InUse
InUse is a French SaaS company providing an AIoT platform that combines IoT, deterministic AI, and generative AI to deliver predictive maintenance, OEE optimization, energy management, and knowledge collaboration for industrial equipment manufacturers and smart building operators across Europe and Asia.
- Company typePrivate
- Founded2015
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What InUse does
InUse is a France-based B2B SaaS company founded in 2015 (originally as OptimData, rebranded in 2019) that sells an AIoT platform for industrial equipment manufacturers, process factories, and smart building operators. The platform combines IoT data ingestion (OPC UA, MQTT, Ewon gateways), deterministic AI for predictive maintenance and OEE optimization, and a RAG-based generative AI assistant called ilean built on Mistral AI, all running on a sovereign European tech stack hosted on OVHcloud. Core commercial offerings include the low-code Studio environment plus four modular digital services—Pulse (predictive maintenance), Peak (OEE), Engage (collaboration/expertise capture), and Element (energy/environmental)—with verticalized packages such as Pure Cleaning for CIP, IU SUSTAIN for ISO 50001 energy, and IU PREDICT for motors. Revenue is generated primarily through recurring SaaS subscriptions priced on a per-machine/per-gigabyte usage model for OEMs, supplemented by professional services for deployment, and is sold both direct and through an established channel partner network spanning France, DACH, Benelux, Italy, and Asia-Pacific. Named enterprise customers include Hellenic Dairies, SHEM, Pellenc ST, ALPMA, ICE Water Management, JCI, Camfil, Wendt, and MTB across food processing, industrial equipment, energy, and water treatment.
InUse firmographics
Firmographics- Name
- InUse
- Legal name
- InUse
- Website
- https://inuse.eu
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InUse is a French SaaS company providing an AIoT platform that combines IoT, deterministic AI, and generative AI to deliver predictive maintenance, OEE optimization, energy management, and knowledge collaboration for industrial equipment manufacturers and smart building operators across Europe and Asia.
- Ownership category
- akta.pro rank
InUse industry classification
Industry- Product category
- Industrial IoT Software
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)
- akta.pro secondary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where InUse is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
InUse business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based access to the AIoT platform with digital services (Pulse, Peak, Engage, Element). Pricing follows per-machine model for OEMs selling connected solutions. Includes first package of 100GB with additional per-machine pricing.
- Usage-based Data Pricing: Standard offer includes 100 gigabytes first package plus additional price per machine when total consumption exceeds threshold. A 'gigabyte' integrates storage, transmission, and processing costs.
- Connected Services / Digital Services: Modular packaged applications including IU SUSTAIN for energy management, IU PREDICT for motors, Pure Cleaning for CIP optimization. Quick deployment through Studio.
- Professional Services: Implementation, deployment, and integration support including model development and data flow setup. Team assists with faster deployment and integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry package with 100GB data allowance |
| Usage-based | Monthly | Per-machine expansion pricing |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels7 records
InUse product offering
Product offeringCore offering
InUse provides an AIoT (Artificial Intelligence of Things) SaaS platform that combines IoT data capture, deterministic AI, and generative AI to deliver connected services for industrial equipment manufacturers and smart building operators. The platform offers modular digital services including Pulse (predictive maintenance), Peak (OEE optimization), Engage (collaboration), and Element (energy management), along with industry-specific packaged applications such as Pure Cleaning for CIP optimization and IU Predict for motors. The flagship ilean intelligent agent uses Generative AI with RAG to translate complex telemetry into actionable field recommendations with a zero-hallucination policy.
Product overview
InUse offers a modular AIoT platform combining industrial IoT and generative AI for Smart Industry and Smart Building sectors. The core Studio platform enables low-code development and deployment of connected services, with four main digital service modules: Pulse (predictive maintenance), Peak (OEE optimization), Engage (knowledge collaboration), and Element (energy management). The ilean intelligent agent provides generative AI capabilities. Industry-specific packaged applications include Pure Cleaning for CIP optimization, IU SUSTAIN for energy performance, and IU Predict for motor monitoring. The platform integrates with Ewon gateways, OPC UA, MQTT, and supports SAML SSO for third-party application access.
Differentiator
Problem solved
Functional benefit
Brands
- ilean: Intelligent assistant powered by Generative AI for industrial applications
- IU PREDICT
- IU SUSTAIN
- Pure Cleaning
- Studio
Products and services
- Studio Low-code development environment for designing and deploying custom digital services. Includes visualization builders for dashboards, synoptics, and reports with integration to Vega/Vega-lite for advanced visualizations such as Gantt diagrams, Sankey diagrams, and scatter plots.
- Pulse Predictive maintenance module that anticipates equipment failures, reduces MTTR, increases MTBF, and optimizes preventive and predictive maintenance strategies to lower operational costs.
- Peak OEE optimization module that enhances equipment effectiveness, speeds up cycles, maximizes efficiency, and reduces waste through data intelligence and a digital approach to continuous improvement.
- Engage Knowledge management and collaboration module that captures expert expertise, accelerates problem resolution, simplifies workflows for teams and clients, and modernizes brand image through connected workflows.
- Element Energy management module that monitors energy indicators in real-time, optimizes consumption, ensures environmental compliance, and drives sustainable resource management.
- ilean Intelligent AI agent powered by Generative AI and RAG (Retrieval-Augmented Generation) that provides conversational access to industrial knowledge, delivers actionable recommendations with a zero-hallucination policy, and enables up to 30% field service time savings.
- IU SUSTAIN Energy performance measurement application that analyzes and controls energy consumption of production machines while maintaining production targets, aligned with ISO 50001 standards.
- Pure Cleaning (IU SUSTAIN for CIP) Cleaning-In-Place optimization solution combining optical sensors from Satron with web application for automatic CIP compliance monitoring, duration recommendations, and traceability reporting; reduces water consumption by 10-20%.
- IU Predict for Motors Predictive maintenance application for motors using vibration analysis per ISO 10816. Provides Motor Health Score, Remaining Useful Life (RUL) estimation, and advanced diagnostics with Machine Learning for fault type prediction.
- Geminus Smart Building solution brand offered exclusively through SWG partner. Enables synchronized sensor geolocation within buildings with advanced data analytics for energy monitoring, predictive maintenance, indoor comfort analysis, and cleaning optimization, integrated with BIM and Facility Management tools.
Quantifiable outcome
- Full ROI achieved in 48 days with 10% OPEX reduction and 20% OEE improvement
- +7 more outcomes
Companies that use InUse
Customer profileNamed customers23 records
Segments3 records
Ideal customer profiles3 records
InUse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability10 records
Feature10 records
InUse partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core, strategic, co-development, technology, channel, implementation, exclusive channel and ecosystem.
- OVHcloudcoreInfrastructure partner providing secure, GDPR-compliant sovereign hosting for InUse's AIoT platform. Ensures European data residency and compliance with EU data protection regulations.
- Mistral AIcoreIntelligence layer partner providing state-of-the-art European LLMs for Generative AI capabilities within the ilean intelligent agent.
- Bosch RexrothstrategicStrategic partnership for new Linux-based automation platform ctrlX Automation. InUse joined the ctrlX Automation partner ecosystem, bringing IoT capabilities to the platform.
- NoventumstrategicPartnership to foster development of new service business models for the machinery industry. Focus on enabling equipment manufacturers to develop after-sales service revenue.
- ICE Water Managementco-developmentCo-developed CIP optimization solution (ICE-Connect). ICE Water Management equipped CIP units with InUse technology. Joint customer solution achieved >15% savings.
- HMS NetworkstechnologyTechnology partner providing Ewon IIoT gateways for secure machine data access. Native connector integration enables seamless data acquisition from PLCs.
- AMA XpertEyetechnologySoftware partner for assisted reality and remote assistance solutions. Secure remote assistance and support capabilities integrated with InUse platform.
- CapflowtechnologySpecializes in liquid/wastewater process control and instrumentation/sensors. Provides Satron sensors for measuring organic load during Clean-In-Place processes for Pure Cleaning solution.
- EMS GroupchannelItalian partner extending InUse's presence in Italy. Distribution partner for connected services in the Italian market.
- AvenAochannelLeading reseller of industrial solutions in France (CAD, simulation, PDM, production management, manufacturing). Subsidiary of Prodways Group, major distributor of SOLIDWORKS | 3D EXPERIENCE.
- OxelarimplementationIoT integration and consulting company in France managing end-to-end connected services. Offers deployment and integration support including model development and data flow setup.
- ARGO GRAPHICSchannelJapanese and Asian reseller (China, SE Asia) specializing in PLM and HPC server solutions. Provides technical solutions and integration for InUse customers in Asia-Pacific region.
- SolidLinechannelReseller in Germany, Switzerland, Austria. Provides digital design and manufacturing solutions to 9,000+ companies. Channel partner for InUse solutions in DACH region.
- TechniachannelReseller in Benelux with 30+ years experience and 6,000+ customers. Provides PLM expertise and supports manufacturers from product design to implementation.
- SWGexclusive channelExclusive partner for Smart Building in DACH region. Brands InUse solution as Geminus, integrated with BIM and Facility Management tools for building optimization.
- BpifranceecosystemFrench government investment bank supporting startups and SMEs. Invests in startup development, ecology transition, and international expansion support.
- France DigitaleecosystemLargest French and European tech community with ~1,800 startups and investors. Focuses on developing future digital champions in Europe.
- La French FabecosystemNetwork of French industry companies promoting French industry, driving industrial growth, and supporting business transformation for future success.
- CETIMecosystemFrench state-owned industrial technology center with ~1,100 experts. Member of Industry of the Future initiative, providing innovation technologies to 6,500 companies.
- FIMecosystemMachinery Industry Federation representing 20 professional unions and 3,000 machinery-related companies. One of the largest industrial federations in French industry.
- GEPPIAecosystemAssociation of French process and packaging equipment manufacturers creating technical, economic, and commercial synergies to develop the industry.
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
InUse competitors and assessment
Company assessmentDirect peers
- Sight Machine: Sight Machine is a manufacturing analytics platform focused on OEE, quality, and production optimization for discrete and process manufacturers. It overlaps directly with InUse's Peak OEE module.
- Braincube: Braincube provides an industrial AI and data platform for manufacturing — OEE, energy, and quality analytics — and is frequently compared to AI-driven OEE and CIP optimization offerings like InUse's Peak and IU SUSTAIN.
- Augury: Augury provides AI-driven predictive maintenance for rotating equipment and factory assets, similar to InUse's Pulse and IU Predict modules. Both monetize per-machine/sensor for industrial operator and OEM customers.
- PTC: PTC's ThingWorx is the closest direct competitor — an enterprise IoT platform for industrial equipment manufacturers covering predictive maintenance, OEE, and connected product services. It targets the same Smart Industry/OEM buyer as InUse.
- Spark Cognition: Spark Cognition delivers industrial AI solutions including predictive maintenance and asset performance for energy, manufacturing, and aerospace — overlapping with InUse's industrial AI/OEE roadmap.
- Uptake: Uptake offers an industrial AI platform for predictive maintenance, asset performance, and operational productivity, serving industrial OEMs and operators — closely aligned with InUse's AIoT Convergence thesis.
Broad incumbents
- Siemens (Insights Hub / MindSphere): Siemens' industrial IoT platform competes head-on with InUse's AIoT stack for predictive maintenance, OEE, and connected services in European industrial accounts, though bundled inside a much broader automation business.
- Schneider Electric (EcoStruxure): Schneider's EcoStruxure is a broader industrial IoT/automation suite covering the same predictive maintenance, OEE, and energy management use cases as InUse, sold as part of a much larger automation portfolio.
- AVEVA: AVEVA delivers industrial software including connected worker, asset performance, and OEE solutions for process and discrete manufacturers, overlapping with InUse's industrial AI and Smart Industry focus.
Emerging players
- Falkonry: Falkonry focuses on time-series anomaly detection and predictive maintenance for industrial operators, intersecting with InUse's predictive maintenance and weak-signal detection capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
InUse social profiles
Digital presenceInUse compliance and trust
Trust signalCompliance1 record
InUse financial estimates
Financial estimateRevenue estimate
Valuation estimate
InUse leadership team
Management profileNumber of profiles
Profiles4 records
InUse funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InUse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InUse
What does InUse do?
InUse provides an AIoT (Artificial Intelligence of Things) SaaS platform that combines IoT data capture, deterministic AI, and generative AI to deliver connected services for industrial equipment manufacturers and smart building operators. The platform offers modular digital services including Pulse (predictive maintenance), Peak (OEE optimization), Engage (collaboration), and Element (energy management), along with industry-specific packaged applications such as Pure Cleaning for CIP optimization and IU Predict for motors. The flagship ilean intelligent agent uses Generative AI with RAG to translate complex telemetry into actionable field recommendations with a zero-hallucination policy.
Is InUse a public or private company?
InUse is a private company. It is classified as venture growth investor backed and is currently operating.
When was InUse founded?
InUse was founded in 2015. It employs 11 to 50 people.
Where is InUse based?
InUse is headquartered in Paris, France, in the Europe region.
How does InUse make money?
Four revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are usage-based Data Pricing, connected Services / Digital Services and professional Services.
Who are InUse's main competitors?
Direct peers on record are Sight Machine, Braincube, Augury, PTC, Spark Cognition and Uptake. Broad incumbents are Siemens (Insights Hub / MindSphere), Schneider Electric (EcoStruxure) and AVEVA. Falkonry is listed as an emerging player.
Does InUse have an API?
Yes. InUse offers a web API for asynchronous data fetching and an MQTT broker for real-time data publishing. The MQTT broker allows transformed data to be published for easy retrieval in real-time, enabling integration with customer supervision systems, HMI displays, and light columns. The API is available for fetching data asynchronously. Security is managed through topic permissions segmented by customer, factory, and machine identifiers. Developer documentation is at inuse.gitbook.io/docs/features/connect/mqtt/mqtt-publishers.
What industry is InUse in?
InUse's product category is Industrial IoT Software. Its primary akta.pro industry code is BPAEAHAG, Generative AI & LLM Solutions Services (RAG, Agents, Copilots), with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 541512 and its SIC code is 7372.