What Coachbit does

Coachbit Inc. is a Delaware-incorporated, private e-learning company founded in 2019 that delivers one-on-one online coaching to students ages 11-21, with a primary focus on executive functioning, ADHD, and study-skills development. The platform pairs students with dedicated human coaches who provide daily chat-based accountability and weekly live video check-ins, mediated through a mobile application (iOS/Android) and parent-facing dashboard. The technology stack combines habit tracking across morning, homework, and evening routines, task management, a Pomodoro-style focus timer, digital flashcards, and a rewards system, packaged with a curated library of 60+ science-backed habits and a "tiny step" planning methodology for students with executive function challenges. The company also offers a one-time Conners-4 ADHD Assessment ($250) administered by a registered psychometrist and has invested in COPPA, CCPA, GDPR, and POPI compliance to support global delivery.

Coachbit operates a hybrid go-to-market model. The D2C motion is sales-led: parents take a quiz on coachbit.com and are routed into free discovery calls with Learning Strategists before subscribing. Subscriptions are billed monthly or pre-paid (1, 6, or 12 months) at approximately $299/month for basic tiers, with ~20% annual pre-pay savings, a 10% sibling discount, and a 30-day money-back guarantee. Payment accessibility is expanded through integrations with Stripe (card billing), Flex (HSA/FSA with auto-generated Letters of Medical Necessity), and ClassWallet (state education savings accounts). A parallel B2B channel resells or refers coaching via partnerships with schools, tutoring centers, CSR programs, and adaptive learning organizations, including Boys & Girls Clubs of the Peninsula, TeachMe2, and MedPsych Behavioral Health. The company reports trust from 10,000+ families, a 4.8/5 Trustpilot score across 315+ reviews, and outcome data showing +73% habit completion, +45% improvement in student sense of belonging, and +21% grade-average improvement among coached students. Funding to date consists of a $2.6M seed round (Sept 2022) led by BREEGA with Goodwater Capital.

Name

Coachbit

Legal name

Coachbit Inc.

Website

https://coachbit.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Coachbit is a private edtech company that delivers one-on-one online coaching for students ages 11-21, focusing on executive functioning, ADHD, and study skills through a mobile app, dedicated human coaches, and habit-tracking tools, sold primarily via D2C subscriptions to parents.

Ownership category

akta.pro rank

Product category

Online Youth Coaching Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Executive Function & Learning Coaching (Organization/ADHD Coaching) (EDAJALAI)

akta.pro secondary industries

Executive Function Coaching (Planning, Organization, Time Management) (EDAMAIAB), ADHD/Executive Function & Organization Coaching (Academic) (EDANAFAC)

Keywords

• Executive functioning coaching
• ADHD coaching services
• Online student coaching
• Study skills coaching
• Habit building programs

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Coaching Subscription (Monthly/Annual): Recurring subscription revenue from 1-on-1 coaching services. Plans are available as monthly payment subscriptions (1, 6, or 12 month terms) or pre-paid plans with discounts. Annual pre-paid plans offer approximately 20% savings. All subscriptions auto-renew unless canceled with 72 hours notice. Monthly billing ranges from approximately $299/month for basic plans to higher tiers for more frequent check-ins.
2. ADHD Assessment: One-time assessment fee of $250 for formal ADHD screening using the Conners-4 assessment tool. Includes intake interview, assessment forms, scoring, detailed report, and video feedback session.
3. Sibling Discount: 10% discount applied to additional children added to an existing subscription, encouraging multi-child family adoption.
4. HSA/FSA Payment Processing: Partnership with Flex to process Health Savings Account and Flexible Spending Account payments for ADHD coaching services, expanding payment accessibility for families.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Coachbit provides 1-on-1 online coaching subscriptions for students ages 11-21, combining dedicated human coaches with a mobile app (iOS/Android) that delivers daily accountability, habit tracking, task management, focus timers, and weekly live video check-ins. The service focuses on executive functioning, ADHD coaching, and study skills, with a separate formal Conners-4 ADHD Assessment product ($250) and HSA/FSA payment eligibility for qualifying families.

Product overview

Coachbit is a coaching platform providing 1-on-1 online coaching to help students ages 11-21 build habits and boost grades. The core product combines a mobile app (iOS/Android) with dedicated human coaches who provide daily accountability via chat and weekly live video check-ins. The platform offers structured habit routines (60+ habits across morning, afternoon, and evening), study skills tools (task management, flashcards, focus timers), and specialized coaching programs for executive functioning, ADHD, and study skills. Additional offerings include a Conners-4 ADHD Assessment service ($250) and a blog resource (The Parent Bit). The platform accepts HSA/FSA payments through Flex partnership and is trusted by 10,000+ families.

Differentiator

Problem solved

Functional benefit

Products and services

• Coachbit 1-on-1 Coaching Subscription (Executive Functioning & Study Skills)

Quantifiable outcome

• +73% habit completion rate for students in coaching program
• +4 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Boys & Girls Clubs of the PeninsulacoreGTM or Marketing PartnerPartner organization offering youth development programs. Coachbit coaching is available to students served by BGCP, providing personalized habit-building and executive functioning support within their existing programs.
• TeachMe2coreGTM or Marketing PartnerTutoring company that has partnered with Coachbit to add habits coaching alongside academic support. TeachMe2 offers Coachbit coaching as part of their differentiated service offering.
• MedPsych Behavioral HealthminorGTM or Marketing PartnerBehavioral health organization providing mental health services. Partnership allows Coachbit to be recommended as complementary support for patients with ADHD or executive functioning challenges.
• FlexcoreTechnology or IntegrationPayment integration partner enabling HSA/FSA payment processing for Coachbit coaching services. Flex automatically generates Letter of Medical Necessity documentation, verifies eligibility, and processes payments securely using families' HSA/FSA funds.
• StripecoreTechnology or IntegrationPayment processing platform handling credit/debit card transactions for Coachbit subscriptions. Stripe powers the merchant accounts and payment infrastructure for recurring billing.
• Schools & EducatorscoreChannel Partner/ Reseller/ DistributorPartner category encompassing K-12 schools, individual educators, and school districts. Coachbit offers curriculum enhancement through personalized coaching, with flexible integration options for schools.
• Tutoring CenterscoreChannel Partner/ Reseller/ DistributorTutoring organizations that resell or refer Coachbit coaching as an add-on to academic tutoring services. Partnership allows tutoring centers to offer comprehensive student development.
• Adaptive Learning ProgramsminorStrategic or Co-development PartnerOrganizations specializing in ADHD support and adaptive learning. Coachbit provides specialized executive functioning and ADHD coaching integrated into adaptive learning program curricula.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FastBraiin: Emerging direct peer combining brain training technology with 1-on-1 coaching for ADHD and EF challenges. Comparable in target market (students with ADHD) and hybrid tech-plus-human-coach delivery model.
• Tutor Doctor: Direct peer in in-home and online 1-on-1 tutoring with franchise model. Comparable in consultative sales motion, parent-driven subscription model, and personalized 1-on-1 delivery — though less specialized in ADHD/EF.
• Beyond BookSmart: Direct peer offering 1-on-1 executive function coaching for students, including those with ADHD. Closest head-to-head competitor in Coachbit's core EF coaching niche, with similar age ranges and parent-driven acquisition.
• PEAK Learning Systems: Direct peer providing executive function coaching, tutoring, and assessments for students with ADHD and learning differences. Comparable in service mix (coaching + assessments) and target demographic to Coachbit.
• J. Austin & Associates: Direct peer specializing in executive function tutoring and coaching for students with ADHD and learning disabilities. Comparable in methodology (1-on-1 coaching) and customer base (parents of K-12 students with EF challenges).
• Brightmont Academy: Direct peer operating one-on-one schools and coaching programs for students with ADHD, dyslexia, and learning differences. Comparable in individualized student support model and parent-driven enrollment process.

Others

• ADDitude Magazine: Adjacent ecosystem participant serving the same parent-of-ADHD-child audience via content, community, and ADHD coach directories. Indirect competitive overlap for parent attention and educational content, but not a direct service provider.

Broad incumbents

• Sylvan Learning: Broad incumbent in the tutoring and supplemental education space with franchise footprint. Competes indirectly through academic tutoring that overlaps with Coachbit's study skills offerings, but does not specialize in EF/ADHD coaching.
• Kumon: Broad incumbent supplemental education franchise focused on math and reading skill-building. Indirect competitor for parent wallet share on study skills and academic performance improvement.
• Varsity Tutors: Broad incumbent online tutoring platform owned by Nerdy. Overlaps with Coachbit's academic support offerings, particularly study skills tutoring, but covers a much broader subject/tutor base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/coachbithq
• Facebookfacebook.com/coachbitco
• LinkedInlinkedin.com/company/coachbitinc
• Instagraminstagram.com/coachbit

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coachbit