Name

Evenflo Feeding

Legal name

Evenflo Feeding, Inc.

Website

https://evenflofeeding.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

West Chester

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Product Sales: Direct sales of infant feeding products including bottles, nipples, breast pumps, pacifiers, and accessories through e-commerce and retail channels
2. Insurance-Covered Breast Pumps: Partnership with insurance providers to supply free hospital-strength breast pumps to qualifying mothers, with the company reimbursed through healthcare coverage
3. Accessories and Replacement Parts: Sales of replacement parts including pump membranes, diaphragms, valves, flange inserts, and bottle accessories

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Evenflo Feeding manufactures and sells infant and toddler feeding products including baby bottles, nipples, breast pumps, pacifiers, and toddler transition cups. The company offers a complete breastfeeding product ecosystem from pumps to bottles, with products developed in collaboration with Pediatric Feeding Specialists. Products are sold direct-to-consumer via evenflofeeding.com, through major retail partners like Target and Walmart, and through insurance programs that provide free hospital-strength breast pumps to qualifying mothers.

Product overview

Evenflo Feeding is a baby feeding products company with over 100 years of history, offering a comprehensive portfolio of infant and toddler feeding solutions. The product line centers on baby bottles and nipples (including Balance+, Classic, and Vented+ lines in wide and standard neck variants), breast pumps (ranging from manual to hospital-strength electric pumps including Advanced, Deluxe, and Pocket Portable models), and breastfeeding accessories (flange inserts, storage solutions, and adapters). Supporting products include pacifiers, soothers, and toddler trainer cups. The company also provides complementary services including breast pump insurance qualification programs and online product registration for warranty extensions. All Evenflo breast pump parts are interchangeable across models for simplified pumping.

Differentiator

Problem solved

Functional benefit

Products and services

• Balance+ Wide Bottles
• Balance+ Standard Bottles
• Classic Bottles Iconic baby bottles with classic design available in glass and plastic variants. Lightweight and easy-to-hold with included Classic Standard Neck Nipples featuring 100% silicone construction and integrated 1-piece venting.
• Advanced Double Electric Breast Pump
• Deluxe Advanced Double Electric Breast Pump Premium version of the Advanced Double Electric Breast Pump including bag and insulated cooler. Full-time use pump with premium features at $169.99.
• Pocket Portable Double Electric Breast Pump Compact and portable double electric breast pump that fits in a bag with rechargeable battery. Priced at $189.99.
• Advanced Single Electric Breast Pump Compact, portable occasional-use breast pump powered via AC adapter or AA batteries. Priced at $59.99 with 90-day warranty.
• Advanced Manual Breast Pump Lightweight, portable manual pump for occasional-use pumping. Does not require power. Priced at $24.99 with 90-day warranty.
• Breast Milk Storage Products Includes silicone breastmilk storage trays, breast milk collection bottles (5oz, 6pk), and breast milk storage bag adapters. Enables pumping directly into storage bags via adapters.
• AdvancedFit Flange Inserts Six flange sizes (21mm, 24.5mm, 33mm/36mm) for comfortable and successful pumping. Sized to maximize milk output and comfort for customizable breast pump fitting.
• Balance+ Trainer Cups Ergonomically designed transition cups for toddlers available in 5oz and 9oz sizes with 2-pack color options. For transitioning toddlers from bottles or breastfeeding to cups.
• SoftFlo Trainer Cups Trainer cups designed for babies 6 months+ to transition from bottles or breastfeeding to cups with smooth flow.
• Balance+ Pacifiers 100% ultra-soft silicone 1-piece pacifiers available in cylindrical and orthodontic shapes. Ultra-lightweight and flexible to decrease mouth fatigue.
• Silicone Soothers Soft silicone soothers for teething babies with multiple textured surfaces. Available in 2pk and 4pk options.
• Balance+ Wide Neck Breast Pump Adapter Enables pumping directly into Balance+ Wide Neck Bottles, saving time and avoiding messy transfer spills. Priced at $6.49.
• Advanced Breast Milk Storage Bag Adapters Allows pumping directly into milk storage bags, keeping bags in place during pumping. Compatible with all Evenflo Feeding Advanced Electric Breast Pumps.
• Baby Bottle Brushes 2-in-1 bottle brush with non-scratch bristles and sturdy handle designed to clean bottles effectively. Priced at $3.99.
• Advanced Disposable Nursing Pads Ultra-soft and absorbent nursing pads to keep nursing mothers dry and comfortable. Gentle on sensitive skin. Priced at $11.99.
• Insurance Breast Pump Program Insurance qualification program offering free hospital-strength Evenflo Advanced Double Electric Breast Pump through qualifying insurance plans. Partnership-based distribution for qualifying breastfeeding mothers.
• Home Collection with SensorySoothe Technology
• Transformer Stroller to Wagon Travel System
• Pivot NXT Travel System

Quantifiable outcome

• Trusted by 9 out of 10 parents for Balance+ bottles
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Boston BruinsflagshipGTM or Marketing Partner · 11 December 2025Evenflo is collaborating with the Boston Bruins to introduce family-friendly activities during the hockey season at TD Garden, including activations and signage. The partnership aims to enhance the game day experience for families, featuring contests and promotional content to strengthen brand visibility among Celtics fans.
• Boston CelticsflagshipGTM or Marketing Partner · 18 November 2025Multi-faceted sponsorship partnership including in-arena branding at TD Garden during designated home games and a 'Parent of the Game' recognition program honoring select parents with $500 gift cards. The partnership includes community outreach initiatives aimed at supporting underserved families and expecting parents in the Boston area.
• RebelstorkcoreStrategic or Co-development Partner · 23 January 2025Evenflo named Rebelstork as its exclusive partner for managing open-box and overstock returns, making Rebelstork the sole recommerce platform for the baby gear brand. The partnership reinforces Rebelstork's position as North America's largest returns recommerce platform, diverting 12 million pounds of baby gear from landfills annually. This collaboration signals a growing industry shift toward sustainability and circular commerce.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Comotomo: US/Korean baby bottle brand known for soft silicone wide-neck bottles. Competes in the same premium bottle segment as Evenflo's Balance+ line with similar naturally-shaped nipple positioning.
• MAM Baby: Austrian baby products brand offering pacifiers, bottles, and teethers sold in 60+ countries. Comparable product mix and mid-market positioning, with strong brand-led differentiation similar to Evenflo's Balance+ line.
• Medela: Swiss-based global leader in hospital-grade and consumer breast pumps, feeding accessories, and lactation support. Competes head-to-head with Evenflo's Advanced Double Electric Breast Pump, including in the insurance-covered channel.
• NUK: Mapa-owned global baby brand offering orthodontic pacifiers, bottles, and breastfeeding accessories. Comparable in product mix and heritage, with deeper European and global market presence than Evenflo.
• Philips Avent: Royal Philips' baby feeding brand offering bottles, breast pumps, and pacifiers globally. Direct competitor to Evenflo Feeding in the same product categories with a much larger international footprint.
• Lansinoh: US-based breastfeeding products company with breast pumps, nipple creams, and storage solutions. Directly overlaps with Evenflo's breast pump and breastfeeding accessories portfolio, including insurance-covered pump offerings.
• Tommee Tippee: UK-based baby feeding brand (owned by Mayborn Group) selling bottles, sippy cups, pacifiers, and breast pumps. Closely comparable in product breadth, premium branding, and global multi-channel distribution.
• Dr. Brown's: US baby products company best known for its patented internal-vent baby bottles and a full feeding product line. Directly comparable in anti-colic bottle positioning and target customer base.

Broad incumbents

• Playtex Baby: HANESbrands-owned baby feeding and care brand offering bottles, nipples, pacifiers, and diaper disposal. Overlaps with Evenflo in bottles and pacifiers but is a sub-brand within a much larger apparel conglomerate.

Emerging players

• Spectra Baby USA: US-based breast pump company that has grown rapidly in the hospital-grade and insurance-covered segments. A more focused emerging competitor to Evenflo in breast pumps, particularly among hospital-system recommendations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/evenflofeeding

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evenflo Feeding