Albert
Albert is a US-based mobile personal finance platform serving over 20 million consumers with an AI-powered assistant (Genius) that automates budgeting, banking, saving, investing, credit, and identity protection through a single subscription app.
- Company typePrivate
- Founded2015
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Albert does
Albert is a Los Angeles-based financial technology company founded in 2015 that operates a mobile-first personal finance platform serving over 20 million individual consumers in the United States. The platform unifies checking, savings, investing, credit, budgeting, forecasting, and identity protection into a single self-serve app, with subscription plans priced at $19.99 to $39.99 per month and a 30-day free trial. Banking services are delivered through partner banks (Sutton Bank, Stride Bank, Wells Fargo) under FDIC-insured pass-through arrangements, brokerage is offered via wholly-owned Albert Securities, LLC (FINRA/SIPC member), and investment advisory is provided by Albert Investments, LLC. The company's go-to-market is product-led growth: users download the app, sign up in minutes, and progressively adopt additional products through in-app onboarding supported by performance marketing and brand partnerships including a four-year WNBA Atlanta Dream jersey patch deal.
The company's technical core is an AI-powered financial assistant called Genius, which operates as an autonomous agent — analyzing user accounts, building personalized financial plans, and executing multi-step actions such as transferring funds, buying and selling investments, detecting recurring bills, and creating travel itineraries. Supporting AI capabilities include natural language processing for conversational finance queries, predictive analytics for 365-day balance forecasting, anomaly detection for 24/7 fraud monitoring, and recommendation engines that power Smart Money automatic savings. The platform auto-categorizes billions of transactions across thousands of connected financial institutions, creating a data flywheel that improves personalization with scale.
Albert generates revenue through four primary streams: tiered monthly subscriptions ($19.99-$39.99), transaction-based fees on credit products (Instant Advance, Line of Credit, and Instant Loans issued through FinWise Bank with draw and transfer fees), debit card interchange (cash back rewards at up to 20% at select merchants), and investment management fees on assets under management through managed portfolio strategies. Total disclosed funding to date exceeds $175 million across multiple rounds, with a $100 million Series C led by General Atlantic in January 2021 and an undisclosed 2025 round from Friends & Family Capital. The company employs 101-250 people and is led by co-founders Yinon Ravid and Andrzej Baraniak.
Albert firmographics
Firmographics- Name
- Albert
- Legal name
- Albert Corporation
- Website
- https://albert.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Albert is a US-based mobile personal finance platform serving over 20 million consumers with an AI-powered assistant (Genius) that automates budgeting, banking, saving, investing, credit, and identity protection through a single subscription app.
- Ownership category
- akta.pro rank
Albert industry classification
Industry- Product category
- Personal Finance Software
- NAICS
- Portfolio Management and Investment Advice (523940), Credit Card Issuing (522210), Credit Bureaus (56145)
- SIC
- Personal Credit Institutions (6141), Investment Advice (6282)
- akta.pro primary industry
- Credit Education, Monitoring & Consumer Credit Management Tools (FSAKAKAJ)
- akta.pro secondary industries
- Financial Services Personalization (Banking, Investing, Insurance) (HDAAAGAH), Robo-Advisors & Digital Wealth Managers (FSAAAAAD), Credit Cards & Revolving Credit (FSABAAAC)
Keywords
Where Albert is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Albert business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Subscription Plans: Albert offers tiered subscription plans ranging from $19.99/month to $39.99/month. Plans auto-renew monthly until canceled. A 30-day free trial is offered before charging.
- Loans and Credit Products: Short-term loans and lines of credit issued through FinWise Bank. Includes Instant Advance (no subscription required), Instant Line of Credit with draw fees, and Instant Loans starting at $1,000 with potential transfer fees.
- Cash Back Rewards: Cash back earned on Albert debit card spending at participating merchants including gas stations (up to 10%), groceries (up to 20%), food delivery (up to 15%), and other categories.
- Investment Services: Investment advisory services through Albert Investments, LLC (Registered Investment Advisor) and brokerage through Albert Securities, LLC (Member FINRA/SIPC). Revenue from investment management fees on assets under management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level subscription for core budgeting features |
| Subscription | Monthly | Premium subscription with full feature access |
| Usage-based | Pay-as-you-go | Instant cash advance without subscription requirement |
| Usage-based | Pay-as-you-go | Revolving line of credit through FinWise Bank |
| Transaction based/ take rate | Pay-as-you-go | Personal loans starting at $1,000 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Albert product offering
Product offeringCore offering
Albert operates a mobile-first personal finance platform that combines a checking account, high-yield savings, investing, automated budgeting, identity protection, and short-term credit products in a single app. Its flagship offering is Genius, an AI-powered financial assistant that automates money management tasks such as transfers, investment trades, savings, and budgeting on the user's behalf. Revenue comes primarily from tiered monthly subscriptions ($19.99-$39.99), credit products issued via FinWise Bank, cash-back rewards, and investment management fees.
Product overview
Albert is a comprehensive personal finance platform built around its AI-powered assistant Genius. The platform offers a unified ecosystem of banking, saving, investing, budgeting, and protection products that work together through a mobile-first approach. Albert Cash provides checking with cash back rewards and fee-free ATM access; Albert Savings offers high-yield savings (3.25% APY) with goal-based vaults; Albert Investing enables stock and ETF trading with managed portfolio strategies; Albert Protect delivers identity theft insurance and credit monitoring; and Genius serves as the central AI layer that automates money management across all services. Additional financial products include Instant Advance (cash advances up to $1,000), Instant Line of Credit, Instant Loans, and bill negotiation services. The platform serves over 20 million customers with subscription plans ranging from $19.99/month to $39.99/month.
Differentiator
Problem solved
Functional benefit
Products and services
- Albert Genius AI-powered financial assistant that automates money management tasks — including budgeting, fund transfers, investment trades, travel itineraries, and document storage — through natural language interaction, for individual consumers.
- Albert Cash Mobile checking account with an Albert Mastercard debit card offering cash back rewards (up to 20% at select merchants), early direct deposit (up to 2 days early), and access to 55,000+ fee-free ATMs, for individual consumers. Account issued by Sutton Bank and Stride Bank, N.A., Members FDIC.
- Albert Savings High-yield savings account offering 3.25% APY with FDIC insurance, goal-based Savings vaults, and automatic savings functionality, for individual consumers. Accounts held at Wells Fargo, N.A., Member FDIC.
- Albert Investing Self-directed and managed investing platform enabling users to buy stocks and ETFs starting at $1, with Albert-managed strategies, dynamic rebalancing, and consolidated portfolio tracking across all accounts. Brokerage through Albert Securities, LLC (Member FINRA/SIPC); advisory through Albert Investments, LLC (RIA).
- Albert Protect Identity protection and credit monitoring service providing 24/7 fraud monitoring, dark web surveillance, credit report alerts, up to $1M identity theft insurance, and online data removal, for individual consumers.
- Albert Budgeting Automatic budget creation and spending tracking feature that categorizes transactions, monitors cash flow, detects recurring bills and subscriptions, and adapts based on user customizations, for individual consumers.
- Albert Forecasting Financial planning tool that predicts future account balances up to 365 days ahead, tracks milestones for major expenses, and visualizes how big purchases fit into long-term financial plans, for individual consumers.
- Albert Smart Money Automatic savings and investing feature that analyzes income and spending to identify small amounts users can afford to set aside and moves funds to Savings vaults or investment accounts, for individual consumers.
- Albert Instant Advance Short-term cash advance service offering up to $1,000 with no late fees or interest, available without an Albert subscription, for individual consumers.
- Albert Instant Line of Credit Revolving unsecured line of credit with limits from $25-$1,000 issued by FinWise Bank, available without a subscription and subject to draw fees, for individual consumers.
- Albert Instant Loan Personal loans starting at $1,000 issued by FinWise Bank or Albert, with soft credit pull for rate check and hard pull for application; transfer fees may apply for instant transfers, for individual consumers.
- Albert Lower Bills Bill negotiation service in which expert negotiators contact providers to lower cell phone, internet, cable, and other bills on behalf of users, for individual consumers.
Quantifiable outcome
- $2B+ saved and invested by Albert users
- +3 more outcomes
Companies that use Albert
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Albert technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
Albert partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Atlanta DreamflagshipFour-year jersey patch sponsorship deal running through the 2030 WNBA season. The partnership goes beyond traditional branding to include financial literacy workshops and community outreach programs aimed at empowering Atlanta residents. Aligns with Atlanta Dream's history of social activism and Albert's mission of promoting financial wellness. Described as one of the franchise's most significant investments in its history.
- MastercardcoreAlbert Mastercard debit card issued pursuant to license by Mastercard International Incorporated. Provides payment network infrastructure for Albert's debit card services.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Albert competitors and assessment
Company assessmentDirect peers
- SoFi: SoFi offers a comprehensive suite of checking, savings, investing, and lending products within a single app. Competes with Albert at the super-app layer and overlaps particularly on the investing and personal loan products.
- Dave: Dave is a direct competitor offering cash advances, budgeting, and banking for everyday Americans via a subscription app. Overlaps heavily with Albert's Instant Advance, budgeting, and Cash features, targeting the same underbanked/mass-market consumer.
- MoneyLion: MoneyLion provides an all-in-one mobile finance platform spanning banking, lending, investing, and credit tracking. Comparable to Albert's bundled fintech super-app approach targeting mass-market and underbanked consumers.
- Chime: Chime is a leading neobank offering fee-free checking, savings, and credit products to everyday Americans. Competes with Albert Cash/Savings/credit and shares the mission of accessible financial services for underbanked consumers.
- Current: Current is a mobile-first banking and money management platform offering checking, savings, and credit-building tools. Directly comparable to Albert's consumer banking plus personal finance management value proposition.
- Varo Bank: Varo is a digital bank offering checking, savings, and credit products with a similar target audience of everyday Americans seeking fee-free banking. Comparable in product scope and customer demographic to Albert Cash/Savings.
- Empower (Personal Capital): Empower (formerly Personal Capital) provides budgeting, cash management, and wealth advisory. Comparable to Albert's budgeting and Albert Investing features, with a stronger emphasis on higher-balance wealth management.
- Acorns: Acorns offers micro-investing, saving, and banking via a subscription app targeting first-time investors. Comparable to Albert Investing and Smart Money for entry-level consumers building savings and investment habits.
- Brigit: Brigit provides cash advances, budgeting, and identity protection for everyday Americans on a subscription basis. Directly competes with Albert Instant Advance and the broader budgeting/financial wellness offering.
Broad incumbents
- Cash App (Block): Cash App is a mass-market P2P, banking, and investing platform with a far larger installed base than Albert. Overlaps with Albert Cash, savings, and investing products at the mass-market consumer layer, though Albert differentiates with deeper AI-driven automation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Albert social profiles
Digital presenceAlbert compliance and trust
Trust signalCompliance2 records
Albert financial estimates
Financial estimateRevenue estimate
Valuation estimate
Albert leadership team
Management profileNumber of profiles
Profiles9 records
Albert subsidiaries and ownership
Company hierarchySubsidiaries2 records
Albert funding detail
Funding detailFunding overview
Funding rounds8 records
Investors20 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Albert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Albert
What does Albert do?
Albert operates a mobile-first personal finance platform that combines a checking account, high-yield savings, investing, automated budgeting, identity protection, and short-term credit products in a single app. Its flagship offering is Genius, an AI-powered financial assistant that automates money management tasks such as transfers, investment trades, savings, and budgeting on the user's behalf. Revenue comes primarily from tiered monthly subscriptions ($19.99-$39.99), credit products issued via FinWise Bank, cash-back rewards, and investment management fees.
Is Albert a public or private company?
Albert is a private company. It is classified as venture growth investor backed and is currently operating.
When was Albert founded?
Albert was founded in 2015. It employs 101 to 250 people.
Where is Albert based?
Albert is headquartered in Los Angeles, United States, in the North America region.
How does Albert make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are loans and Credit Products, cash Back Rewards and investment Services.
Who are Albert's main competitors?
Direct peers on record are SoFi, Dave, MoneyLion, Chime, Current, Varo Bank, Empower (Personal Capital), Acorns and Brigit. Cash App (Block) is listed as a broad incumbent.
Does Albert have an API?
No public API is recorded for Albert.
What industry is Albert in?
Albert's product category is Personal Finance Software. Its primary akta.pro industry code is FSAKAKAJ, Credit Education, Monitoring & Consumer Credit Management Tools, with a secondary code of HDAAAGAH, Financial Services Personalization (Banking, Investing, Insurance). Its NAICS code is 523940 and its SIC code is 6141.