What AI Robotics does

Ai ROBOTICS Inc. is a Japanese publicly-listed digital company (Tokyo Stock Exchange Growth Market: 247A) operating an AI-driven direct-to-consumer brand portfolio across skincare, beauty devices, hair care, and lifestyle accessories. Founded in April 2016 by Makoto Tatsukawa as HowTwo Inc., the company pivoted in October 2018 to AI marketing with the in-house development of its proprietary 'SELL' system and rebranded to Ai ROBOTICS in July 2020. It IPO'd on the TSE Growth Market in September 2024 and is headquartered at Roppongi Hills Mori Tower 35F, Tokyo, with approximately 49 employees planned as of fiscal year ending March 2026.

The company's core technology is SELL, a proprietary AI + Robotic Process Automation platform that automates advertising operations, predicts ad creative performance (CTR/CVR), analyzes consumer purchase behavior, and forecasts inventory demand. SELL operates on both text-based advertising copy and structured purchase/inventory data, and is applied end-to-end across product planning, marketing, CRM, logistics, and inventory management. This AI infrastructure supports four owned consumer brands: Yunth (skincare, launched October 2021), Brighte (beauty devices, launched February 2024), Straine (hair care, launched June 2025), and LOEM TOKYO (accessories), as well as external AI marketing services for select B2B clients.

Revenue is generated primarily through D2C e-commerce sales of owned brands via brand websites (yunth.jp, brighte.jp, straine.jp, loem.tokyo) and Japanese EC mall platforms including Rakuten, supplemented by B2B wholesale distribution to retailers for cosmetics, hair care, and beauty devices. The company employs a multi-channel marketing approach combining AI-driven digital performance marketing, influencer programs, celebrity ambassadorships (Tomohisa Yamashita for Straine), and limited physical retail activations such as the Shibuya Loft pop-up in April 2026. In April 2025, AI Robotics acquired BJC Inc. as a subsidiary/sub-subsidiary, and the company is currently recruiting for overseas sales roles, signaling the early stages of an international expansion.

Name

AI Robotics

Legal name

Ai ROBOTICS INC.

Website

https://ai-robotics.co.jp

Company type

Public

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Ai ROBOTICS Inc. is a Japanese publicly-listed AI-driven D2C brand operator running four consumer brands—Yunth (skincare), Brighte (beauty devices), Straine (hair care), and LOEM TOKYO (accessories)—powered by its proprietary AI + RPA marketing system 'SELL' for advertising automation, consumer analytics, and CRM optimization.

Ownership category

akta.pro rank

Product category

D2C Beauty and Personal Care Brands

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Robotic Process Automation (RPA) & Digital Robotics (HDAAAIAI)

Keywords

• D2C brand operations
• AI marketing automation
• Skincare products
• Beauty devices
• Demand forecasting

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Technology or R&D, Personnel, Supply Chain, Operations

Revenue model

1. D2C Brand Sales: Sale of proprietary consumer brands (Yunth skincare, Brighte beauty devices, Straine hair care, LOEM TOKYO accessories) through direct-to-consumer e-commerce channels including brand websites and EC malls. Revenue is generated through product sales.
2. AI Marketing Services: AI-powered marketing solutions provided to clients, leveraging the proprietary SELL system for advertising automation, data analysis, and CRM optimization. The company leverages AI marketing expertise to serve external clients in addition to internal brand operations.
3. Wholesale / Distribution (B2B): B2B wholesale sales of cosmetics, hair care products, and beauty devices to retail distributors, including roles for cosmetics/hair care wholesale and beauty device wholesale sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

AI Robotics operates proprietary direct-to-consumer brands across skincare (Yunth), beauty devices (Brighte), hair care (Straine), and accessories (LOEM TOKYO), with all marketing, CRM, and inventory management powered by its in-house AI and RPA system SELL. Beyond its own brands, the company monetizes its SELL AI marketing capabilities by providing AI-powered advertising automation, consumer behavior analysis, and demand forecasting services to external clients, and distributes selected products through wholesale channels.

Product overview

AI Robotics operates a D2C brand portfolio (Yunth, Brighte, Straine, LOEM TOKYO) powered by the proprietary AI system 'SELL' which combines AI and RPA for marketing automation. The core SELL platform provides predictive advertising analytics, automated ad creative optimization, customer purchase behavior analysis, and inventory demand forecasting. The brands span skincare, beauty devices, haircare, and accessories categories, with SELL enabling integrated planning, marketing, and CRM across all brands to maximize customer LTV.

Differentiator

Problem solved

Functional benefit

Products and services

• SELL AI Marketing System Proprietary AI and Robotic Process Automation marketing system that automates advertising operations, predicts ad creative performance, analyzes consumer purchase behavior, and forecasts demand for D2C brand marketing and CRM; used by the company across its own brand portfolio and offered to external clients as an AI marketing service.
• Yunth skincare brand Skincare brand specializing in whitening, UV protection, and skin rejuvenation, offering serums, sheet masks, cushion foundations, and limited-edition collaborations to Japanese beauty-conscious consumers through owned e-commerce and EC malls.
• Brighte beauty device brand Beauty device brand offering light-based personal beauty devices positioned around the 'instant lift' concept for at-home skin radiance and lifting treatments, sold to Japanese consumers through owned e-commerce and wholesale channels.
• Straine hair care brand Hair care brand offering hair milk, milk mist, and care sets designed to deliver smooth, straight hair and confidence-enhancing styling results to Japanese consumers, distributed through owned e-commerce, EC malls, and limited collaborations such as a Disney Alice in Wonderland set.
• LOEM TOKYO accessories brand

Quantifiable outcome

• Revenue per employee of 526 million JPY, indicating high operational efficiency driven by AI automation
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

One partnership is on record.

• AIxCrypto Inc.exploratory / minorStrategic or Co-development Partner · 5 February 2026AIxCrypto Inc. (Nasdaq-listed company focused on integrating AI and blockchain) announced a strategic partnership with FF AI-Robotics Inc. to explore Web3 infrastructure such as decentralized identity protocols, blockchain-based task dispatch, and privacy-preserving data frameworks for embodied AI systems in vehicles and robotics. Note: This partnership involves FF AI-Robotics Inc. (possibly related to Faraday Future), not Ai ROBOTICS Inc. (the Japanese D2C brand company). The partnership is explicitly described as exploratory, non-exclusive, and does not constitute a joint venture, acquisition, or revenue-sharing agreement, with no specific financial terms disclosed.

Scale indicators8 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• POLA ORBIS Holdings: POLA ORBIS operates premium Japanese skincare brands (POLA, ORBIS, H2O+, THREE) with a strong D2C and direct-sales channel — directly overlapping with Ai ROBOTICS's skincare D2C positioning.
• KOSE Corporation: KOSE is a major Japanese cosmetics conglomerate with broad skincare and beauty-device lines (Decorté, Sekkisei, CLEAR TURN) — competes in many of the same whitening/UV/skincare and beauty-device categories served by Yunth and Brighte.
• Shiseido Company: Shiseido is Japan's largest cosmetics incumbent with global skincare, sun-care, and beauty-device lines; competes head-to-head with Yunth in whitening/UV and with Brighte in beauty devices, and serves as the benchmark Japan-market brand builder.

Direct peers

• FANCL Corporation: FANCL is a Japan-listed manufacturer and D2C retailer of skincare and health/cosmetics products with deep e-commerce penetration — directly comparable to Yunth as a Japan-focused, science-led skincare D2C brand.
• Glossier: Glossier is a globally recognized D2C skincare and beauty brand with strong digital, content, and CRM-driven marketing — comparable to Ai ROBOTICS as a D2C-native, marketing-led beauty brand house.
• DECIEM / The Ordinary: DECIEM (The Ordinary, NIOD, LOOP) is a tech-forward, science-led D2C skincare brand house emphasizing actives like PDRN and ingredient transparency — directly comparable to Yunth's high-efficacy positioning and brand-launch playbook.
• I-ne: I-ne is a Japanese D2C beauty and personal-care brand house (e.g., Botanist, ANAHI, Lily Alter) operating a multi-brand portfolio with strong e-commerce presence — the most direct comparable to Ai ROBOTICS's Yunth/Brighte/Straine brand-house strategy in the Japan market.

Others

• Braze: Braze is a customer-engagement and marketing-automation platform with predictive AI for messaging, retention, and CRM — overlapping with the capabilities housed inside Ai ROBOTICS's SELL marketing system and a relevant competitor in the 'AI marketing' narrative.
• Mitsubishi Chemical Group (Life Science / Personal Care ingredients): Mitsubishi Chemical supplies actives and ingredients to skincare and personal-care brands; Tokyo Stock Exchange Growth Market classification places Ai ROBOTICS in this Chemicals/advertised segment, making it an industry-adjacent comparable for capital-markets context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/airobotics_inc
• Facebookfacebook.com/airobotics.inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AI Robotics