Limerick
- Company typePrivate
- Founded1989
- HeadquartersBurbank, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Limerick firmographics
Firmographics- Name
- Limerick
- Legal name
- Limerick Inc.
- Website
- https://limerickinc.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Limerick industry classification
Industry- Product category
- Breast Pumps & Maternal Health Devices
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)
- akta.pro secondary industries
- Dispensing & Pump Systems (Pumps, Sprayers, Misters, Droppers) (IMALAJAB), Pump Dispensers (Lotion, Treatment, Foamer) (IMALALAD), Lactation & Infant Feeding Telehealth (lactation consulting, pumping support) (HLALAHAE)
Keywords
Where Limerick is headquartered
LocationHeadquarters
- HQ city
- Burbank
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Limerick business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Breast Pump Hardware Sales: Sale of breast pumps including Joy, PJ's Comfort, Love (manual), and Pride (hospital-grade) pumps. Revenue generated from direct consumer purchases, insurance/DME channels, and corporate program provision.
- Accessories and Replacement Parts: Sale of ComforTouch kits, silicone breast cups, filters, tubing, bottles, gaskets, cleaning supplies, travel kits, and other pump accessories.
- Corporate Workplace Programs: Whole Parent Harmony program providing prenatal planning, lactation support, parental leave services, and return-to-work coaching to employer clients. Revenue derived from corporate partnerships and enrollment programs.
- Milk Shipping Services: Deluxe and Executive Travel Kits enabling shipping of breast milk for traveling mothers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Joy Pump - Standard/ Essential/ Executive |
| One time/ perpetual license | Pay-as-you-go | PJ's Comfort Pump - Standard/ Essential/ Executive |
| One time/ perpetual license | Pay-as-you-go | Love Hand Pump |
| Unit Pricing | Pay-as-you-go | Accessories |
| Other | Pay-as-you-go | Insurance Coverage Options |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Limerick product offering
Product offeringCore offering
Limerick manufactures and sells research-based breast pumps — including Joy, PJ's Comfort, and the Pride hospital-grade NICU pump — using patented compression-and-vacuum pumping technology and ComfortTouch 100% medical-grade silicone breast cups. The company also sells replacement accessories, manual pumps (Love), travel/milk-shipping kits, and operates the Whole Parent Harmony workplace lactation and parental leave program for corporate clients.
Product overview
Limerick offers a portfolio of breast pumps and support services for new parents, healthcare professionals, and corporate stakeholders. The core product line consists of four breast pump families: the Joy and PJ's Comfort electric pumps (available in Standard, Essential, and Executive variants), the Love manual hand pump, and the Pride hospital-grade NICU pump. All electric pumps utilize patented ComfortTouch silicone cup technology and compression/vacuum technology. Limerick also provides a comprehensive accessory line including filtration components, storage solutions, and travel kits. Beyond products, the company offers the Whole Parent Harmony workplace lactation program for corporate clients and the Cherry Blossom pump donation program. The company was founded by Patricia Kelly and Joan Ortiz and is headquartered in Burbank, California.
Differentiator
Problem solved
Functional benefit
Brands
- Joy: Electric breast pump line available in Standard, Essential, and Executive configurations. Features ComforTouch silicone cups and digital display.
- PJ's Comfort
- Pride
- Love
Products and services
- Joy Breast Pump FDA-qualified, multi-user, hospital-grade electric breast pump featuring patented compression and vacuum technology that mimics natural nursing patterns. Available in Standard, Essential, and Executive variants with digital display, affirmations, favorite settings memory, vacuum sensor, and closed-system 1-micron filtration.
- PJ's Comfort Breast Pump Electric breast pump named after founders Pat and Joan, featuring patented compression and vacuum technology with ComfortTouch silicone cups and closed-system 1-micron filtration. Available in Standard, Essential, and Executive packages; targeted at multi-user and home use.
- Love Pump (Manual Hand Pump) Portable manual hand pump with locking handle for convenient storage, featuring ComfortTouch silicone breast cup, BPA-free bottle, silicone gasket, and bottle stand. Targeted at on-the-go mothers seeking a portable, easy-to-use option.
- Pride Pump (Hospital-Grade NICU Pump) FDA-qualified, multi-user, hospital-grade electric breast pump designed specifically for the NICU, featuring patented valve-free colostrum collection technology, closed-system design, continuous-thread bottle caps, vacuum sensor, dry mode, and a 4-year warranty. Used by hospitals and NICUs for inpatient and colostrum collection use cases.
- 1-Micron Filter With Tubing Replacement filter and DEHP-free tubing that prevents bacteria, viruses, and fluid from entering the pump motor. Compatible with the ComforTouch Kit, PJ's Comfort, and Joy pumps.
- ComforTouch Kit Complete pumping kit for PJ's Comfort and Joy pumps including 2 ComfortTouch silicone breast cups, 2 BPA-free bottles with caps, 4 silicone gaskets, 1-micron filter with DEHP-free tubing, extra 1-micron filter, clamp, cleaning brush, and mesh storage bag.
- Deluxe Travel Kit (Milk Shipping) Cooler kit for shipping breast milk during travel. Small size keeps milk fresh up to 48 hours, medium up to 72 hours, and large up to 92 hours with cooling element in lid. Enables traveling mothers to ship breast milk.
- Whole Parent Harmony Workplace Lactation Program Comprehensive workplace lactation and parental support program offering prenatal planning, parental leave support, return-to-work coaching, lactation consulting, perinatal wellness assessments, and developmental consulting services for corporate partners. Sold to enterprise employers including Fortune 100 Best Places to Work companies (e.g., Protiviti).
- You've Got This! Workbook Digital workbook used as part of the Whole Parent Coaching program to support new parents through the transition back to work.
Quantifiable outcome
- 95% employee retention after parental leave when companies support breastfeeding
- +1 more outcomes
Companies that use Limerick
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Limerick technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Limerick partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Cherry Blossom Family ProgramminorLimerick partners with Cherry Blossom Family Program to donate breast pumps to bereaved mothers participating in the UC Health Milk Bank program. Helps mothers heal through milk donation while supporting fragile NICU babies.
- University of California Health Milk BankminorPartner for milk donation program. Provides donated Limerick pumps to bereaved mothers who choose to pump and donate breast milk to fragile infants in need.
- Milk MomscoreDME (Durable Medical Equipment) partner for insurance fulfillment. Provides fast-track order form for insurance-covered Limerick pumps through their network.
- 3Be CoachingminorProfessional certified coaching partner providing 'You've Got This' program for back-to-work transition support. Libby's coaching content featured on Limerick resource center.
- Villa Esperanza ServicesminorNonprofit partnership launched by Patricia Kelly for developmentally disabled community support. Business partnership continues to this day.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Limerick competitors and assessment
Company assessmentDirect peers
- Ameda: Ameda is a long-standing breast pump and lactation accessories brand with strong hospital channel presence. Comparable to Limerick as it serves both NICU/hospital and consumer markets with multi-user pumps and accessories.
- Spectra Baby USA: Spectra is a leading direct-to-consumer and insurance-reimbursed breast pump brand (e.g., S1/S2). It competes head-to-head with Limerick's PJ's Comfort and Joy in the same price band and through the same DME/insurance reimbursement pathway.
- Lansinoh: Lansinoh offers breast pumps, nipple creams, and breastfeeding accessories sold through retail and insurance channels. Comparable to Limerick across the DTC and DME distribution channels and on adjacent lactation accessory SKUs.
- Willow: Willow (formerly Willow Innovations) pioneered fully in-bra wearable breast pumps. Comparable as a direct competitor in the premium hospital-grade-to-consumer pump market, competing for the same tech-forward, comfort-focused buyer.
- Medela: Medela is the global category leader in breast pumps and breastfeeding accessories, offering hospital-grade and consumer electric pumps. Directly comparable to Limerick as it competes for the same DME/insurance, hospital, and DTC channels with overlapping SKU tiers.
- Elvie: Elvie makes wearable, in-bra breast pumps and connected maternal/infant devices. Comparable as a direct competitor in the premium consumer pump segment and shares the same design-led, mom-founded brand positioning as Limerick.
Emerging players
- Frida (Frida Mom): Frida (fridababy/Frida Mom) sells DTC maternal and postpartum products including lactation and recovery items. Comparable as an emerging, design-led brand competing for the same postpartum consumer wallet, with growing retail distribution.
- Motif Medical: Motif Medical is a smaller, design-forward breast pump brand focused on the insurance-reimbursed consumer segment. Comparable as an emerging competitor in the same mid-premium price band with similar hospital-grade offerings.
Broad incumbents
- Evenflo Feeding: Evenflo is a long-established baby products company selling pumps, bottles, and feeding gear through retail and insurance. Comparable as a pump competitor with broader infant feeding reach and stronger mass-market distribution than Limerick.
- Philips Avent: Philips Avent is a broad incumbent maternal/infant brand offering breast pumps as part of a wider baby care portfolio (bottles, pacifiers, monitors). Comparable as an insurance- and retail-covered pump competitor, though its scope extends well beyond Limerick's specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Limerick social profiles
Digital presenceLimerick financial estimates
Financial estimateRevenue estimate
Valuation estimate
Limerick leadership team
Management profileNumber of profiles
Profiles5 records
Limerick funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Limerick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Limerick
What does Limerick do?
Limerick manufactures and sells research-based breast pumps — including Joy, PJ's Comfort, and the Pride hospital-grade NICU pump — using patented compression-and-vacuum pumping technology and ComfortTouch 100% medical-grade silicone breast cups. The company also sells replacement accessories, manual pumps (Love), travel/milk-shipping kits, and operates the Whole Parent Harmony workplace lactation and parental leave program for corporate clients.
Is Limerick a public or private company?
Limerick is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Limerick founded?
Limerick was founded in 1989. It employs 11 to 50 people.
Where is Limerick based?
Limerick is headquartered in Burbank, United States, in the North America region.
How does Limerick make money?
Four revenue lines are on record. Breast Pump Hardware Sales are the primary driver. The others are accessories and Replacement Parts, corporate Workplace Programs and milk Shipping Services.
Who are Limerick's main competitors?
Direct peers on record are Ameda, Spectra Baby USA, Lansinoh, Willow, Medela and Elvie. Emerging players are Frida (Frida Mom) and Motif Medical. Broad incumbents are Evenflo Feeding and Philips Avent.
Does Limerick have an API?
No public API is recorded for Limerick.
What industry is Limerick in?
Limerick's product category is Breast Pumps & Maternal Health Devices. Its primary akta.pro industry code is HLAFAJAN, Lactation, Postpartum & Perinatal Support Services, with a secondary code of IMALAJAB, Dispensing & Pump Systems (Pumps, Sprayers, Misters, Droppers). Its NAICS code is 339113 and its SIC code is 3841.