The Home Depot
The Home Depot is the world's largest home improvement retailer, operating 2,361 stores across the US, Canada, and Mexico. It serves DIY homeowners and professional contractors through interconnected retail, e-commerce, 1,280+ Pro distribution branches, installation services, and exclusive brand partnerships.
- Company typePublic
- Founded1978
- HeadquartersAtlanta, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What The Home Depot does
The Home Depot, Inc. is the world's largest home improvement retailer, founded in 1978 and headquartered in Atlanta, Georgia, with FY2025 revenue of $164.7 billion and net income of approximately $14.8 billion. The company operates an interconnected retail platform that combines 2,361 physical stores across the US, Canada, and Mexico, the homedepot.com e-commerce storefront (with digital sales growing more than 10% year-over-year for four consecutive quarters), 1,280+ SRS Distribution branches serving professional contractors, the GMS building materials distribution business, tool and truck rental, and the Home Services installation franchise. It serves two primary customer segments—DIY homeowners and Professional Contractors—across product categories including appliances, tools, building materials, paint, plumbing, electrical, flooring, lighting, outdoor, hardware, and home décor, supported by a portfolio of more than 16 private label brands (HDX, Hampton Bay, Husky, Lifeproof, Glacier Bay, Everbilt, Vigoro, Defiant, EcoSmart, TrafficMaster, Home Decorators Collection, and others) and exclusive distribution partnerships with Ryobi, Milwaukee, and DeWalt.
The underlying technology stack centers on the interconnected retail architecture: AI-powered product recommendations and search on the digital storefront, the Hubspace smart home platform, the Pro AI Project Management Workspace consolidating contractor tools, the Pro Xtra loyalty program for trade professionals, the Flock Safety ALPR-based asset protection system, and a national supply chain supporting in-store pickup, home delivery, and Pro job-site delivery. The company also operates the Daily Deals, Pro Special Buy of the Week, Home Depot Credit Cards, and a DIY Projects and Ideas content platform that funnels customers from inspiration to purchase.
The business model is overwhelmingly retail: merchandise sales through physical stores and e-commerce generate the bulk of revenue, supplemented by professional services (Home Services installation), tool and truck rental, and credit-card transaction economics. Pricing follows an everyday-low unit-pricing model layered with seasonal promotional events, daily deals, and Pro Xtra transaction-based loyalty pricing, while Pro customers access 30-day trade credit terms. The company is publicly traded on the NYSE under ticker HD with a market capitalization of approximately $342 billion as of June 2026, has delivered 157+ consecutive quarters of dividend payments, and is pursuing a strategic pivot toward the estimated $700 billion professional contractor market through major acquisitions of SRS Distribution (~$18.25 billion) and GMS ($5.5 billion), plus continued bolt-on M&A in 2026.
The Home Depot firmographics
Firmographics- Name
- The Home Depot
- Legal name
- The Home Depot, Inc.
- Website
- https://homedepot.com
- Company type
- Public
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- The Home Depot is the world's largest home improvement retailer, operating 2,361 stores across the US, Canada, and Mexico. It serves DIY homeowners and professional contractors through interconnected retail, e-commerce, 1,280+ Pro distribution branches, installation services, and exclusive brand partnerships.
- Ownership category
- akta.pro rank
The Home Depot industry classification
Industry- Product category
- Home Improvement Retail
- NAICS
- Home Centers (444110), Building Material and Garden Equipment and Supplies Dealers (444), Electronics and Appliance Retailers (4492), Home Centers (44411)
- SIC
- Retail-Auto & Home Supply Stores (5531), Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- General Home Improvement & Hardware Stores (CRAIADAA)
- akta.pro secondary industries
- Home Improvement & DIY (Tools, Hardware, Paint) Distribution (CRAOAFAC), Smart Home Hubs & Controllers Retail (CRAIAMAA), Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)
Keywords
Where The Home Depot is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Home Depot business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Retail Sales - Physical Stores: Revenue from in-store merchandise sales across Appliances, Tools, Building Materials, Paint, Plumbing, Electrical, Lighting, Flooring, Home Decor, Outdoor, Hardware, and other home improvement categories
- Digital/E-commerce Sales: Online sales through homedepot.com with over 10% year-over-year growth for four consecutive quarters, integrated with in-store pickup and delivery options
- Pro Distribution (SRS/GMS): Wholesale distribution through 1,280+ SRS Distribution branches and GMS building materials locations serving professional contractors with 30-day trade credit terms
- Home Services/Installation: Installation services including bathroom remodels and other home improvement project installation through third-party and company-employed contractors
- Tool and Truck Rental: Rental services for tools and trucks for DIY and Pro customers
- Credit Card Services: Home Depot branded credit cards and financing programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Everyday Competitive Pricing |
| Unit Pricing | Pay-as-you-go | Daily Deals and Special Buys |
| Transaction based/ take rate | Pay-as-you-go | Pro Xtra Loyalty Program |
| Unit Pricing | Pay-as-you-go | Seasonal Sales Events |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels7 records
The Home Depot product offering
Product offeringCore offering
The Home Depot operates the world's largest home improvement retail chain, selling hardware, tools, building materials, appliances, paint, plumbing, electrical, flooring, lighting, and outdoor products through 2,361 retail stores, homedepot.com, and an integrated Pro contractor distribution network (SRS Distribution and GMS) across the US, Canada, and Mexico. The company also offers installation services, tool and truck rental, credit card financing, and a Pro Xtra loyalty program targeting both DIY consumers and professional contractors.
Product overview
The Home Depot operates as a diversified home improvement retailer offering a platform-plus-ecosystem model combining its core retail operations with proprietary brands, professional services, digital tools, and loyalty programs. The product portfolio includes 16+ private label sub-brands (HDX, Hampton Bay, Husky, Lifeproof, Glacier Bay, Everbilt, and others) spanning tools, building materials, flooring, lighting, outdoor living, and smart home categories. Key exclusive partner brands include Ryobi (power tools), Milwaukee, and DeWalt (professional tools). Services include Tool & Truck Rental, Home Services (installation), DIY Projects platform, Pro Xtra loyalty program for contractors, and Home Depot Credit Cards. The interconnected retail ecosystem combines 2,361 physical stores with digital commerce, delivery services, and the Hubspace smart home platform.
Differentiator
Problem solved
Functional benefit
Brands
- Hampton Bay: Lighting and ceiling fans brand sold exclusively at Home Depot
- Husky
- Lifeproof Flooring
- HDX
- Home Decorators Collection
- Glacier Bay
- Everbilt
- Vigoro
- StyleWell
- Commercial Electric
- Defiant
- EcoSmart
- TrafficMaster
- Home Accents Holiday
- Vissani
- The Company Store
- Hubspace
- Ryobi
- Milwaukee
- DeWalt
Products and services
- Tool and Truck Rental
- Home Services Installation
- Pro Xtra Loyalty Program
- Home Depot Credit Cards
Quantifiable outcome
- Digital sales increased over 10% year-over-year for fourth consecutive quarter
- +2 more outcomes
Companies that use The Home Depot
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
The Home Depot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature3 records
The Home Depot partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- KreateminorKreate is a product partner launching HDX 2.5-Qt Mini Tough Tote exclusively at Home Depot, following recognition as Partner of the Year for Storage for two consecutive years.
- Central Materials (via GMS)minorGMS acquired Central Materials, a distributor specializing in stucco, EIFS, stone, and masonry cladding products operating two locations in South Texas's Rio Grande Valley, strengthening GMS's product portfolio and market presence.
- BehrcoreHome Depot partnered with Behr for multi-channel marketing campaign targeting Gen Z homeowners and trade professionals during FIFA World Cup, capitalizing on data showing 61% of soccer fans prefer sponsor brands.
- U.S. Soccer FederationcoreHome Depot is a strategic partner of U.S. Soccer, supporting youth soccer initiatives and community programs through Soccer Forward Foundation collaboration with Boys & Girls Clubs of America.
- Boys & Girls Clubs of AmericaminorHome Depot donated $250,000 to Boys & Girls Clubs of America supporting youth soccer programs and workforce development in Los Angeles metro area, timed to US Men's National Team World Cup debut. Initiative is part of Home Depot's role as strategic partner of U.S. Soccer.
- FIFAcoreHome Depot is a Tier 3 official sponsor of the FIFA World Cup 2026, marking the first time the tournament has featured an official home improvement category. Partnership includes Beckham's Backyard installation at Fan Festival in Atlanta featuring Skelly mascot, leveraging sponsor-receptive soccer fan audience for brand exposure.
- Industrial Cork Company (CORCO)minorSRS Distribution, a Home Depot subsidiary, acquired the commercial roofing division of Industrial Cork Company (CORCO). CORCO owners Jeff DeJong and Dan Krasinski transitioned the business under the SRS brand.
- Peridot SupplyminorGMS Inc., owned by Home Depot and SRS Distribution, acquired Peridot Supply, a building envelope material distributor with three locations across Ontario, Canada.
- Mingledorff'sminorSRS Distribution acquired HVAC distributor Mingledorff's, expanding professional market distribution network. Home Depot management noted approximately $700 million in partial-year net sales expected from this acquisition.
- LS Building Products, Sider Lumber & Supply Co., Roadrunner Roofing SupplyminorSRS Distribution and GMS made multiple acquisitions in 2026 including LS Building Products, Sider Lumber & Supply Co., and Roadrunner Roofing Supply as part of Pro ecosystem expansion.
Scale indicators11 records
Recent moves10 records
Expansion highlights7 records
The Home Depot competitors and assessment
Company assessmentDirect peers
- Lowe's: The second-largest U.S. big-box home improvement retailer with comparable store footprint, Pro customer focus, and private label programs. Directly competes with Home Depot on appliances, tools, building materials, and Pro contractor services across overlapping geographies.
- Menards: Privately held Midwestern big-box home improvement retailer offering similar product categories (tools, building materials, appliances, décor). Competes head-to-head with Home Depot across the central and northern U.S. with comparable store sizes and assortment depth.
- Ace Hardware: Cooperative of independently owned hardware stores selling tools, paint, plumbing, electrical, and home improvement categories. Competes with Home Depot's neighborhood hardware assortment and convenience position, particularly in suburban and rural markets.
- True Value: Hardware cooperative serving independent retailers with tools, paint, building supplies, and seasonal categories. Operates a comparable small-format store model that competes with Home Depot on convenience and proximity in markets where Home Depot's big-box format is absent.
- Ferguson Enterprises: Leading U.S. distributor of plumbing, HVAC, and water management supplies serving professional contractors. Directly comparable to Home Depot's SRS Distribution and GMS Pro platform in the trade distribution channel with overlapping product categories and customer base.
Broad incumbents
- Walmart: Mass retailer carrying tools, hardware, paint, appliances, garden, and home décor across thousands of stores. Competes with Home Depot primarily on price-sensitive DIY and consumable categories rather than Pro contractor depth.
- Amazon: Global e-commerce leader with deep assortment in tools, building materials, appliances, and home improvement categories. Competes with Home Depot on long-tail SKU selection, delivery speed, and price discovery across the DIY and small-business buyer segments.
- Target: Mass retailer with a meaningful home, garden, and seasonal assortment. Competes with Home Depot primarily on décor, small appliances, and outdoor living categories rather than building materials or Pro depth.
Emerging players
- Floor & Decor Holdings: Specialty retailer of hard-surface flooring, tile, wood, and installation accessories serving both DIY and Pro installers. Overlaps with Home Depot's flooring and tile categories but with deeper assortment and a stronger Pro installer customer base.
- Wayfair: Online-focused home furnishings retailer offering furniture, décor, and home improvement-adjacent categories. Competes with Home Depot's Home Decorators Collection, StyleWell, and online décor assortment primarily through digital channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
The Home Depot social profiles
Digital presenceThe Home Depot compliance and trust
Trust signalCompliance1 record
The Home Depot financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Home Depot leadership team
Management profileNumber of profiles
Profiles9 records
The Home Depot subsidiaries and ownership
Company hierarchySubsidiaries10 records
The Home Depot funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Home Depot M&A and investment
M&A and investmentM&A24 records
Investments9 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Home Depot
What does The Home Depot do?
The Home Depot operates the world's largest home improvement retail chain, selling hardware, tools, building materials, appliances, paint, plumbing, electrical, flooring, lighting, and outdoor products through 2,361 retail stores, homedepot.com, and an integrated Pro contractor distribution network (SRS Distribution and GMS) across the US, Canada, and Mexico. The company also offers installation services, tool and truck rental, credit card financing, and a Pro Xtra loyalty program targeting both DIY consumers and professional contractors.
Is The Home Depot a public or private company?
The Home Depot is a public company. It is classified as public and is currently operating.
When was The Home Depot founded?
The Home Depot was founded in 1978. It employs 5,001 to 10,000 people.
Where is The Home Depot based?
The Home Depot is headquartered in Atlanta, United States, in the North America region.
How does The Home Depot make money?
Six revenue lines are on record. Retail Sales - Physical Stores are the primary driver. The others are digital/E-commerce Sales, pro Distribution (SRS/GMS), home Services/Installation, tool and Truck Rental and credit Card Services.
Who are The Home Depot's main competitors?
Direct peers on record are Lowe's, Menards, Ace Hardware, True Value and Ferguson Enterprises. Broad incumbents are Walmart, Amazon and Target. Emerging players are Floor & Decor Holdings and Wayfair.
Does The Home Depot have an API?
No public API is recorded for The Home Depot.
What industry is The Home Depot in?
The Home Depot's product category is Home Improvement Retail. Its primary akta.pro industry code is CRAIADAA, General Home Improvement & Hardware Stores, with a secondary code of CRAOAFAC, Home Improvement & DIY (Tools, Hardware, Paint) Distribution. Its NAICS code is 444110 and its SIC code is 5531.