What Instituto Pró-Carnívoros does

Instituto Pró-Carnívoros (legal name: Instituto para a Conservação dos Carnívoros Neotropicais – Pró-Carnívoros) is a Brazilian non-governmental, non-profit civil association founded in 1996 and headquartered in Atibaia, São Paulo. It is dedicated exclusively to the conservation of mammalian carnivores occurring in Brazil, organized across five taxonomic families: Canidae, Felidae, Mephitidae, Mustelidae, and Procyonidae. The institute develops field conservation projects across all major Brazilian biomes — Caatinga, Atlantic Forest, Pampa, and Cerrado — including flagship initiatives such as the Programa Amigos da Onça (Bahia), Onças do Iguaçu (Atlantic Forest), Lobos da Canastra, Gatos do Mato Brasil, and the Pró-Espécies Leopardus munoai project.

Its core technology consists of field wildlife research and conservation methodologies, including species population assessment, camera-trap and presence monitoring, anti-predation corral design, and human-wildlife coexistence programs. Outputs are scientific publications in journals such as Ecology Letters and Studies on Neotropical Fauna and Environment, alongside educational content distributed via its website, blog, and media coverage by outlets including CNN Brasil, Globo, National Geographic, and Mongabay.

The organization's revenue model is donation-driven. It accepts individual donations via PayPal with suggested amounts of $25, $100, or $250, secures corporate partnerships through fixed monthly donations, product-profit sharing, and event sponsorship (with named partners including ENGIE Brasil Energia, Fundação Grupo Boticário, WWF Brasil, ReWild, AES Tietê, Enel, and Veracel), and generates supplemental income through sales of IPC-branded merchandise on the Orelha de Onça e-commerce platform. It is governed as an independent civil association with no parent company.

Name

Instituto Pró-Carnívoros

Legal name

Instituto para a Conservação dos Carnívoros Neotropicais – Pró-Carnívoros

Website

https://procarnivoros.org.br

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto Pró-Carnívoros is a Brazilian non-profit founded in 1996 that conserves neotropical carnivores across five families via field projects spanning all Brazilian biomes, funded by individual donations, corporate partnerships, and branded merchandise sales.

Ownership category

akta.pro rank

Product category

Wildlife Conservation

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Animal Cruelty Prevention, Investigation & Humane Law Enforcement (BPAGAIAG)

akta.pro secondary industries

Wildlife Rescue, Rehabilitation & Release (BPAGAIAC), Wildlife Conservation & Species Protection (BPAGAGAB)

Keywords

• Wildlife conservation services
• Carnivore species research
• Habitat preservation programs
• Human-wildlife coexistence
• Environmental education outreach

Headquarters

HQ city

Atibaia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Individual Donations: Individual donors contribute via online payment platforms (PayPal) with suggested donation amounts.
2. Corporate Partnerships: Companies provide financial support through fixed monthly donations, donations from product profits, or event sponsorship.
3. Product Sales: Sale of IPC branded products through the Orelha de Onça e-commerce platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Instituto Pró-Carnívoros is a Brazilian non-profit civil association founded in 1996 that conserves neotropical carnivore mammals (jaguars, pumas, maned wolves, small felids, canids, mustelids, mephitids, and procyonids) through field research, community-based conservation projects across all Brazilian biomes, and human-wildlife coexistence programs. It funds its work through individual donations (PayPal), corporate partnerships, and branded merchandise sales (Orelha de Onça e-commerce), while producing peer-reviewed scientific publications and educational content.

Product overview

Instituto Pró-Carnívoros is a non-profit conservation organization, not a technology product company. It does not offer commercial software products or services. Its offerings consist of wildlife conservation programs, educational content about Brazilian carnivore mammals, scientific publications, and donation mechanisms for supporting conservation efforts.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Donation Program Online donation program that enables individuals to financially support the institute's neotropical carnivore conservation projects, processed via PayPal with suggested tiers and custom-amount options.
• Corporate Partnership Program Structured partnership program for companies to co-fund conservation projects, sponsor events, or contribute through profit-sharing from their products, aligned with ESG and biodiversity goals.
• Orelha de Onça Branded Merchandise Branded merchandise (apparel and accessories) bearing the Pró-Carnívoros brand, sold through the Orelha de Onça online store at https://www.orelhadeonca.com.br/colecoes/pro-carnivoros/ to generate revenue for the institute.
• Programa Amigos da Onça (Jaguar Conservation Program) Field conservation program in partnership with ENGIE Brasil Energia that constructs anti-predation corrals, promotes community education about coexistence with large felids, and conducts species monitoring to demonstrate the presence of jaguars and threatened species in the Caatinga biome.
• Projeto Onças do Iguaçu (Iguazu Jaguar Project) Field conservation project partnered with Parque Nacional do Iguaçu dedicated to jaguar preservation in the Atlantic Forest, coordinated by researcher Yara Barros.
• Felinos do Pampa / GCWG-Brasil Project Field conservation project in the Pampa biome that has recorded 40 species, focused on the conservation of Geoffroy's cat and other wild felids as part of a global hotspot for wild felids.
• Lobos da Canastra (Maned Wolf Conservation Program) Field conservation program dedicated to the evaluation of conservation status and execution of conservation actions for the maned wolf in the Canastra region.
• Projeto Lobos do Caraça (Maned Wolf Observation Tourism) Project developed in partnership with the Santuário do Caraça private natural heritage sanctuary that uses maned wolf observation tourism as a tool for species conservation.
• Pró-Espécies (Leopardus munoai) / PAT Serra do Sudeste e Campanha Sul Conservation project focused on the Leopardus munoai species, implemented in partnership with WWF Brasil under the Territorial Action Plan for Serra do Sudeste and Campanha Sul (PAT).
• Lobos do Pardo (Maned Wolf Conservation in São Paulo) Field project focused on the assessment of conservation status and execution of conservation actions for the maned wolf in the state of São Paulo.
• Gatos do Mato - Brasil (Small Wild Cats Project) Project dedicated to the conservation of small wild cat species in Brazil, including species monitoring and field actions.
• Mamíferos do Sul da Bahia (Mammals of Southern Bahia) Field project documenting the jaguar (Puma concolor) and the broader mammal community in the extreme south of Bahia state.

Quantifiable outcome

• 40 species recorded in the Felinos do Pampa project
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• ENGIE Brasil EnergiacoreStrategic or Co-development PartnerPartnership for jaguar and wildlife conservation in the Caatinga region of Bahia. The collaboration includes the Programa Amigos da Onça (PAO), which constructs anti-predation corrals, promotes community education about coexistence with large felids, and conducts species monitoring to demonstrate the presence of jaguars and threatened species.
• WWF BrasilcoreStrategic or Co-development PartnerPartner in conservation initiatives including the Pró-Espécies project (Leopardus munoai) with the Plano de Ação Territorial da Serra do Sudeste e Campanha Sul (PAT).
• ICMBio (Instituto Chico Mendes de Conservação da Biodiversidade)coreStrategic or Co-development PartnerGovernmental conservation agency partner for biodiversity protection in Brazil, collaborating on various conservation projects.
• ReWildcoreStrategic or Co-development PartnerConservation organization focused on ecosystem restoration and wildlife protection, partnered with the institute.
• VeracelminorStrategic or Co-development PartnerCompany engaged in conservation partnerships in Brazil.
• AES TietêminorStrategic or Co-development PartnerEnergy company with sustainability initiatives and conservation partnerships.
• EnelminorStrategic or Co-development PartnerEnergy company engaged in environmental partnerships.
• Parque Nacional do IguaçucoreStrategic or Co-development PartnerNational park partner for the Onças do Iguaçu project, one of the last refuges for jaguars in the Atlantic Forest.
• Santuário do CaraçaminorStrategic or Co-development PartnerPrivate natural heritage sanctuary partner for the Lobos do Caraça project focusing on maned wolf observation tourism.
• Prefeitura de AtibaiaminorStrategic or Co-development PartnerLocal government of Atibaia where the institute is headquartered.
• CENAP (Centro Nacional de Pesquisa e Conservação de Mamíferos Carnívoros)coreStrategic or Co-development PartnerNational center for research and conservation of carnivorous mammals, a partner in conservation initiatives.
• PRM - Programa de Regularização MigratóriaminorStrategic or Co-development PartnerListed as a partner organization on the institute's website.
• MestieriminorStrategic or Co-development PartnerListed as a partner organization on the institute's support page.
• STPminorChannel Partner/ Reseller/ DistributorPartner company whose logo appears on the institute's support page.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SAVE Brasil: Brazilian affiliate of BirdLife International working on threatened species and habitat conservation across multiple biomes. Comparable in scale, mission, and Brazilian NGO funding ecosystem.
• Fauna & Flora International (FFI): International species-focused conservation organization with active programs in Brazil. Comparable in focus on threatened species conservation and works with similar corporate and foundation funding sources.
• Panthera: Global wild cat conservation organization that funds and runs jaguar projects across Latin America, including Brazil. Shares Pró-Carnívoros's focus on neotropical felids and human-wildlife coexistence, with overlapping partner networks.
• WWF Brasil: Brazil's largest conservation NGO, running landscape-level biodiversity programs across all major biomes. Already a strategic partner of Pró-Carnívoros on the Pró-Espécies project, making it the most directly comparable Brazilian organization in scope and mission.
• Onçafari: Brazilian organization pioneering jaguar-friendly ecotourism and rewilding in the Pantanal. Comparable in combining scientific monitoring with tourism-driven conservation finance and corporate partnerships.
• Instituto Onça-Pintada: Brazilian non-profit exclusively dedicated to jaguar conservation in the Pantanal and beyond. Direct competitor/peer for jaguar-specific funding, scientific output, and corporate partnerships in Brazil.

Broad incumbents

• Conservation International (CI-Brasil): Major international conservation organization with significant Brazil presence in the Amazon and Atlantic Forest. Comparable in scope of biodiversity work but with a much larger budget and broader mandate.
• Wildlife Conservation Society (WCS): Large international NGO with deep Brazil field programs focused on landscape conservation and threatened species. Broader than Pró-Carnívoros but operates in the same geographies and competes for similar conservation funding.

Emerging players

• ReWild: Conservation organization focused on ecosystem restoration and rewilding, already an active partner of Pró-Carnívoros. Comparable in mission and a likely co-bidder for the same corporate and foundation grants.

Regional players

• Associação Caatinga: Brazilian NGO focused on conservation of the Caatinga biome — the same ecoregion where Pró-Carnívoros runs the Programa Amigos da Onça. Direct regional peer for biome-specific funding and corporate partnerships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/procarnivoros

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto Pró-Carnívoros