What Veracel Celulose does

Veracel Celulose S.A. is a Brazilian vertically integrated eucalyptus pulp producer operating from its headquarters in Eunápolis, in the Costa do Descobrimento region of southern Bahia. Founded in 1991 and operating for approximately 34 years, the company produces an average of 1.1 million tons of eucalyptus cellulose annually for sale to international paper and tissue manufacturers through direct B2B relationships, with product exported via the company's own Terminal Marítimo de Belmonte to Portocel in Espírito Santo. Beyond the core pulp business, Veracel maintains the RPPN Estação Veracel, a 6,069-hectare private Atlantic Forest reserve recognized as a UNESCO World Natural Heritage Site since 1999 and the largest such reserve in Northeastern Brazil, housing 115 springs and 300+ bird and mammal species.

The company's operations span three integrated layers: forestry (including a genetic research nursery with approximately 800 eucalyptus clones and 500,000 seedlings of annual capacity, the Aliança de Plantio de Eucalipto outgrower program, and operations across 11 municipalities), industrial production (with proprietary Advanced Process Control systems in the lime kiln delivering a 5.8% reduction in natural gas consumption under the Innovaprocess program), and logistics (controlled via Terminal Marítimo de Belmonte, operating exclusive maritime cellulose transport for over 10 years). Veracel employs more than 3,200 people directly and through third parties, and the company holds FSC and PEFC chain-of-custody certifications, the FSC Ecosystem Services Procedure seal (the first granted to a pulp and paper company, in 2020), ISO 14001, and LGPD compliance.

Veracel's revenue model is based on one-time sales of bulk eucalyptus pulp to enterprise customers in the global paper and tissue manufacturing industries, with no public pricing disclosed. The company supplements its core business with growing ecosystem-services and carbon-market positioning through the 2025 Muçununga Project partnership with Biomas and Carbon2Nature, targeting restoration of over 1,200 hectares and 550,000 tonnes of carbon capture over 40 years. Local supplier purchases of R$409.12 million in 2025 and the BNDES R$200 million forest-program financing from 2022 underscore the company's investment in regional economic development alongside industrial scale. Recent leadership transition: Caio Zanardo departed in November 2025 to join Suzano, with Alexandre Lanna assuming the CEO role from January 2026.

Name

Veracel Celulose

Legal name

Veracel Celulose S.A.

Website

https://veracel.com.br

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Veracel Celulose is a Brazilian vertically integrated eucalyptus pulp manufacturer producing approximately 1.1 million tons of cellulose annually for global paper and tissue manufacturers, operating forestry, industrial, and maritime logistics across southern Bahia with the largest private Atlantic Forest reserve in Northeastern Brazil.

Ownership category

akta.pro rank

Product category

Pulp and Paper Manufacturing

NAICS

Pulp Mills (32211)

SIC

Pulp Mills (2611)

akta.pro primary industry

Market Pulp (Bleached Hardwood/Softwood Kraft) (IMAMADAA)

Keywords

• Eucalyptus pulp production
• Cellulose manufacturing
• Sustainable forestry operations
• Integrated forest products
• Bioeconomy commodities

Headquarters

HQ city

Bahia

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Cellulose/Pulp Sales: Average annual production of 1.1 million tons of eucalyptus cellulose sold to paper and tissue manufacturers, primarily for export via maritime transport

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Veracel Celulose manufactures and sells eucalyptus cellulose (pulp), producing an average of 1.1 million tons per year through integrated forestry, industrial, and maritime logistics operations in southern Bahia, Brazil. The pulp is sold to global paper and tissue manufacturers via direct B2B relationships, with export handled through the company's own maritime terminal at Belmonte. Beyond pulp, the company maintains the RPPN Estação Veracel Atlantic Forest reserve and runs the Programa Aliança de Plantio de Eucalipto, a partnership program through which local rural producers cultivate eucalyptus for its supply chain.

Product overview

Veracel Celulose is a Brazilian bioeconomy company operating as a single unified product-and-service portfolio centered on sustainable eucalyptus pulp production. The core product is eucalyptus cellulose, produced through vertically integrated forestry, industrial, and logistics operations across southern Bahia, with an annual average output of 1.1 million tons. Complementing pulp production, the company offers the Programa Aliança de Plantio de Eucalipto — a partnership program through which rural producers cultivate eucalyptus for the company's supply chain. A distinctive element of the portfolio is the RPPN Estação Veracel, a 6,000+ hectare private Atlantic Forest conservation reserve that functions as a platform for biodiversity research, environmental education, and ecosystem services, reinforcing the company's sustainability brand.

Differentiator

Problem solved

Functional benefit

Brands

• RPPN Estação Veracel: Private Atlantic Forest Natural Heritage Reserve maintained by Veracel Celulose, the largest in Northeastern Brazil, recognized as a UNESCO World Natural Heritage Site.

Products and services

• Eucalyptus Cellulose (Pulp) Eucalyptus cellulose (market pulp) produced through integrated forestry, industrial, and logistics operations in southern Bahia, Brazil, at an average of 1.1 million tons annually, sold to international paper and tissue manufacturers for use as primary raw material in their converting operations.
• RPPN Estação Veracel A 6,000+ hectare private Atlantic Forest natural heritage reserve spanning Porto Seguro and Santa Cruz Cabrália, operated as a biodiversity conservation, scientific research, and environmental education platform supporting the company's sustainability credentials.

Quantifiable outcome

• 1.1 million tons annual cellulose production
• +6 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

18 partnerships are on record, tiered minor and core.

• TimenowminorImplementation/ SI/ Consulting Partner · 1 January 2026Consulting partnership for process planning training for local farming communities, extending internal expertise to rural producers.
• BiomascoreStrategic or Co-development Partner · 1 January 2025Partnership for Muçununga Project to restore more than 1,200 hectares through planting of 70+ local species, with estimated carbon capture of 550,000 tonnes equivalent over 40 years.
• Carbon2NaturecoreStrategic or Co-development Partner · 1 January 2025Partnership for Muçununga Project carbon offset and restoration initiative.
• Ibama (Instituto Brasileiro do Meio Ambiente)coreStrategic or Co-development PartnerPartnership through Centro de Triagem de Animais Silvestes (Cetas) de Porto Seguro for scarlet macaw reintroduction project.
• AnthesisminorImplementation/ SI/ Consulting PartnerInternational consultancy conducted independent Human Rights Impact Assessment with 250+ stakeholder interviews.
• SENAIcoreStrategic or Co-development PartnerPartnership for professional training in forest machine operation and mechanics with 100% employment rate for graduates. Free courses for local workers.
• World Parrot TrustminorStrategic or Co-development PartnerInternational organization financing aviaries for scarlet macaw reintroduction project.
• Universidade Estadual de Santa Cruz (UESC)minorImplementation/ SI/ Consulting PartnerLaboratório de Etologia Aplicada provides guidance for animal training in wildlife reintroduction programs.
• Instituto Mamíferos Aquáticos (IMA)coreImplementation/ SI/ Consulting PartnerTechnical execution of sea turtle monitoring program and marine conservation along 35km of coastline.
• Instituto Harpia / Projeto Harpia Mata AtlânticacoreStrategic or Co-development PartnerPartnership for harpy eagle conservation since 2005, including nest monitoring, satellite tracking, and research in the Atlantic Forest.
• Universidade Federal do Sul da Bahia (UFSB)minorStrategic or Co-development PartnerAcademic partnership for environmental DNA studies and conservation research.
• Universidade de YaleminorStrategic or Co-development PartnerInternational academic research partnership.
• SuzanocoreStrategic or Co-development PartnerParent company and industry partner; joint biodiversity monitoring through BAMGES initiative covering conservation areas in Bahia, Minas Gerais, and Espírito Santo.
• ADAB (Agência Estadual de Defesa Agropecuária da Bahia)minorStrategic or Co-development PartnerPartnership for environmental awareness Day of Field activities.
• DDMA (Diretoria de Desenvolvimento do Meio Ambiente)minorStrategic or Co-development PartnerEnvironmental multiplier training and capacity building.
• Instituto AlicercecoreStrategic or Co-development PartnerImplementation partner for Educar Para Transformar education project serving 80 youth in Itapebi.
• Biogreen and JSLminorStrategic or Co-development PartnerPartners in Fundo da Infância e Adolescência (FIA) education project.
• Instituto Pró-CarnívorosminorStrategic or Co-development PartnerPartnership for jaguar monitoring in cooperation with CENAP/ICMBio.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Klabin: Major Brazilian pulp and paper producer with integrated forestry operations. Competes with Veracel in supplying pulp to paper and packaging manufacturers in domestic and export markets.
• Cenibra (Celulose Nipo-Brasileira): Brazilian joint venture producing eucalyptus market pulp for export. Operates integrated eucalyptus plantations and a single-line mill, competing in the same hardwood market pulp segment as Veracel.
• Bracell (now part of RGE / Royal Golden Eagle): Major eucalyptus pulp producer in Brazil with two large mills and vertically integrated plantation operations. Directly comparable to Veracel in product mix, customer base, and export logistics.
• Mercer International: NBSK market pulp producer with operations across North America and Europe, serving global paper and tissue customers. Directly comparable as a market pulp producer selling to industrial paper/tissue customers.
• Suzano: Brazil's largest eucalyptus pulp producer and a referenced 'core partner' of Veracel in joint biodiversity monitoring. Operates vertically integrated eucalyptus forestry-to-pulp operations and competes directly for global market pulp customers.
• Fibria (now part of Suzano): Pre-merger Brazilian eucalyptus pulp major, now consolidated into Suzano. Historically a direct benchmark for Veracel in scale, plantation base, and export-oriented market pulp.
• Eldorado Celulose: Brazilian eucalyptus market pulp producer with large-scale production from integrated plantations in Mato Grosso do Sul. Directly comparable in product, customer base, and forestry-pulp business model.

Broad incumbents

• Stora Enso: Europe-based global pulp and paper major with plantation forestry in Brazil. Overlaps with Veracel in supplying market pulp and competes for sustainable-sourcing mandates from international tissue and paper brands.
• International Paper: Global pulp, paper, and packaging major that is both a potential customer of Veracel's pulp and a competitor with own pulp assets. Overlaps in target customer base of tissue and packaging manufacturers.
• UPM-Kymmene: Global pulp, paper, and biomaterials major with eucalyptus pulp production in Uruguay. Competes with Veracel in the global hardwood market pulp trade and serves similar paper and tissue customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CanalVeracel
• LinkedInlinkedin.com/company/veracelcelulose
• Instagraminstagram.com/veracelcelulose

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veracel Celulose