Wishbone Medical
Wishbone Medical is a private pediatric orthopedic medical device company that designs and sells single-use sterile procedure kits of anatomically appropriate implants and instruments for children's orthopedic surgeries, serving pediatric surgeons and children's hospitals through U.S. direct sales and 15+ international distributors.
- Company typePrivate
- Founded2016
- HeadquartersWarsaw, Poland
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Wishbone Medical does
Wishbone Medical is a privately held pediatric orthopedic medical device company headquartered in Warsaw, Indiana, founded by Nick A. Deeter (who previously founded OrthoPediatrics Corp.) and operating with 51-100 employees. The company designs, manufactures, and sells anatomically appropriate orthopedic implants and instruments exclusively for children suffering from orthopedic conditions. Its core technology is a single-use, sterile packed procedure kit format that delivers all components needed for a specific pediatric surgical procedure — fracture fixation, limb deformity correction, clubfoot treatment, bone void filling, and guided growth procedures — in a single lightweight package, eliminating the reusable case-and-tray reprocessing cycle (4+ hours) associated with traditional orthopedic systems.
The product portfolio centers on six core platforms: the PRIMA Femoral Locking Plate System (proximal/distal femur), the Smart Correction External Fixator System with proprietary Click2Correct.com web-based planning software (lowest profile ring at 6mm thickness), the WishFIX Growth Control Plating System (temporary hemiepiphysiodesis), the Iowa Brace (clubfoot bracing from the Ponseti method, developed at University of Iowa), the AlloMate absorbable bone pin system, and the WishBONE Mg magnesium-based bone void filler (80% resorbable in 26 weeks). Supporting these are plating systems (Clavicle, Straight Fibula, Straight Compression), screw kits (Malleolar cannulated, 2.7/3.5mm cortical), K-Wire systems, and convenience kits for joint aspiration, cleft palate, clubfoot Achilles tenotomy, and muscle spasticity procedures. Ring Bling accessories personalize external fixator frames for pediatric patients.
Wishbone Medical generates revenue primarily through hardware sales of sterile procedure kits via a hybrid go-to-market model: a U.S. direct sales representative team covering pediatric orthopedic surgeons and children's hospitals, supplemented by agreements with 15+ international (OUS) stocking distributors for global reach. A secondary revenue stream comes from direct-to-consumer e-commerce via MyWishBoneKids.com (launched 2023), selling post-operative accessories, braces, and Ring Bling personalization products to patient families. The company is privately held with backing from LKCM Headwater Investments (at least $30M disclosed across three rounds in 2020-2022), and the leadership team combines deep orthopedic industry experience including executives from Zimmer, DePuy, Orthofix, ArthroCare, and Ascension Orthopedics. Wishbone Medical has executed three acquisitions (CSpine in 2019, Back 2 Basics and Orbbo Surgical in 2020) and is recognized in the industry as a specialized pediatric orthopedic player alongside OrthoPediatrics Corp.
Wishbone Medical firmographics
Firmographics- Name
- Wishbone Medical
- Legal name
- WishBone Medical, Inc.
- Website
- https://wishbonemedical.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Wishbone Medical is a private pediatric orthopedic medical device company that designs and sells single-use sterile procedure kits of anatomically appropriate implants and instruments for children's orthopedic surgeries, serving pediatric surgeons and children's hospitals through U.S. direct sales and 15+ international distributors.
- Ownership category
- akta.pro rank
Wishbone Medical industry classification
Industry- Product category
- Pediatric Orthopedic Medical Devices
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Orthopedic Trauma & Extremities Fixation (Plates/Screws/Nails/External Fixation) (HLAHAEAB)
Keywords
Where Wishbone Medical is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Wishbone Medical business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Pediatric Orthopedic Implants and Instruments: Sale of anatomically appropriate implants and instruments for pediatric orthopedic procedures. Products are sold as single-use, sterile packed procedure kits containing all necessary components for specific surgical procedures. Revenue is generated through direct sales in the US and through international distribution partners.
- Patient/Caregiver Support Products (MyWishBoneKids.com): Consumer-facing e-commerce sales of post-op accessories, braces (Iowa Brace, Dobbs Bar), Ring Bling personalization products, and bracing necessities for patients and caregivers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Wishbone Medical product offering
Product offeringCore offering
Wishbone Medical designs, manufactures, and sells anatomically appropriate pediatric orthopedic implants and instruments delivered in single-use, sterile packed procedure kits. The portfolio covers fracture fixation, limb deformity correction, limb lengthening, clubfoot treatment, guided growth procedures, and bone void filling for pediatric and select adult orthopedic applications, complemented by patient and caregiver support products sold through MyWishBoneKids.com.
Product overview
Wishbone Medical is a pediatric orthopedic medical device company offering a comprehensive portfolio of anatomically appropriate implants and instruments in single-use, sterile packed procedure kits. The product portfolio centers around core implant systems including the PRIMA Femoral Locking Plate System for proximal/distal femur treatment, the Smart Correction External Fixator System with Click2Correct.com software for deformity correction, the WishFIX Growth Control Plating System for guided growth procedures, the Iowa Brace for clubfoot correction, AlloMate Bone Pin System, and WishBONE Mg magnesium-based bone void filler. Supporting these are various plating systems (Clavicle, Straight Fibula, Straight Compression), cannulated and cortical screw kits, K-Wire systems, and convenience kits for specific procedures (Joint Aspiration, Clubfoot Achilles Tenotomy, Cleft Palate, Muscle Spasticity). The company also offers the Broken Screw Removal System and Ring Bling accessories for the Smart Correction fixator. All products are delivered in single-use sterile packaging designed to reduce hospital processing time and ensure component availability.
Differentiator
Problem solved
Functional benefit
Brands
- Smart Correction: Smart Correction® External Fixator System - a hexapod fixator system for pediatric and adult patients for treatment of fractures, limb lengthening, deformity correction, and other orthopedic applications.
- WishFIX
- PRIMA
- WishBONE Mg
- Iowa Brace
- Ring Bling
Products and services
- PRIMA Femoral Locking Plate System Pediatric femoral locking plate system designed for proximal and distal femur deformities and trauma, featuring anatomical design with proximal and distal plate options in 3.5mm and 4.5mm sizes, delivered in single-use sterile packaged implants and instruments.
- Smart Correction External Fixator System Hexapod external fixator system for pediatric and adult patients for treatment of open and closed fractures, limb lengthening, deformity correction, and arthrodesis, featuring web-based Click2Correct.com software for deformity correction planning and the lowest profile ring at 6mm thickness.
- WishFIX Growth Control Plating System Growth control plating solution for temporary hemiepiphysiodesis in pediatric patients with open physis, featuring 2-Hole and 4-Hole plates in 10 sizes, low-profile design with central pilot hole for precise physis placement and protruding bosses to elevate plate for reduced contact with growth plate and periosteum.
- Iowa Brace (Clubfoot Bracing) Clubfoot support brace developed at the University of Iowa as part of the Ponseti method, designed to maintain clubfoot correction and prevent recurrence with shoes positioned at 60-degrees for corrected clubfoot and 30-degrees for normal foot.
- AlloMate Bone Pin System Absorbable bone pin system with 5 single-use sterile packed systems in color-coded sizes (2.0mm, 2.5mm, 3.0mm, 3.5mm, and 4.0mm) for pediatric and adult orthopedic and reconstructive procedures.
- WishBONE Mg Bone Void Filler Moldable and injectable magnesium-based bone void filler with 80% resorption in 26 weeks, designed to provide stability while increasing cell proliferation and mineralization for enhanced bone regeneration, remodelable to normal bone.
- K-Wire System Single-use sterile packed K-Wire systems for pediatric bone fractures and reconstruction, available in multiple sizes (1.25mm, 1.6mm, 2.0mm) with smooth 316 stainless steel wires cut to 200mm length.
- Clavicle Plating System Pediatric and adult clavicle plating system with narrow, low-profile superior mid-shaft plates in 6-Hole and 8-Hole configurations, including 3.5mm locking and non-locking screws in single-use sterile kit packaging.
- Straight Fibula Plating System Plating system for pediatric and adult patients for small and long bone fracture fixation and osteotomy correction, featuring 2.7mm and 3.5mm options with 6-Hole and 8-Hole plate configurations.
- Straight Compression Plating System Compression plating system for small and long bone fracture fixation, osteotomy correction, and arthrodesis in pediatric and adult patients, featuring K-wire holes for provisional fixation.
- MALLEOLAR 4.0mm Cannulated Screw Kits Cannulated screw kits featuring Ti-6Al-4V titanium alloy screws with 1.25mm guide wire compatibility, self-drilling and self-tapping flutes, and low-profile head design for reduced soft tissue irritation.
Quantifiable outcome
- Average reprocessing cycle from decontamination to storage takes 4+ hours for reusable systems
- +4 more outcomes
Companies that use Wishbone Medical
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Wishbone Medical technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Wishbone Medical partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Clubfoot SolutionscoreClubfoot Solutions provides the Iowa Brace to children in the developing world as part of an extension of Dr. Ponseti's humanitarian efforts. The Iowa Brace was developed at University of Iowa and WishBone Medical distributes this brace. Clubfoot Solutions provides warranty, replacement, and return policy information for Iowa Brace products.
- CPT Medical, Inc.minorThird-party manufacturer that produces convenience kits for WishBone Medical including Cleft Palate Convenience Kits and Muscle Spasticity Kits. Kits are manufactured for WishBone Medical, Inc. by CPT Medical, Inc.
- Hospital for Special SurgeryminorDr. Mark Figgie serves as Chief of the Surgical Arthritis Service at Hospital for Special Surgery and is a board director of WishBone Medical.
- Sinai Hospital / Rubin Institute for Advanced OrthopedicsminorDr. John E. Herzenberg serves as Director of Pediatric Orthopedics at Sinai Hospital and Director of the International Center for Limb Lengthening at the Rubin Institute for Advanced Orthopedics. He is a board director of WishBone Medical and a foremost practitioner of the Ponseti Method.
- OrthoPediatrics CorporationminorNick Deeter, Founder and CEO of WishBone Medical, previously founded OrthoPediatrics Corp., the first orthopedic company to focus solely on pediatric orthopedics. OrthoPediatrics is mentioned as an active company in the pediatric orthopedic implants market.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Wishbone Medical competitors and assessment
Company assessmentDirect peers
- Orthofix Medical: Specialty orthopedic company with significant external fixation and bone growth stimulation businesses. WishBone's Vice Chairman Andrew Miclot previously held senior roles at Orthofix, and the companies overlap in deformity correction and limb lengthening hardware.
- OrthoPediatrics Corp. The first company focused solely on pediatric orthopedics, founded by WishBone's own CEO Nick Deeter. Directly competes across trauma, deformity correction, and sports medicine implant categories serving the same pediatric orthopedic surgeons and children's hospitals.
- Pega Medical: Canadian pediatric orthopedic implant specialist focused on deformity correction, trauma, and limb reconstruction. Directly comparable niche competitor in pediatric-specific implants targeting similar children's hospitals internationally.
- Merete Technologies: German orthopedic implant manufacturer with a strong pediatric and foot/ankle portfolio. Competes in clubfoot bracing, pediatric plating, and deformity correction across European and emerging markets.
Emerging players
- Treace Medical Concepts: Growth-stage orthopedic company focused on bunion and forefoot deformity correction. Comparable as a focused, single-procedure specialty orthopedic player pursuing single-use disposable instrumentation and procedure-kit economics similar to WishBone's model.
Broad incumbents
- Zimmer Biomet: Global orthopedic leader in reconstructive and trauma implants. Former employer of WishBone's CEO; competes across plating, screws, and external fixation categories and supplies many of the same hospital systems WishBone targets.
- Stryker Corporation: Large diversified orthopedic medical device incumbent with overlapping trauma, extremities, and surgical instruments portfolios. Competes for hospital contracts and surgeon mindshare, especially in pediatric trauma where size and breadth drive formulary inclusion.
- DePuy Synthes (Johnson & Johnson): Orthopedic trauma and extremities franchise within J&J MedTech. Competes directly in plates, screws, and external fixation for pediatric and adult populations and has the scale to bundle contracts across service lines.
- Smith+Nephew: Global medical device company with orthopedic trauma, extremities, and sports medicine portfolios. Overlaps with WishBone's plating, screw, and external fixation offerings across pediatric and adult patient segments.
- Arthrex: Privately held orthopedic surgical device leader. While primarily sports medicine and soft-tissue focused, Arthrex competes for surgeon loyalty and OR budget in pediatric orthopedic settings and has been expanding into adjacent hardware categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Wishbone Medical social profiles
Digital presenceWishbone Medical financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wishbone Medical leadership team
Management profileNumber of profiles
Profiles14 records
Wishbone Medical funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wishbone Medical M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wishbone Medical
What does Wishbone Medical do?
Wishbone Medical designs, manufactures, and sells anatomically appropriate pediatric orthopedic implants and instruments delivered in single-use, sterile packed procedure kits. The portfolio covers fracture fixation, limb deformity correction, limb lengthening, clubfoot treatment, guided growth procedures, and bone void filling for pediatric and select adult orthopedic applications, complemented by patient and caregiver support products sold through MyWishBoneKids.com.
Is Wishbone Medical a public or private company?
Wishbone Medical is a private company. It is classified as private equity controlled and is currently operating.
When was Wishbone Medical founded?
Wishbone Medical was founded in 2016. It employs 51 to 100 people.
Where is Wishbone Medical based?
Wishbone Medical is headquartered in Warsaw, Poland, in the Europe region.
How does Wishbone Medical make money?
Two revenue lines are on record. Pediatric Orthopedic Implants and Instruments are the primary driver. The others are patient/Caregiver Support Products (MyWishBoneKids.com).
Who are Wishbone Medical's main competitors?
Direct peers on record are Orthofix Medical, OrthoPediatrics Corp., Pega Medical and Merete Technologies. Treace Medical Concepts is listed as an emerging player. Broad incumbents are Zimmer Biomet, Stryker Corporation, DePuy Synthes (Johnson & Johnson), Smith+Nephew and Arthrex.
Does Wishbone Medical have an API?
No public API is recorded for Wishbone Medical.
What industry is Wishbone Medical in?
Wishbone Medical's product category is Pediatric Orthopedic Medical Devices. Its primary akta.pro industry code is HLAHAEAB, Orthopedic Trauma & Extremities Fixation (Plates/Screws/Nails/External Fixation). Its NAICS code is 339113 and its SIC code is 3842.