What GlobeTracker does

Globe Tracker, ApS is a Danish privately-held IoT company founded in 2007 in Copenhagen that provides supply chain visibility and condition-monitoring solutions for refrigerated and dry cargo containers. Its core product is the GT Sense platform, which combines purpose-built hardware devices with a cloud-based software platform and API integration services. The hardware portfolio includes GT Sense Reefer telematics units that interface two-way with all major reefer OEM makes and models (Carrier, Thermo King, Daikin, StarCool), GT Sense Genset remote management devices, the patent-pending DRY360 multi-sensor unpowered dry container tracker with an on-device machine-learning co-processor, and the GT Door+ wireless door and cargo condition sensor with ATEX, IP67, IP69K, and optional NIST certifications. Software products include the GT Sense Customer Platform for shipment tracking and monitoring, the GT Sense API Service (RESTful/SOAP, Rabbit/MQ messaging, database replication), and GT Sense Vessel for onboard 4G LTE vessel networks developed with Wireless Maritime Services and Druid Software. Connectivity is provided through LoRa, BLE 5.0, and external cellular radios with 2G fallback and global roaming.

The company serves enterprise customers in ocean shipping, perishable goods, and cold chain logistics, with named customers including Hapag-Lloyd, CMA CGM, Dole Food Company, Seatrans, Tropical Shipping, DFDS, and Maritima Alisea. Globe Tracker operates from seven global offices: Copenhagen headquarters, Sarasota (US engineering), Reykjavik (software engineering, originally a spin-off from the IT University of Iceland), Rotterdam (European manufacturing), Singapore (APAC regional HQ), Shanghai (China regional HQ), and Tórshavn (Faroe Islands). The go-to-market combines direct enterprise field sales with channel partners (e.g., Transpacific Container Services LLP in India) and a Customer Success Manager model for post-sale engagement.

Revenue is generated through three streams: hardware device sales (reefer telematics units, DRY360 sensors, genset monitors, door sensors), recurring software subscriptions and platform access to GT Sense, and professional services for enterprise application integration. Pricing is not publicly disclosed and is delivered through custom enterprise contracts. The company has raised approximately $11.1M in disclosed funding (2020 round from Framherji) and operates with 11-50 employees. The broader reefer telematics installed base is projected to grow from 3.1M units in 2024 to 4.9M by 2029, and the wider tracking solutions market from €2.1B in 2023 to €3.5B by 2028, providing a favorable secular backdrop.

Name

GlobeTracker

Legal name

Globe Tracker, ApS

Website

https://globetracker.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Supply Chain Visibility and IoT Asset Tracking

NAICS

Support Activities for Transportation (488), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Computer Systems Design and Related Services (54151), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Computer Peripheral Equipment, Nec (3577), Computer Communications Equipment (3576), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Refrigeration unit (reefer) telematics & controller integration sensors (TLAEALAG)

akta.pro secondary industries

Multi-sensor condition monitoring tags (temp+humidity+shock+location) (TLAEALAI), Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD), Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN), Vehicle Diagnostics, Predictive Maintenance & Remote Monitoring (TLAEAFAE), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• IoT asset tracking
• Cold chain monitoring
• Supply chain visibility
• Reefer telematics
• Container tracking

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Device Sales: Sale of IoT tracking devices including reefer telematics units, DRY360 dry container sensors, genset monitors, and door sensors. Devices are sold directly to shipping lines, logistics companies, and cold chain operators with installation and configuration services.
2. Software Subscriptions and Platform Access: Recurring subscription revenue from GT Sense platform access, customer platform usage, and API services. Customer Success Managers assigned to optimize value and meet evolving market demands.
3. Professional Services and Integration: Enterprise application integration services provided by integration specialists using proven design patterns and industry-recognized integration technologies to reduce implementation time from months to weeks or days.

Go-to-market motion4 records

Distribution channels3 records

Marketing channels4 records

Core offering

GlobeTracker designs, manufactures, and sells IoT-based hardware devices and a cloud software platform that provide real-time visibility into the location and condition of logistics assets, including refrigerated containers (reefers), dry containers, gensets, and door/cargo sensors. The integrated GT Sense platform combines cellular-connected hardware (LoRa, BLE 5.0, external cellular) with multi-sensor monitoring, a customer-facing web platform, and RESTful/SOAP APIs to enable remote monitoring, control, and compliance for shipping lines, logistics providers, and perishable goods shippers.

Product overview

GlobeTracker offers a unified platform-plus-modules architecture centered on the GT Sense platform for supply chain visibility. The portfolio consists of four core hardware IoT devices (Reefer, Dry360, Genset, and Door+ sensor) that monitor logistics assets, supported by the Customer Platform for end-user tracking/monitoring and API Service for enterprise integrations. The GT Sense Vessel module extends capabilities to maritime vessel environments. All products share the common GT Sense cloud platform providing end-to-end visibility, real-time alerts, and data analytics for supply chain stakeholders.

Differentiator

Problem solved

Functional benefit

Brands

• GT Sense: The company's platform for remote monitoring and management of containers, providing real-time visibility into location, status, and condition of shipments
• Dry360
• GT Sense Door and Cargo Sensor (GT Door +)
• GT Sense Reefer
• GT Sense Genset

Products and services

• GT Sense Reefer End-to-end remote reefer management solution providing two-way interface with all major reefer OEM makes and models (Carrier, Thermo King, Daikin, StarCool), real-time connectivity, wireless in-cargo sensor monitoring, remote monitoring and control of set-points, temperature excursion alerts, Remote PTI, and automated compliance with food and pharma safety regulations. Built for shipping lines, ocean carriers, and cold chain operators.
• Dry360 First all-in-one multi-sensor unpowered asset tracker for dry container tracking with location, shock detection, fire detection, door status alerts, cargo temperature sensing, cargo humidity sensing, and cargo presence sensing integrated in a one-piece device with a machine-learning co-processor, ATEX Zone II B certification, and solar battery charging supporting up to 10-year battery life. Designed for shipping companies and logistics providers operating dry cargo containers.
• GT Sense Genset Real-time remote genset management solution with global cellular connectivity, 24/7 monitoring, automated maintenance for all leading reefer generator models, optional fuel sensor, easy installation via GT Sense Install App, and real-time monitoring for rail, road, or terminal operations. Built for reefer generator set operators.
• GT Door+ (Door and Cargo Sensor) Real-time wireless door and cargo condition sensor for in-reefer monitoring providing compartment temperature, humidity, shock, and light monitoring. Works with GT Sense Reefer telematics solution as a gateway to global cellular communications with min 5-year battery life, operating temperature from -70°C to +65°C, and IP67 water ingress rating.
• GT Sense Customer Platform Customer-facing web interface allowing shipping customers to track and monitor goods with real-time visibility into location, status, and condition of shipments. Features include bookings management, container tracking, notifications, filtering and export (CSV/XLS), trip summary view, user management, white-label solution, and integration with GT hardware and software systems.
• GT Sense API Service Integration service enabling seamless connection with new and existing IT systems using RESTful/SOAP API, Rabbit/MQ Messaging, and Database Replication. Provided by integration specialists with enterprise application integration design patterns and industry-recognized integration technologies to reduce implementation time from months to weeks or days.
• GT Sense Vessel Onboard private 4G LTE cellular network solution for vessel-based container management, developed with Wireless Maritime Services (WMS) and Druid Software. Enables wireless communication with IoT-enabled reefer containers on vessels, bay load plan viewer, and mobile device alarm management for crew members.

Quantifiable outcome

• Significantly reduce or eliminate manual inspections
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Transpacific Container Services LLPcoreChannel Partner/ Reseller/ Distributor · 24 May 2022Transpacific Container Services LLP appointed as agents to represent Globe Tracker sales and marketing functions in India. The partnership extends Globe Tracker's reach in the Indian cold chain market, leveraging Transpacific's reputation, knowledge and experience in the cold chain space. Transpacific specializes in maintaining, repairing and overhauling dry, refrigerated and special containers.
• Wireless Maritime Services (WMS)coreTechnology or IntegrationDevelopment partnership for GT Sense Vessel solution. WMS provides maritime IoT, Wi-Fi and cellular services at sea, enabling onboard private 4G LTE cellular networks for wireless communication with Globe Tracker IoT-enabled reefer containers on vessels. WMS has been a pioneer in wireless maritime network and cellular roaming since 2004.
• Druid SoftwarecoreTechnology or IntegrationDevelopment partnership for GT Sense Vessel solution. Druid provides LTE core network software through their Raemis platform, a mature 3GPP compliant 4G/5G core network. Druid's technology enables the vessel cellular infrastructure supporting Globe Tracker's container management solution.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sensitech (Carrier Global): Direct competitor in cold chain visibility for perishable and pharmaceutical shipments. Sensitech offers TempTale and other temperature monitoring devices plus software platforms, and benefits from Carrier's installed reefer base.
• Emerson Cargo Solutions: Direct peer providing real-time cold chain monitoring and GO Real-Time reefer telematics. Strong overlap with GlobeTracker's reefer and genset products and a long history in refrigerated container electronics.
• Traxens: French IoT container-tracking specialist offering smart container hardware plus a data platform, with similar reefer/dry container focus and direct overlap with CMA CGM ecosystem.
• ORBCOMM: Provider of industrial IoT and fleet telematics including refrigerated container monitoring solutions. Comparable in serving global shipping lines with cellular-connected sensors and a SaaS platform.

Emerging players

• Tive: Emerging supply chain visibility company with growing cold chain footprint using cellular and BLE trackers. Overlaps on shipment-level condition monitoring but is more focused on road/air than ocean containers.
• Controlant: Iceland-headquartered real-time visibility provider for pharmaceuticals and food, with growing reefer container capabilities. Geographic and customer overlap with GlobeTracker in pharma cold chain.

Broad incumbents

• FourKites: Broader supply chain visibility platform serving shippers and 3PLs across modes. Less specialized in reefer telematics hardware but competes for the same customer mindshare on end-to-end shipment visibility.
• project44: Large multi-modal supply chain visibility platform with API-first architecture. Competes indirectly by offering visibility overlays that can incorporate container sensor data from telematics providers.
• Savi Technology (Leidos): Long-standing supply chain visibility and IoT provider serving defense and commercial logistics. Comparable in providing sensor-plus-platform solutions for container and asset tracking at scale.
• CalAmp (Roper Technologies): IoT telematics vendor with broader fleet and asset tracking portfolio. Less specialized in cold chain but provides comparable cellular-connected sensor and platform infrastructure.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/globetracker

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GlobeTracker