What Loupedeck does

Loupedeck is a Helsinki-based hardware and software company that designs and sells custom editing consoles for creative professionals, content creators, and live streamers. Founded in 2016 and acquired by Logitech in 2019, the company operates as a Finnish subsidiary (LoupeDeck Oy) under the Logitech corporate umbrella, with its registered office at Museokatu 8 in Helsinki. The product lineup comprises four purpose-built hardware consoles — Loupedeck Live S (entry-level streaming), Loupedeck Live (content creation and streaming), Loupedeck CT (professional editing and color grading), and Loupedeck+ (photo and video editing) — each combining tactile physical controls (touch-sensitive buttons, dials, wheels) with a proprietary software platform and deep native integrations to Adobe Lightroom/Photoshop/Premiere Pro/After Effects, CaptureOne, Final Cut Pro, Ableton Live, OBS Studio, Twitch, and Streamlabs.

The business is monetized primarily through one-time hardware sales via direct e-commerce (loupedeck.com with localized storefronts for the US, UK, Germany, and Japan), Amazon Marketplaces, and authorized retailers and distributors. A complementary software layer — the Loupedeck Marketplace, the companion Loupedeck Software application (current version 6.3), and a developer SDK/Logi Actions SDK — supports the hardware with over 200 downloadable plugins, profiles, and icon packs, plus a generative AI Assistant plugin. Customers span two primary personas (professional photographers/video editors/colorists and streamers/content creators) and a secondary hobbyist segment; there are no named enterprise anchor customers and no disclosed B2B contracts, indicating a distributed SMB/individual revenue base.

The company's strategic posture has materially shifted in 2025–2026. A notice published on loupedeck.com (and referenced in the company timeline) announced the end of Loupedeck sales and future development plans as of 2025-03-28, with subsequent announcements confirming the discontinuation of support for legacy software v5.8 and its marketplace (effective 2026-03-26) and the removal of support for Razer Stream Controller devices in the upcoming 6.4 release (effective 2026-05-28). These are explicit wind-down signals under the Logitech parent rather than routine product lifecycle events, and they should be read as the dominant near-term strategic fact for any investor.

Name

Loupedeck

Legal name

LoupeDeck Oy

Website

https://loupedeck.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Loupedeck is a Helsinki-based Logitech subsidiary that designs custom hardware editing consoles with tactile controls for photographers, video editors, colorists, and live streamers, sold primarily via direct e-commerce with deep native integrations to Adobe, CaptureOne, and major streaming platforms.

Ownership category

akta.pro rank

Product category

Custom Creative Editing Consoles

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Game Controllers & Input Devices (Gamepads, Wheels, Flight Sticks) (CRACAOAD)

Keywords

• Custom editing consoles
• Creative workflow hardware
• Streaming controller devices
• Color grading consoles
• Live streaming equipment

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Hardware Console Sales: Loupedeck generates primary revenue through the sale of custom hardware consoles including Loupedeck Live S, Loupedeck Live, Loupedeck CT, and Loupedeck+. Products are sold through direct e-commerce, Amazon marketplaces, and retail distributors.
2. Marketplace Digital Products: The Loupedeck Marketplace offers digital plugins, profiles, and icon packs. While many are free, there is potential for paid digital content through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Loupedeck designs and sells custom hardware editing consoles (Loupedeck Live S, Loupedeck Live, Loupedeck CT, Loupedeck+) that combine analog controls — touch-sensitive buttons, tactile dials, and analog wheels — with a proprietary companion software platform delivering native integrations for photo, video, color grading, audio, and live-streaming workflows. A companion Loupedeck Marketplace ecosystem with 200+ plugins, profiles, and icon packs extends the consoles' functionality for individual creators and creative professionals.

Product overview

Loupedeck offers a portfolio of custom creative consoles designed to enhance creative workflows. The product lineup includes four main hardware consoles: Loupedeck Live S (streaming-focused), Loupedeck Live (content creation and streaming), Loupedeck CT (professional editing and color grading), and Loupedeck+ (photo/video editing for beginners and pros). These custom consoles combine analog control with digital precision, featuring touch-sensitive buttons, tactile dials, and configurable workspaces. The ecosystem is complemented by Loupedeck Software (required companion application), the Loupedeck Marketplace (offering over 200 downloadable plugins, profiles, and icon packs), and deep native integrations with leading creative software including Adobe Lightroom, Photoshop, Premiere Pro, Final Cut Pro, CaptureOne, Ableton Live, OBS Studio, Twitch, and more.

Differentiator

Problem solved

Functional benefit

Brands

• Loupedeck+: Custom console for photo and video editing, designed for both beginners and professionals
• Loupedeck CT
• Loupedeck Live
• Loupedeck Live S
• Loupedeck Marketplace

Products and services

• Loupedeck Live S A compact custom hardware console with touch-sensitive buttons and tactile dials designed to simplify live streaming — enabling users to chat with fans, switch scenes, and adjust audio with ease. Targeted at streamers, hobbyists, and productivity users.
• Loupedeck Live A custom hardware console for content creation and streaming workflows that gives users complete control over creation, editing, and live streaming from a single surface. Targeted at content creators and streamers who need flexible, programmable controls.
• Loupedeck CT The most powerful and highly customizable Loupedeck editing console, offering personalized workflows, seamless app interactions, and unlimited creative control for editing and color grading. Targeted at professional photographers, video editors, and colorists.
• Loupedeck+ An intuitive custom hardware editing console for photo and video editing that makes retouching, grading, and fine-tuning feel natural for both beginners and professionals. Targeted at aspiring and working creatives.
• Loupedeck Software Companion desktop software required to operate Loupedeck consoles, available for Windows and macOS. Provides native plugin integrations, profile management, and per-app control surfaces for creative and streaming applications. Distributed to Loupedeck hardware owners as part of the product purchase.
• Loupedeck Marketplace An online marketplace distributing digital plugins, profiles, and icon packs that extend the functionality of Loupedeck consoles, accessible to Loupedeck console owners.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Logitech Europe S.A.coreOthersLogitech Europe S.A. is the parent company and data controller for Loupedeck. Loupedeck operates as a Finnish subsidiary (Loupedeck Oy) under the Logitech corporate umbrella. The company was acquired by Logitech, with the privacy policy and EULA referencing Logitech Europe S.A. and affiliates including Logitech Finland Oy and Loupedeck Oy.
• Logitech MarketplacecoreTechnology or IntegrationLoupedeck products are integrated with the Logitech Marketplace ecosystem. The developer agreement governs how third-party developers can create plugins and digital products for Logitech and Loupedeck platforms.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Elgato (Corsair): Elgato's Stream Deck line is the most direct competitor to Loupedeck Live/Live S — purpose-built macro/streaming control surfaces with deep Twitch, OBS, and streaming software integrations. Same buyer (streamers, content creators) and same form factor category.
• Razer (Stream Controller / Stream Controller X): Razer's Stream Controller and Stream Controller X are direct competitors to Loupedeck Live and Live S in the streaming control surface category. Razer is also an investor (Razer Ventures led Loupedeck's 2021 Series A), making it a partner-competitor with overlapping product roadmaps.
• TourBox: TourBox makes compact creative editing consoles (TourBox Elite, Neo, Lite) for photo retouching, illustration, and video color grading — directly competitive with Loupedeck+ and Loupedeck CT in the creative professional segment.
• Monogram Creative Console: Monogram's modular Creative Console is a configurable hardware control surface for photo, video, and design workflows, positioned similarly to Loupedeck CT and Loupedeck+ for creative professionals and prosumer creators.
• Contour Design: Contour Design makes Shuttle and Express — specialized input devices with dials and wheels for creative software (Photoshop, Lightroom, video editing). Closest analogue to Loupedeck's pre-Logitech photo-editing console heritage.
• Tangent (Tangent Devices): Tangent makes professional color grading and video editing panels (Element, Ripple, Wave) used in post-production. Competes most directly with the Loupedeck CT for colorists and high-end video post workflows.

Emerging players

• Behringer (X-Touch / X-Touch One): Behringer's X-Touch line are MIDI control surfaces with motorized faders and assignable controls used in audio production, streaming, and increasingly creative software. Adjacent substitute for users who want generic MIDI control of the same applications Loupedeck targets.

Broad incumbents

• Logitech G: Logitech G is the gaming/streaming peripherals arm of Loupedeck's parent Logitech. It competes in the same streamer/creator buyer with keyboards, mice, and streaming accessories, and is the most likely internal home for absorbed Loupedeck IP.
• Corsair (iCUE / Elgato ecosystem): Corsair owns Elgato (Stream Deck) and operates the iCUE software ecosystem. As the parent of Loupedeck's most direct competitor, it represents both a competing platform and a potential channel or acquirer for creative control surface IP.
• Blackmagic Design (DaVinci Resolve Replay Editor / panels): Blackmagic Design sells professional editing panels and color grading hardware for DaVinci Resolve, overlapping with Loupedeck CT in broadcast and film post-production. Broader incumbent with deep penetration into high-end colorist workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/loupedeck

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds17 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loupedeck