and sell NEXUS World Land NFTs, NEXUS World Flags, and Nexium currency within the Affyn ecosystem.
• NEXUS World Land NFTs ERC-721 standard NFTs representing virtual plots of land in NEXUS World, sold to users as digital real estate.
• $FYN Utility Token The native cryptocurrency and governance/utility token powering transactions, rewards, and in-game economies across Affyn's products.
• Nexium Currency An in-game currency used to purchase NEXUS World Flags and other items within the Affyn platform.
• NEXUS World Flags Flag assets for NEXUS World land that require Nexium for redemption and represent customization/upgrades within the metaverse.
• NEXUS World Viewer A viewer application that lets users explore NEXUS World and visualize their land holdings and the broader metaverse.

Quantifiable outcome

• 30% extra Nexium bonus when purchasing with $FYN
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

One partnership is on record.

• CertiKcoreTechnology or IntegrationCertiK conducts security audits for Affyn's smart contracts to ensure integrity and security of blockchain-based systems. Affyn engages CertiK as their third-party audit partner, with audit reports publicly available on CertiK's Skynet platform (skynet.certik.com/projects/affyn).

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gala Games: Gala Games operates a network of play-to-earn blockchain games with its own GALA token and NFT infrastructure. It competes with Affyn across multiple game titles and shares the same multi-game, token-driven ecosystem thesis.
• Illuvium: Illuvium is an open-world blockchain RPG with NFT creature collection and auto-battler mechanics, built on Immutable. It is a direct peer to Affyn in mobile/PC blockchain gaming with comparable token-NFT-gameplay integration and quality bar.
• The Sandbox: The Sandbox is a voxel-based metaverse with LAND NFTs and a play-to-earn game-maker ecosystem powered by the SAND token. It directly competes with Affyn for virtual-land buyers and game developers, with a stronger existing creator ecosystem but no real-world geolocation layer.
• Axie Infinity: Axie Infinity pioneered play-to-earn mobile gaming with NFT creature battles and the AXS/SLP token economy. It is a direct peer to Affyn's Buddy Arena in GameFi mechanics and target audience, though Axie's economy has struggled post-2022, illustrating category-level risks.
• Decentraland: Decentraland is a blockchain-based virtual world where users buy LAND NFTs, build experiences, and monetize activity using the MANA token. It is a direct competitor to Affyn's NEXUS World in the metaverse virtual land category, though Decentraland uses fully fictional geography rather than real-world geolocation mapping.

Emerging players

• Magic Eden: Magic Eden is a leading multi-chain NFT marketplace where Affyn's NEXUS World Land and Buddy NFTs trade on the secondary market. It is an emerging player relevant to Affyn's distribution and secondary-liquidity layer for its NFT collections.
• WAX (Worldwide Asset eXchange): WAX is a blockchain purpose-built for NFTs and virtual goods trading, hosting multiple play-to-earn games and NFT collections. It is an emerging player with thematic overlap to Affyn's NFT marketplace and GameFi infrastructure play.
• Enjin: Enjin provides NFT infrastructure, gaming SDKs, and the ENJ token, enabling developers to mint and integrate blockchain assets. It is an emerging player with comparable developer-tooling and NFT-in-game-asset positioning to Affyn's metaverse/gaming stack.

Broad incumbents

• Immutable (IMX): Immutable is a leading Layer-2 blockchain and gaming-focused platform powering titles like Gods Unchained and Illuvium. It is a broad incumbent in blockchain gaming infrastructure that Affyn's Polygon-based stack indirectly competes with for developer mindshare and user liquidity.

Others

• Polygon Labs: Polygon is the underlying L2 blockchain where Affyn's $FYN token and NFT contracts are deployed. It is an infrastructure enabler and ecosystem partner rather than a competitor, but Polygon-level activity and ecosystem growth directly support Affyn's user acquisition and liquidity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/affynofficial
• YouTubeyoutube.com/@AffynOfficial
• LinkedInlinkedin.com/company/affynofficial
• Facebookfacebook.com/affynofficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affyn