AlipayHK
AlipayHK is a Hong Kong-licensed mobile wallet (SVF0004) serving 3.3 million users and 150,000+ merchants with QR payments, public transport (EasyGo), bill payment, cross-border remittance, and the A. Point loyalty program, operating as the local franchise of Ant Group's Alipay+ ecosystem.
- Company typePrivate
- Founded2018
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount251–500
- GTM typeB2C
- OfferingSoftware
AlipayHK firmographics
Firmographics- Name
- AlipayHK
- Legal name
- Alipay Financial Services (HK) Limited
- Website
- https://alipayhk.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- AlipayHK is a Hong Kong-licensed mobile wallet (SVF0004) serving 3.3 million users and 150,000+ merchants with QR payments, public transport (EasyGo), bill payment, cross-border remittance, and the A. Point loyalty program, operating as the local franchise of Ant Group's Alipay+ ecosystem.
- Ownership category
- akta.pro rank
AlipayHK industry classification
Industry- Product category
- Mobile Payment Services
- akta.pro primary industry
- Merchant / Closed-Loop Wallets (Retail & Marketplace) (FSAMAEAF)
- akta.pro secondary industries
- International / Multi-Currency Wallets (FSAMAEAL), Merchant Cross-Border Collections (Pay-ins) & Local Payment Methods (FSAGAKAD), In-App / Online Checkout Wallets (FSAMAEAH)
Keywords
Where AlipayHK is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
AlipayHK business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction Fees - Credit Card Payments: From September 2023, users paying with credit card (Visa/MasterCard) via AlipayHK at merchant outlets receive HKD 3,000 monthly fee waiver limit. Transactions exceeding the limit incur 2.5% handling fee. Fee waivers apply for balance, bank account, Ant Bank, BOC, Hang Seng, and Standard Chartered credit cards.
- Remittance Fees: International remittance service to Mainland China (HKD 25 per transaction), Philippines (HKD 15 per transaction for bank/GCash), and Indonesia. Fee waivers apply for transactions above RMB 6,500 to mainland and GCash transfers to Philippines.
- Merchant Payment Processing: Merchants pay no transaction fees for receiving payments via AlipayHK. Revenue may come from advertising services and partnership programs with designated platforms providing merchant rebates.
- Cross-border Lucky Money: No handling fee for cross-border lucky money transfers to verified Alipay users in Mainland China. Amount limit of RMB 50-520 per transaction.
- Financial Services Integration: Partnership with CTF Life enabling premium payments via AlipayHK, expanding revenue opportunities through financial and insurance sector integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Balance payments - Free |
| Transaction based/ take rate | Pay-as-you-go | Credit card payments - 2.5% fee above HKD 3,000/month limit |
| Transaction based/ take rate | Pay-as-you-go | Remittance to Mainland China - HKD 25 per transaction |
| Transaction based/ take rate | Pay-as-you-go | Remittance to Philippines - HKD 15 per transaction |
| Transaction based/ take rate | Pay-as-you-go | Remittance to Indonesia - HKD 15 per transaction |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
AlipayHK product offering
Product offeringCore offering
AlipayHK is a Super App mobile wallet that provides Hong Kong consumers with QR code-based in-store payments, public transport fare payments via EasyGo, online shopping, bill payment, peer-to-peer money transfers, and blockchain-enabled cross-border remittance to Mainland China, Philippines, and Indonesia. The platform also offers merchant payment acceptance services integrated with major Hong Kong e-commerce platforms, supported by a loyalty rewards program (A. Point) and acceptance at over 150,000 partner merchants locally and 100+ countries and regions internationally.
Product overview
AlipayHK is a Super App mobile wallet that serves as a unified digital payment platform combining in-store payments, online shopping, public transport (EasyGo), bill payment, money transfer, and international remittance services. The core platform integrates with over 150,000 local merchants and supports payments across 100+ countries. Key products include EasyGo (QR code transport payment), A. Point loyalty rewards program, International Remittance with blockchain technology, Bill Payment services, and the Online Shopping Zone aggregating multiple e-commerce platforms. The ecosystem extends through the A. Point Card co-branded with Standard Chartered, the αdvice youth innovation program, and taxi e-payment integrations. The Public Transport Fare Subsidy Scheme integration provides government subsidies to users. All services are accessible through a single mobile app with AI-powered 24/7 customer support and ALPHA risk management for fraud detection.
Differentiator
Problem solved
Functional benefit
Brands
- EasyGo: QR code payment solution for Hong Kong public transport enabling transit fare payments on MTR, buses, trams, ferries and minibuses
- A. Point
- A. Point Card
- αdvice
- EasyGo
Products and services
- AlipayHK Super App Super App mobile wallet integrating electronic payments, transportation, bill payment, money transfer, and cross-border payment services for Hong Kong consumers. Supports over 150,000 partner merchants in Hong Kong and payments across 100+ countries and regions.
- EasyGo QR Code Transport Payment QR code payment solution for Hong Kong public transport enabling transit fare payment in as fast as 0.3 seconds, with dual offline capability and Travel-then-Pay scheme. Covers MTR, buses, ferries, trams, and green minibuses.
- International Remittance Service International money transfer service covering Mainland China, Philippines, and Indonesia, using blockchain technology for cross-border wallet-to-wallet transfers. Remittance to Mainland China arrives within 15 minutes; transfers to Philippines via GCash are instant.
- A. Point Loyalty Rewards Program Loyalty rewards program enabling users to earn triple points on every transaction in Hong Kong, Mainland China, and Macau. Points can be used as cash deduction or exchanged for merchant vouchers and discounts.
- Bill Payment Service One-stop bill payment platform covering government bills, utilities, mobile phone bills, broadband, pay TV, property management fees, and charitable donations. Supports single payment, linked bills, and auto-debit services.
- AlipayHK Merchant Online Payment SME-focused online payment solution enabling merchants to accept AlipayHK payments on websites and applications. Connects to e-commerce platforms including HKTVmall, Yoho, Ztore, Boutir, Shopline, Shopify, and Posify, and covers funds from both AlipayHK and Mainland Alipay wallets.
Quantifiable outcome
- Transit fare payment in as fast as 0.3 seconds
- +3 more outcomes
Companies that use AlipayHK
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
AlipayHK technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability4 records
Feature4 records
AlipayHK partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered major, core and flagship.
- Hong Kong Tourism Board (HKTB)majorAlipayHK and Alipay+ are enabling instant shopping rewards at nearly 100 participating malls across Hong Kong as part of the HKTB's Hong Kong Summer Fun campaign running through August 31, 2026. The partnership provides citywide promotional coverage across attractions, transport, shopping and dining.
- Trip.com GroupcoreHKTB partnered with Trip.com Group offering over HK$20 million in deals across 19 attractions and three transport operators. AlipayHK participates as payment partner in this broader tourism promotion ecosystem.
- Hong Kong Government (Transport Department)coreAlipayHK participates in the government's mandatory taxi e-payment regulation requiring all registered taxi drivers to provide at least two digital payment options including one QR code-based method. Over 40,000 taxi drivers adopted AlipayHK ahead of the April 1, 2026 mandate.
- Environmental Protection Department (GREEN$ Scheme)majorGREEN$ Electronic Participation Incentive Scheme linked with AlipayHK starting May 4, 2026. The scheme has over 1.2 million registered users and accumulated points can be redeemed at more than 150,000 merchants. Physical card users must complete real-name registration by August 31, 2027.
- CTF LifeflagshipCTF Life and AlipayHK partnership enabling premium payments via AlipayHK on the CTF Life mobile app, making CTF Life the first Hong Kong life insurer to offer this feature. Aims to enhance customer convenience and support digital transformation in the insurance sector.
- Standard Chartered Bank (渣打銀行)coreStandard Chartered Bank and AlipayHK jointly launched the 'A. Point Card' enabling users to earn A. Point积分 through daily spending. The card offers up to 20x A. Point rewards for cross-border spending in Mainland China and integration with AlipayHK's loyalty ecosystem.
- E-commerce Platforms (HKTVmall, Yoho, Ztore)coreMajor online platforms including HKTVmall, Yoho, and Ztore have integrated AlipayHK as a payment option. AlipayHK provides online payment channel that can be directly opened and connected to these platforms with convenient docking process.
- E-commerce Platform Providers (Boutir, Shopline, Posify, Shopify)majorAlipayHK has partnered with four leading e-commerce platform providers in Hong Kong to facilitate online shop payment integration. Merchants using these platforms can easily enable AlipayHK as a payment method.
- Ant Group / Ant InternationalcoreAlipayHK is part of Ant Group's ecosystem, leveraging Alipay+ for cross-border payment services. AlipayHK supports payments in over 100 countries and regions through Alipay+ network integration.
Scale indicators10 records
Recent moves8 records
Expansion highlights3 records
AlipayHK competitors and assessment
Company assessmentDirect peers
- Tap & Go (HKT): HKT/PCCW-owned stored-value and digital wallet serving Hong Kong consumers and merchants with QR and NFC payments. Directly competes with AlipayHK in HK retail, transport, and online checkout acceptance.
- WeChat Pay HK: Tencent's Hong Kong mobile wallet offering QR-code payments, P2P transfers, and merchant acceptance; directly competes with AlipayHK in HK retail, transit (taxi), and cross-border payments. Both wallets were adopted together by taxi drivers to meet the April 2026 e-payment mandate.
- Octopus Cards: Hong Kong's dominant stored-value transit and retail payment system with the Octopus commercial app. Competes with AlipayHK across transit (MTR, buses, ferries), retail, and merchant acceptance, with deep consumer habit and incumbency advantage.
- Alipay (Mainland China): Sister product of AlipayHK within the Ant Group ecosystem; the original super-app digital wallet serving Mainland Chinese consumers and merchants. Closely comparable in product design, QR-code payment architecture, and merchant services, and integrated with AlipayHK for cross-border flows.
- PayMe (HSBC): HSBC-owned Hong Kong P2P and merchant QR-code wallet with strong retail-banking distribution. Competes with AlipayHK in consumer payments and merchant acceptance, especially among HSBC's sizeable customer base.
- GCash (Philippines): Mynt/Globe Fintech's flagship Philippine e-wallet integrated with AlipayHK for instant cross-border remittance. Closely comparable as a leading national QR-code wallet serving consumers and SMEs in Southeast Asia, with shared cross-border flows.
Regional players
- KakaoPay (South Korea): South Korea's leading mobile payment platform operated by Kakao, offering QR-code payments, bill pay, P2P transfers, and cross-border functionality. Comparable as a national super-app wallet ecosystem, with a similar payments-and-services expansion strategy to AlipayHK.
- PayPay (Japan): SoftBank/Z Holdings-backed dominant Japanese QR-code wallet with deep merchant penetration. Highly comparable in product scope (QR payments, bill, loyalty) and ecosystem approach, although operating in a different geography than AlipayHK.
Broad incumbents
- Apple Pay: Global NFC/contactless mobile wallet embedded in iOS. Overlaps with AlipayHK's payment-acceptance layer and transit use cases in Hong Kong; broader and more ubiquitous, but lacks AlipayHK's local merchant, subsidy, and cross-border wallet depth.
- UnionPay International: Global card and QR payment network with strong Mainland China and cross-border Asian footprint. Competes with AlipayHK for cross-border merchant acceptance and Chinese-tourist spend, especially where bank-card rails are required alongside QR wallets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
AlipayHK social profiles
Digital presenceAlipayHK compliance and trust
Trust signalCompliance2 records
AlipayHK financial estimates
Financial estimateRevenue estimate
Valuation estimate
AlipayHK leadership team
Management profileNumber of profiles
Profiles1 record
AlipayHK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AlipayHK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AlipayHK
What does AlipayHK do?
AlipayHK is a Super App mobile wallet that provides Hong Kong consumers with QR code-based in-store payments, public transport fare payments via EasyGo, online shopping, bill payment, peer-to-peer money transfers, and blockchain-enabled cross-border remittance to Mainland China, Philippines, and Indonesia. The platform also offers merchant payment acceptance services integrated with major Hong Kong e-commerce platforms, supported by a loyalty rewards program (A. Point) and acceptance at over 150,000 partner merchants locally and 100+ countries and regions internationally.
Is AlipayHK a public or private company?
AlipayHK is a private company. It is classified as corporate owned and is currently operating.
When was AlipayHK founded?
AlipayHK was founded in 2018. It employs 251 to 500 people.
Where is AlipayHK based?
AlipayHK is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does AlipayHK make money?
Five revenue lines are on record. Transaction Fees - Credit Card Payments are the primary driver. The others are remittance Fees, merchant Payment Processing, cross-border Lucky Money and financial Services Integration.
Who are AlipayHK's main competitors?
Direct peers on record are Tap & Go (HKT), WeChat Pay HK, Octopus Cards, Alipay (Mainland China), PayMe (HSBC) and GCash (Philippines). Regional players are KakaoPay (South Korea) and PayPay (Japan). Broad incumbents are Apple Pay and UnionPay International.
Does AlipayHK have an API?
No public API is recorded for AlipayHK.
What industry is AlipayHK in?
AlipayHK's product category is Mobile Payment Services. Its primary akta.pro industry code is FSAMAEAF, Merchant / Closed-Loop Wallets (Retail & Marketplace), with a secondary code of FSAMAEAL, International / Multi-Currency Wallets.