What Schiesser Gmbh does

SCHIESSER GmbH is a privately held German apparel company headquartered in Radolfzell on Lake Constance, founded in 1875 by Jacques Schiesser. The company designs, manufactures, and sells underwear, sleepwear, swimwear, outerwear, and home textiles under the SCHIESSER brand and a portfolio of approximately twenty sub-brands (including 95/5, Aqua, Feather Terry, Nautical Active/Casual, Revival, Long Life, Mix+Relax, Personal Fit, Seamless & Invisible, Comfort Fit, Laser Cut, Period Underwear, Maternity, and Active). Its core technical proposition is the proprietary "95/5 feel-good formula," a textile specification of at least 95% cotton and a maximum of 5% spandex intended to balance softness, durability, and shape retention across product lines.

The company operates a direct-to-consumer omnichannel model combining an owned e-commerce platform with multi-language storefronts (German, English, Italian, Dutch for Netherlands and Belgium, and French) and physical retail stores accessible via an online store finder. E-commerce orders are fulfilled through DHL with free shipping and a 30-day return policy; checkout supports PayPal, Visa, Mastercard, American Express, Klarna, invoice, and advance payment. The customer base spans women, men, children, and babies, plus a secondary home-textiles consumer segment for bedding, towels, and bathrobes. SCHIESSER positions itself as a heritage German brand emphasizing craftsmanship, longevity, and material quality, with recent extensions into sustainability (recycled PET swimwear) and functional categories (period underwear, maternity, active wear).

The legal entity is a German private limited company (Gesellschaft mit beschränkter Haftung). The company has no disclosed parent, no subsidiaries, no funding rounds, and no public revenue or headcount figures in the available data.

Name

Schiesser Gmbh

Legal name

SCHIESSER GmbH

Website

https://www.schiesser.com

Company type

Private

Founded year

1875

Operating status

Operating

Short description

SCHIESSER GmbH is a privately held German heritage apparel company, founded in 1875, that designs and sells underwear, sleepwear, swimwear, outerwear, and home textiles through owned e-commerce and physical retail across five European markets, serving women, men, children, and babies.

Ownership category

akta.pro rank

Product category

Intimate Apparel and Home Textiles

NAICS

Apparel Manufacturing (315), Broadwoven Fabric Mills (313210), Clothing and Clothing Accessories Retailers (458110)

SIC

Women's, Misses', Children's & Infants' Undergarments (2340), Broadwoven Fabric Mills, Cotton (2211), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sleepwear & Loungewear Cut & Sew (IMAOAEAI)

akta.pro secondary industry

Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets) (IMAOAKAA)

Keywords

• Intimate apparel
• Underwear manufacturing
• Cotton textiles
• Swimwear and loungewear
• Home textiles retail

Headquarters

HQ city

Radolfzell

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through owned e-commerce platform with multi-language support across European markets. Products shipped via DHL with free shipping and 30-day return policy.
2. Physical Retail Stores: Brick-and-mortar retail through company-owned stores and possibly franchise/license operators, accessible via store finder on website.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Schiesser GmbH manufactures and sells a vertical range of cotton-based apparel and home textiles, primarily underwear, sleepwear, swimwear, outerwear, and home textiles for women, men, children, and babies. Products are sold directly to consumers through a multi-language online shop and physical retail stores across European markets, with the proprietary 95/5 cotton-spandex blend as the foundation for everyday comfort and longevity.

Product overview

SCHIESSER is a German underwear and apparel company founded in 1875, offering a comprehensive product portfolio centered on core categories: Underwear (briefs, bras, boxer shorts, undershirts, functional underwear), Sleepwear (pajamas, nightgowns), Swimwear (bikinis, swimsuits, swimming trunks, shorts), Outerwear (shirts, blouses, pants, sweaters, jackets), and Home Textiles (bedding, towels, bathrobes). The company operates on a sub-brand architecture featuring signature lines like the 95/5 Collection (95% cotton, 5% spandex), Aqua sustainable swimwear (recycled PET materials), Feather Terry bathrobes, Nautical Active/Casual swim collections, Revival retro styles, Long Life durable wear, Mix+Relax loungewear, Personal Fit consultation, Seamless & Invisible, Comfort Fit, Laser Cut seamless, Period Underwear, Maternity, and Active wear. Products span women's, men's, children's, and babies' categories, unified by the brand's focus on quality, comfort, and longevity.

Differentiator

Problem solved

Functional benefit

Brands

• Feather Terry: Bathrobe collection line featuring light terry cloth with high cotton content
• 95/5
• Aqua
• Revival
• Long Life
• Nautical Active
• Nautical Casual
• Mix+Relax
• Comfort Fit
• Seamless & Invisible
• Personal Fit

Products and services

• Underwear
• Underwear (Women's)
• Underwear (Men's)
• Sleepwear
• Sleepwear (Women's)
• Sleepwear (Men's)
• Swimwear
• Swimwear (Men's)
• Outerwear
• Outerwear (Women's)
• Home Textiles (Living)
• Home Textiles (Living)
• 95/5 Collection
• 95/5 Collection
• Aqua Collection
• Aqua Collection
• Feather Terry Bathrobes
• Feather Terry Bathrobes
• Feather Terry Bathrobes
• Nautical Active Swimwear
• Nautical Active Swimwear
• Nautical Casual Swimwear
• Nautical Casual Swimwear
• Revival Collection
• Revival Collection
• Long Life Collection
• Long Life Collection
• Mix+Relax Collection
• Mix+Relax Collection
• Personal Fit
• Personal Fit
• Seamless & Invisible
• Seamless & Invisible
• Comfort Fit
• Comfort Fit
• Laser Cut
• Laser Cut
• Period Underwear
• Period Underwear
• Maternity Collection
• Maternity Collection
• Active Collection
• Active Collection
• Essentials Bathrobes
• Essentials Bathrobes

Segments4 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cosabella: Italian premium lingerie and sleepwear brand with strong DTC orientation, European craftsmanship positioning, and a multi-channel retail model. Comparable on category, premium positioning, and mid-sized European DTC operations.
• Falke: German premium hosiery and underwear manufacturer with comparable heritage positioning, cotton-driven product mix, and European DTC retail footprint. Closest direct competitor on category, geography, and quality positioning.
• Aubade: French premium lingerie brand with European heritage, design-led positioning, and selective multi-market retail plus DTC distribution. Comparable on category, design sensibility, and pan-European footprint.
• Zimmerli of Switzerland: Swiss luxury underwear and loungewear manufacturer known for high-quality cotton basics. Comparable on premium positioning, cotton craftsmanship, and small-batch European production model.
• Hanro: Swiss premium underwear, sleepwear, and loungewear brand with a long heritage, cotton and merino fiber focus, and selective European retail plus DTC presence. Directly comparable on product category, material philosophy, and premium pricing.
• Wolford: Austrian premium hosiery, legwear, and bodywear brand with a strong heritage identity, vertically integrated manufacturing, and global DTC plus wholesale distribution. Highly comparable on premium intimates positioning and multi-channel strategy.

Broad incumbents

• Hugo Boss: German premium apparel conglomerate with an established underwear and loungewear line. Comparable on German heritage, premium positioning, and global brand reach, but operates a far broader apparel portfolio.
• Triumph International: Global lingerie and underwear incumbent with much larger scale, broad category coverage, and international wholesale plus DTC reach. Comparable core product and customer base but operates as a much broader portfolio player.
• Calvin Klein: American intimates and apparel giant with a globally recognized underwear business. Comparable on premium-tier underwear, broad DTC and wholesale distribution, and brand-led marketing, but at far larger scale.

Emerging players

• Tommy John: US-based DTC underwear and apparel brand that pioneered a digital-first, comfort-engineered positioning. Comparable on premium underwear category and DTC-led growth, but from a digitally-native playbook targeting US consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schiesser Gmbh