NOMATIC
- Company typePrivate
- Founded2014
- HeadquartersUtah, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
NOMATIC firmographics
Firmographics- Name
- NOMATIC
- Website
- https://nomatic.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
NOMATIC industry classification
Industry- Product category
- Travel Goods and Luggage
- NAICS
- Luggage and Leather Goods Retailers (45832), Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (31599), Clothing and Clothing Accessories Merchant Wholesalers (424350)
- SIC
- Retail-Apparel & Accessory Stores (5600), Women's, Misses', And Juniors Outerwear (2330), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Travel Goods & Luggage Manufacturing (IMAOAHAC)
- akta.pro secondary industries
- Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK)
Keywords
Where NOMATIC is headquartered
LocationHeadquarters
- HQ city
- Utah
- HQ country
- United States
- HQ region
- North America
Markets served
NOMATIC business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Direct Product Sales: One-time purchase model for bags, luggage, camera gear, and apparel through e-commerce. Products range from accessories under $20 to premium luggage over $1,000. Includes seasonal sales and discounts.
- Wholesale and Dealer Distribution: B2B wholesale channel through dealer network and wholesale portal, including promotional products partnership with SnugZ USA.
- Corporate and Group Sales: Volume purchasing programs for corporate gifting, group sales, and government purchasing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Accessories under $50 |
| Unit Pricing | Pay-as-you-go | Mid-range bags $100-$300 |
| Unit Pricing | Pay-as-you-go | Premium luggage $300-$600 |
| Unit Pricing | Pay-as-you-go | Camera gear $100-$450 |
| Unit Pricing | Pay-as-you-go | Apparel $35-$300 |
| Unit Pricing | Pay-as-you-go | Premium bundles over $700 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
NOMATIC product offering
Product offeringCore offering
NOMATIC designs, manufactures (via contract manufacturing), and sells direct-to-consumer travel gear and apparel including backpacks, luggage, camera bags, and weather-resistant clothing. The brand sells its own products through a Shopify-based e-commerce storefront and supporting wholesale, corporate, and government channels. All products are backed by a limited lifetime warranty covering defects in materials and workmanship.
Product overview
NOMATIC is a direct-to-consumer travel gear and apparel brand offering a comprehensive portfolio of bags, luggage, camera gear, and clothing designed for modern travelers, digital nomads, and everyday commuters. The product lineup is organized into four main categories: (1) Backpacks & Bags - including the Travel Pack, Navigator series (packs, slings, collapsible variants), laptop bags, messenger bags, and tech cases; (2) Luggage - the Method series (Carry-On, Check-In Medium/Large) and Classic series with various bundle options; (3) Camera Gear - the McKinnon line (camera packs, slings, messengers, cube packs) and Luma camera bags with dedicated accessories including tech organizers, filter cases, memory card cases, battery cases, and rain covers; (4) Apparel - the Outset collection (soft-shell jackets, hooded jackets, t-shirts, pants, joggers) and Flowstate hoodie collection. The brand emphasizes lifetime warranties, premium materials with YKK zippers and waterproof ratings up to 20K mm, and organizational features across all products. Many products are offered in multiple sizes, colors, and configurations with customization options through partnership programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Travel Pack
Quantifiable outcome
- Up to 20% more capacity than competing carry-on luggage with same exterior dimensions
- +3 more outcomes
Companies that use NOMATIC
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
NOMATIC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
NOMATIC partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SnugZ USAcoreSnugZ USA, ranked 21st on Counselor's top suppliers list with $93.6 million in 2024 North American revenue, has entered an exclusive partnership with Nomatic to offer customizable bags, backpacks, and travel accessories through the promotional products market. The partnership allows Nomatic to expand into customized corporate merchandise while extending SnugZ's branded lifestyle product portfolio.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
NOMATIC competitors and assessment
Company assessmentDirect peers
- Bellroy: DTC premium accessories and bag brand (wallets, slings, backpacks, work bags). Comparable on slim/premium accessories (wallets, tech cases), premium price ladder, and DTC-first go-to-market.
- Peak Design: DTC camera and travel bag brand with premium positioning and ecosystem accessories. Closely comparable on product mix (camera packs, travel packs, slings, accessories), DTC model, lifetime-warranty ethos, and target customer (photographers, creatives, frequent travelers).
- Away: DTC luggage brand that defined the category challenger playbook. Directly comparable on premium hard-shell carry-ons, DTC-first go-to-market, and premium price points in the $200–$500+ range.
- Tortuga: DTC travel backpack brand targeting one-bag travelers and digital nomads. Highly comparable on travel-pack positioning, capacity-for-exterior-size feature story, and overlap in NOMATIC's Frequent Travelers customer segment.
- Tom Bihn: Boutique travel/commute bag maker with a cult following and reputation for durability and lifetime-repair ethos. Comparable on premium materials, lifetime-warranty positioning, and direct-to-consumer sales to enthusiast travelers and professionals.
- Cotopaxi: DTC outdoor and travel gear brand with packs, duffels, and apparel. Comparable on lifestyle-driven DTC model, packs/duffels product overlap, and brand-led storytelling; partial overlap on the apparel extension thesis.
- Minaal: DTC travel backpack brand targeting remote workers and digital nomads. Comparable on the carry-on travel-pack category, professional/tech organization features, and digital-nomad customer segment.
- Herschel Supply Co. Lifestyle backpacks, travel bags, and accessories brand with wide retail distribution. Comparable on the backpack, travel pack, and small accessories assortment and on premium-but-accessible positioning.
Broad incumbents
- Osprey Packs: Established outdoor pack brand with broad travel-pack and daypack line and lifetime warranty (All Mighty Guarantee). Comparable on travel/commute packs and warranty positioning, but operates with full retail/wholesale distribution at much larger scale.
- Tumi: Premium luggage, business cases, and travel accessories brand. Comparable on premium carry-on and business-traveler positioning, but operates with deep department-store and specialty retail distribution rather than DTC-first.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NOMATIC social profiles
Digital presenceNOMATIC financial estimates
Financial estimateRevenue estimate
Valuation estimate
NOMATIC leadership team
Management profileNumber of profiles
Profiles2 records
NOMATIC funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NOMATIC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NOMATIC
What does NOMATIC do?
NOMATIC designs, manufactures (via contract manufacturing), and sells direct-to-consumer travel gear and apparel including backpacks, luggage, camera bags, and weather-resistant clothing. The brand sells its own products through a Shopify-based e-commerce storefront and supporting wholesale, corporate, and government channels. All products are backed by a limited lifetime warranty covering defects in materials and workmanship.
Is NOMATIC a public or private company?
NOMATIC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NOMATIC founded?
NOMATIC was founded in 2014. It employs 1 to 10 people.
Where is NOMATIC based?
NOMATIC is headquartered in Utah, United States, in the North America region.
How does NOMATIC make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale and Dealer Distribution and corporate and Group Sales.
Who are NOMATIC's main competitors?
Direct peers on record are Bellroy, Peak Design, Away, Tortuga, Tom Bihn, Cotopaxi, Minaal and Herschel Supply Co.. Broad incumbents are Osprey Packs and Tumi.
Does NOMATIC have an API?
No public API is recorded for NOMATIC.
What industry is NOMATIC in?
NOMATIC's product category is Travel Goods and Luggage. Its primary akta.pro industry code is IMAOAHAC, Travel Goods & Luggage Manufacturing, with a secondary code of IMAOAHAE, Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels). Its NAICS code is 45832 and its SIC code is 5600.