Méliuz
- Company typePublic
- Founded2011
- HeadquartersBelo Horizonte, Brazil
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
Méliuz firmographics
Firmographics- Name
- Méliuz
- Legal name
- MELIUZ S.A.
- Website
- https://meliuz.com.br
- Company type
- Public
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Méliuz industry classification
Industry- Product category
- Cashback and Coupon Platform
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industries
- Crypto-Enabled Cross-Border Transfers & On/Off-Ramps (FSAGAKAO), BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG), On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE)
Keywords
Where Méliuz is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Méliuz business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Affiliate / Commission Revenue: Méliuz earns commissions from e-commerce partners when users make purchases through its platform. The company receives a referral fee or revenue share from partner retailers, a portion of which is passed back to the user as cashback. This is the core revenue engine of the business.
- Credit Card Interchange: The Méliuz credit card generates interchange revenue from card transactions. Cardholders earn up to 2% cashback, funded by interchange fees collected from merchants on each transaction.
- Coupon Aggregation / Listing Fees: Partner brands pay for premium placement, featured coupons, or exclusive deals on the Méliuz platform, generating listing or sponsorship revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free consumer membership — no subscription cost |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Méliuz product offering
Product offeringCore offering
Méliuz operates a free cashback and discount coupon platform serving Brazilian consumers across 800+ online retail partners. Users activate cashback through the website, mobile app, or browser extension before making purchases and receive a percentage of spending back. The platform extends into financial services with a proprietary credit card (Cartão Méliuz), a digital account (Conta Digital), and a Bitcoin redemption feature (Criptoback).
Product overview
Méliuz is a Brazilian technology company operating as a cashback and discount coupon platform under the CASH3 group. The core offering is the Méliuz platform itself, which provides discount coupons and cashback (money back) on purchases from over 800 partner stores, accessible via website, mobile app, and browser extension. The product ecosystem includes financial products such as the Cartão Méliuz credit card (up to 2% cashback), a digital account with Pix, and Criptoback for Bitcoin withdrawals. Additional features include the Méliuz Prime subscription service and an Indique e Ganhe referral program. The company has expanded through acquisitions including Promobit (social-commerce, R$ 13 million), Melhor Plano (financial services comparison), and various other platforms like iDinheiro, Minha Conexão, Muambator, and iMaquininhas under the CASH3 corporate umbrella. Méliuz also operates internationally through Picodi.
Differentiator
Problem solved
Functional benefit
Brands
- Méliuz Prime: Premium subscription service offering enhanced cashback benefits
- Cartão Méliuz
- Criptoback
- Extensão Méliuz
- Conta Digital Méliuz
Products and services
- Méliuz (Cashback and Coupon Platform) Free consumer cashback and discount coupon platform aggregating 800+ Brazilian online retail partners; users activate cashback and apply coupons through the website, mobile app, or browser extension and earn a percentage back on purchases.
- Cartão Méliuz (Méliuz Credit Card) Proprietary credit card offering up to 2% cashback on purchases, allowing users to earn money back on transactions; interchange revenue from card use funds the cashback rewards.
- Conta Digital Méliuz (Méliuz Digital Account) Free digital account offering Pix payments and money transfers, allowing Méliuz users to manage finances and receive cashback redemptions.
- Criptoback (Bitcoin Cashback) Redemption option allowing users to convert their accumulated cashback balance into Bitcoin, providing a cryptocurrency on-ramp within the Méliuz platform.
- Méliuz Prime Paid premium subscription service offering exclusive benefits and enhanced cashback rates for subscribers.
- Picodi International cashback and coupon platform operating in multiple countries, part of the CASH3 group; serves as the international arm of Méliuz's cashback business.
- Promobit Social-commerce platform specializing in consumer information exchange and promotions, founded in 2013 and acquired by Méliuz in 2021.
- Melhor Plano Financial services comparison platform helping consumers compare insurance, credit cards, and loans; acquired by Méliuz in May 2021 for R$ 10.3 million.
- iDinheiro Financial content and education platform within the CASH3 group, offering guides on digital accounts, credit cards, and personal finance.
- Muambator Package tracking service within the CASH3 group ecosystem.
- iMaquininhas Payment processing (card machine) comparison service within the CASH3 group.
- Minha Conexão Internet service comparison platform within the CASH3 group ecosystem.
Quantifiable outcome
- Cashback rates per partner vary from 0.5% to 18%, e.g., Nike offers up to 18% cashback during Black Friday, Casas Bahia up to 10%, Magazine Luiza 5%, Netshoes up to 12%, Buser 10%, and Porto Seguro Viagem 10%.
- +3 more outcomes
Companies that use Méliuz
Customer profileNamed customers45 records
Segments1 record
Ideal customer profiles2 records
Méliuz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Méliuz partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Melhor PlanocoreMelhor Plano is a financial services comparison platform acquired by Méliuz (CASH3) in May 2021 for R$ 10.3 million as part of its expansion into financial services. Melhor Plano helps consumers compare financial products such as insurance, credit cards, and loans.
- PromobitcorePromobit is a social-commerce site acquired by Méliuz (CASH3) in May 2021 for an initial payment of R$ 13 million plus earnout. Founded in 2013, Promobit specializes in consumer information exchange and promotions. The acquisition was Méliuz's third since its IPO and was intended to enhance its position in the consumer decision-making process by combining coupon aggregation with social promotion discovery.
- Grupo CASH3coreMéliuz is the flagship brand of Grupo CASH3, a Brazilian technology group holding company. CASH3 (ticker: CASH3 on B3) is the publicly listed parent entity that owns Méliuz and its subsidiaries including Promobit, Melhor Plano, Minha Conexão, iDinheiro, Muambator, iMaquininhas, and Picodi (international). Méliuz operates as the primary consumer-facing brand within the group.
- 800+ Partner RetailerscoreMéliuz partners with over 800 online retail brands in Brazil, including Amazon BR, Casas Bahia, Magazine Luiza, Mercado Livre, Shopee, Netshoes, KaBuM!, AliExpress, Nike, Samsung, Shein, Renner, Carrefour, Leroy Merlin, Americanas, fast Shop, O Boticário, and many others. These partners provide affiliate commissions that fund the cashback rewards, and Méliuz provides them with a performance marketing channel and customer acquisition tool.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Méliuz competitors and assessment
Company assessmentDirect peers
- TopCashback: Pure-play cashback platform offering percentage rebates at online retailers, operating a similar affiliate-revenue model to Méliuz with comparable user value proposition.
- Cuponomia: Brazilian cashback and coupon aggregator operating in the same product category as Méliuz, serving Brazilian online shoppers with similar coupon and cashback offers from major retailers.
- Picodi: International cashback and coupon platform owned by Méliuz/CASH3 group, operating the same business model across multiple countries and serving as both a subsidiary and direct competitive benchmark in international markets.
- BeFrugal: Cashback and coupon platform that pays users a percentage of purchases at partner retailers, mirroring Méliuz's affiliate-driven cashback model with similar target user demographics.
- Letyshops: International cashback service operating in multiple countries including Latin America, with a comparable browser extension and affiliate revenue model to Méliuz.
Regional players
- Buscapé: Brazilian price comparison and deals platform (now part of the Mercado Livre ecosystem) that competes with Méliuz on coupon discovery and price comparison for Brazilian online shoppers.
Broad incumbents
- Rakuten: Global cashback and loyalty platform with a long-standing affiliate-driven model; comparable to Méliuz on cashback core mechanics and member rewards.
- Swagbucks: Rewards and cashback platform combining online shopping rebates with broader engagement rewards; comparable to Méliuz on the cashback component though with a broader rewards-and-surveys wrapper.
- RetailMeNot: Established coupon and deals platform serving online shoppers with promotional codes; overlaps with Méliuz's coupon aggregation functionality though with a more deals-focused than cashback-led approach.
- Honey (PayPal): Browser-extension-based coupon and cashback platform acquired by PayPal; competes with Méliuz's extension on automatic coupon application and serves similar online shopper use cases globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Méliuz social profiles
Digital presenceMéliuz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Méliuz leadership team
Management profileNumber of profiles
Profiles6 records
Méliuz subsidiaries and ownership
Company hierarchySubsidiaries6 records
Méliuz funding detail
Funding detailFunding overview
Funding rounds7 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Méliuz M&A and investment
M&A and investmentM&A5 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Méliuz
What does Méliuz do?
Méliuz operates a free cashback and discount coupon platform serving Brazilian consumers across 800+ online retail partners. Users activate cashback through the website, mobile app, or browser extension before making purchases and receive a percentage of spending back. The platform extends into financial services with a proprietary credit card (Cartão Méliuz), a digital account (Conta Digital), and a Bitcoin redemption feature (Criptoback).
Is Méliuz a public or private company?
Méliuz is a public company. It is classified as public and is currently operating.
When was Méliuz founded?
Méliuz was founded in 2011. It employs 101 to 250 people.
Where is Méliuz based?
Méliuz is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does Méliuz make money?
Three revenue lines are on record. Affiliate / Commission Revenue is the primary driver. The others are credit Card Interchange and coupon Aggregation / Listing Fees.
Who are Méliuz's main competitors?
Direct peers on record are TopCashback, Cuponomia, Picodi, BeFrugal and Letyshops. Buscapé is listed as a regional player. Broad incumbents are Rakuten, Swagbucks, RetailMeNot and Honey (PayPal).
Does Méliuz have an API?
No public API is recorded for Méliuz.
What industry is Méliuz in?
Méliuz's product category is Cashback and Coupon Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of FSAGAKAO, Crypto-Enabled Cross-Border Transfers & On/Off-Ramps. Its SIC code is 6200.