ClubSpark

What ClubSpark does

ClubSpark, founded in 2012 and headquartered in London, is a cloud-based SaaS platform that provides integrated sports-club management software for bookings, memberships, payments, coaching, events, competitions, CRM, websites and access control. The platform serves three primary customer groups: sports clubs and venues (including multi-sport operators running tennis, padel, pickleball, football, cricket, basketball and more), individual coaches and coaching companies, and national governing bodies and sport federations. The product is delivered as a modular suite — core modules cover Booking, Membership, Website, CRM, Coaching, Events, Competitions and Payments — with a premium add-on called SmartAccess that integrates booking-driven PIN-code access with gate hardware and floodlight automation delivered through a partnership with CIA Fire & Security. Supporting infrastructure includes mobile applications (ClubSpark Booker and ClubSpark Coaching), payment integrations with Stripe and GoCardless, an optional Igloohome smart-lock add-on, and an ISO/IEC 27001-certified security posture.

ClubSpark operates offices in London (headquarters), Orlando (North America) and Melbourne (Australia, New Zealand and Middle East). The company reports over 15,000 sports-business customers globally, including strategic governing-body relationships with the Lawn Tennis Association (LTA) and Tennis Australia, both of whom are also strategic investors in the platform. Additional governing-body clients include the England and Wales Cricket Board, England Athletics, USTA, ITF, Tennis New Zealand, Tennis Canada, British Triathlon, England Hockey, Basketball England and the Football Foundation. The platform's sport-body solution includes dedicated modules: Engage (mass-participation campaigns), Competition (league and tournament delivery) and Control Centre (governing-body administration).

The business model combines tiered subscription SaaS pricing (£15 to £75 per month, with annual contracts and a 30-day free trial), transaction fees on payments processed through the platform (1.1%–1.4% plus Stripe passthrough), and SmartAccess hardware revenue. The go-to-market is hybrid: dedicated field sales for enterprise governing-body accounts, mid-market inside sales with demo-driven conversion, and self-serve trial sign-up for smaller clubs. Distribution is amplified by channel partnerships through national governing bodies that onboard their affiliated clubs and coaches. The company has raised disclosed institutional capital (approximately $2.79M led by Foresight Group in February 2019 and an undisclosed round from LvlUp Ventures in April 2026), and has won industry recognition including the 2017 Best Participation Technology award from the Sports Technology Awards.

Name

ClubSpark

Legal name

Clubspark Group Ltd

Website

https://clubspark.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

ClubSpark is a London-based SaaS platform that provides integrated booking, membership, payment, coaching and access-control software to 15,000+ sports clubs, coaches and national governing bodies worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Software (SaaS): Monthly/annual subscription fees for software access across three tiers (Basic, Standard, Premium) with different feature sets and member limits. Transaction fees apply on top for payments processed through the platform.
2. Transaction Processing Fees: Per-transaction fees (1.4% + 5p for Basic/Standard, 1.1% for Premium) plus Stripe card processing fees on all payments processed through the platform.
3. SmartAccess Hardware: Revenue generated from SmartAccess hardware integration, delivered through partnership with CIA Fire & Security for gate access and floodlighting systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

ClubSpark is a cloud-based SaaS platform that provides an all-in-one sports club management system combining online booking, membership management, payments, coaching, events, competitions, CRM, and website management. The platform integrates with SmartAccess, an automated facility access control system enabling PIN-code keyless entry and floodlight automation. It serves sports clubs, venues, coaches, multi-sport operators, and national governing bodies across the UK, Australia, New Zealand, the Middle East, and the USA.

Product overview

ClubSpark is a sports club management software platform with a modular architecture. The core ClubSpark Platform provides essential modules including Booking, Membership, Website, CRM, Coaching, Events, Competitions, and Payments. SmartAccess is a premium add-on for remote facility management and automated access control. The platform is offered in three tiers (Basic, Standard, Premium) with varying feature sets. For sport governing bodies, additional modules include Engage (campaign management), Competition (tournament delivery), and Control Centre (governing body administration). The ClubSpark Booker App provides mobile court booking functionality. Pricing tiers range from £15/month (Basic, up to 150 members) to £75/month (Premium, unlimited members) when billed annually.

Differentiator

Problem solved

Functional benefit

Brands

• SmartAccess: Automated online resource management system for sports venue access control, including gate access, floodlighting automation, and remote facility management in partnership with CIA Fire & Security
• Clubspark Booker App
• Clubspark Coaching App

Products and services

• ClubSpark Platform The all-in-one sports club management SaaS platform that provides booking, membership, payments, CRM, website, coaching, events, and competitions modules for sports clubs, venues, coaches, and national governing bodies. Offered in three tiers (Basic, Standard, Premium) with annual or monthly billing.
• SmartAccess Automated online resource management system that provides remote facility management, gate access control, and floodlighting automation. Generates unique PIN codes for each booking to enable keyless entry to courts and facilities, available as part of the Premium tier and integrated with ClubSpark's booking system.
• ClubSpark Booker App Mobile court booking app available on iOS that allows players to find venues, book and pay for courts anytime, receive access codes, and manage their bookings with a mobile-optimised experience.
• ClubSpark Coaching App Mobile application for coaches to check-in attendees and monitor coaching sessions in real time, supporting the ClubSpark Coaching module.
• Book a Court Automated online court booking and payment programme for Tennis Australia that combines online booking with the SmartAccess gate and floodlight access system, enabling casual and member players to book and access tennis courts at venues nationwide.

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• CIA Fire & SecuritycoreTechnology or IntegrationClubSpark partnered with CIA Fire & Security to deliver SmartAccess hardware including gate access systems with pin code keypads and proximity readers, and floodlighting control. CIA has over 30 years of experience developing secure access systems designed for individual venue requirements.
• StripecoreTechnology or IntegrationStripe is the primary payment processor for ClubSpark's platform, handling all credit card transactions. Multiple Stripe accounts can be connected across different modules (Membership, Booking, Coaching) for easy revenue measurement and monitoring.
• GoCardlesscoreTechnology or IntegrationGoCardless is used for direct debit payment processing, enabling membership direct debits and recurring payments alongside Stripe for card payments.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Playtomic: Tennis and padel court booking and club management SaaS; overlaps directly with ClubSpark's core booking, membership and payments modules and targets the same club and player customer base.
• CourtReserve: Tennis and pickleball club management software offering reservations, memberships, league play and payments; very close functional substitute for ClubSpark's platform, especially in North America.
• Skedda: Online booking and space management software for sports, recreation and community venues; competes with ClubSpark on booking, access rules and self-serve venue management.
• TeamUp: Fitness and recreation business management software covering bookings, memberships and payments; comparable SaaS architecture and SMB go-to-market to ClubSpark's Standard and Premium tiers.
• Glofox: Fitness studio and club management platform with booking, payments and member engagement; competes for the same club and coach customer segment, especially in the UK and Europe.
• SportsEngine: Sports organisation, league and team management platform serving national governing bodies and grassroots clubs; competes for the same NGB and club-level relationships ClubSpark has built.

Broad incumbents

• Mindbody: Large, established wellness and fitness business management SaaS; broad incumbent whose booking, membership and payments stack overlaps with ClubSpark and could credibly expand into sport-specific verticals.
• PerfectMind: Club and membership management software for recreation, fitness and community organisations; broader incumbent serving similar membership-based club customers as ClubSpark.
• Jonas Club Software: Established club management software for country clubs, athletic clubs and recreation facilities; competes in the upper-end, multi-venue segment overlapping with ClubSpark's Premium tier.
• Active Network: Activity registration and recreation management SaaS serving parks, recreation departments and sports organisations; broader incumbent in the same sports-participation software category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/clubspark
• Facebookfacebook.com/ClubSparkUk
• LinkedInlinkedin.com/company/3204524

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ClubSpark