Juntos Somos Mais

What Juntos Somos Mais does

Juntos Somos Mais Fidelização S.A. is a Brazilian private joint venture founded in 2018 by Votorantim Cimentos, Gerdau, and Tigre to digitize the country's civil construction retail value chain. Operating from São Paulo under CNPJ 29.894.630/0001-39, the company runs two core digital products: Juntos Vantagens, a loyalty and relationship program where construction store owners and sellers accumulate points and redeem prizes, and Juntos Loja, a B2B marketplace connecting those retailers to large manufacturers, companies, and distributors for inventory replenishment and product mix expansion. Since launch, the platform has moved R$ 134 billion in annual transaction volume and is positioned by its backers as the largest ecosystem in Brazilian civil construction.

The underlying technology combines a web-based loyalty portal, a B2B e-commerce marketplace, a mobile app, and a WhatsApp sales and support channel, all integrated under an information security management system aligned with ISO standards and governed by a dedicated Data Protection Officer. Juntos Somos Mais earns revenue through loyalty program engagement with construction retailers and professionals and through commissions or transaction fees on marketplace sales between retailers and the major manufacturers and distributors on the platform. Its customer base is segmented vertically: the primary segment is SMB construction retailers (lojistas), with secondary segments including sales professionals/store employees and large manufacturing/distribution suppliers seeking digital channels to reach small retailers.

The business model is go-to-market via self-serve web portals (Juntos Vantagens and Juntos Loja) supplemented by direct sales and support through WhatsApp, with brand-building concentrated on Instagram, LinkedIn, and YouTube. Headcount sits in the 251–500 range, and the company raised $18 million in April 2021 from shareholders Gerdau and Votorantim Cimentos to support platform scaling. More recently the Matcon digitalization initiative has broadened the mandate into connecting dealers, industries, and consumers across the supply chain.

Name

Juntos Somos Mais

Legal name

Juntos Somos Mais Fidelização S.A.

Website

https://juntossomosmais.com.br

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

Juntos Somos Mais is a Brazilian joint venture between Votorantim Cimentos, Gerdau, and Tigre that operates a loyalty program (Juntos Vantagens) and B2B marketplace (Juntos Loja) connecting construction material retailers, professionals, manufacturers, and distributors across Brazil's civil construction sector.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Supply Chain

Revenue model

1. Loyalty Program Fees: Points accumulation and redemption system for construction industry retailers and professionals. The program generates value through participant engagement and commercial partnerships.
2. Marketplace Commission: B2B marketplace connecting retailers to industries and distributors, likely generating revenue through transaction fees or commissions on sales facilitated through the platform.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Juntos Somos Mais operates a B2B ecosystem serving the Brazilian construction materials industry through two primary offerings: Juntos Vantagens, a loyalty and benefits program for construction retailers and professionals, and Juntos Loja, a B2B digital marketplace that connects retailers, distributors, and suppliers of construction materials. Founded in 2018 as a joint venture between Votorantim Cimentos, Gerdau, and Tigre, the platform aggregates demand from the fragmented Brazilian construction supply chain and routes it through a single digital channel.

Product overview

Juntos Somos Mais is a digital ecosystem and loyalty platform for the Brazilian civil construction industry. It operates as a joint venture between Votorantim Cimentos, Gerdau, and Tigre, consisting of two core offerings: Juntos Vantagens (a loyalty and relationship program with point accumulation and prize redemption) and Juntos Loja (a B2B marketplace connecting retailers to manufacturers and distributors). The platform serves to accelerate, simplify, and digitize the construction supply chain, transforming purchases and sales into tangible benefits for all participants.

Differentiator

Problem solved

Functional benefit

Brands

• Juntos Vantagens: Loyalty and rewards program for the civil construction retail ecosystem, featuring points accumulation and prize redemption.
• Juntos Loja

Products and services

• Juntos Vantagens
• Juntos Loja

Quantifiable outcome

• R$ 134 billion in annual transaction volume since 2018

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Telhanorte: Brazilian construction materials and home improvement retailer owned by Saint-Gobain, serving trade professionals and consumers across multiple physical and digital channels. Comparable because it competes in the same construction materials distribution and retailer-supply value chain in Brazil.
• C&C Casa & Construção: One of the largest home improvement and construction materials retail chains in Brazil, focused on trade professionals and small retailers. Comparable because its customer base and category overlap directly with Juntos Somos Mais's retailer and seller target segments.
• Alibaba.com: Global B2B wholesale marketplace connecting manufacturers and buyers across categories including construction materials. Comparable because it is the prototypical B2B wholesale marketplace model that Juntos Loja emulates at a more localized, verticalized scale for Brazilian SMB retailers.
• Leroy Merlin Brasil: Major French home improvement and construction materials retailer operating a large network of stores and digital channels in Brazil. Comparable because it serves overlapping construction retail customers and competes for both end-consumer purchases and small contractor/retailer relationships in the same category.
• Amazon Business: Amazon's B2B procurement marketplace serving businesses with business-only pricing, bulk purchasing, and approval workflows. Comparable because it targets the same B2B buyer behavior that Juntos Loja addresses for construction retailers, and represents a long-term competitive threat as it expands into industrial supplies.

Emerging players

• Sienge: Brazilian construction-industry ERP and management software platform serving construction companies, developers, and suppliers. Comparable because it digitizes adjacent workflows (procurement, project management) for the same civil construction value chain that Juntos Somos Mais serves, and could integrate or compete with the marketplace layer.
• Méliuz: Brazilian cashback and financial services platform connecting consumers and merchants with promotional offers. Comparable because it operates a comparable loyalty/cashback engine and is increasingly expanding into B2B merchant services, overlapping with Juntos Vantagens's loyalty proposition to construction retailers.

Direct peers

• MadeiraMadeira: Brazilian online marketplace for construction materials, furniture, and home goods serving both consumers and small retailers. Comparable because it operates a B2B/B2C e-commerce platform targeting the same construction materials category, though with a stronger consumer angle than Juntos Somos Mais's retailer-focused loyalty + marketplace.
• Dotz: Brazilian coalition loyalty and cashback platform that accumulates points across multiple retailers and brands. Comparable because it operates the loyalty/cashback mechanism that Juntos Vantagens offers to construction retailers, and competes for consumer/retailer engagement in Brazil.

Regional players

• Construmarket: Colombia-based B2B construction materials marketplace and information platform serving Latin American construction professionals. Comparable because it operates a regional B2B construction marketplace similar to Juntos Loja, and represents a potential expansion or comparable model for Juntos Somos Mais beyond Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• YouTubeyoutube.com/channel/UCb7i-5_7Ayb__Z71T450y1A
• LinkedInlinkedin.com/company/juntos-somos-mais
• Instagraminstagram.com/juntossomosmais

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juntos Somos Mais