Banco Promerica Guatemala
Banco Promerica Guatemala is a private commercial bank and subsidiary of Grupo Promerica, serving retail consumers, SMEs (MIPYMES), and corporates across Guatemala through 92 branches, 1,420 banking agents, and digital channels. The bank has pioneered sustainable finance in Guatemala and operates within a nine-country regional network.
- Company typePrivate
- Founded1994
- HeadquartersGuatemala City, Guatemala
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Banco Promerica Guatemala does
Banco Promerica Guatemala is a private commercial bank and subsidiary of Grupo Promerica, a diversified financial conglomerate with operations across nine countries in Central America, the Caribbean, and South America. Founded in 1994 and headquartered in Guatemala City (Zona 10), the bank ranked as the 7th largest in Guatemala by total assets at USD 1,874M in 2019, operating 92 branches, 1,420 banking agents, and 3,670 collaborators. It serves three primary segments — individual consumers (Banca de Personas), small and medium enterprises (Banca de Empresas y PYME / MIPYMES), and corporates (Banca Empresarial) — through a hybrid distribution model combining physical branches, field relationship managers, and 100% digital onboarding for cards, loans, and accounts.
The product portfolio spans credit cards with three distinct loyalty programs (Puntos Promerica points, Millas airline miles, Cash Back up to 10%, plus the Jade environmental card with Puntos Promerica Verdes), savings and checking accounts, fixed-term deposits including the Plazo Fijo Digital variant, personal and mortgage loans, green/sustainable credit, e-factoring, trust services (fideicomisos), merchant acquiring, Plan Nómina payroll processing, remittances, and foreign exchange. Underlying technology includes the proprietary ProPay merchant e-commerce platform (launched November 2024), the interoperable Cuik/CUIK QR payment system co-developed with NeoNet and VisaNet Guatemala, mobile and online banking channels, and the MECA business excellence program co-sponsored with Deloitte and INCAE Business School. The bank has positioned itself as Guatemala's sustainable finance pioneer, becoming the first to issue Sustainable Bank Bonds (USD 50M, May 2024) and Social Bonds (USD 15M, 2025), the first to support an EDGE-certified corporate building (Verum, 2024), and the first to publish a sustainable bond impact report (May 2025).
Revenue is generated primarily through net interest income on the USD 1,295M (2019) loan portfolio, deposit-based float and interest spread on USD 1,495M of customer deposits, transaction and service fees, credit card interchange and loyalty economics, merchant services revenue via ProPay and Cuik, and international banking/FX leveraging the Grupo Promerica regional network. Capital strategy is heavily oriented toward sustainable finance, with over USD 275M raised across 2020-2025 from development finance institutions (BID Invest, DEG, PROPARCO, FMO, Norfund), commercial lenders (Bladex, MSME Bonds/Symbiotics), and Guatemala's domestic capital markets — proceeds earmarked for SME lending, women-led business financing, green credit, rural inclusion, and balance sheet expansion.
Banco Promerica Guatemala firmographics
Firmographics- Name
- Banco Promerica Guatemala
- Legal name
- Banco Promerica Guatemala
- Website
- https://bancopromerica.com.gt
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Banco Promerica Guatemala is a private commercial bank and subsidiary of Grupo Promerica, serving retail consumers, SMEs (MIPYMES), and corporates across Guatemala through 92 branches, 1,420 banking agents, and digital channels. The bank has pioneered sustainable finance in Guatemala and operates within a nine-country regional network.
- Ownership category
- akta.pro rank
Banco Promerica Guatemala industry classification
Industry- Product category
- Commercial Banking
- NAICS
- Commercial Banking (52211)
- SIC
- National Commercial Banks (6021)
- akta.pro primary industry
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)
- akta.pro secondary industries
- Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG), Treasury & Liquidity Operations (Cash Positioning, Funding, Collateral Ops) (FSABALAH)
Keywords
Where Banco Promerica Guatemala is headquartered
LocationHeadquarters
- HQ city
- Guatemala City
- HQ country
- Guatemala
- HQ region
- Latin America
Offices3 records
Markets served
Banco Promerica Guatemala business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Interest Income on Loans and Credit Products: The bank earns interest income through its lending portfolio including personal loans, mortgage loans, business credit, green/sustainable loans, credit cards, and syndicated loan facilities. This constitutes the primary revenue driver, as evidenced by the bank's USD 1,295 million loan portfolio in 2019.
- Deposit-Based Revenue (Float and Interest Spread): The bank collects customer deposits (checking, savings, time deposits/CDPs) and generates revenue through the interest rate spread between lending and deposit rates. Customer deposits reached USD 1,495 million in 2019.
- Transaction and Service Fees: Fees from electronic banking transactions, wire transfers, foreign exchange operations, account management, trust services (fideicomisos), merchant acquiring, payroll processing, and other banking services.
- Merchant Services (ProPay): Revenue from merchant e-commerce services including payment processing through ProPay's online store builder and payment link solutions, as well as QR-based merchant acquiring through Cuik/CUIK.
- Credit Card Revenue: Income from credit card interchange fees, annual/monthly fees on premium cards (e.g., Jade with environmental benefits), and loyalty program economics (Puntos Promerica, Cash Back, Millas).
- International Banking and Remittances: Revenue from foreign exchange operations, cross-border trade financing, and remittance services for individuals, leveraging the bank's regional Grupo Promerica network across 9 countries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Credit cards with multiple loyalty programs (Puntos Promerica, Cash Back, Millas) at varying benefit tiers |
| Subscription | Monthly | Savings and checking accounts with free management and promotional savings with cash prize draws |
| Subscription | Pay-as-you-go | Fixed-term deposits (Certificados de Depósito / Plazo Fijo) including a digital variant |
| Subscription | Monthly | Personal, mortgage, and business loans at preferential rates for payroll and SME clients |
| Transaction based/ take rate | Pay-as-you-go | ProPay merchant platform for online store creation and QR-based payments |
| Freemium | Monthly | 100% digital account and loan products with streamlined onboarding |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels10 records
Banco Promerica Guatemala product offering
Product offeringCore offering
Banco Promerica Guatemala is a universal bank providing retail and commercial banking services in Guatemala, including credit and debit cards, deposit accounts, fixed-term deposits, personal and mortgage loans, SME and corporate credit facilities, remittances, foreign exchange, merchant acquiring, trust services, payroll management, and digital banking via mobile and online channels. The bank also offers the proprietary ProPay merchant platform and participates in the Cuik QR interbank payment network, alongside Guatemala's first Sustainable Bank Bond issuance.
Product overview
Banco Promerica Guatemala offers a comprehensive banking platform organized around three core business lines — Banca de Personas (retail banking), Banca de Empresas y PYME (business and SME banking), and Canales Electrónicos (digital channels) — all supported by a loyalty ecosystem (Club Promerica) and a regional presence spanning nine countries through Grupo Promerica. The retail banking line centers on credit cards (with three distinct loyalty programs: Puntos Promerica points, Millas airline miles, and Cash Back up to 10%), supported by debit cards with fee-free 5B ATM access, monetary and savings accounts, fixed-term deposit certificates (including a fully digital Plazo Fijo Digital variant), personal loans (available entirely online), and mortgage loans. Remittances and insurance round out the personal banking suite. The business banking line provides regional cross-border banking, green credits aligned to the sustainable bond framework, e-factoring, trust services, credit lines with invoice-backing, the Plan Nómina payroll service, the MECA business excellence program, merchant acquiring (POS and payment links), and foreign exchange. All products are accessible through the Banca en Línea (online banking), Banca Móvil (mobile app), and Multipagos Promerica digital channels. The ProPay platform (launched November 2024) and Cuik QR payment system extend the bank's digital commerce capabilities. The bank has pioneered sustainable finance in Guatemala with its Bono Sostenible (Serie 1, USD 50M) and Bono Social (Serie 2, USD 15M), Guatemala's first sustainable thematic bonds listed on the Bolsa de Valores de Guatemala.
Differentiator
Problem solved
Functional benefit
Brands
- Club Promerica: Loyalty program offering exclusive promotions and discounts to cardholders
- ProPay
- Cuik
- Puntos Promerica
- Puntos Promerica Verdes
- Plan Nómina
Products and services
- Tarjetas de Crédito (Credit Cards) Credit cards available to individual and corporate customers with multiple loyalty program options: Puntos Promerica points (never expiring), Millas airline miles, Cash Back up to 10% in selected categories, and Jade (the first credit card committed to the environment, where transactions fund environmental and educational programs via Puntos Promerica Verdes).
- Tarjetas de Débito (Debit Cards) Debit cards offering unlimited, fee-free ATM withdrawals at the bank's 5B network and Club Promerica loyalty benefits at no additional cost. Accepted for CUIK QR code payments across participating banks.
- Cuentas Monetarias (Checking/Monetary Accounts) Checking accounts in quetzales and US dollars, offered to retail and business customers with no management fees for business accounts.
- Cuentas de Ahorro (Savings Accounts) Savings accounts including Cuenta de Ahorro Futuro and the promotional Ahorro con Sorteo (savings with automatic payroll deduction and prize drawings). Periodic cash prize promotions such as '200,000 Razones para Ahorrar' are run to incentivize deposits.
- Certificados de Depósito (Fixed-Term Deposits / Plazo Fijo) Fixed-term deposit certificates (CDPs) with competitive interest rates. A digital variant (Plazo Fijo Digital) allows entirely online opening via a direct link without visiting a branch.
- Préstamos Personales (Personal Loans) Personal loans requestable entirely online through a digital process; customers choose amount and term, funds are deposited into their Promerica savings account and available immediately via mobile banking.
- Préstamos Hipotecarios - Vivienda (Mortgage Loans) Mortgage loans for home purchase and construction, supported by specialized advisors and flexible financing solutions. The bank also facilitates access to EDGE certification for sustainable construction projects.
- Remesas (Remittances) Remittance services enabling international money transfers for the Guatemalan diaspora, with digital accessibility and promotional campaigns to incentivize use.
- Seguros y Asistencias (Insurance and Assistance) Insurance and assistance products bundled with credit cards, including travel insurance, purchase protection, and extended warranties, along with the Jade card's environmental公益 programs.
- Fideicomisos (Trust Services) Trust and escrow services for real estate development, investment trusts, and collateral management. The bank offers specialized legal and financial advisory for fiduciary structures.
- Banca Regional (Regional Banking) Cross-border banking services within the Grupo Promerica network spanning Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Dominican Republic, Ecuador, and Cayman Islands, facilitating regional trade and business expansion.
- Créditos Verdes (Green Credits) Green financing products supporting sustainable projects including renewable energy, energy efficiency, sustainable construction, and clean transportation. Linked to the bank's EDGE certification advisory and sustainable bond framework.
- E-Factoring Electronic invoice factoring service enabling businesses to unlock working capital from receivables through a digital platform.
- Línea de Crédito (Credit Lines) Revolving and non-revolving credit lines for businesses, including lines backed by invoice financing, with immediate liquidation options.
- Plan Nómina / Planilla (Payroll Management) Customized payroll service bringing the bank to the employer office. Bank executives visit companies to facilitate account opening and payroll processing, offering salary advances, ACH transfers, and fee-free payroll accounts.
- Adquiriencia y Captación (Merchant Acquiring) Merchant acquiring services enabling businesses to accept card payments (credit, debit) and QR code payments, including POS terminal services and payment link capabilities.
- Divisas (Foreign Exchange) Foreign exchange services for business clients engaged in international trade, supporting currency conversion and cross-border transactions.
- Tarjeta de Crédito Empresarial (Corporate Credit Card) Corporate credit card offering for business banking clients with expense management controls.
- Multipagos Promerica Multi-channel payment service enabling customers to pay credit cards and personal loans using any Visa debit card, processing transactions digitally without visiting a branch.
- Club Promerica (Loyalty Program) Multi-partner loyalty and rewards club offering exclusive discounts and experiences at restaurants, retail, and entertainment venues across Guatemala. Access to Puntos Promerica, Millas, and Cash Back reward programs.
- ProPay Integral digital commerce platform enabling businesses and entrepreneurs to create personalized online stores, affiliate for digital payments within 24 hours, send payment links via WhatsApp and social networks, and monitor sales and inventory.
- Cuik (QR Interbank Payment System) QR code-based interbank payment and transfer system developed by NeoNet, backed by VisaNet Guatemala and participating banks. Allows merchants to generate QR codes for instant, secure payments and enables consumers to transfer money between bank accounts without entering account details. Operates across Banco Promerica, Banco G&T Continental, Banco Industrial, and Banrural.
- Bono Sostenible de Banco Promerica (Sustainable Bank Bond) Guatemala's first sustainable bank bond (Serie 1, USD 50M, May 2024) and the first sustainable thematic bond on the Bolsa de Valores de Guatemala. Proceeds fund social categories (MIPYMES, women-led businesses, rural areas) and environmental categories (energy efficiency, renewable energy, sustainable construction, clean transport). Aligned with ICMA Green and Social Bond Principles, with Second Party Opinion from Pacific Corporate Sustainability (PCS). Followed by Serie 2 Social Bond (USD 15M, March 2025).
- Tarjeta de Crédito Digital (100% Digital Credit Card) Fully digital credit card application and onboarding process, available entirely online with 3-5 business day physical card delivery. Customers can select their preferred loyalty program (points, miles, or cash back) during application.
Quantifiable outcome
- First Sustainable Bank Bond issuer in Guatemala (USD 50M, May 2024), followed by a Social Bond (USD 15M, 2025) — pioneering ESG capital markets in the country
- +4 more outcomes
Companies that use Banco Promerica Guatemala
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
Banco Promerica Guatemala technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Banco Promerica Guatemala partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Pacific Corporate Sustainability (PCS)minorPacific Corporate Sustainability (PCS) provided a Second Party Opinion on Banco Promerica's Green, Social and Sustainable Bond Framework, confirming compliance with ICMA principles, eligible use of proceeds, and reporting standards. PCS's independent verification enhances the credibility and transparency of Banco Promerica's sustainable bond issuances.
- Asociación Guatemalteca de Profesionales de Gestión Humana (AGH)minorBanco Promerica collaborated with AGH (Guatemalan Association of Human Management Professionals) to host a conference on transformational leadership and talent retention for HR professionals. The event promoted Banco Promerica's Plan Nómina (payroll management) product among the association's members.
- ARIAS (Legal Advisor in Guatemala)minorARIAS served as legal advisor to Bladex in Guatemala for the USD 100 million syndicated loan transaction, providing legal counsel on the structuring and execution of the deal.
- responsAbility Investments AG / Global Climate Partnership Fund (GCPF)coreresponsAbility Investments AG, through its Global Climate Partnership Fund (GCPF), provides advisory support to Banco Promerica for EDGE certification guidance to real estate developers. The partnership enables Banco Promerica to offer international-standard sustainable construction advisory services, supporting green building financing and ESG-aligned project development in Guatemala.
- IFC (International Finance Corporation) / World Bank GroupminorIFC, a member of the World Bank Group, administers the EDGE (Excellence in Design for Greater Efficiencies) certification program. Banco Promerica guides clients through the EDGE certification process, with Verum becoming the first corporate building in Guatemala to receive this certification. The EDGE standard recognizes buildings demonstrating significant savings in energy, water, and construction materials.
- NeoNet (Cuik Brand Owner)coreNeoNet created the Cuik brand of QR code-based interbank transfer services in support of the Guatemalan financial industry. Cuik enables instant, secure, and interoperable bank-to-bank transfers through QR codes, simplifying digital payments for consumers and merchants across participating banks.
- VisaNet Guatemala / VisacoreVisaNet Guatemala, in partnership with Visa and backed by Banco Promerica, Banco G&T Continental, Banco Industrial, and Banrural, launched the CUIK QR payment ecosystem in August 2023. CUIK enables merchants to accept QR-based payments across all participating bank apps, with Visa's tokenization and security standards protecting transaction data. This payment system enables Banco Promerica to offer merchant acquiring and digital payment acceptance to its SME clients.
- Asociación Bancaria de Guatemala (ABG)minorThe Guatemalan Banking Association endorsed the Cuik QR payment system at its launch, recognizing the solution's contribution to financial inclusion and the promotion of digital economy adoption in Guatemala. The ABG's support validates the interoperability and industry-wide relevance of the Cuik payment network.
- Deloitte (Central America and Caribbean)coreDeloitte co-sponsors the Mejores Empresas Centroamericanas (MECA) program alongside Grupo Promerica and INCAE Business School. The program, now in its fourth edition, recognizes and develops medium-sized companies across 7 Central American countries using Deloitte's proprietary methodology (Value Map with 5 drivers and 36 management dimensions). All participating companies receive free confidential diagnostic reports.
- INCAE Business SchoolcoreINCAE Business School serves as academic co-sponsor of the MECA program, providing coaching, workshops, and expert-led symposia on topics including digital transformation and sustainable leadership. INCAE contributes its 60-year regional expertise in business education to elevate the program's impact on regional SME development.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Banco Promerica Guatemala competitors and assessment
Company assessmentDirect peers
- Banrural: Dominant Guatemalan commercial bank with deep rural and agricultural lending franchise. Comparable to Banco Promerica across retail/SME lending and as a Cuik QR network partner, with materially larger deposit base and broader rural distribution.
- Banco G&T Continental: Guatemalan universal bank with full retail, corporate, and SME product suite and a strong digital banking platform. Direct competitor to Banco Promerica, including joint participation in the Cuik QR interbank payment network alongside Banco Industrial and Banrural.
- Bantrab (Banco de los Trabajadores): Guatemalan commercial bank offering full retail and corporate banking products including payroll services and SME lending. Comparable mid-tier competitor to Banco Promerica within the Guatemalan market with similar customer segments.
- Banco Industrial: Guatemala's largest private commercial bank offering full retail, SME, and corporate banking. Directly comparable to Banco Promerica in product mix (deposits, cards, loans, treasury) and Guatemalan geography; Banco Industrial operates at materially larger scale.
Others
- Bladex (Banco Latinoamericano de Comercio Exterior): Panama-based supranational trade finance bank that acted as lead arranger for Banco Promerica's USD 100M syndicated loan. Not a direct competitor but a key counterparty and capital-markets infrastructure provider in the same regional ecosystem.
Regional players
- Banco Atlántida: One of Honduras's largest commercial banks offering full retail, corporate, and SME banking. Comparable as a mid-tier Central American universal bank competing in similar cross-border trade and remittance corridors as Grupo Promerica entities.
- Banco Agrícola: El Salvador's largest commercial bank and a sister institution within the broader regional competitive set. Comparable as a retail/SME-focused Central American commercial bank with a strong loyalty and card business, competing with Grupo Promerica entities across borders.
Broad incumbents
- Davivienda: Major Colombian banking group with Central American operations (Costa Rica, El Salvador, Honduras, Panama). Comparable as a Latin American universal bank with regional ambitions; significantly larger in scale but competes in similar cross-border and SME segments.
- Banco de América Central (BAC Credomatic): Large Central American regional bank group with presence across Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, and Panama. Comparable as a regional universal bank; Banco Promerica's regional ambitions via Grupo Promerica closely mirror BAC's model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Banco Promerica Guatemala social profiles
Digital presenceBanco Promerica Guatemala compliance and trust
Trust signalCompliance2 records
Banco Promerica Guatemala financial estimates
Financial estimateRevenue estimate
Valuation estimate
Banco Promerica Guatemala leadership team
Management profileNumber of profiles
Profiles7 records
Banco Promerica Guatemala funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Banco Promerica Guatemala M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Banco Promerica Guatemala
What does Banco Promerica Guatemala do?
Banco Promerica Guatemala is a universal bank providing retail and commercial banking services in Guatemala, including credit and debit cards, deposit accounts, fixed-term deposits, personal and mortgage loans, SME and corporate credit facilities, remittances, foreign exchange, merchant acquiring, trust services, payroll management, and digital banking via mobile and online channels. The bank also offers the proprietary ProPay merchant platform and participates in the Cuik QR interbank payment network, alongside Guatemala's first Sustainable Bank Bond issuance.
Is Banco Promerica Guatemala a public or private company?
Banco Promerica Guatemala is a private company. It is classified as corporate owned and is currently operating.
When was Banco Promerica Guatemala founded?
Banco Promerica Guatemala was founded in 1994. It employs 1,001 to 5,000 people.
Where is Banco Promerica Guatemala based?
Banco Promerica Guatemala is headquartered in Guatemala City, Guatemala, in the Latin America region.
How does Banco Promerica Guatemala make money?
Six revenue lines are on record. Interest Income on Loans and Credit Products are the primary driver. The others are deposit-Based Revenue (Float and Interest Spread), transaction and Service Fees, merchant Services (ProPay), credit Card Revenue and international Banking and Remittances.
Who are Banco Promerica Guatemala's main competitors?
Direct peers on record are Banrural, Banco G&T Continental, Bantrab (Banco de los Trabajadores) and Banco Industrial. Bladex (Banco Latinoamericano de Comercio Exterior) is listed as an others. Regional players are Banco Atlántida and Banco Agrícola. Broad incumbents are Davivienda and Banco de América Central (BAC Credomatic).
Does Banco Promerica Guatemala have an API?
No public API is recorded for Banco Promerica Guatemala.
What industry is Banco Promerica Guatemala in?
Banco Promerica Guatemala's product category is Commercial Banking. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings), with a secondary code of FSAMAIAG, Multi-Currency Accounts, Wallets & IBAN Services. Its NAICS code is 52211 and its SIC code is 6021.