United Group
United Group is a privately held multi-play telecommunications and media provider in Southeast Europe, offering integrated fixed, mobile, broadband, pay-TV, and streaming services across Bulgaria, Greece, Croatia, and Slovenia, serving approximately 40 million inhabitants through 13.87 million RGUs.
- Company typePrivate
- Founded2000
- HeadquartersAmsterdam, Netherlands
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What United Group does
United Group B.V. is a privately held multi-play telecommunications and media provider headquartered in Hoofddorp, Netherlands, operating across Southeast Europe with approximately 11,898 full-time equivalent employees as of March 31, 2026. The company serves residential consumers, businesses, and wholesale carriers in Bulgaria, Greece, Croatia, and Slovenia, reaching roughly 40 million inhabitants plus 4 million expatriates through 13.87 million Revenue Generating Units. Its core product stack combines fixed-line telephony, mobile (including 5G Standalone), broadband internet (FTTH/FTTO over 60,000 km of fiber), pay-TV, and the proprietary EON TV OTT streaming platform, with content rights spanning Greek Super League, UEFA Champions League, Premier League, LaLiga, Serie A, NBA, and Wimbledon.
Revenue is generated primarily through recurring subscription contracts across residential multi-play bundles, B2B managed ICT services, wholesale carrier services via UGI, satellite ground-station services (serving clients such as Disney, National Geographic, Eutelsat, and Viasat through Vivacom's Tier 4 Plana Teleport and LEO ground stations), and adjacent operations in clean energy (UG Energy, UG Solar, Tessa Energy), e-commerce (Shoppster), and previously news media (Adria News Network, under sale agreement to Alpac Capital as of May 2026). GTM combines sales-led enterprise field teams, self-serve consumer PLG via EON TV, retail stores, and channel partnerships (SkyShowtime, TIDAL, Marquee TV, Discovery/Eurosport). The group is majority-owned by BC Partners since March 2019, with KKR retaining a minority stake, and is led by CEO Stan Miller (appointed June 2025) following a strategic pivot toward EU-focused operations after divesting €1.5B of Serbian assets and announcing exits from Bosnia and Montenegro.
United Group firmographics
Firmographics- Name
- United Group
- Legal name
- United Group B.V.
- Website
- https://united.group
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- United Group is a privately held multi-play telecommunications and media provider in Southeast Europe, offering integrated fixed, mobile, broadband, pay-TV, and streaming services across Bulgaria, Greece, Croatia, and Slovenia, serving approximately 40 million inhabitants through 13.87 million RGUs.
- Ownership category
- akta.pro rank
United Group industry classification
Industry- Product category
- Multi-play Telecommunications Services
- NAICS
- Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Wireless Telecommunications Carriers (except Satellite) (517112), Broadcasting and Content Providers (516), Satellite Telecommunications (517410), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Cable & Other Pay Television Services (4841), Telephone Communications (No Radiotelephone) (4813), Television Broadcasting Stations (4833), Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG)
- akta.pro secondary industries
- Connected TV (CTV) & OTT Performance Advertising (BPAFACAG), Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)
Keywords
Where United Group is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices6 records
Markets served
United Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel
Revenue model
- Telecommunications Services: Recurring subscription revenue from fixed and mobile telephony, broadband internet, and pay-TV services to residential and business customers across Bulgaria, Greece, Croatia, Slovenia, and other Southeast European markets.
- Media and Content: Revenue from pay-TV channels, content production (Sport Klub, Nova channels), advertising sales through United Media, and streaming platform subscriptions via EON TV.
- Wholesale Infrastructure: Wholesale fiber, data, voice, mobile and roaming services to major carriers and technology providers through UGI Wholesale subsidiary, including transit services connecting Europe with Middle East and Asia.
- B2B ICT Solutions: Managed services, IT solutions and equipment sales to enterprise and government clients, with strong demand particularly in Greece market.
- Satellite Services: Business satellite connectivity services through Vivacom's ground stations serving international clients including Disney, National Geographic, and Eutelsat.
Go-to-market motion4 records
Distribution channels6 records
Marketing channels7 records
United Group product offering
Product offeringCore offering
United Group is the leading multi-play telecommunications and media provider in Southeast Europe, delivering fixed-line telephony, mobile, broadband internet, and pay-TV through its regional brands Vivacom (Bulgaria), Nova (Greece), and Telemach (Slovenia/Croatia). The company also operates the EON TV OTT streaming platform, content production via United Media, wholesale carrier services through UGI, fiber infrastructure via United Fiber, and B2B ICT solutions, serving over 13.87 million revenue generating units across 8 countries.
Product overview
United Group operates as a multi-play telecommunications and media provider in Southeast Europe, offering a unified platform of telecom services (fixed-line, mobile, broadband, fiber) combined with content production and streaming capabilities. The core product ecosystem centers on the EON TV streaming platform, supported by technology development through United Cloud, and wholesale infrastructure via United Fiber and UGI Wholesale. Regional telecom brands (Vivacom in Bulgaria, Nova in Greece, Telemach in Slovenia/Croatia) provide retail services, while United Media produces and distributes content across sports, news, entertainment, and movies. The company also operates adjacent businesses including energy generation (UG Energy), e-commerce (Shoppster), and news media (Adria News Network), with AI-powered tools like NewsBuild.ai and Vbox8 enhancing content operations.
Differentiator
Problem solved
Functional benefit
Products and services
- EON TV
- Vivacom (Bulgaria Telecom Services)
- Nova (Greece Converged Telecom and Pay-TV)
- Telemach (Slovenia and Croatia Telecom)
- UGI Wholesale
Quantifiable outcome
- Q1 2026 revenue of €717.7 million, up 14% year-on-year
- +5 more outcomes
Companies that use United Group
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
United Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability10 records
Feature8 records
United Group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, minor and major.
- SkyShowtimecorePartnership to launch SkyShowtime streaming service on Vivacom in Bulgaria and on Telemach in Croatia and Slovenia. Service integrates Hollywood blockbusters, hit series from Paramount+, SHOWTIME, Sky Studios, and Peacock into EON TV platform.
- Joint Alliance for Corporate Social Responsibility (JAC)minorUnited Group joined JAC alliance aligning with global industry leaders to enhance responsible supply chain action in the telecom sector through joint audits and best practice sharing.
- T-2majorTelemach Slovenia signed share purchase agreement to acquire at least 98.06% of T-2 company shares, enabling consolidation of mobile and fixed networks and enhanced fiber deployment in Slovenia.
- Google / FT StrategiescoreCollaborative development of NewsBuild.ai - AI-driven editorial platform that automates routine newsroom processes and expands research capabilities for Nova Broadcasting Group.
- nrg (Greek energy supplier)coreStrategic partnership between Nova Greece and nrg combining connectivity and energy services for consumers, creating bundled offering across telecommunications and utilities.
- Eutelsat GroupcoreVivacom and Eutelsat Group launched fourth European ground station in Bulgaria for LEO satellite connectivity services. The facility includes 18 antennas and mini data centre connecting LEO satellites to optical network.
- Responsible Business Alliance (RBA)minorUnited Group became member of RBA, the world's largest industry coalition dedicated to responsible business conduct in global supply chains, committed to improving working conditions and environmental standards.
- Marquee TVminorUnited Group made strategic investment in Marquee TV, the global specialist streaming service for arts and culture dubbed 'Netflix for the arts', as part of £6.7million Series A funding.
- Solford Alpine GmbHcoreEON TV platform provided by Solford Alpine GmbH, distributed internationally through United Group's sales channels and partnerships.
- NokiacoreUnited Group selected Nokia to support rollout of next-generation fibre network across Southeast Europe, providing network equipment and technical partnership.
Scale indicators24 records
Recent moves6 records
Expansion highlights7 records
United Group competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
United Group social profiles
Digital presenceUnited Group compliance and trust
Trust signalCompliance9 records
United Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
United Group leadership team
Management profileNumber of profiles
Profiles19 records
United Group subsidiaries and ownership
Company hierarchySubsidiaries17 records
United Group funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
United Group M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about United Group
What does United Group do?
United Group is the leading multi-play telecommunications and media provider in Southeast Europe, delivering fixed-line telephony, mobile, broadband internet, and pay-TV through its regional brands Vivacom (Bulgaria), Nova (Greece), and Telemach (Slovenia/Croatia). The company also operates the EON TV OTT streaming platform, content production via United Media, wholesale carrier services through UGI, fiber infrastructure via United Fiber, and B2B ICT solutions, serving over 13.87 million revenue generating units across 8 countries.
Is United Group a public or private company?
United Group is a private company. It is classified as private equity controlled and is currently operating.
When was United Group founded?
United Group was founded in 2000. It employs 5,001 to 10,000 people.
Where is United Group based?
United Group is headquartered in Amsterdam, Netherlands, in the Europe region.
How does United Group make money?
Five revenue lines are on record. Telecommunications Services are the primary driver. The others are media and Content, wholesale Infrastructure, B2B ICT Solutions and satellite Services.
Does United Group have an API?
No public API is recorded for United Group.
What industry is United Group in?
United Group's product category is Multi-play Telecommunications Services. Its primary akta.pro industry code is MPABAHAG, Direct-to-Consumer (DTC) Network/Studio Streaming Channels, with a secondary code of BPAFACAG, Connected TV (CTV) & OTT Performance Advertising. Its NAICS code is 51711 and its SIC code is 4841.