Market Logic Software
Market Logic Software builds DeepSights, an AI-powered market and competitive intelligence platform serving global enterprises in healthcare, consumer goods, retail, and telecommunications. Its modular SaaS helps insights, marketing, and innovation leaders synthesize research and accelerate decisions using LLM-based AI agents.
- Company typePrivate
- Founded2011
- HeadquartersBerlin, Germany
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Market Logic Software does
Market Logic Software AG is a Berlin-headquartered private B2B SaaS company that builds and sells DeepSights, an AI-powered market and competitive intelligence platform targeting large global enterprises. The company was founded in 2011 (per company history; firmographic data lists 2006) and operates across EMEA, North America, and APAC, with wholly-owned US subsidiary Market Logic Software Inc in Delaware and offices in Berlin, Chicago, and New York. Its customer base is concentrated among Fortune 500/Global 2000 enterprises in Healthcare & Pharma (Novartis, Bayer, Philips), Consumer Goods (Unilever, Mars, Colgate-Palmolive), Retail (Tesco, REWE, eBay), and Telecommunications (Vodafone), with the platform used by more than 100,000 business users daily.
The DeepSights platform is built on a proprietary stack combining Large Language Models (delivered via Microsoft and Google sub-processors), Retrieval-Augmented Generation (RAG) architecture, semantic search (via Pinecone), and autonomous AI agents. It is sold as a modular product with five functional modules: DeepSights Explore (insight discovery), DeepSights Radar (continuous market monitoring), DeepSights Personas (synthetic persona and panel research, launched April 2026), DeepSights Innovate (AI-agent-driven concept development), and DeepSights Research (research lifecycle management), plus Professional Services for implementation and support. The platform integrates with enterprise collaboration tools (Microsoft Teams, SharePoint, Office365, Google Chat, Google Drive), syndicated data partners (Euromonitor), and partner platforms via an AI-to-AI agentic framework (Zappi for concept testing, Matter for APAC distribution).
Market Logic generates revenue primarily through annual recurring SaaS subscriptions on a per-named-user basis with tiered features, 5% (or inflation-indexed) annual price escalators, and auto-renewing 12-month terms. Revenue is supplemented by separate Statements of Work for Professional Services and additional fees for connectors, RSS feeds, and API integrations. Distribution combines an enterprise field sales motion targeting C-suite buyers (CMOs, Insights Leaders, Innovation Leaders, CEOs) with product-led growth elements (free trial, demo requests, ROI calculator, G2 reviews) and channel partnerships including a Google Marketplace listing and Matter for APAC. In 2017, the company closed a $50.3 million growth funding round led by GENUI Partners and Summit Partners with Sycamore Partners participation; no subsequent funding rounds, revenue, or valuation have been publicly disclosed.
Market Logic Software firmographics
Firmographics- Name
- Market Logic Software
- Legal name
- Market Logic Software AG
- Website
- https://marketlogicsoftware.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Market Logic Software builds DeepSights, an AI-powered market and competitive intelligence platform serving global enterprises in healthcare, consumer goods, retail, and telecommunications. Its modular SaaS helps insights, marketing, and innovation leaders synthesize research and accelerate decisions using LLM-based AI agents.
- Ownership category
- akta.pro rank
Market Logic Software industry classification
Industry- Product category
- Market Intelligence Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Search, Indexing & Content Discovery (HDAEAGAH)
- akta.pro secondary industry
- AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)
Keywords
Where Market Logic Software is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Market Logic Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Software Services): Core revenue stream from subscription-based access to DeepSights platform. Subscriptions are purchased as named user licenses with tiered pricing based on user count and feature access. Subscription terms auto-renew for 12-month periods.
- Professional Services: One-Time Professional Services for implementation, configuration, content upload, and training. Ongoing Professional Services for helpdesk support, usage reporting, and customer success management. Offered as separate line items in Statements of Work.
- Connectors and Integrations: Additional fees for connectors providing technical integration with third-party software (Microsoft Teams, SharePoint, Office365, Google Chat, Google Drive) and API connections. RSS feeds and API integrations are subject to extra fees beyond base subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Annual | Named User Subscription - Enterprise SaaS Platform Access |
| Subscription | Multi-year contract | Professional Services - Implementation and Support |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Market Logic Software product offering
Product offeringCore offering
Market Logic Software develops and sells DeepSights, an AI-powered market and competitive intelligence platform for enterprise organizations. The platform uses proprietary AI agents, large language models, semantic search, and retrieval-augmented generation (RAG) to deliver always-on insights discovery, market monitoring, synthetic persona research, and innovation acceleration across an organization's proprietary knowledge bases and syndicated data sources. The company also provides implementation, configuration, training, and ongoing support services.
Product overview
Market Logic Software offers DeepSights, an AI-powered market and competitive intelligence platform designed as a unified system with modular components. The platform consists of six integrated modules: DeepSights Explore (insight discovery), DeepSights Radar (continuous market monitoring), DeepSights Personas (AI-powered virtual consumer interaction with Persona Builder and Synthetic Panel), DeepSights Innovate (AI agent-driven innovation acceleration), and DeepSights Research (research lifecycle management). The DeepSights core platform provides the AI infrastructure with Generative AI Services, while specialized modules address specific use cases including insight discovery, market monitoring, consumer research, and innovation workflows. Professional Services complement the platform to ensure successful implementation and ongoing value delivery.
Differentiator
Problem solved
Functional benefit
Brands
- DeepSights: AI-powered market intelligence platform providing insights discovery, competitive intelligence, and knowledge management capabilities for enterprise teams.
- DeepSights Explore
- DeepSights Radar
- DeepSights Personas
- DeepSights Innovate
- DeepSights Research
Products and services
- DeepSights AI-powered market and competitive intelligence platform that provides always-on access to market intelligence, enabling business users to find and act on impactful knowledge through specialized AI agents, out-of-the-box connections, and ready-to-use integrations. Targets enterprise Insights Leaders, CMOs, Product Leaders, and Innovation Leaders.
- DeepSights Explore Insight discovery module within DeepSights that enables users to discover trusted insights instantly across internal research, syndicated sources, and news using AI-powered search and synthesis.
- DeepSights Radar Continuous market monitoring module that turns market signals into foresight by detecting emerging developments and early warning signals across markets, consumers, and competitors.
- DeepSights Personas AI-powered virtual consumer interaction platform that includes Persona Builder for flexible persona generation from proprietary knowledge bases and Synthetic Panel for quantitative research at scale using an AI interviewer agent.
- DeepSights Innovate Innovation acceleration module powered by AI agents that discover whitespace opportunities and accelerate concept development, helping brands identify unmet needs and develop, refine, and test new concepts faster than traditional methods.
- DeepSights Research Research lifecycle management module that helps spot and fill knowledge gaps faster while ensuring transparency, compliance, and knowledge reuse throughout the research process.
- Professional Services Expert services offering including implementation, configuration, content upload, training, helpdesk support, and customer success management to help enterprises deploy and maximize value from the DeepSights platform.
Quantifiable outcome
- 97% faster insights discovery - get instant, trusted answers when they matter most
- +6 more outcomes
Companies that use Market Logic Software
Customer profileNamed customers11 records
Segments9 records
Ideal customer profiles4 records
Market Logic Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature7 records
Market Logic Software partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor, core and regional.
- IpsosminorJoint research collaboration with Ipsos and Alchemy-RX finding that global organisations increasingly prioritize innovation and consumer understanding as drivers for revenue growth over the next three years. Research highlights strategic shift toward investing in innovation capabilities and market insights.
- Alchemy-RXminorJoint research collaboration with Alchemy-RX and Ipsos finding that global organisations increasingly prioritize innovation and consumer understanding as drivers for revenue growth. Research suggests organisations view innovation as essential to future competitiveness and market expansion.
- ZappicoreStrategic technology partnership with Zappi combining AI platforms for product innovation. AI-to-AI integrations link Market Logic's DeepSights AI agents for concept generation with Zappi's real-world respondent solutions for testing. Enables enterprises to accelerate from idea generation to validated testing in a few clicks. Joint agentic AI framework aims to reduce time to market and increase likelihood of new product success.
- MatterregionalAPAC partnership with Matter, a New Zealand-based intelligence company, to expand DeepSights into New Zealand and Australia market. Collaboration combines Market Logic's AI platform technology with Matter's data, research, and measurement expertise to help local brands drive international growth through intelligence. Serves rapidly evolving APAC insights landscape.
- Euromonitor InternationalcoreData integration partnership bringing Euromonitor International's data into DeepSights platform. New integration called DeepSights enhances AI-driven insights for customers by combining Market Logic's AI synthesis capabilities with Euromonitor's global market research data.
- Google CloudcoreTechnology infrastructure partner providing cloud hosting services. Google Ireland Limited provides IT-services, hosting for Cloud Services, text extraction services, and Large Language Models (LLMs). Data centers located in Netherlands (Eemshaven) and Germany (Frankfurt). ISO27001, SOC2, ISAE certified.
- MicrosoftcoreTechnology infrastructure partner providing cloud hosting and AI services. Microsoft Ireland Operations Ltd provides IT-services, hosting for Cloud Services, Large Language Models, and auto-generated images. Data centers in West Europe (Amsterdam) primary and North Europe (Dublin) secondary. ISO27001, SOC2, ISAE certified.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Market Logic Software competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Market Logic Software social profiles
Digital presenceMarket Logic Software compliance and trust
Trust signalCompliance4 records
Market Logic Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Market Logic Software leadership team
Management profileNumber of profiles
Profiles9 records
Market Logic Software subsidiaries and ownership
Company hierarchySubsidiaries1 record
Market Logic Software funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Market Logic Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Market Logic Software
What does Market Logic Software do?
Market Logic Software develops and sells DeepSights, an AI-powered market and competitive intelligence platform for enterprise organizations. The platform uses proprietary AI agents, large language models, semantic search, and retrieval-augmented generation (RAG) to deliver always-on insights discovery, market monitoring, synthetic persona research, and innovation acceleration across an organization's proprietary knowledge bases and syndicated data sources. The company also provides implementation, configuration, training, and ongoing support services.
Is Market Logic Software a public or private company?
Market Logic Software is a private company. It is classified as venture growth investor backed and is currently operating.
When was Market Logic Software founded?
Market Logic Software was founded in 2011. It employs 501 to 1,000 people.
Where is Market Logic Software based?
Market Logic Software is headquartered in Berlin, Germany, in the Europe region.
How does Market Logic Software make money?
Three revenue lines are on record. SaaS Subscription (Software Services) is the primary driver. The others are professional Services and connectors and Integrations.
Does Market Logic Software have an API?
Yes. Market Logic offers Connectors for technical integration with third-party software. Connectors enable users to provide Input or ask Questions and retrieve Answers and Reports directly within third-party software. Explicitly named connectors include Microsoft Teams, Microsoft SharePoint, Office365 email connector, Google Chat, and Google Drive. Additionally, RSS feeds and API connections are available for data import, subject to extra fees. The platform also supports MCP (Model Context Protocol) integrations as noted in platform features ('Ready to use integrations, APIs & MCPs').
What industry is Market Logic Software in?
Market Logic Software's product category is Market Intelligence Software. Its primary akta.pro industry code is HDAEAGAH, Enterprise Search, Indexing & Content Discovery, with a secondary code of BPAEAAAJ, AI/ML Solution Integration & MLOps Enablement. Its NAICS code is 5132 and its SIC code is 7372.