What SnugZ USA does

SnugZ USA is a privately held promotional products supplier founded in 1989 and headquartered in West Jordan, Utah. The company operates a B2B2B model, selling thousands of customizable branded SKUs — including drinkware, bags, headwear, apparel, tech accessories, lanyards, personal care items, and display/tradeshow products — to businesses, educational institutions, healthcare organizations, and event/tradeshow buyers through the promotional products distributor network (PPAI #112982, ASI #88060). The product surface is organized around distinct sub-brands: ZIP-IT (next-day-ship program spanning hundreds of items across 15+ sub-categories), Basecamp (outdoor recreation assortment of coolers, drinkware, flashlights, headwear, gift sets, and tools), and the acquired Sweda line (custom socks and gifting), with exclusive retail-brand partnerships covering Thermos (exclusive promo channel), Oakley, 3M Post-it, and most recently Nomatic (bags and travel gear, launched January 2026).

Underlying capabilities include in-house custom decoration services spanning screenprint, pad print, laser engraving, DTF, dye-sublimation, and embroidery, plus the Piggyback Fulfillment operation, which provides custom kitting, on-demand program fulfillment, and company-store programs. A GMP-certified and FDA-registered facility in the United States enables in-house manufacturing of regulated personal care SKUs (hand sanitizer, sunscreen, lip balm, lotion), creating a regulatory and supply-chain advantage relative to resellers. Pricing is unit-based with strong volume discounts (e.g., custom socks from $6.00/unit at 250 units to $3.93/unit at 5,000 units) plus per-design setup charges.

The commercial position is that of a top-tier industry player: ASI Central reported $93.6M in 2024 North American revenue, ranking 21st on Counselor's Top 40 supplier list and placing SnugZ among the top-10 largest suppliers following the January 2022 acquisition of Sweda Company, LLC. Revenue mechanics are one-time promotional product sales distributed through thousands of resellers, with no subscription or recurring software revenue, no public listing, and no disclosed institutional investors. Leadership is led by President Brandon Mackay. Headcount is stated as 251–500 in firmographic data, with the company website claiming 600+, and operations are single-jurisdictional (United States) with a North American geographic footprint.

Name

SnugZ USA

Legal name

SNUGZ USA

Website

https://snugzusa.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Short description

SnugZ USA is a privately held, Utah-based promotional products supplier (founded 1989) that sells customizable branded merchandise — drinkware, bags, headwear, personal care, tech, and display products — to businesses, education, healthcare, and event buyers through promotional products distributors. The company operates exclusive Thermos and Nomatic brand licenses and is a top-10 U.S. industry supplier.

Ownership category

akta.pro rank

Product category

Promotional Products

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Workwear, Uniforms & Corporate Apparel Wholesale (CRAOADAF)

akta.pro secondary industry

Apparel Sourcing, Buying Houses & Trading Companies (CRAAAAAN)

Keywords

• Promotional products
• Custom branded merchandise
• Corporate gifting
• Display and tradeshow products
• Custom kitting services

Headquarters

HQ city

West Jordan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Promotional Products Sales: One-time product sales of custom branded promotional items including lanyards, personal care products, drinkware, bags, headwear, tech accessories, display/tradeshow products, and retail brand items. Products are sold to businesses, educational institutions, healthcare organizations, and event planners through distributor relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SnugZ USA is a promotional products supplier that manufactures, sources, and decorates thousands of custom branded merchandise SKUs across categories such as drinkware, bags, apparel, headwear, personal care, tech accessories, lanyards, and display/tradeshow products. The company serves businesses, educational institutions, healthcare organizations, event organizers, and tradeshow exhibitors through promotional product distributors, and operates the ZIP-IT next-day ship program, the Basecamp outdoor lifestyle sub-brand, and the Piggyback Fulfillment operation for custom kitting and on-demand program fulfillment.

Product overview

SnugZ USA is a promotional products supplier (est. 1989) headquartered in West Jordan, Utah, offering a diverse catalog of customizable branded merchandise. The company operates primarily as a product portfolio rather than a unified software platform, organized around sub-brands like ZIP-IT (next-day ship program), Basecamp (outdoor gear), and acquired brand Sweda, complemented by exclusive retail partnerships including Thermos (exclusive promo channel) and Nomatic (bags & travel). Product categories span drinkware, bags, apparel, personal care (GMP-certified/FDA registered), tech accessories, lanyards & ID, headwear, housewares, outdoor recreation, and display/tradeshow products. Services include custom kitting, fulfillment via the Piggyback Fulfillment program, and company stores. The company serves business, education, healthcare, events, and tradeshow markets with thousands of SKUs.

Differentiator

Problem solved

Functional benefit

Brands

• ZIP-IT: Next day ship program offering hundreds of popular promotional items including lanyards, drinkware, personal care, flashlights, writing instruments, accessories, office supplies, tools, tech items, bags, and display products.
• Basecamp
• Sweda
• Piggyback Fulfillment

Products and services

• ZIP-IT Next Day Ship Program A sub-brand program featuring hundreds of popular promotional product SKUs (lanyards, basecamp gear, drinkware, personal care, candles, flashlights, writing instruments, mints, accessories, office supplies, tools, labels, tech accessories, bags, and display items) available with next-day shipping. Targets businesses needing fast-turnaround promotional merchandise.
• Custom Socks Customizable socks in various styles including business, sport, running-length, dress, and jacquard, with options for digital sublimation and custom imprinting. Volume pricing ranges from $3.93 to $10.90 per unit depending on quantity and style.
• Custom Headwear Customizable headwear products for promotional use, allowing branding with logos and designs. Available in adjustable, fitted, value, visor, beanie, and Basecamp styles.
• Basecamp Outdoor Lifestyle Line Outdoor-themed sub-brand featuring bags, coolers, drinkware, flashlights, headwear, gift sets, and tools for the promotional products market.
• Branded Comfort Mat Anti-fatigue floor mats with photographic-quality digital printing on PVC-free polyurethane synthetic leather surface, featuring 5/8" thick high-density foam cushion. Available in 2' x 3' ($125.75-$209.58 per unit) and 2' x 6' ($267.08-$445.15 per unit) sizes with volume pricing.
• Comfy-Fit Non-Slip Grip Socks Custom branded socks with white rubber grip design on top and bottom, made from 99% polyester and 1% spandex, one size fits most.
• Piggyback Fulfillment Service Full-service fulfillment operation offering custom kitting, on-demand fulfillment, and company stores for promotional products programs. Enables program-level execution for corporate customers and distributors.
• Thermos Promotional Drinkware Line (Exclusive) Thermos brand drinkware products (bottles, mugs, tumblers) offered exclusively through SnugZ USA in the promotional products channel under an exclusive brand partnership.
• Nomatic Promotional Bags and Travel Gear Line Customizable bags, backpacks, and travel accessories from retail brand Nomatic offered exclusively through SnugZ USA in the promotional products market, launched January 2026.
• Sweda Promotional and Gifting Products Promotional and gifting products offered under the acquired Sweda brand, part of the SnugZ USA portfolio following the January 2022 acquisition of Sweda Company, LLC.
• Personal Care Products Line (GMP-Certified, FDA-Registered) In-house manufactured personal care products including lip balm, sanitizer, sunscreen, aloe vera gel, first aid, hand soap, lotion, natural products, and wipes, produced at a GMP-certified and FDA-registered facility. Particularly relevant for healthcare and regulated buyers.

Quantifiable outcome

• Top-10 largest supplier in promotional products industry after Sweda acquisition
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• NomaticcoreGTM or Marketing Partner · 6 January 2026SnugZ USA has entered an exclusive partnership with Nomatic to offer the retail brand's customizable bags, backpacks, and travel accessories in the promotional products market. The partnership allows Nomatic to expand into promotional products through customized offerings while extending SnugZ's portfolio of branded lifestyle products. The initial assortment launched in January 2026.
• ThermoscoreOEM/ Whitelabel/ Licensing PartnerExclusive Thermos brand supplier in the promotional products industry. Offers Thermos drinkware products including bottles, mugs, tumblers for the promo channel.
• OakleycoreOEM/ Whitelabel/ Licensing PartnerPartnership to offer Oakley branded bags and accessories in the promotional products market.
• 3M Post-itminorOEM/ Whitelabel/ Licensing PartnerPartnership to offer 3M Post-it branded stationery and office products in the promotional products market.
• Sweda Company, LLCcoreStrategic or Co-development PartnerSnugZ USA acquired Sweda Company, LLC in January 2022, a promotional and gifting products provider. The acquisition created one of the top-10 largest suppliers in the promotional products industry and expanded product offerings including the Sweda brand of custom socks and other products.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HIT Promotional Products: HIT Promotional Products is a large U.S. promotional products wholesaler offering a comparable multi-category catalog (drinkware, bags, apparel, tech, tradeshow). Competes in the same distributor channel and is a frequent peer on Counselor's Top 40 supplier rankings.
• Crown Products: Crown Products is a long-tenured U.S. promotional products supplier with a multi-category catalog including drinkware, bags, and accessories. Sells through the same promotional products distributor network and competes directly on similar SKU categories as SnugZ.
• 4imprint: 4imprint is one of the largest publicly traded promotional products distributors in North America, selling directly to businesses across categories that closely mirror SnugZ's catalog (drinkware, apparel, bags, tech accessories, tradeshow). Same end-buyer (B2B marketing/event buyers) and a near-identical service model including decorated/imprinted merchandise.
• Gemline: Gemline is a major U.S. promotional products supplier with a portfolio spanning bags, drinkware, tech accessories, and outdoor lifestyle items that closely overlaps SnugZ's Basecamp and core categories. Competes for the same distributor relationships and enterprise end-buyer programs.
• alphabroder: alphabroder is a leading U.S. distributor of imprintable apparel and accessories, serving the same promotional products distributor and decorator channel SnugZ relies on. Heavy overlap in apparel, headwear, and bag categories; comparable decoration-capability story.
• HALO Branded Solutions: HALO is one of the largest independent promotional products distributors in the U.S., with a multi-million-SKU catalog and enterprise program capabilities overlapping SnugZ's portfolio. Comparable enterprise customer base and use of company-store/fulfillment services make it a direct competitive peer.
• Quinn Apparel & Promotions: Quinn Apparel & Promotions is a domestic decorator and supplier focused on apparel and accessory categories that overlap SnugZ's custom apparel and headwear lines. Similar end-customer base and decoration-driven value proposition.
• Polyconcept (PCNA): Polyconcept North America (PCNA) operates multiple promotional product brands including Leed's, Bullet, and Trimark, competing head-to-head with SnugZ in drinkware, bags, apparel, and hard goods. Similar B2B distributor-led model and category breadth make it one of the most directly comparable scaled peers.

Broad incumbents

• Brand Addition (formerly Staples Promotional Products): Brand Addition is a global promotional products and branded merchandise provider operating across multiple geographies, offering enterprise-scale programs comparable to SnugZ's largest accounts but with broader international reach. Strong incumbent peer for multinational enterprise buyers.
• SanMar: SanMar is one of the largest U.S. wholesale suppliers of imprintable apparel and accessories, serving the same decorator and promo distributor ecosystem as SnugZ. Broader apparel-anchored catalog but significant overlap in categories SnugZ competes in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/snugzusa
• Facebookfacebook.com/snugzusa
• LinkedInlinkedin.com/company/snugz-usa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SnugZ USA