Atlanta Dream WNBA

What Atlanta Dream WNBA does

The Atlanta Dream is a privately held professional women's basketball franchise competing in the WNBA's Eastern Conference and serving as the only WNBA team in the U.S. Southeast, anchored in the Atlanta metro market. The franchise operates a hybrid ticketed-experience and content-distribution business: home games are played at the Gateway Center Arena in College Park, Georgia (primary venue) with premium marquee matchups hosted at the State Farm Arena in downtown Atlanta. Commercial revenue streams include Dream Elite Season Memberships and single-game tickets (sold via Ticketmaster), multi-season corporate partnerships (with Carter's Inc. as flagship partner across 2026-2027), broadcast and streaming rights across Gray Television local coverage, Victory+ FAST streaming, and national partners (ESPN, CBS, Prime Video, ION, NBA TV), plus merchandise sold through the Drip Shop e-commerce storefront.

The franchise's product surface extends beyond games into themed in-arena activations (Pride Night, HBCU Night, D9 Night, Sneakerhead Night, Barbie Game Day), youth development programs (Power Her Dreams Basketball Clinics for girls ages 6-14), and community partnerships with The King Center and Emory Healthcare. Revenue mechanics mix one-time ticket purchases, recurring season memberships (currently sold out for 2026 with a Priority List waitlist), recurring multi-season sponsor contracts, and transactional merchandise sales. Distribution combines physical retail (Gateway Center Arena, State Farm Arena), e-commerce (own storefront via Ticketmaster and Drip Shop), local broadcast (WANF-TV/Peachtree TV/Peachtree Sports Network), regional streaming (Victory+), and global streaming (WNBA League Pass).

Ownership is private and includes former WNBA player Renee Montgomery as co-owner (the first former WNBA player to own a team, since 2021). Operations are led by President and COO Morgan Shaw Parker and Head Coach Karl Smesko, with executive additions including a Chief Revenue Officer and Vice President of Marketing and Consumer Insights. The franchise is currently scaling ticket inventory, sponsorship commitments, and broadcast footprint in response to a 50-consecutive-sellout streak and a franchise-record 30-14 (.681) 2025 regular season that produced the No. 3 playoff seed.

Name

Atlanta Dream WNBA

Legal name

Atlanta Dream

Website

https://dream.wnba.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

The Atlanta Dream is a privately held WNBA professional basketball franchise serving the Atlanta metro and U.S. Southeast market. It generates revenue from season and single-game tickets, multi-season corporate sponsorships (notably Carter's Inc.), broadcast and streaming rights, and merchandise sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue driver through Dream Elite Season Memberships (sold out), single game tickets, premium seating, and group tickets at Gateway Center Arena and State Farm Arena
2. Sponsorships and Partnerships: Multi-season partnership with Carter's including in-arena activations, community events, retail integrations, and co-branded content series covering 2026-2027 seasons
3. Broadcast and Streaming Rights: Local broadcasts on Atlanta News First (WANF-TV) and streaming on Victory+, plus national broadcast deals with ESPN, CBS, Prime Video, ION, and NBA TV
4. Merchandise Sales: Drip Shop online merchandise store selling jerseys, apparel, and branded merchandise

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

The Atlanta Dream is a professional women's basketball franchise that fields a team in the WNBA's Eastern Conference. Its core product is live professional basketball games and game-day experiences hosted at Gateway Center Arena and State Farm Arena in the Atlanta metropolitan area. The franchise sells single-game tickets, season memberships, branded merchandise, and broadcasts games through national, local, and streaming partners, while operating community programs such as Power Her Dreams basketball clinics.

Product overview

The Atlanta Dream is a WNBA professional basketball franchise that offers fans access to live game experiences, ticketing services, and team merchandise. The organization's digital offerings include streaming of locally broadcast games through Victory+ and national broadcasts through various TV partners. Key products include Dream Elite Season Memberships (full and partial season ticket packages), single game tickets via Ticketmaster, Barbie Game Day special ticket packages, the Drip Shop for merchandise, and community programs such as Power Her Dreams Basketball Clinics (free clinics for girls ages 6-14). The team also conducts in-arena activations and experiences through commercial partnerships like the Carter's Family Takeover initiative.

Differentiator

Problem solved

Functional benefit

Brands

• Dream Elite Season Memberships: Full season ticket membership program for Atlanta Dream games
• Power Her Dreams Basketball Clinics
• Dream Hype Squad

Products and services

• Atlanta Dream WNBA Game-Day Experience Live professional women's basketball games hosted by the Atlanta Dream WNBA franchise at Gateway Center Arena in College Park, GA, with select games at State Farm Arena in Atlanta. The core product is attendance at WNBA Eastern Conference games for individual fans and families.
• Dream Elite Season Membership Season-ticket membership that provides fans with access to Atlanta Dream home games across the WNBA regular season, available via the team's website and Ticketmaster.
• Single Game Tickets Single-game ticket purchases for Atlanta Dream home games, available through the team's website and Ticketmaster.
• Priority List Deposits Refundable deposits that grant fans priority access to season tickets, premium seating, and exclusive Dream benefits before general availability.
• Drip Shop (Team Merchandise) Official e-commerce store selling Atlanta Dream-branded apparel, accessories, and fan merchandise.
• Victory+ Live Streaming Free, ad-supported live streaming of Atlanta Dream WNBA games via the Victory+ platform, extending game access to fans beyond the Atlanta market.
• WNBA League Pass Subscription-based streaming service that provides access to live and on-demand WNBA games across the league, including Atlanta Dream games, to fans outside local broadcast markets.
• Power Her Dreams Basketball Clinics Community basketball clinics organized by the Atlanta Dream as part of the Power Her Dreams initiative, providing youth basketball instruction and engagement in the Atlanta market.
• Atlanta Dream Mobile App Official Atlanta Dream mobile application for iOS and Android, providing fans with team news, schedules, ticketing access, and engagement features.

Quantifiable outcome

• 50 consecutive sellouts demonstrating unprecedented fan demand growth
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Carter's Inc.coreGTM or Marketing Partner · 25 June 2026First-of-its-kind multi-season partnership covering 2026 and 2027 WNBA seasons designed to create family-focused experiences including in-arena activations, community events, retail integrations, and co-branded content series. Features Carter's branding at Dream home games, 'Carter's Family Takeover' during Fourth of July celebration game, and events at Carter's Atlanta-area retail locations.
• CSuite21 (Renee Montgomery)minorGTM or Marketing Partner · 23 June 2026Co-owner Renee Montgomery launched clothing collaboration with the team called 'Own Your Dream,' a lifestyle brand marketed as homage to women CEOs and encouraging athletes to pursue business ventures alongside their sporting careers.
• The King CentercoreStrategic or Co-development Partner · 2 June 2026WNBA Commissioner's Cup charitable beneficiary partnership. The King Center, founded by Coretta Scott King in 1968, preserves Dr. Martin Luther King Jr.'s legacy through education, youth leadership development, and nonviolent social change. Dream's partnership underscores commitment to community initiatives while celebrating Atlanta's MLK legacy.
• Victory+coreGTM or Marketing Partner · 10 May 2026Free ad-supported streaming service (FAST) partnership to stream all locally broadcast Dream games live and on demand without cable subscription. Covers all non-nationally televised games, complementing the team's broadcast deal with Atlanta News First. Available on connected TV and mobile devices for Atlanta market fans.
• Emory HealthcarecoreStrategic or Co-development PartnerPerformance innovation partner serving as team doctor while providing sports medicine, injury prevention, surgical care, imaging, rehabilitation, and data-driven performance science. Functions as living laboratory where clinical care and research intersect, with advances in biomechanics and rehabilitation protocols benefiting community patients.
• Gray TelevisioncoreChannel Partner/ Reseller/ DistributorLocal broadcast partnership covering all Dream games on Peachtree TV (WPCH) and Peachtree Sports Network (PSN), making games available throughout Georgia and the broader southern region. Expanded national broadcast coverage through CBS, ESPN, Prime Video, ION, and NBA TV.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• New York Liberty: WNBA franchise owned by the Joe Tsai group with a premium-market arena (Barclays Center) model. Directly comparable on sponsorship pricing power and franchise-valuation upside narrative.
• Phoenix Mercury: WNBA franchise with comparable market dynamics and a multi-decade operating history. Directly comparable on women's basketball fan engagement metrics and corporate sponsorship strategy.
• Seattle Storm: WNBA franchise with championship pedigree and strong regional brand. Comparable as a mid-size market team with established fan base and corporate sponsorship relationships.
• Indiana Fever: WNBA Eastern Conference franchise whose 2024-2026 growth trajectory (driven by Caitlin Clark) most closely parallels Atlanta's Angel Reese-led surge. Directly comparable on ticket demand, national broadcast profile, and merchandise revenue expansion.
• Connecticut Sun: WNBA franchise that was the subject of a 2024 record franchise sale, providing a comparable transaction benchmark for WNBA franchise valuations.
• Minnesota Lynx: WNBA dynasty with multiple championships and sustained competitive excellence. Directly comparable as a benchmark for sustained on-court performance translating to franchise value.
• Chicago Sky: WNBA franchise that traded Angel Reese to Atlanta in April 2026, making them a direct trade partner and on-court rival. Comparable Eastern Conference franchise with similar market-size dynamics and broadcasting footprint.
• Las Vegas Aces: WNBA defending champions and standard-setter for on-court success and premium sponsorship pricing. Directly comparable WNBA franchise model with multiple Finals appearances and high-margin Vegas-market partnerships.

Regional players

• Atlanta Hawks: Atlanta's NBA franchise sharing the State Farm Arena venue with the Dream. Comparable as a same-market competitor for sports entertainment spend and corporate sponsorship dollars.

Emerging players

• Angel City FC: NWSL franchise with comparable women's-sports property dynamics, premium corporate sponsorship model, and high-growth valuation trajectory. Relevant peer for women's pro sports franchise economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/atlantadream
• YouTubeyoutube.com/c/atlantadream
• Facebookfacebook.com/atlantadream
• Instagraminstagram.com/atlantadream
• TikToktiktok.com/@atlantadream?lang=en
• LinkedInlinkedin.com/company/971011

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Dream WNBA