IIF
IIF (Invest Inya Farmer) is an Australia-based mobile marketplace and member co-operative that enables retail consumers to invest in seasonal farm production cycles — livestock, broadacre, horticulture, and aquaculture — alongside Australian farmers, with a parallel wholesale fund for sophisticated investors.
- Company typePrivate
- Founded2021
- HeadquartersMansfield, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What IIF does
IIF (Invest Inya Farmer) operates a mobile marketplace that connects Australian farmers with consumer investors through a share-farming model, allowing everyday Australians to fund specific farm production cycles — livestock, broadacre, horticulture, and aquaculture — without owning farmland. The platform is delivered via an iOS and Android app and is wrapped in a member-owned co-operative (Invest in Farming Co-operative Ltd) that holds assets on behalf of members, vets farming opportunities, and handles compliance, tax, and administration. Underlying functionality includes a digital marketplace with real-time farmer updates, investor portfolio tracking across seasonal production cycles, and a parallel educational sub-product (IIFed) that gamifies the experience for school students using virtual money. Profit economics are split 50% to the farmer, 40% to the investor, and 10% to IIF on realised production outcomes.
IIF monetises through three recurring lines: a $55 annual non-refundable co-operative membership fee, a 1% listing fee applied to each share-farming transaction at checkout, and a 10% profit share on successful farm production cycles. A wholesale channel, the IIF Spatium Ag Production Fund, is managed in partnership with Spatium Capital for sophisticated investors with a $100,000 minimum ticket, extending the model into institutional-grade exposure. The company distributes primarily through its self-serve app for retail members and direct farmer partnership sourcing, supported by content marketing, earned media in agricultural outlets, and the IIFed education pipeline.
Founded in 2021 by Nathan MacPhee, a former financial services executive, IIF is headquartered in Mansfield, Victoria. The company has raised multiple funding rounds since 2023, led by Investible and AgFunder, with additional participation from Value Create, Agnition Ventures, and GROW Agrifoodtech Accelerator. Operating geographies span Australia and New Zealand, with a stated footprint of thousands of members and millions of dollars invested through the platform.
IIF firmographics
Firmographics- Name
- IIF
- Legal name
- Invest in Farming Co-operative Ltd
- Website
- https://iif.today
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- IIF (Invest Inya Farmer) is an Australia-based mobile marketplace and member co-operative that enables retail consumers to invest in seasonal farm production cycles — livestock, broadacre, horticulture, and aquaculture — alongside Australian farmers, with a parallel wholesale fund for sophisticated investors.
- Ownership category
- akta.pro rank
IIF industry classification
Industry- Product category
- Agricultural Investment Platform
- NAICS
- Miscellaneous Intermediation (52391), Investment Banking and Securities Intermediation (523150)
- SIC
- Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Infrastructure Secondaries (FSANAFAG)
- akta.pro secondary industry
- Venture Capital Secondaries (LP Interests & Direct Secondaries) (FSANAFAJ)
Keywords
Where IIF is headquartered
LocationHeadquarters
- HQ city
- Mansfield
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
IIF business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Seed Investment Funding: Early-stage funding from investors to build and scale the platform
- Membership Fees: Annual co-operative membership fee of $55 providing access to the IIF app and marketplace
- Listing Fees: 1% listing fee applied to each share farming purchase at checkout
- Profit Sharing: IIF receives 10% share of profits when farm production is sold; farmers receive 50%, investors receive 40%
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Member - Annual co-operative membership |
| Unit Pricing | Pay-as-you-go | Share Farming Investment Units |
| Transaction based/ take rate | Pay-as-you-go | Transaction Fee - 1% Listing Fee |
| Other | Multi-year contract | Wholesale Investor - Spatium Ag Production Fund |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
IIF product offering
Product offeringCore offering
IIF is a mobile application platform that connects farmers, consumers, and investors in a single marketplace to buy, sell, and invest directly in agricultural production. The IIF Co-operative holds the underlying farm assets on behalf of investors, enabling share-farming and crowd-investment in livestock, broadacre, horticulture, and aquaculture ventures via a co-operative structure based in Australia.
Product overview
IIF operates as a platform-plus-cooperative model centred on the IIF App & Marketplace — a smartphone application that connects everyday Australians with real farmers through share farming investment opportunities. The core IIF Co-operative (IIF Coop) holds assets on behalf of members and manages all compliance, tax, and administration. The platform spans four agricultural sectors: livestock (cattle including Angus, Speckle Park, dairy genetics), broadacre (wheat, barley, beans, canola, silage), horticulture (pecans, watermelon), and aquaculture (oysters). A parallel sub-product, IIFed, adapts the same app interface for educational use in schools using virtual money. For wholesale investors, the IIF Spatium Ag Production Fund — managed by Spatium Capital — provides institutional-grade, diversified exposure across all four sectors with a $100,000 minimum investment. Investment timeframes range from 3 to 12 months, with profits split 50% to the farmer, 40% to the investor, and 10% to IIF.
Differentiator
Problem solved
Functional benefit
Brands
- IIFed: An educational version of the IIF app designed for schools. It provides a gamified learning experience that helps students understand farming from paddock to plate using virtual money to invest in real farms.
Products and services
- IIF Mobile App & Marketplace A mobile application (iOS and Android) and online marketplace that enables farmers to list share-farming production opportunities and consumer investors to purchase fractional shares directly. The platform charges a 1% listing fee on farmer offerings and a 10% profit share on completed ventures, and operates behind an AUD $55 annual membership.
- IIF Co-operative (IIF Coop) The legal entity and asset-holding structure of IIF, organized as a member-owned co-operative. It holds the underlying farm assets on behalf of investors, providing the governance and counterparty framework that underpins both the retail marketplace and the wholesale fund.
- IIFed Learning Platform A gamified education platform delivered within the IIF ecosystem that supports farmer upskilling and investor learning about agricultural production. It serves as a member-engagement and onboarding tool that complements the marketplace.
- Spatium Ag Production Fund A wholesale investment vehicle offered in partnership with Spatium Capital that gives sophisticated and wholesale investors exposure to a diversified portfolio of agricultural production opportunities sourced through the IIF network. Minimum investment is AUD $100,000.
Quantifiable outcome
- Over 250 members and 800 trades shortly after launch
- +3 more outcomes
Companies that use IIF
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
IIF technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
IIF partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Spatium CapitalcoreManages the IIF Spatium Ag Production Fund, exclusively for wholesale investors meeting sophisticated investor criteria with minimum $100,000. Provides institutional-grade access to IIF's agricultural production opportunities. This partnership extends IIF's reach to high-net-worth and institutional investors.
- Telematics TrustminorSupports the IIFed educational program bringing agricultural education to students through gamified learning. Provides funding or endorsement for the initiative to connect students with farming.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
IIF competitors and assessment
Company assessmentDirect peers
- Steward: US-based platform enabling individuals to invest directly in regenerative farms through crowdfunded loans. Directly comparable to IIF as a marketplace intermediating between retail investors and farmers, with a similar mission of democratizing agricultural capital.
- AcreTrader: US platform that fractionalizes farmland ownership for individual investors. Operates the same democratized ag investment thesis as IIF, though its unit of investment is farmland rather than farm production; closest US analog in model and target customer.
- FarmTogether: US platform offering fractional ownership of farmland and sustainable agriculture projects to accredited and retail investors. Comparable business model, target customer (accredited/retail investors), and ag investment focus.
- Harvest Returns: US ag crowdfunding marketplace connecting investors with farm and agribusiness operators across crops, livestock, and timber. Closest analog to IIF's multi-sector share farming model in the crowdfunding category.
- MyFarm Investments: New Zealand platform syndicating agricultural investments (primarily horticulture and vineyards) into fractional units for retail investors. Directly comparable to IIF given shared geography, target customer, and farm-production-as-investment thesis.
Emerging players
- CrowdFarming: European platform connecting consumers directly with farmers via adoption contracts and pre-financing of harvests. Similar 'consumer back the farmer' ethos but operates via sponsorship/adoption rather than profit-share returns; adjacent model.
Regional players
- Local Line: North American B2B marketplace and order management platform for farms selling direct to wholesale buyers. Adjacent in connecting farmers to buyers digitally, but does not intermediate capital; useful comparability on agtech distribution and farmer onboarding.
- crowdberry: European investment platform spanning equity, debt, and real estate, including food and agriculture deals. Comparable as a marketplace connecting retail investors to private operating businesses, including agricultural operators.
Others
- Spatium Capital: Australian ag investment manager that runs the IIF Spatium Ag Production Fund. Operating partner and distribution channel for IIF's wholesale vehicle; comparable as an ag-focused capital intermediator serving institutional and HNW investors.
- AgFunder: Global agrifood tech venture capital firm that has invested in IIF. Not a direct peer, but an investor and ecosystem comparator whose portfolio reveals adjacent models (e.g., Aerobotics, Afimilk) relevant to IIF's category.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
IIF social profiles
Digital presenceIIF financial estimates
Financial estimateRevenue estimate
Valuation estimate
IIF leadership team
Management profileNumber of profiles
Profiles11 records
IIF funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IIF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IIF
What does IIF do?
IIF is a mobile application platform that connects farmers, consumers, and investors in a single marketplace to buy, sell, and invest directly in agricultural production. The IIF Co-operative holds the underlying farm assets on behalf of investors, enabling share-farming and crowd-investment in livestock, broadacre, horticulture, and aquaculture ventures via a co-operative structure based in Australia.
Is IIF a public or private company?
IIF is a private company. It is classified as management employee owned and is currently operating.
When was IIF founded?
IIF was founded in 2021. It employs 1 to 10 people.
Where is IIF based?
IIF is headquartered in Mansfield, Australia, in the Oceania region.
How does IIF make money?
Four revenue lines are on record. Seed Investment Funding is the primary driver. The others are membership Fees, listing Fees and profit Sharing.
Who are IIF's main competitors?
Direct peers on record are Steward, AcreTrader, FarmTogether, Harvest Returns and MyFarm Investments. CrowdFarming is listed as an emerging player. Regional players are Local Line and crowdberry. Others are Spatium Capital and AgFunder.
Does IIF have an API?
No public API is recorded for IIF.
What industry is IIF in?
IIF's product category is Agricultural Investment Platform. Its primary akta.pro industry code is FSANAFAG, Infrastructure Secondaries, with a secondary code of FSANAFAJ, Venture Capital Secondaries (LP Interests & Direct Secondaries). Its NAICS code is 52391 and its SIC code is 6282.