What Enviroscent does

Enviroscent is a privately held, direct-to-consumer home fragrance company headquartered in Atlanta, Georgia and incorporated in Delaware, operating since 2001. The company designs, manufactures, and sells non-toxic air fresheners built around a patented paper-based scent delivery architecture that replaces the liquid formulations used by mainstream incumbents. Its core product line consists of four SKUs: Plug Hub (a UL-certified plugin electric diffuser with refill cartridges priced at $18 starter / $12 refill), Scent Stix (passive paper scent sticks displayed in a mango wood stand for small spaces), Auto Stix (hanging car fresheners at $8 for a 2-pack), and Car Vent Clip (single-use vent-mounted fragrance pods). All refills use FSC-certified, biodegradable, recyclable paper, and the company maintains a published 'never list' excluding carcinogens, reproductive toxins, endocrine disruptors, CMRs, phthalates, and hazardous VOCs, supported by Leaping Bunny cruelty-free certification.

Enviroscent monetizes through a hybrid one-time-and-subscription model. Starter kits and standalone products are sold one-time via its Shopify-powered DTC storefront and Amazon Marketplace, while the Subscribe & Save program offers 15% off recurring refills, free shipping at $25+ for subscribers (versus $35+ standard), VIP perks including first access to promotions and new scent launches, and customizable cadence with pause/cancel controls. Customer segments are horizontally oriented toward health-conscious and environmentally minded consumers, pet owners, and families with young children, with use cases split between in-home (small and medium spaces including bathrooms, bedrooms, and living areas) and in-vehicle scenting.

The company has raised approximately $13.8M cumulatively across eight disclosed exempt securities offerings between 2009 and 2024, with capital deployment accelerating in 2024 (two rounds totaling ~$4.28M plus a $5M Form D target). It operates with 11-50 employees, has no disclosed institutional investors, no parent company, and no B2B or wholesale customer base, and has earned media placements in NBC News, CNN, Real Simple, Better Homes & Gardens, the Today Show, and The Filtery. Leadership comprises CEO Kevin Coen, Founder Sharon Sherwood, and Director of Sales Lauren Kunes.

Name

Enviroscent

Legal name

Enviroscent, Inc.

Website

https://enviroscent.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Enviroscent is a DTC home fragrance company that sells patented, non-toxic, paper-based air fresheners—including plugin, passive diffuser, and automotive formats—to health-conscious consumers, pet owners, and families through its e-commerce site and Amazon Marketplace.

Ownership category

akta.pro rank

Product category

Home Fragrances

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)

akta.pro secondary industries

Plug-In & Electric Air Fresheners (CRAJAEAB), Gel, Solid & Bead Air Fresheners (CRAJAEAC), Car & Small-Space Air Care (Automotive/Closet/Travel) (CRAJAEAH), Eco-Friendly Air Care & Odor Control (CRAJAOAI)

Keywords

• Home air fresheners
• Non-toxic fragrances
• Car air fresheners
• Scented home products
• Lifestyle fragrance brand

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Product Sales (One-Time): Direct sales of air freshener products including Plug Hub starter kits, Scent Stix kits, Auto Stix, and Car Vent Clips. One-time purchase model for initial product buys.
2. Subscription/Refill Model: Recurring subscription model for refills offering 15% discount, free shipping on orders $25+, and VIP perks. Auto-renewal with customizable frequency and ability to pause or cancel.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Enviroscent designs, manufactures, and sells non-toxic, paper-based air fresheners for home and automotive use under the Plug Hub®, Scent Stix™, Auto Stix®, and Car Vent Clip product lines. Its core innovation is a patented liquid-free scent delivery system using biodegradable, FSC-certified paper refills that consistently scenting for 45+ days without spills, leaks, fragrance mist, flames, or soot. The company distributes these products via direct-to-consumer e-commerce on enviroscent.com, the Amazon Marketplace, and a recurring Subscribe & Save subscription program.

Product overview

Enviroscent is a non-toxic air freshener company offering a portfolio of paper-based, liquid-free scent products. The core product lines include Plug Hub® (plugin devices for medium spaces with electronic warming technology), Scent Stix™ & Stand (mango wood stand with paper scent sticks for small spaces), Auto Stix® (hanging car fresheners), and Car Vent Clips (single-use vent-mounted clips). All products use patented biodegradable paper scent technology and are free from toxic chemicals including carcinogens, reproductive toxins, endocrine disruptors, and hazardous VOCs. The company offers subscription-based refills for all products with 15% subscriber discounts.

Differentiator

Problem solved

Functional benefit

Brands

• Plug Hub®: A plug-in air freshener device for medium spaces, featuring liquid-free, mess-free technology with refillable cartridges.
• Scent Stix™
• Auto Stix®
• Car Vent Clip

Products and services

• Plug Hub® Starter Kit A plugin air freshener device with UL certified electronics designed for medium-sized home spaces. Features a liquid-free design with no spills, leaks, or fragrance mist and serves as the core starter product line for the brand's home scenting offering.
• Plug Hub® Refill Replacement scent refills for the Plug Hub plugin device, made from biodegradable and recyclable paper infused with non-toxic fragrance oils to deliver consistent scenting for 45+ days.
• Scent Stix™ & Stand Starter Kit A liquid-free diffuser for small spaces consisting of paper scent sticks displayed in a mango wood stand. Uses patented scent technology to evenly scenting for 45+ days without flame, soot, or liquid.
• Scent Stix™ Refill Replacement paper scent sticks for the Scent Stix & Stand diffuser, made from sustainably sourced FSC-certified paper that is recyclable and biodegradable.
• Auto Stix® Hanging car air freshener sticks designed for use inside vehicles, providing non-toxic fragrance diffusion through liquid-free paper scent technology. Sold as a 2-pack at $8.00 USD.
• Car Vent Clip Single-use car vent clip air fresheners that attach to vehicle air vents. Features a liquid-free, mess-free design with recyclable scent pods and a plastic case.

Quantifiable outcome

• Scent delivery for 45+ days per refill

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Others

• Febreze (Procter & Gamble):

Direct peers

• Pura: Smart home fragrance diffuser brand selling app-controlled plug-in scent devices with refillable fragrance vials. Directly comparable to Enviroscent's Plug Hub in both product format (plugin diffuser) and refill-based DTC subscription model.
• Aera: Premium smart home fragrance diffuser that uses capsule-based scent delivery in a plug-in device. Closely comparable to Enviroscent's Plug Hub in form factor, refill mechanics, and premium positioning.
• Scentbird: Subscription-based home fragrance company offering monthly fragrance plans with portable scent devices. Comparable to Enviroscent in DTC subscription model and focus on cleaner home fragrance, though Scentbird emphasizes variety/discovery.
• Vitruvi: Premium home wellness and fragrance brand selling stone diffusers, ceramic diffusers, and natural essential-oil blends. Comparable to Enviroscent's Scent Stix line in targeting the design-conscious, non-toxic home fragrance consumer.
• NEST Fragrances: Premium home fragrance brand offering candles, reed diffusers, and liquid plug-in air fresheners sold through DTC and department-store retail. Comparable to Enviroscent in premium positioning and home-fragrance focus, though NEST leans heavily on liquid/wax formats.

Broad incumbents

• Mrs. Meyer's Clean Day: SC Johnson's home-care brand offering plant-derived cleaning and air-care products. Comparable to Enviroscent's "non-toxic, plant-friendly" positioning, though Mrs. Meyer's is a broad cleaning brand rather than a specialist air-freshener play.
• Glade (SC Johnson): Mass-market air freshener brand owned by SC Johnson covering sprays, plug-ins, candles, and automatic dispensers. Competes head-to-head with Enviroscent across formats, but at the mainstream price tier with massive retail distribution.
• Yankee Candle: Iconic home fragrance brand owned by Newell Brands selling candles, plug-ins, and car air fresheners. Comparable to Enviroscent in home-fragrance category scope but competes primarily via candles and traditional formats at mass price points.
• Air Wick (Reckitt): Global air freshener brand owned by Reckitt offering plugin fresheners, sprays, and essential-oil diffusers. Direct competitor to Enviroscent's Plug Hub at retail, with comparable product formats but Reckitt's multinational distribution and pricing power.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds8 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enviroscent