Le slip Francais
Le Slip Français designs and sells French-made underwear, socks, swimwear, pajamas, and t-shirts direct-to-consumer via its Shopify site, its own boutiques, and B2B wholesale, serving consumers and resellers in France with selective international DTC shipping.
- Company typePrivate
- Founded2011
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Le slip Francais does
Le Slip Français is a Paris-based designer and retailer of underwear, socks, swimwear, pajamas, t-shirts, and related apparel, founded in 2011 by Guillaume Gibault with a "100% Made in France" thesis. The company produces through a domestic atelier network of 30 to 80 partner workshops, supporting around 400 French textile jobs, and is B Corp certified. Its product portfolio is anchored on men's core categories (boxers, slips, caleçons, chaussettes, maillots de bain) under flagship lines such as Redoutable and Intrépide, and has been extended into women's lingerie, children's underwear, sport lines, gift cards, custom embroidery, and a repair workshop, with cultural capsule collections for cycling, rugby, and the 2026 World Cup.
The business runs a direct-to-consumer e-commerce site on Shopify as its primary channel, supplemented by owned French boutiques and a B2B wholesale offering called "Offre B2B Bonne Nouvelle"; international DTC shipping is offered (e.g., free US shipping above $150). Pricing is unit-based with automatic volume discounts (-5% from two items, -10% from three, -20% from four) and periodic promotions up to -60%, with no subscription component. Revenue is concentrated in one-time product sales across consumer and B2B wholesale channels.
In FY2025, Le Slip Français generated €21.1M of revenue and €1.3M of operating profit, with €3.5M of net debt disclosed in its IPO documentation. The founder remains CEO and Foucault de Margerie is CFO. The company has historically raised capital through a 2015 Series 1 ($2.2M, 360 Capital), a 2016 Series 2 ($8.7M, 360 Capital and lead Experienced Capital), and a 2023 crowdfunding round on Lita.co raising €3.58M, and has announced plans to list on Euronext Growth on July 14, 2026 to fund factory expansion, jeans diversification in 2027, and a stated objective to double revenue by 2030.
Le slip Francais firmographics
Firmographics- Name
- Le slip Francais
- Legal name
- Le Slip Français
- Website
- https://leslipfrancais.fr
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Le Slip Français designs and sells French-made underwear, socks, swimwear, pajamas, and t-shirts direct-to-consumer via its Shopify site, its own boutiques, and B2B wholesale, serving consumers and resellers in France with selective international DTC shipping.
- Ownership category
- akta.pro rank
Le slip Francais industry classification
Industry- Product category
- Men's Underwear & Basics Apparel
- NAICS
- Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (315250), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Women's, Misses', Children's & Infants' Undergarments (2340)
- akta.pro primary industry
- Panties & Briefs (CRAAAIAB)
- akta.pro secondary industry
- Underwear & Socks (Children) (CRAAAHAI)
Keywords
Where Le slip Francais is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Le slip Francais business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: Revenue generated from direct sales of underwear, boxers, briefs, socks, swimwear, pyjamas, T-shirts, and related accessories through e-commerce and physical retail stores. The company operates on a one-time purchase model with no subscription component.
- B2B Wholesale: Wholesale revenue from selling Le Slip Français products to retailers and business partners through dedicated B2B offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single item purchases with volume-based discounts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Le slip Francais product offering
Product offeringCore offering
Le Slip Français designs, produces and sells 100% French-made underwear, socks, swimwear, pajamas and basic apparel for men, women and children. Products are manufactured through a network of partner workshops in France and sold directly to consumers via the brand's e-commerce site and own boutiques, with a secondary wholesale program supplying retailers.
Product overview
Le Slip Français is a French underwear and lifestyle brand offering a comprehensive range of intimate apparel and basics. The core portfolio centers on men's underwear (boxers, slips, undershorts) under flagship collections like Redoutable and Intrépide, complemented by socks (Robuste, Tonnerre, Achille), swimwear (Pegase, Glorieux, Tempête), and pajamas. The brand has expanded into women's (lingerie, briefs, pajamas) and children's underwear. Special capsule collections include cycling-themed 'La France à Vélo' and World Cup 2026 national team supporter packs, plus a collaboration with French denim brand 1083. Value-oriented bundle offerings (lots) provide multi-piece packs at discounted prices. Services include gift cards and a repair workshop for sustainability. All products are positioned as Made in France, manufactured through a network of 30 partner workshops.
Differentiator
Problem solved
Functional benefit
Products and services
- Boxers Men's cotton boxers available in plain and printed options, including the flagship Redoutable collection; offered as single units or in multi-packs with volume discounts.
- Slips Men's cotton briefs including the Intrépide collection, available in multiple colors and pack options with volume discounts.
- Caleçons Men's undershorts in cotton or jersey fabric, with named collections Fredo and Jacques Sens.
- Chaussettes (Socks) Men's socks in mid-high, low-cut and sport cuts, in cotton and fil d'Écosse; named lines include Robuste, Tonnerre, and Achille.
- Maillots de bain (Swimwear) Men's swimwear in polyamide including Pegase shorts, Glorieux boxer-style and Tempête swim briefs.
- Pyjamas Men's and women's cotton pajamas sold as tops, bottoms and full sets.
- Sous-vêtements de sport (Sport underwear) Sport underwear including Courageux sport boxers, Tenace sport briefs and Achille sport socks with moisture-wicking performance fabrics.
- Femme (Women's underwear and lingerie) Women's lingerie and underwear including lingerie sets, bras, briefs and pajamas.
- Enfant (Children's underwear) Children's underwear sold as multi-packs for kids.
- T-shirts et pulls Men's casual tops including short- and long-sleeve t-shirts, tank tops, sweaters and jackets.
- Cartes cadeaux (Gift cards) Gift cards issued as virtual cards or in physical denominations of €50, €75, €100 and €150 for use on the brand's e-commerce store.
- Atelier de réparation (Repair workshop) Repair workshop service that customers can use to repair Le Slip Français products, extending product lifespan and supporting the brand's sustainability commitments.
- Collab 1083 capsule Capsule collection co-developed with French denim brand 1083 offering organic cotton boxers in special colorways.
- Coupe du Monde 2026 capsule World Cup 2026 supporter capsule offering national-team apparel packs for France, Argentina, Belgium, Spain, Norway, Morocco, Switzerland, England and other countries.
- Lots et Ensembles (Value packs and gift boxes) Multi-piece value packs and gift boxes of boxers, slips, socks and combined underwear sets in pack sizes of 2, 3, 5, 7 and 10.
Quantifiable outcome
- 400 French textile jobs maintained through partner workshop network
- +2 more outcomes
Companies that use Le slip Francais
Customer profileSegments4 records
Ideal customer profiles2 records
Le slip Francais technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Le slip Francais partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 1083minorCollaboration with French denim brand 1083 resulting in 'Collab 1083' capsule collection of organic cotton boxers - joint product development combining both brands' French manufacturing expertise.
Scale indicators10 records
Recent moves8 records
Expansion highlights5 records
Le slip Francais competitors and assessment
Company assessmentDirect peers
- Petit Bateau: Iconic French underwear and basics brand with similar heritage, 'Made in France' positioning, and product portfolio spanning men's, women's, and children's underwear. The closest direct competitor to Le Slip Français in the French domestic apparel market.
- Eminence: French underwear and hosiery manufacturer with a long heritage in men's underwear, socks, and lingerie—directly comparable in product mix and distribution channels, including department stores and specialty retail.
- Dim: French heritage hosiery and underwear brand with a similar core product range (socks, underwear, hosiery). Comparable as a mass-to-premium French intimates player, though Dim is owned by Hanesbrands and operates at a larger scale.
- Etam: Major French lingerie and underwear retailer with strong domestic brand recognition. Comparable on the women's intimates side and the omnichannel (retail + e-commerce) distribution model Le Slip Français is emulating.
- Princesse Tam Tam: French premium lingerie and loungewear brand serving a similar design-conscious female customer with made-in-France-adjacent positioning. Overlaps directly with Le Slip Français's women's lingerie and pajama ranges.
- Armor-Lux: French heritage basics brand headquartered in Brittany, producing made-in-France underwear, t-shirts, and maritime apparel. Comparable on 'Made in France' value proposition, product mix, and domestic retail footprint.
Emerging players
- 1083: French made-in-France denim and basics brand; already a Le Slip Français capsule collaborator. Comparable as a small-cap French ethical-manufacturing apparel player pursuing the same relocalization narrative.
- Sunspel: British premium basics brand with a similar positioning around quality cotton essentials and direct-to-consumer e-commerce. Comparable on premium DTC underwear strategy and category extension playbook.
Broad incumbents
- Björn Borg: Swedish underwear and sportswear brand with established European distribution, offering men's and women's underwear, sportswear, and socks. Comparable on the men's underwear and sports-adjacent intimates positioning.
- Schiesser: German heritage underwear and basics manufacturer with a comparable product portfolio in men's, women's, and children's underwear, sold across European retail and DTC channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Le slip Francais social profiles
Digital presenceLe slip Francais compliance and trust
Trust signalCompliance1 record
Le slip Francais financial estimates
Financial estimateRevenue estimate
Valuation estimate
Le slip Francais leadership team
Management profileNumber of profiles
Profiles2 records
Le slip Francais funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Le slip Francais M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Le slip Francais
What does Le slip Francais do?
Le Slip Français designs, produces and sells 100% French-made underwear, socks, swimwear, pajamas and basic apparel for men, women and children. Products are manufactured through a network of partner workshops in France and sold directly to consumers via the brand's e-commerce site and own boutiques, with a secondary wholesale program supplying retailers.
Is Le slip Francais a public or private company?
Le slip Francais is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Le slip Francais founded?
Le slip Francais was founded in 2011. It employs 51 to 100 people.
Where is Le slip Francais based?
Le slip Francais is headquartered in Paris, France, in the Europe region.
How does Le slip Francais make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are B2B Wholesale.
Who are Le slip Francais's main competitors?
Direct peers on record are Petit Bateau, Eminence, Dim, Etam, Princesse Tam Tam and Armor-Lux. Emerging players are 1083 and Sunspel. Broad incumbents are Björn Borg and Schiesser.
Does Le slip Francais have an API?
No public API is recorded for Le slip Francais.
What industry is Le slip Francais in?
Le slip Francais's product category is Men's Underwear & Basics Apparel. Its primary akta.pro industry code is CRAAAIAB, Panties & Briefs, with a secondary code of CRAAAHAI, Underwear & Socks (Children). Its NAICS code is 315 and its SIC code is 2340.