T 2 doo
T-2 d.o.o. is a Slovenian privately held telecommunications operator serving residential and SME customers with bundled broadband (FTTH/xDSL), IPTV, mobile, and cloud services across its own network and retail footprint throughout Slovenia.
- Company typePrivate
- Founded2004
- HeadquartersLjubljana, Slovenia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What T 2 doo does
T-2 d.o.o. is a Slovenian privately held limited company (founded 2004, headquartered at Verovškova 64A, Ljubljana) that operates as an integrated fixed-line and mobile telecommunications provider, serving residential subscribers, SMEs, and wholesale operator customers exclusively in Slovenia. The company owns and operates what it claims is the country's largest fiber-to-the-home (FTTH) network alongside a legacy xDSL copper footprint, delivering broadband, IPTV, mobile (4G/LTE with e-SIM, VoLTE, VoWiFi), and fixed telephony services under the "Oranžni" (Orange) bundle brand, supplemented by the T-2 TV platform with time-shifting and mobile viewing via tv2go, Horizont cloud storage, T-2 Ščit security, and the T-2 Klub loyalty and device-retail program.
The technology stack combines owned last-mile infrastructure (FTTH up to 2.5/2.5 Gbit/s, xDSL, mobile LTE) with proprietary software layers: the T-2 TV platform, tv2go mobile app, MOJ T-2 self-service portal, T-2 ID single sign-on, and an e-commerce storefront at T-2 Klub that sells Samsung and Philips devices with installment financing and optional Triglav Insurance coverage. Content and security partnerships with HBO, Viasat, and Panda Security extend the portfolio beyond pure connectivity, while wholesale RIO/MRIO services monetize the fixed network to other operators.
T-2's revenue model is anchored in recurring monthly subscriptions across bundled packages (Oranžni Start at €45.99/month through Oranžni King at €99.99/month) and standalone mobile plans (Oranžni Mini €11.99 through Oranžni Maxi €23.99), with additional streams from premium content add-ons, hardware sales through T-2 Klub, device insurance commissions, and wholesale operator services. Distribution spans 5 owned retail stores, 15+ authorized resellers across 18+ Slovenian cities, an inside-sales phone line, and online channels, with marketing supported by content (T-2 Magazine), social media, and seasonal campaigns such as Oranžni mesec.
T 2 doo firmographics
Firmographics- Name
- T 2 doo
- Legal name
- T-2 družba za ustvarjanje, razvoj in trženje elektronskih komunikacij in opreme d.o.o.
- Website
- https://t-2.net
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- T-2 d.o.o. is a Slovenian privately held telecommunications operator serving residential and SME customers with bundled broadband (FTTH/xDSL), IPTV, mobile, and cloud services across its own network and retail footprint throughout Slovenia.
- Ownership category
- akta.pro rank
T 2 doo industry classification
Industry- Product category
- Telecommunications Services
- NAICS
- Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wired Telecommunications Carriers (517111), Wireless Telecommunications Carriers (except Satellite) (517112)
- SIC
- Cable & Other Pay Television Services (4841), Radiotelephone Communications (4812)
- akta.pro primary industry
- Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG)
- akta.pro secondary industry
- Network Operations, Monitoring & Management (NOC, OSS/NMS, Performance & Fault Mgmt) (EUADAIAI)
Keywords
Where T 2 doo is headquartered
LocationHeadquarters
- HQ city
- Ljubljana
- HQ country
- Slovenia
- HQ region
- Europe
Offices20 records
Markets served
T 2 doo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Telecommunications Services: Recurring subscription revenue from bundled packages combining internet (FTTH/xDSL), IPTV television, and mobile services. Customers pay monthly fees for packages such as Oranžni King, Oranžni Diamant HBO, and flexible combo packages.
- Hardware and Device Sales: Sale of mobile phones, tablets, televisions, and accessories through T-2 Club e-commerce platform, often with installment payment options and device insurance partnerships.
- Premium TV Content: Additional revenue from premium TV programming packages (HBO, Viasat), additional TV channel bundles, and time-shift recording services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Oranžni King - Premium triple-play bundle |
| Subscription | Monthly | Oranžni Diamant HBO - Entertainment bundle |
| Subscription | Monthly | Oranžni Optimum - Mid-tier bundle |
| Subscription | Monthly | Oranžni Start - Entry-level bundle |
| Subscription | Monthly | Oranžni Maxi mobile |
| Subscription | Monthly | Oranžni Midi mobile |
| Subscription | Monthly | Oranžni Mini mobile |
| One time/ perpetual license | Pay-as-you-go | Samsung Galaxy Flip7 512GB |
| One time/ perpetual license | Pay-as-you-go | Philips 65MLED920 TV |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
T 2 doo product offering
Product offeringCore offering
T-2 d.o.o. is a Slovenian telecommunications service provider that sells bundled residential quadruple-play packages combining fiber (FTTH) and xDSL broadband internet, IPTV (T-2 TV with tv2go mobile app), and 4G/LTE mobile services under the Oranžni (Orange) and Prilagodljivi (Flexible) brands. Standalone lines include mobile subscriptions (Oranžni Maxi/Midi/Mini), business telecom services, Horizont cloud storage, and T-2 Ščit security, all delivered over T-2's own fixed and mobile network infrastructure and supported through company-owned retail outlets, authorized dealers, and the T-2 Klub loyalty program.
Product overview
T-2 d.o.o. is a Slovenian telecommunications company offering a comprehensive suite of services as a platform-plus-modules architecture. The core offering consists of bundled packages (Oranžni/Orange and Prilagodljivi/Flexible) combining internet (FTTH fiber and xDSL), television (T-2 TV with time-shifting features), and mobile services. Key products include: T-2 TV with tv2go mobile app, the Horizont cloud storage platform, T-2 Ščit security service, and the T-2 Klub loyalty program. Customers access services through the MOJ T-2 portal using T-2 ID single sign-on. The company operates its own fiber (FTTH with speeds up to 2.5 Gbit/s) and copper (xDSL) networks, supports Wi-Fi 7 and Mesh technologies, and offers VoLTE/VoWiFi calling, e-SIM, and roaming packages (Balkan, SVET).
Differentiator
Problem solved
Functional benefit
Brands
- Oranžni paketi: Orange-colored service packages including Oranžni King, Oranžni Diamant HBO, Oranžni Optimum, and Oranžni Start
- T-2 TV
- Horizont
- TV2GO
- T-2 Ščit
- T-2 Klub
- MOJ T-2
- T-2 Ambasador
Products and services
- Oranžni paketi (Orange Packages) Predefined residential bundles that combine high-speed internet, IPTV, and mobile services into a single subscription, offered in tiers (Oranžni King, Oranžni Diamant HBO, Oranžni Optimum, Oranžni Start) targeting households seeking an all-in-one telecom package.
- Prilagodljivi paketi (Flexible Packages) Modular, customizable bundles letting residential customers combine internet, TV, telephony, and mobile line-by-line, including T2 NET+MOBIL, T4, T2 TV+TEL, and T2 TV+NET configurations for tailored connectivity.
- T-2 TV IPTV television platform with 200+ channels, time-shift, pause, rewind, 168-hour catch-up, and Smart TV and tv2go mobile app viewing for residential subscribers across the EU.
- Optično omrežje (FTTH Internet) Fiber-to-the-home broadband internet delivering speeds up to 2.5 Gbit/s symmetric for residential and business customers on T-2's owned FTTH network.
- Bakreno omrežje (xDSL Internet) Copper-based xDSL broadband internet service provided in areas where T-2's fiber footprint is not yet available, for residential and business subscribers.
- Oranžni mobilni paketi (Oranžni Maxi, Midi, Mini) Standalone postpaid mobile subscriptions (Oranžni Maxi with unlimited calls/SMS/data, Oranžni Midi, and Oranžni Mini) delivered over T-2's 4G/LTE mobile network with VoLTE, VoWiFi, and eSIM support.
- Horizont Cloud Storage Integrated cloud storage service for T-2 subscribers to securely store and access photos, videos, music, documents, and TV recordings across TV, computer, smartphone, and tablet via single sign-on.
- T-2 Ščit (T-2 Shield) Security subscription that protects mobile phones and home networks from online threats, offered as an add-on for T-2 subscribers.
- Varnostni paket Panda (Panda Security Package) Panda Security-powered protection package for T-2 subscribers covering devices and internet activity, available as an add-on subscription.
- T-2 Klub Loyalty Club Member loyalty program and e-commerce platform offering points, exclusive discounts on electronics and T-2 services, installment device financing, and special promotional offers to subscribers.
- Varuh (Guardian) Always-available assistance service providing medication and obligation reminders alongside 24/7 on-demand help, targeted at T-2 subscribers and their families.
- Paket Balkan (Balkan Roaming Package) Roaming add-on that provides calling and mobile data services in Balkan destinations for T-2 mobile subscribers travelling outside Slovenia.
- Paket SVET (World Roaming Package) International roaming add-on that provides calling and mobile data services across worldwide destinations for T-2 mobile subscribers.
- Poslovne storitve (Business Telecommunications) Business-grade telecommunications offerings covering fixed telephony, internet, mobile, and related support services for Slovenian SMBs and enterprise customers.
- RIO / MRIO Wholesale Interconnect Wholesale Reference Interconnect Offer (RIO) and MRIO services for other Slovenian operators requiring access to T-2's network infrastructure under regulated wholesale terms.
Quantifiable outcome
- Internet speeds up to 1000/1000 Mbit/s on fiber network
- +2 more outcomes
Companies that use T 2 doo
Customer profileSegments2 records
Ideal customer profiles2 records
T 2 doo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
T 2 doo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Zavarovalnica TriglavcoreInsurance partnership for device protection services. T-2 offers device insurance through Triglav Insurance covering damage, malfunction, and theft for mobile phones, tablets, computers, televisions, and other electronics purchased through T-2 Club. Premium rates vary by device category and coverage period.
- SamsungminorDevice distribution partnership. Samsung mobile phones, tablets, and televisions available through T-2 Club with installment payment options and insurance packages.
- PhilipsminorConsumer electronics partnership. Philips televisions including QD Mini-LED models available through T-2 Club with exclusive promotions and installment options.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
T 2 doo competitors and assessment
Company assessmentRegional players
- Serbia Broadband (SBB): Serbian cable and broadband operator providing internet, TV, and mobile services. Comparable to T-2 in product portfolio, especially cable/IPTV delivery and bundled approach.
- Hrvatski Telekom: Croatian incumbent telecom offering quad-play bundles in a neighboring Balkan market. Comparable in business model and product mix, but operates in a different country than T-2.
- A1 Hrvatska: A1 Group's Croatian operation offering fixed, mobile, and TV services. Sister operator to A1 Slovenija, providing a useful comparable for T-2's product strategy and pricing benchmarks.
- BH Telecom: Bosnian incumbent telecom with bundled internet, TV, and mobile services. Operates in a nearby Balkan market with similar product mix and competitive dynamics to T-2.
Direct peers
- Telekom Slovenije: The incumbent Slovenian telecom operator offering fixed, mobile, IPTV, and bundled services across the same customer base as T-2. Direct head-to-head competitor in residential and SME segments within Slovenia.
- A1 Slovenija: A1 Telekom Austria Group subsidiary providing mobile, fixed broadband, and TV bundles in Slovenia. Competes directly with T-2 on quad-play bundles in the same geographic market.
- Telemach Slovenija: Slovenian cable/broadband operator offering internet, TV, and mobile bundles. Directly comparable in product mix and target market to T-2, with overlapping infrastructure footprint.
Emerging players
- Mega M: Smaller Slovenian operator focusing on specific regional or niche connectivity offerings. A secondary competitor in the same Slovenian market with partial overlap in product categories.
Broad incumbents
- Telekom Austria (A1 Group): Parent of A1 Slovenija, a regional telecom group operating across multiple CEE markets. Relevant as the broader incumbent group whose Slovenian subsidiary competes head-on with T-2.
Others
- Nokia: Major vendor of fixed and mobile network equipment that supplies fiber, routing, and core infrastructure used by telecom operators like T-2. Not a competitor, but a key ecosystem participant in T-2's technology stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
T 2 doo social profiles
Digital presenceT 2 doo financial estimates
Financial estimateRevenue estimate
Valuation estimate
T 2 doo leadership team
Management profileNumber of profiles
Profiles1 record
T 2 doo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
T 2 doo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about T 2 doo
What does T 2 doo do?
T-2 d.o.o. is a Slovenian telecommunications service provider that sells bundled residential quadruple-play packages combining fiber (FTTH) and xDSL broadband internet, IPTV (T-2 TV with tv2go mobile app), and 4G/LTE mobile services under the Oranžni (Orange) and Prilagodljivi (Flexible) brands. Standalone lines include mobile subscriptions (Oranžni Maxi/Midi/Mini), business telecom services, Horizont cloud storage, and T-2 Ščit security, all delivered over T-2's own fixed and mobile network infrastructure and supported through company-owned retail outlets, authorized dealers, and the T-2 Klub loyalty program.
Is T 2 doo a public or private company?
T 2 doo is a private company. It is classified as unknown and is currently operating.
When was T 2 doo founded?
T 2 doo was founded in 2004. It employs 251 to 500 people.
Where is T 2 doo based?
T 2 doo is headquartered in Ljubljana, Slovenia, in the Europe region.
How does T 2 doo make money?
Three revenue lines are on record. Telecommunications Services are the primary driver. The others are hardware and Device Sales and premium TV Content.
Who are T 2 doo's main competitors?
Regional players on record are Serbia Broadband (SBB), Hrvatski Telekom, A1 Hrvatska and BH Telecom. Direct peers are Telekom Slovenije, A1 Slovenija and Telemach Slovenija. Mega M is listed as an emerging player. Telekom Austria (A1 Group) is listed as a broad incumbent. Nokia is listed as an others.
Does T 2 doo have an API?
No public API is recorded for T 2 doo.
What industry is T 2 doo in?
T 2 doo's product category is Telecommunications Services. Its primary akta.pro industry code is MPABAGAG, Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps), with a secondary code of EUADAIAI, Network Operations, Monitoring & Management (NOC, OSS/NMS, Performance & Fault Mgmt). Its NAICS code is 51711 and its SIC code is 4841.