Btr.tech

What Btr.tech does

Btr.tech is a Kuwait-headquartered warehouse automation and robotics integrator serving enterprise customers across the Gulf Cooperation Council (GCC) region, with operational presence in Kuwait City and project operations in JAFZA, UAE. The company's core offering is the proprietary Mission Platform, a software stack that combines Halo WMS (warehouse management with cycle counting, real-time analytics, and labor management), a Digital Commerce module (CMS, CRM, ad serving), and the Rover last-mile delivery optimizer (dynamic routing, proof of delivery, exception management). On the hardware side, Btr.tech resells, integrates, and operates third-party robotics — Cubic and Vertical AS/RS, 4-Way Shuttle systems, AMRs and AGVs, AI-driven product and parcel sorting systems, and a full Pudu Robotics portfolio (cleaning robots MT1 Max/MT1 Vac/CC1 Pro/SH1 and delivery robots KettyBot Pro/FlashBot Max/BellaBot Pro/PuduBot 2) under an exclusive GCC distribution agreement.

The business model is a mix of one-time hardware sales, recurring SaaS subscriptions on the Mission Platform, project-based professional services (advisory, facility design, implementation, training), and ongoing managed services. Pricing is custom and quote-based. Go-to-market is enterprise field sales with consultative engagement on large automation projects, supported by a bilingual English/Arabic website and case-study-driven content marketing. Named enterprise customers include Shop Raha (Kuwaiti online grocery platform, 30+ robots, ~800 orders/day), Smooth Logistics (Kuwaiti 3PL, 4,000 m² facility, 54,000 items/day), and KAPICO Group (UAE automotive parts distributor, 10,000 m² JAFZA hub). Btr.tech has raised approximately $13.7M across two funding rounds (2022 and 2023) led by EWTP Arabia Capital and Soor Capital, employs 150+ people including 20+ engineers, and operates 40+ deployed robots across client sites.

Name

Btr.tech

Legal name

BTR TECH

Website

https://btr.tech

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Btr.tech is a Kuwait-headquartered warehouse automation and robotics integrator serving enterprise logistics, e-commerce, 3PL, and hospitality customers across the GCC region via its proprietary Mission Platform and partnerships with global robotics OEMs.

Ownership category

akta.pro rank

Product category

Warehouse Automation & Robotics

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Services-Computer Integrated Systems Design (7373), Wholesale-Industrial Machinery & Equipment (5084), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Warehouse Automation Systems (AS/RS, Shuttle Systems, Vertical Lift Modules) (IMAHABAK)

akta.pro secondary industries

Automated / Robotics-Enabled Fulfillment Centers (AS/RS, AMRs, Goods-to-Person) (TLALADAL), Industrial & Warehouse Robotics (HDAAAIAA)

Keywords

• Warehouse automation
• Warehouse robotics
• Warehouse management software
• Automated storage retrieval
• Autonomous mobile robots

Headquarters

HQ city

Kuwait

HQ country

Kuwait

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of robotics hardware including AMRs, AGVs, AS/RS systems, robotic sorting systems, and cleaning/delivery robots from partners (Pudu, Quicktron, Geek+, etc.). One-time capital expenditure model with optional service contracts.
2. Software Subscriptions: SaaS subscriptions for Mission Platform, Halo WMS, and Rover delivery management. Recurring revenue model with tiered pricing based on warehouse size and feature requirements.
3. Professional Services: Advisory consulting, facility design, project management, implementation, and training services. One-time project-based revenue with potential for ongoing support contracts.
4. Managed Services: Ongoing operational support, system monitoring, maintenance, and optimization services for automated warehouse operations.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Btr.tech delivers integrated warehouse automation and robotics solutions for enterprise customers in the GCC region. Its core offering centers on the proprietary Mission Platform (combining Halo WMS, Digital Commerce, and Rover last-mile delivery modules), wrapped around partner-supplied hardware including AS/RS systems, AMRs, AGVs, robotic sorting systems, and the Pudu commercial delivery and cleaning robot portfolio. The company sells advisory, design, implementation, and managed services alongside hardware and software subscriptions.

Product overview

Btr.tech is a warehouse automation and robotics company operating in Kuwait and the GCC region. The company offers a platform-plus-modules architecture centered on the Mission Platform, which integrates Halo WMS (warehouse management), Digital Commerce (e-commerce and CMS), and Rover (last-mile delivery). The product portfolio includes AS/RS systems for tote storage (Cubic AS/RS, Vertical AS/RS), pallet storage solutions (4-Way Shuttle, AGV Robotics), robotic sorting systems (AI-powered product and parcel sorting), transportation solutions (pallet and tote movement), and other smart solutions (automated packing, modular conveyors). Additionally, Btr.tech distributes Pudu Robotics products including commercial delivery robots (KettyBot Pro, FlashBot Max, BellaBot Pro, PuduBot 2) and cleaning robots (MT1 Max, MT1 Vac, CC1 Pro, SH1). The company partners with global robotics manufacturers including Quicktron, Pudu, Multiway, Megvii, Geek+, Hyperleap, Cellumation, CMC, and Quimarox.

Differentiator

Problem solved

Functional benefit

Brands

• Mission Platform: Proprietary platform integrating warehouse management, digital commerce, last-mile delivery, and workforce management capabilities.
• Halo WMS
• Rover

Products and services

• Mission Platform Btr.tech's flagship proprietary platform unifying warehouse management, order fulfillment, digital commerce, and last-mile delivery into a single integrated system for enterprise logistics operators in the GCC.
• Cubic AS/RS High-density automated storage and retrieval system using a modular grid structure for bin-based warehouse operations. Reduces picking time by up to 70% and storage footprint by up to 75%.
• Vertical AS/RS Vertical robotic automated storage system designed for efficient use of warehouse height and fast bin retrieval in limited-footprint or multi-level facilities.
• 4-Way Shuttle System Four-way shuttle system enabling dynamic pallet movement in all directions, supporting deep-lane storage and retrieval and adapting automatically to changing inventory flows.
• AGV Robotics Automated guided vehicles for safe and reliable pallet movement across warehouse zones and facilities, designed for manufacturing, warehousing, and distribution applications.
• Robotic Product Sorting AI-powered robotic sorting systems for product-level automation and SKU-based order handling, using AI vision and machine learning to identify products and route them automatically.
• Robotic Parcel Sorting High-speed AI-powered parcel sortation system for logistics, courier, and last-mile centers, processing thousands of parcels per hour with smart routing and zone assignment.
• Robotic Pallet Movement Robotic forklifts and transporters enabling continuous pallet flow between storage, packing, and loading zones, equipped with smart navigation and real-time control.
• AMR Tote Movement Autonomous mobile robots (AMRs) optimized for transporting totes, trays, and cartons between warehouse picking, sorting, and replenishment areas using intelligent navigation and adaptive routing.
• Automated Packing & Vertical Conveying Integrated automated packing and vertical conveying solution that dynamically sizes, folds, and seals boxes on demand while moving them across warehouse levels, reducing material waste and shipping volume by up to 30%.
• Cellumation Modular Conveyor Intelligence Cellumation celluveyor technology featuring AI-driven omni-directional cells that independently move, rotate, and position products for precise item sorting, merging, and routing on a single modular surface.
• Pudu MT1 Max Autonomous Sweeping Robot AI-powered autonomous sweeping robot engineered for large facilities such as airports, parking complexes, shopping malls, and industrial sites, with 3D LiDAR, multi-sensor fusion, and adaptive AI cleaning strategy covering up to 100,000 m² per charge.
• Pudu MT1 Vac Autonomous Vacuum Robot Autonomous vacuum and sweeping robot for high-traffic commercial environments, featuring dual-fan vacuuming, 55-cm sweep width, LiDAR and VSLAM navigation, and AI-powered floor-type recognition that adjusts suction in real time.
• Pudu CC1 Pro Autonomous Cleaning Robot AI-powered autonomous 4-in-1 cleaning robot for malls, hotels, hospitals, and corporate facilities, combining sweeping, scrubbing, vacuuming, and dust-mopping with LiDAR navigation and AI wet-spot detection.
• Pudu SH1 Smart Scrubber Dryer Smart upright scrubber dryer with 20,000 Pa suction and 350 rpm brush, saving up to 80% water and cleaning solution while operating 70% faster than traditional cleaning methods.
• Pudu KettyBot Pro Reception & Delivery Robot AI-powered reception and delivery robot for hospitality and retail service, with compact 52-cm aisle navigation, laser and visual dual navigation, and flexible multitasking between greeting and delivery tasks.
• Pudu FlashBot Max Delivery Robot High-speed building delivery robot with VSLAM+ navigation for semi-outdoor and multi-floor hotel environments, with IoT integration enabling automatic elevator calls, turnstile access, and room delivery.
• Pudu BellaBot Pro Premium Delivery Robot Premium hospitality delivery robot with personality-driven interactive design, full autonomy, and multi-sensor awareness for engaging food and amenity delivery in restaurants and hotels.
• PuduBot 2 Universal Delivery Robot Universal commercial delivery robot with dual-LiDAR and VSLAM+ precision 360-degree navigation, supporting up to 40 kg payload and up to 24 hours of runtime on a 3-hour recharge.
• Automation Advisory Services Consultative advisory engagement providing tailored roadmaps for clients embarking on warehouse automation, including strategic guidance, solution selection, and ROI analysis aligned to business goals.
• Automation Design & Engineering Engineering and facility design service that selects and configures precise automation solutions for each client's unique warehouse requirements, optimizing for ROI and operational fit.
• Implementation & Project Management End-to-end implementation and project management service that oversees installation, commissioning, and knowledge transfer to ensure customers achieve operational excellence with their automation investment.
• Managed Services for Automated Warehouses Recurring managed services providing ongoing operational support, system monitoring, maintenance, and optimization for automated warehouse deployments.

Quantifiable outcome

• Picking efficiency increased from 80 to 350 items/hour per operator (4x improvement)
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability16 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Pudu RoboticscoreTechnology or IntegrationExclusive GCC distribution partner for Pudu cleaning and delivery robots including CC1 Pro, MT1 Max, MT1 Vac, SH1, BellaBot Pro, FlashBot Max, PuduBot 2, and KettyBot Pro. Btr.tech provides sales, deployment, and support for Pudu's autonomous cleaning and delivery robotics portfolio.
• QuicktroncoreTechnology or IntegrationPartnership for Autonomous Mobile Robots (AMR) and automated storage solutions. Quicktron's robotics technology integrated into Btr.tech's warehouse automation offerings.
• Geek+coreTechnology or IntegrationPartnership for Autonomous Case-Handling Robots (ACR) and robotic sorting systems. Geek+'s AI-powered storage and retrieval technology deployed in Btr.tech projects.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Btr.tech