CountertopSmart

Name

CountertopSmart

Legal name

CountertopSmart Inc

Website

https://countertopsmart.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online countertop marketplace

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro industry

PRIMARYCRAIAFAF

Kitchen & Bath Countertops (Stone/Quartz/Solid Surface) Showrooms

Consumer Products & Retail/Home & Furniture Retail/Kitchen & Bath Retail (Cabinetry, Fixtures, Remodeling Showrooms)

SECONDARYHSAPAIAE

Countertop Fabrication & Installation (Stone/Quartz/Solid Surface)

Home & Personal Services/Residential Renovation Services/Cabinetry, Countertops & Millwork

Keywords

• Online countertop marketplace
• Stone material platform
• Remnant slab sales
• AI visualization tool
• Kitchen renovation marketplace

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Marketplace Transaction Fees: CountertopSmart retains a portion of payments made for products as a processing fee for facilitating transactions through the marketplace. This is the primary revenue stream from connecting buyers with stone suppliers and fabricators.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

CountertopSmart operates an online marketplace (web portal plus mobile application) that connects homeowners with stone distributors, fabricators, and installers for the purchase of natural and engineered stone countertops. The platform enables browsing of aggregated materials across species and brands, AI-powered visualization of materials in a user's space, instant quote generation, and coordination of laser-measured professional installation.

Product overview

CountertopSmart is a technology-enabled marketplace platform (web portal and mobile application) that connects homeowners with suppliers, fabricators, and installers of natural and engineered stone countertops. The platform operates primarily in Austin, Texas and serves as an intermediary facilitating transactions between buyers and sellers. The core offering consists of the CountertopSmart Platform, which enables browsing materials, AI-powered visualization services for previewing materials in users' spaces, instant quote generation, and coordination with local installation professionals. The platform features a comprehensive portfolio of countertop materials organized by species (Quartz, Granite, Marble, Quartzite, Porcelain/Sintered, Soapstone, Travertine, Limestone, Semi-Precious), brand (Dekton, Q Quartz, Cambria, Vicostone, Silestone, Caesarstone, Viatera, and others), distributor (MSI, Daltile, Cosentino, Triton, CRS, Midwest, Lackstone, Arc Surfaces), and application room (Kitchen, Bathroom, Vanity, Bar, Outdoor Kitchen). Additional services include a Remnants Marketplace for discounted leftover materials, a showroom network for in-person viewing, and laser measuring technology for accurate installation. The company has served over 50,000 homeowners since 2018 and positions itself as a transparent, stress-free alternative to traditional countertop buying methods.

Differentiator

Problem solved

Functional benefit

Products and services

• CountertopSmart Platform Web portal and mobile application that connects homeowners with suppliers, fabricators, and installers of natural and engineered stone countertops, enabling browsing of materials, AI-powered visualization, instant quote generation, and installation coordination.
• AI Visualization Services Generative AI service that lets users upload photos of their space and receive simulated visualizations showing how different countertop materials would appear in that environment, helping them evaluate styles before purchase.
• Remnants Marketplace Marketplace section listing leftover countertop materials from previous projects, allowing buyers to purchase partial slabs and remnants at savings of up to 75% versus full slab costs.
• Quartz Countertops Engineered stone countertops composed of quartz particles and resin, offered in 685+ options from leading brands via the CountertopSmart marketplace.
• Granite Countertops Natural stone countertops known for durability and unique patterns, offered in 275+ options through the CountertopSmart marketplace.
• Marble Countertops Natural stone countertops prized for elegance and veining patterns, offered in 108+ options through the CountertopSmart marketplace.
• Quartzite Countertops Natural stone countertops combining the look of marble with the durability of granite, offered in 119+ options through the CountertopSmart marketplace.
• Sintered/Porcelain Countertops Ultra-compact sintered and porcelain surfaces with high durability and heat resistance, including options from brands like Dekton and Infinity, offered through the CountertopSmart marketplace.

Quantifiable outcome

• Homeowners save 17-48% on countertop projects compared to typical market costs

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Triton AustincoreChannel Partner/ Reseller/ DistributorStone distributor with showroom at 10505 Boyer Blvd, Austin, TX 78758. Operates Monday-Friday 9am-5pm. Part of CountertopSmart's network for slab viewing and fulfillment. Multiple Vicostone and other brand materials available through this location.
• StripecoreTechnology or IntegrationThird-party payment processing partner for payment services including card acceptance and merchant settlement. Used for all transaction processing through the CountertopSmart marketplace.
• Local Stone Distributors and FabricatorscoreChannel Partner/ Reseller/ DistributorNetwork of trusted local installers and stone distributors including MSI, Daltile, CRS, Lackstone, Arc Surfaces, and other suppliers in the Austin area. These partners handle material fulfillment, fabrication, and installation services.
• Top National Stone BrandssupportingOthersPartnerships with major stone manufacturers and brands including Caesarstone, Cambria, CRS Quartz, Dekton, Infinity, Opal Quartz, PentalQuartz, Q Quartz, Viatera, Vicostone, Silestone, Cosentino, and others whose materials are available through the platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• The Home Depot: Largest U.S. home improvement retailer with countertop installation services across hundreds of stores. Sets the competitive baseline for any direct-to-consumer countertop player and could expand digital visualization features at will.
• Angi (formerly Angi Inc. / HomeAdvisor): Marketplace connecting homeowners with home service professionals including countertop installers. Competes for the contractor-matching and lead-generation layer of the countertop purchase journey.
• Wayfair: Large online home furnishings marketplace with adjacent kitchen and home improvement categories. Not a direct countertop installer but competes for homeowner renovation spend and discovery online at massive scale.
• Houzz: Major home renovation marketplace with photo-based visualization, professional directories, and product marketplace including countertops. Competes for the same homeowner consideration set and offers similar AI visualization functionality at significantly greater scale.
• MSI Surfaces (M S International): One of the largest stone distributors in North America and a CountertopSmart channel partner. Operates its own direct e-commerce and showroom network, making it both a supplier and a broad competitor with materially greater scale and inventory.
• Caesarstone: Premium quartz surface manufacturer and brand partner on CountertopSmart. Operates its own direct showroom and digital channels, making it both a supplier partner and a competitive threat if it expands direct-to-consumer.

Direct peers

• Marble.com: Online retailer selling natural stone and engineered countertops directly to homeowners. Closest direct competitor to CountertopSmart — same product category, similar direct-to-consumer model, comparable visualization and quote tools.
• Build.com: Online home improvement retailer (now part of Ferguson Enterprises) selling kitchen, bath, and home improvement products direct to consumers and pros. Closely comparable e-commerce model in the broader renovation supply category.
• Stone Center: Online stone fabricator and retailer offering countertops with photo-based visualization and quote tools. Direct competitor in the same digital countertop purchase flow.
• Cosmos Surfaces: Online stone surfaces retailer offering granite, quartz, marble, and quartzite to homeowners and contractors. Comparable go-to-market and product mix, though Cosmos is also a distributor competing with some of CountertopSmart's own suppliers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/countertopsmart
• Instagraminstagram.com/countertopsmart
• Xx.com/countertopsmart

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CountertopSmart