Banco Promerica Guatemala

What Banco Promerica Guatemala does

Banco Promerica Guatemala is a private commercial bank and subsidiary of Grupo Promerica, a diversified financial conglomerate with operations across nine countries in Central America, the Caribbean, and South America. Founded in 1994 and headquartered in Guatemala City (Zona 10), the bank ranked as the 7th largest in Guatemala by total assets at USD 1,874M in 2019, operating 92 branches, 1,420 banking agents, and 3,670 collaborators. It serves three primary segments — individual consumers (Banca de Personas), small and medium enterprises (Banca de Empresas y PYME / MIPYMES), and corporates (Banca Empresarial) — through a hybrid distribution model combining physical branches, field relationship managers, and 100% digital onboarding for cards, loans, and accounts.

The product portfolio spans credit cards with three distinct loyalty programs (Puntos Promerica points, Millas airline miles, Cash Back up to 10%, plus the Jade environmental card with Puntos Promerica Verdes), savings and checking accounts, fixed-term deposits including the Plazo Fijo Digital variant, personal and mortgage loans, green/sustainable credit, e-factoring, trust services (fideicomisos), merchant acquiring, Plan Nómina payroll processing, remittances, and foreign exchange. Underlying technology includes the proprietary ProPay merchant e-commerce platform (launched November 2024), the interoperable Cuik/CUIK QR payment system co-developed with NeoNet and VisaNet Guatemala, mobile and online banking channels, and the MECA business excellence program co-sponsored with Deloitte and INCAE Business School. The bank has positioned itself as Guatemala's sustainable finance pioneer, becoming the first to issue Sustainable Bank Bonds (USD 50M, May 2024) and Social Bonds (USD 15M, 2025), the first to support an EDGE-certified corporate building (Verum, 2024), and the first to publish a sustainable bond impact report (May 2025).

Revenue is generated primarily through net interest income on the USD 1,295M (2019) loan portfolio, deposit-based float and interest spread on USD 1,495M of customer deposits, transaction and service fees, credit card interchange and loyalty economics, merchant services revenue via ProPay and Cuik, and international banking/FX leveraging the Grupo Promerica regional network. Capital strategy is heavily oriented toward sustainable finance, with over USD 275M raised across 2020-2025 from development finance institutions (BID Invest, DEG, PROPARCO, FMO, Norfund), commercial lenders (Bladex, MSME Bonds/Symbiotics), and Guatemala's domestic capital markets — proceeds earmarked for SME lending, women-led business financing, green credit, rural inclusion, and balance sheet expansion.

Name

Banco Promerica Guatemala

Legal name

Banco Promerica Guatemala

Website

https://bancopromerica.com.gt

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Banco Promerica Guatemala is a private commercial bank and subsidiary of Grupo Promerica, serving retail consumers, SMEs (MIPYMES), and corporates across Guatemala through 92 branches, 1,420 banking agents, and digital channels. The bank has pioneered sustainable finance in Guatemala and operates within a nine-country regional network.

Ownership category

akta.pro rank

Product category

Commercial Banking

NAICS

Commercial Banking (52211)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industries

Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG), Treasury & Liquidity Operations (Cash Positioning, Funding, Collateral Ops) (FSABALAH)

Keywords

• Retail banking services
• Commercial banking
• SME lending
• Sustainable finance
• Digital payments

Headquarters

HQ city

Guatemala City

HQ country

Guatemala

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Interest Income on Loans and Credit Products: The bank earns interest income through its lending portfolio including personal loans, mortgage loans, business credit, green/sustainable loans, credit cards, and syndicated loan facilities. This constitutes the primary revenue driver, as evidenced by the bank's USD 1,295 million loan portfolio in 2019.
2. Deposit-Based Revenue (Float and Interest Spread): The bank collects customer deposits (checking, savings, time deposits/CDPs) and generates revenue through the interest rate spread between lending and deposit rates. Customer deposits reached USD 1,495 million in 2019.
3. Transaction and Service Fees: Fees from electronic banking transactions, wire transfers, foreign exchange operations, account management, trust services (fideicomisos), merchant acquiring, payroll processing, and other banking services.
4. Merchant Services (ProPay): Revenue from merchant e-commerce services including payment processing through ProPay's online store builder and payment link solutions, as well as QR-based merchant acquiring through Cuik/CUIK.
5. Credit Card Revenue: Income from credit card interchange fees, annual/monthly fees on premium cards (e.g., Jade with environmental benefits), and loyalty program economics (Puntos Promerica, Cash Back, Millas).
6. International Banking and Remittances: Revenue from foreign exchange operations, cross-border trade financing, and remittance services for individuals, leveraging the bank's regional Grupo Promerica network across 9 countries.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

Banco Promerica Guatemala is a universal bank providing retail and commercial banking services in Guatemala, including credit and debit cards, deposit accounts, fixed-term deposits, personal and mortgage loans, SME and corporate credit facilities, remittances, foreign exchange, merchant acquiring, trust services, payroll management, and digital banking via mobile and online channels. The bank also offers the proprietary ProPay merchant platform and participates in the Cuik QR interbank payment network, alongside Guatemala's first Sustainable Bank Bond issuance.

Product overview

Banco Promerica Guatemala offers a comprehensive banking platform organized around three core business lines — Banca de Personas (retail banking), Banca de Empresas y PYME (business and SME banking), and Canales Electrónicos (digital channels) — all supported by a loyalty ecosystem (Club Promerica) and a regional presence spanning nine countries through Grupo Promerica. The retail banking line centers on credit cards (with three distinct loyalty programs: Puntos Promerica points, Millas airline miles, and Cash Back up to 10%), supported by debit cards with fee-free 5B ATM access, monetary and savings accounts, fixed-term deposit certificates (including a fully digital Plazo Fijo Digital variant), personal loans (available entirely online), and mortgage loans. Remittances and insurance round out the personal banking suite. The business banking line provides regional cross-border banking, green credits aligned to the sustainable bond framework, e-factoring, trust services, credit lines with invoice-backing, the Plan Nómina payroll service, the MECA business excellence program, merchant acquiring (POS and payment links), and foreign exchange. All products are accessible through the Banca en Línea (online banking), Banca Móvil (mobile app), and Multipagos Promerica digital channels. The ProPay platform (launched November 2024) and Cuik QR payment system extend the bank's digital commerce capabilities. The bank has pioneered sustainable finance in Guatemala with its Bono Sostenible (Serie 1, USD 50M) and Bono Social (Serie 2, USD 15M), Guatemala's first sustainable thematic bonds listed on the Bolsa de Valores de Guatemala.

Differentiator

Problem solved

Functional benefit

Brands

• Club Promerica: Loyalty program offering exclusive promotions and discounts to cardholders
• ProPay
• Cuik
• Puntos Promerica
• Puntos Promerica Verdes
• Plan Nómina

Products and services

• Tarjetas de Crédito (Credit Cards) Credit cards available to individual and corporate customers with multiple loyalty program options: Puntos Promerica points (never expiring), Millas airline miles, Cash Back up to 10% in selected categories, and Jade (the first credit card committed to the environment, where transactions fund environmental and educational programs via Puntos Promerica Verdes).
• Tarjetas de Débito (Debit Cards) Debit cards offering unlimited, fee-free ATM withdrawals at the bank's 5B network and Club Promerica loyalty benefits at no additional cost. Accepted for CUIK QR code payments across participating banks.
• Cuentas Monetarias (Checking/Monetary Accounts) Checking accounts in quetzales and US dollars, offered to retail and business customers with no management fees for business accounts.
• Cuentas de Ahorro (Savings Accounts) Savings accounts including Cuenta de Ahorro Futuro and the promotional Ahorro con Sorteo (savings with automatic payroll deduction and prize drawings). Periodic cash prize promotions such as '200,000 Razones para Ahorrar' are run to incentivize deposits.
• Certificados de Depósito (Fixed-Term Deposits / Plazo Fijo) Fixed-term deposit certificates (CDPs) with competitive interest rates. A digital variant (Plazo Fijo Digital) allows entirely online opening via a direct link without visiting a branch.
• Préstamos Personales (Personal Loans) Personal loans requestable entirely online through a digital process; customers choose amount and term, funds are deposited into their Promerica savings account and available immediately via mobile banking.
• Préstamos Hipotecarios - Vivienda (Mortgage Loans) Mortgage loans for home purchase and construction, supported by specialized advisors and flexible financing solutions. The bank also facilitates access to EDGE certification for sustainable construction projects.
• Remesas (Remittances) Remittance services enabling international money transfers for the Guatemalan diaspora, with digital accessibility and promotional campaigns to incentivize use.
• Seguros y Asistencias (Insurance and Assistance) Insurance and assistance products bundled with credit cards, including travel insurance, purchase protection, and extended warranties, along with the Jade card's environmental公益 programs.
• Fideicomisos (Trust Services) Trust and escrow services for real estate development, investment trusts, and collateral management. The bank offers specialized legal and financial advisory for fiduciary structures.
• Banca Regional (Regional Banking) Cross-border banking services within the Grupo Promerica network spanning Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Dominican Republic, Ecuador, and Cayman Islands, facilitating regional trade and business expansion.
• Créditos Verdes (Green Credits) Green financing products supporting sustainable projects including renewable energy, energy efficiency, sustainable construction, and clean transportation. Linked to the bank's EDGE certification advisory and sustainable bond framework.
• E-Factoring Electronic invoice factoring service enabling businesses to unlock working capital from receivables through a digital platform.
• Línea de Crédito (Credit Lines) Revolving and non-revolving credit lines for businesses, including lines backed by invoice financing, with immediate liquidation options.
• Plan Nómina / Planilla (Payroll Management) Customized payroll service bringing the bank to the employer office. Bank executives visit companies to facilitate account opening and payroll processing, offering salary advances, ACH transfers, and fee-free payroll accounts.
• Adquiriencia y Captación (Merchant Acquiring) Merchant acquiring services enabling businesses to accept card payments (credit, debit) and QR code payments, including POS terminal services and payment link capabilities.
• Divisas (Foreign Exchange) Foreign exchange services for business clients engaged in international trade, supporting currency conversion and cross-border transactions.
• Tarjeta de Crédito Empresarial (Corporate Credit Card) Corporate credit card offering for business banking clients with expense management controls.
• Multipagos Promerica Multi-channel payment service enabling customers to pay credit cards and personal loans using any Visa debit card, processing transactions digitally without visiting a branch.
• Club Promerica (Loyalty Program) Multi-partner loyalty and rewards club offering exclusive discounts and experiences at restaurants, retail, and entertainment venues across Guatemala. Access to Puntos Promerica, Millas, and Cash Back reward programs.
• ProPay Integral digital commerce platform enabling businesses and entrepreneurs to create personalized online stores, affiliate for digital payments within 24 hours, send payment links via WhatsApp and social networks, and monitor sales and inventory.
• Cuik (QR Interbank Payment System) QR code-based interbank payment and transfer system developed by NeoNet, backed by VisaNet Guatemala and participating banks. Allows merchants to generate QR codes for instant, secure payments and enables consumers to transfer money between bank accounts without entering account details. Operates across Banco Promerica, Banco G&T Continental, Banco Industrial, and Banrural.
• Bono Sostenible de Banco Promerica (Sustainable Bank Bond) Guatemala's first sustainable bank bond (Serie 1, USD 50M, May 2024) and the first sustainable thematic bond on the Bolsa de Valores de Guatemala. Proceeds fund social categories (MIPYMES, women-led businesses, rural areas) and environmental categories (energy efficiency, renewable energy, sustainable construction, clean transport). Aligned with ICMA Green and Social Bond Principles, with Second Party Opinion from Pacific Corporate Sustainability (PCS). Followed by Serie 2 Social Bond (USD 15M, March 2025).
• Tarjeta de Crédito Digital (100% Digital Credit Card) Fully digital credit card application and onboarding process, available entirely online with 3-5 business day physical card delivery. Customers can select their preferred loyalty program (points, miles, or cash back) during application.

Quantifiable outcome

• First Sustainable Bank Bond issuer in Guatemala (USD 50M, May 2024), followed by a Social Bond (USD 15M, 2025) — pioneering ESG capital markets in the country
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Pacific Corporate Sustainability (PCS)minorOthers · 20 May 2025Pacific Corporate Sustainability (PCS) provided a Second Party Opinion on Banco Promerica's Green, Social and Sustainable Bond Framework, confirming compliance with ICMA principles, eligible use of proceeds, and reporting standards. PCS's independent verification enhances the credibility and transparency of Banco Promerica's sustainable bond issuances.
• Asociación Guatemalteca de Profesionales de Gestión Humana (AGH)minorGTM or Marketing Partner · 22 July 2024Banco Promerica collaborated with AGH (Guatemalan Association of Human Management Professionals) to host a conference on transformational leadership and talent retention for HR professionals. The event promoted Banco Promerica's Plan Nómina (payroll management) product among the association's members.
• ARIAS (Legal Advisor in Guatemala)minorImplementation/ SI/ Consulting Partner · 6 June 2024ARIAS served as legal advisor to Bladex in Guatemala for the USD 100 million syndicated loan transaction, providing legal counsel on the structuring and execution of the deal.
• responsAbility Investments AG / Global Climate Partnership Fund (GCPF)coreStrategic or Co-development Partner · 26 April 2024responsAbility Investments AG, through its Global Climate Partnership Fund (GCPF), provides advisory support to Banco Promerica for EDGE certification guidance to real estate developers. The partnership enables Banco Promerica to offer international-standard sustainable construction advisory services, supporting green building financing and ESG-aligned project development in Guatemala.
• IFC (International Finance Corporation) / World Bank GroupminorOthers · 26 April 2024IFC, a member of the World Bank Group, administers the EDGE (Excellence in Design for Greater Efficiencies) certification program. Banco Promerica guides clients through the EDGE certification process, with Verum becoming the first corporate building in Guatemala to receive this certification. The EDGE standard recognizes buildings demonstrating significant savings in energy, water, and construction materials.
• NeoNet (Cuik Brand Owner)coreTechnology or Integration · 18 April 2024NeoNet created the Cuik brand of QR code-based interbank transfer services in support of the Guatemalan financial industry. Cuik enables instant, secure, and interoperable bank-to-bank transfers through QR codes, simplifying digital payments for consumers and merchants across participating banks.
• VisaNet Guatemala / VisacoreTechnology or Integration · 4 August 2023VisaNet Guatemala, in partnership with Visa and backed by Banco Promerica, Banco G&T Continental, Banco Industrial, and Banrural, launched the CUIK QR payment ecosystem in August 2023. CUIK enables merchants to accept QR-based payments across all participating bank apps, with Visa's tokenization and security standards protecting transaction data. This payment system enables Banco Promerica to offer merchant acquiring and digital payment acceptance to its SME clients.
• Asociación Bancaria de Guatemala (ABG)minorGTM or Marketing Partner · 4 August 2023The Guatemalan Banking Association endorsed the Cuik QR payment system at its launch, recognizing the solution's contribution to financial inclusion and the promotion of digital economy adoption in Guatemala. The ABG's support validates the interoperability and industry-wide relevance of the Cuik payment network.
• Deloitte (Central America and Caribbean)coreStrategic or Co-development Partner · 14 November 2021Deloitte co-sponsors the Mejores Empresas Centroamericanas (MECA) program alongside Grupo Promerica and INCAE Business School. The program, now in its fourth edition, recognizes and develops medium-sized companies across 7 Central American countries using Deloitte's proprietary methodology (Value Map with 5 drivers and 36 management dimensions). All participating companies receive free confidential diagnostic reports.
• INCAE Business SchoolcoreStrategic or Co-development Partner · 14 November 2021INCAE Business School serves as academic co-sponsor of the MECA program, providing coaching, workshops, and expert-led symposia on topics including digital transformation and sustainable leadership. INCAE contributes its 60-year regional expertise in business education to elevate the program's impact on regional SME development.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Banrural: Dominant Guatemalan commercial bank with deep rural and agricultural lending franchise. Comparable to Banco Promerica across retail/SME lending and as a Cuik QR network partner, with materially larger deposit base and broader rural distribution.
• Banco G&T Continental: Guatemalan universal bank with full retail, corporate, and SME product suite and a strong digital banking platform. Direct competitor to Banco Promerica, including joint participation in the Cuik QR interbank payment network alongside Banco Industrial and Banrural.
• Bantrab (Banco de los Trabajadores): Guatemalan commercial bank offering full retail and corporate banking products including payroll services and SME lending. Comparable mid-tier competitor to Banco Promerica within the Guatemalan market with similar customer segments.
• Banco Industrial: Guatemala's largest private commercial bank offering full retail, SME, and corporate banking. Directly comparable to Banco Promerica in product mix (deposits, cards, loans, treasury) and Guatemalan geography; Banco Industrial operates at materially larger scale.

Others

• Bladex (Banco Latinoamericano de Comercio Exterior): Panama-based supranational trade finance bank that acted as lead arranger for Banco Promerica's USD 100M syndicated loan. Not a direct competitor but a key counterparty and capital-markets infrastructure provider in the same regional ecosystem.

Regional players

• Banco Atlántida: One of Honduras's largest commercial banks offering full retail, corporate, and SME banking. Comparable as a mid-tier Central American universal bank competing in similar cross-border trade and remittance corridors as Grupo Promerica entities.
• Banco Agrícola: El Salvador's largest commercial bank and a sister institution within the broader regional competitive set. Comparable as a retail/SME-focused Central American commercial bank with a strong loyalty and card business, competing with Grupo Promerica entities across borders.

Broad incumbents

• Davivienda: Major Colombian banking group with Central American operations (Costa Rica, El Salvador, Honduras, Panama). Comparable as a Latin American universal bank with regional ambitions; significantly larger in scale but competes in similar cross-border and SME segments.
• Banco de América Central (BAC Credomatic): Large Central American regional bank group with presence across Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, and Panama. Comparable as a regional universal bank; Banco Promerica's regional ambitions via Grupo Promerica closely mirror BAC's model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=lY2KDelB8jw
• Instagraminstagram.com/banco_promerica_guatemala
• Facebookfacebook.com/BancoPromericaGT
• TikToktiktok.com/@bancopromericagt
• Xx.com/promericagt
• LinkedInlinkedin.com/company/banco-promerica-gt

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banco Promerica Guatemala