ADDitude Magazine
ADDitude Magazine is a consumer health media brand focused on ADHD and related mental health conditions, serving parents, adults, clinicians, and educators through a quarterly print magazine, website, mobile apps, symptom-assessment tools, expert webinars, and a professional directory.
- Company typePrivate
- Founded1998
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What ADDitude Magazine does
ADDitude Magazine is a consumer health media brand founded in 1998 by Susan Caughman and focused exclusively on ADHD and related mental health conditions such as anxiety, depression, autism, and learning disabilities. The company publishes a quarterly print magazine (launched 2000, four issues per year) and operates ADDitudeMag.com as its primary digital platform, supplemented by dedicated iOS and Android mobile apps. Its core products span free editorial content, a Symptom Checker that compares user symptoms against 17 conditions, six segmented email newsletters, on-demand expert webinars and podcasts (episodes into the 600s), an ADHD Directory for specialists and schools, and a paid eBook and downloadable resources store.
The underlying technology stack is a standard digital content platform: a WordPress-based publishing site, email newsletter delivery, native mobile apps, webinar/video hosting, and a directory/marketplace product, with no documented APIs, integrations, or proprietary AI/ML systems. ADDitude monetizes through five distinct streams: recurring annual magazine subscriptions ($19.99/year), one-time eBook and digital product sales, display and integrated advertising across website and print, ADHD Directory listing fees from clinicians and SMBs, and Amazon Associate affiliate commissions. Its customer base is a horizontal mix of parents of children with ADHD, adults with ADHD, healthcare clinicians, and educators, reached through content-led acquisition, organic social, email, and a professional directory.
ADDitude is operated by WebMD LLC as a focused content vertical, with no independent public ticker, no disclosed funding history, and no standalone revenue disclosure. Its scale is described qualitatively as reaching millions of parents and adults since 1998, while specific subscriber, traffic, and revenue figures are not publicly available.
ADDitude Magazine firmographics
Firmographics- Name
- ADDitude Magazine
- Legal name
- WebMD LLC
- Website
- https://additudemag.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ADDitude Magazine is a consumer health media brand focused on ADHD and related mental health conditions, serving parents, adults, clinicians, and educators through a quarterly print magazine, website, mobile apps, symptom-assessment tools, expert webinars, and a professional directory.
- Ownership category
- akta.pro rank
ADDitude Magazine industry classification
Industry- Product category
- ADHD Health Information Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Health, Fitness & Wellness Magazines (MPAJAEAD)
Keywords
Where ADDitude Magazine is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
ADDitude Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Magazine Subscriptions: Print and digital magazine subscriptions sold on an annual basis. Print subscriptions include 4 issues per year (Spring, Summer, Fall, Winter) plus one free sample issue. Digital subscriptions provide access to the digital edition via web browser or mobile app.
- Digital Products and eBooks: Sale of eBooks, digital guides, and downloadable resources covering various ADHD topics. Products are sold through the ADDitude Store.
- Advertising: Display advertising on the website and in the print magazine. The company has dedicated advertising contacts for small businesses, national advertisers, and integrated programs.
- Directory Listings: Professional directory allowing ADHD specialists, clinicians, schools, camps, and products to list their services. Generates revenue through advertising fees for directory listings.
- Affiliate Revenue: ADDitude participates in the Amazon Associate program, earning commissions from qualifying purchases of products linked in the ADDitude Store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Print Magazine Subscription |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
ADDitude Magazine product offering
Product offeringCore offering
ADDitude Magazine is a multi-platform ADHD and mental health media brand that publishes a quarterly print magazine, an interactive website, and mobile apps providing expert-reviewed editorial content, symptom self-assessment tools, webinars, podcasts, eBooks, and a professional directory. Its core monetizable offering is the annual ADDitude magazine subscription at $19.99 per year, supplemented by paid eBooks, display advertising, directory listings, and affiliate revenue.
Product overview
ADDitude Magazine operates as a multi-platform mental health resource company focused on ADHD and its related conditions. The core offering is the quarterly print magazine (launched in 2000), supported by the ADDitudeMag.com website platform that provides free educational content, symptom assessment tools, and community resources. The product portfolio includes the ADHD Symptom Tests suite for self-assessment, ADDitude ADHD Expert Webinars & Podcasts for ongoing education, an ADHD Directory for specialist finding, and eBooks & Digital Downloads (both paid and free) for in-depth guidance. The Digital Edition mobile app provides mobile access to magazine content for subscribers. All offerings are unified by a focus on helping families and adults live successfully with ADHD through expert-reviewed content spanning diagnosis, treatment, parenting, education, and adult management.
Differentiator
Problem solved
Functional benefit
Products and services
- ADDitude Magazine (Print Edition) Quarterly print magazine containing expert guidance, research updates, treatment information, and inspirational stories from clinicians, parents, and adults living with ADHD. Annual subscription is $19.99 and includes four issues per year plus one free sample issue.
- ADDitude Digital Edition (Mobile App) Digital version of the ADDitude magazine accessible via web browser, smartphone, or tablet through dedicated iOS (App Store ID 582710097) and Android apps. Included with print+digital or digital-only subscriptions.
- ADDitude Symptom Checker Tool Interactive online tool that allows users to compare symptoms against 17 common psychological and learning conditions (ADHD, anxiety, autism, depression, ODD, dyslexia, etc.) to help identify potential ADHD and related conditions.
- ADDitude ADHD Expert Webinars & Podcasts Live and on-demand expert-led webinars and podcasts covering ADHD treatment, parenting strategies, education accommodations, and adult ADHD management. Includes video replays, podcasts, slide presentations, and certificates of attendance for professional development.
- ADHD Directory Searchable online directory of ADHD specialists, clinicians, schools, camps, and professional services that allows users to search listings and providers to advertise their services to ADDitude's audience.
- ADDitude eBooks & Digital Downloads Expert-written digital publications including eBooks on topics such as Rejection Sensitive Dysphoria, ADHD comorbidities, and parenting guides, sold through the ADDitude Store. Also includes free downloadable checklists, worksheets, and guides.
- Free ADHD Newsletters Six free email newsletters distributed to opted-in readers: Parenting a Child with ADHD, Living with Adult ADHD, School and Learning Digest, Treatment Digest, ADDitude for Women, and Webinars & Announcements.
Quantifiable outcome
- Millions of parents and adults have trusted ADDitude's expert guidance since 1998
Companies that use ADDitude Magazine
Customer profileSegments4 records
Ideal customer profiles4 records
ADDitude Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ADDitude Magazine partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
ADDitude Magazine competitors and assessment
Company assessmentDirect peers
- CHADD (Children and Adults with ADHD): National nonprofit providing ADHD education, support, and advocacy for children and adults. Directly comparable to ADDitude in serving the same ADHD-affected audience with educational content, webinars, and local/community resources, though as a membership-based nonprofit rather than a paid subscription magazine.
- ADDA (Attention Deficit Disorder Association): ADHD-focused nonprofit offering webinars, peer support, conferences, and resource directories for adults with ADHD. Comparable to ADDitude in audience and content type but distinguished by an adult-focused, membership/community model rather than a print + consumer subscription model.
- Understood.org: Nonprofit resource for parents of children with learning and attention issues including ADHD, dyslexia, and executive function challenges. Closely comparable to ADDitude in its parent-of-ADHD-child audience, free expert-led content, and school accommodation/IEP guidance.
Broad incumbents
- Verywell Mind: Major consumer mental health content site covering ADHD, anxiety, depression, and related conditions with expert-reviewed articles and tools. Comparable to ADDitude in editorial model and audience but operates as a broad mental health incumbent rather than an ADHD-specialized vertical.
- Psych Central: Long-running mental health information site publishing expert-reviewed articles, news, and resources across conditions including ADHD. Comparable to ADDitude in content-led health publishing and advertising monetization, but broader in condition coverage and stronger in clinical/psychology editorial.
- Healthline: One of the largest consumer health publishers with extensive ADHD editorial coverage, symptom assessments, and newsletter products. Comparable to ADDitude in SEO-driven health publishing and advertising revenue, but with vastly broader condition coverage and stronger search authority at scale.
- WebMD: ADDitude's own parent company and one of the largest consumer health publishers, with an ADHD Health Center covering symptoms, treatment, and community. Comparable as a content-led health publisher but operating at massive scale and breadth rather than as an ADHD vertical.
- Parents Magazine: Long-running parenting magazine and digital site covering child development, behavior, and health topics including ADHD. Comparable to ADDitude in print + digital parenting audience and editorial monetization, though ADHD is a sub-topic rather than the central focus.
Emerging players
- Psycom: Mental health information site focused on psychiatric conditions, treatments, and self-assessment tools. Comparable to ADDitude in condition-specific content verticals and symptom/assessment tools, but broader in mental health scope and without a print subscription product.
Others
- Cleveland Clinic Health Essentials: Health system-published consumer health content hub with ADHD coverage and clinician-authored articles. Comparable to ADDitude in expert-reviewed editorial but is a hospital content channel rather than an independent ADHD-specialized publisher.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ADDitude Magazine social profiles
Digital presenceADDitude Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
ADDitude Magazine leadership team
Management profileNumber of profiles
Profiles1 record
ADDitude Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ADDitude Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ADDitude Magazine
What does ADDitude Magazine do?
ADDitude Magazine is a multi-platform ADHD and mental health media brand that publishes a quarterly print magazine, an interactive website, and mobile apps providing expert-reviewed editorial content, symptom self-assessment tools, webinars, podcasts, eBooks, and a professional directory. Its core monetizable offering is the annual ADDitude magazine subscription at $19.99 per year, supplemented by paid eBooks, display advertising, directory listings, and affiliate revenue.
Is ADDitude Magazine a public or private company?
ADDitude Magazine is a private company. It is classified as corporate owned and is currently operating.
When was ADDitude Magazine founded?
ADDitude Magazine was founded in 1998. It employs 11 to 50 people.
Where is ADDitude Magazine based?
ADDitude Magazine is headquartered in New York, United States, in the North America region.
How does ADDitude Magazine make money?
Five revenue lines are on record. Magazine Subscriptions are the primary driver. The others are digital Products and eBooks, advertising, directory Listings and affiliate Revenue.
Who are ADDitude Magazine's main competitors?
Direct peers on record are CHADD (Children and Adults with ADHD), ADDA (Attention Deficit Disorder Association) and Understood.org. Broad incumbents are Verywell Mind, Psych Central, Healthline, WebMD and Parents Magazine. Psycom is listed as an emerging player. Cleveland Clinic Health Essentials is listed as an others.
Does ADDitude Magazine have an API?
No public API is recorded for ADDitude Magazine.
What industry is ADDitude Magazine in?
ADDitude Magazine's product category is ADHD Health Information Publishing. Its primary akta.pro industry code is MPAJAEAD, Health, Fitness & Wellness Magazines. Its NAICS code is 513120 and its SIC code is 2721.