Crackle Technologies

What Crackle Technologies does

Crackle Technologies Pte. Ltd. is a Singapore-incorporated adtech company that builds an AI/ML-powered monetization platform for mobile app and game publishers. Its core product is the Crackle User-Level Pricing Engine, which ingests real-time structured signals (device type, OS version, network, auction behavior) to set per-impression floor prices, dynamically diversify demand across buyers, and deliver near-zero-latency ad responses, replacing the segment-level floor pricing typical of legacy mediation stacks. The platform is delivered via a lightweight Crackle SDK compatible with Android, iOS, Flutter, and Unity, and integrates as a plug-in layer with the four dominant in-app mediation stacks (AppLovin MAX, Unity LevelPlay, Google AdMob, Google Ad Manager), with a unified reporting dashboard at pub.crackle.tech. The company serves a named publisher base spanning Indian and global mobile gaming (Nazara Technologies, Play Simple, Mavericks Mobile, Crex, Eyecon, Wido Games, and others), news and digital media (Amar Ujala, Way2News, The Hindu, Time Internet), music/audio streaming (Radio FM), and sports/cricket apps (Crex, Cricket Guru, One Cricket), as well as supply-side demand partners.

Crackle monetizes through a transaction-fee revenue share tied to incremental ad revenue generated for publishers, with no publicly disclosed pricing and an outcome-based, consultative enterprise sales motion initiated via 30-minute introductory calls. The company was founded in 2023 by three ex-Google adtech operators — Shashank Dudeja, Harsh Mittal, and Jaivir Nagi (the last of whom also serves as Data Protection Officer) — and is headquartered in Singapore with operating offices in New Delhi. It is venture-backed by We Founder Circle, AC Ventures, DeVC, Impetus Capital, Misfit Capital, and SunICON Ventures, with a $1.7 million round closed in September 2024 led by AC Ventures and We Founder Circle.

Operationally, Crackle reports reaching 250 Mn+ daily active users and processing 10 Bn+ ad requests per day across its publisher network, with a cited customer outcome of over 2x revenue increase for Radio FM through user-level pricing and a marketed potential uplift of up to 10% for publishers adopting the engine. The platform is a registered IAB TCF and GPP vendor with documented compliance across GDPR, UK GDPR, CPRA, COPPA, LGPD, Singapore PDPA, and India DPDP. The company also runs the Rising Stars Awards, an industry-relations program recognizing emerging mobile game publishers across categories such as Word Puzzle (2025) and Arcade Games (2026), and pursues a content-led marketing motion anchored by an active corporate blog, LinkedIn presence, and event participation including HIT Games Conference in Istanbul.

Name

Crackle Technologies

Legal name

Crackle Technologies Pte. Ltd.

Website

https://crackle.tech

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Crackle Technologies is a Singapore-based adtech company that builds an AI/ML-powered user-level floor pricing engine and lightweight SDK for mobile app, game, and digital media publishers, integrating with AppLovin, Unity LevelPlay, Google AdMob, and Google Ad Manager to lift eCPMs and fill rates on a transaction-fee basis.

Ownership category

akta.pro rank

Product category

Mobile Ad Monetization Platform

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging) (MPAHAJAM)

akta.pro secondary industries

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Developer Tooling & SDKs for Payments (Gateway Tooling) (FSAMACAL), App Security, Compliance & Review Automation Platforms (BPAMADAJ)

Keywords

• Mobile ad monetization
• Programmatic advertising platform
• User-level pricing engine
• In-app bidding optimization
• Publisher ad mediation

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Publisher Ad Revenue Share: Performance-linked revenue share tied to incremental ad revenue generated by Crackle's user-level pricing and demand diversification for publishers. Crackle monetizes by capturing a portion of the uplift in eCPM and fill rate delivered to publisher partners (transaction-based take rate on programmatic ad revenue).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Crackle Technologies operates an AI/ML-powered adtech platform that helps mobile app, gaming, and digital media publishers maximize programmatic ad revenue through user-level floor pricing, dynamic demand diversification, and near-zero ad latency. Its lightweight SDK plugs into existing mediation stacks (AppLovin MAX, Unity LevelPlay, Google AdMob, Google Ad Manager, in-house mediation), processing 10 billion+ ad requests per day across 250 million+ daily active users. The platform also offers SSPs and demand partners access to its AI-optimized publisher inventory.

Product overview

Crackle Technologies operates a single unified AI-powered adtech platform (Crackle) with a modular architecture rather than separate stand-alone products. The core platform is delivered to two customer segments via two productized offerings: Crackle for Publishers (the main revenue-driving module that integrates via the Crackle SDK across Android, iOS, Flutter, and Unity) and Crackle for Demand Partners (the supply-side access for SSPs). Within the platform, the headline capability is the Crackle User-Level Pricing Engine, an AI module that sets per-impression floor prices in real time, backed by the Crackle Publisher Dashboard for unified cross-DSP/SSP reporting. Adjacent brand initiatives include the Crackle Rising Stars Awards, an industry program celebrating emerging mobile game publishers across genres such as Word Puzzle and Arcade Games.

Differentiator

Problem solved

Functional benefit

Products and services

• Crackle for Publishers Publisher-facing AI-powered ad monetization offering for mobile app, gaming, news, and digital media publishers; designed to grow programmatic ad revenue through user-level floor pricing, predictive pricing, dynamic demand diversification, and seamless SDK integration with major mediation stacks.
• Crackle for Demand Partners Supply-side offering for SSPs and ad partners providing access to Crackle's AI-driven publisher inventory and dynamic demand diversity across its network of 250 million+ daily active users.

Quantifiable outcome

• Over 2x revenue increase for Radio FM through user-level pricing
• +2 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core integration and industry standards alignment.

• AppLovin MAXcore integrationTechnology or IntegrationCrackle SDK integrates with AppLovin MAX mediation layer for publishers. Listed under 'Compatible by Design' on the User-Level Pricing product page; enables Crackle's pricing engine to plug into a major in-app mediation platform without disruption.
• Unity LevelPlay (ironSource)core integrationTechnology or IntegrationCrackle SDK integrates with Unity LevelPlay mediation for publishers. Listed under 'Compatible by Design'; enables seamless integration alongside Unity-based ad stacks.
• Google AdMobcore integrationTechnology or IntegrationCrackle SDK integrates with Google AdMob; listed under 'Compatible by Design'. Enables Crackle's AI pricing to overlay onto Google's mobile ad mediation platform.
• Google Ad Managercore integrationTechnology or IntegrationCrackle SDK integrates with Google Ad Manager for publishers; listed under 'Compatible by Design'. Supports header bidding and direct campaign integration.
• IAB Global Privacy Platform (GPP)industry standards alignmentStrategic or Co-development PartnerCrackle is a registered participant in the IAB Global Privacy Platform. Per the Terms, Crackle honors GPP signals including consent strings, opt-out preferences, and jurisdictional applicability; processes GPP strings for each advertising transaction.
• IAB TCF (Transparency & Consent Framework)industry standards alignmentStrategic or Co-development PartnerCrackle is a registered TCF vendor. Relies on publisher CMPs to pass valid TCF consent strings for EEA/UK; honored in crackle.tech privacy and advertising identifier policies.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Moloco: AI/ML-driven programmatic ad monetization platform with deep mobile app and gaming publisher focus. Closest direct comp in terms of AI-led ad optimization and SDK delivery model, though Moloco also operates a DSP and retail-media offerings.
• InMobi: India-founded mobile adtech platform offering mediation, programmatic, and AI-driven monetization for app publishers. Strong geographic and product overlap with Crackle, especially in Indian mobile gaming and news verticals.
• Smaato: Mobile ad exchange and SSP with mediation and header-bidding capabilities for app publishers. Comparable in programmatic monetization and cross-platform inventory management.
• Liftoff (Vungle + Adjust): Mobile ad monetization and engagement platform serving app and gaming publishers globally, with mediation and creative optimization products overlapping Crackle's value proposition for user-level pricing.
• Pangle (ByteDance): Mobile ad mediation and monetization platform from ByteDance, particularly strong in APAC markets where Crackle has traction. Direct competitor for gaming publisher ad spend across Android and iOS.
• Chartboost: Mobile ad mediation and programmatic monetization platform focused on gaming publishers. Comparable in vertical mix and SDK-based delivery model, with overlap on many of the same publisher customers as Crackle.

Broad incumbents

• AppLovin: Mobile ad mediation and monetization platform (AppLovin MAX) used by the same gaming and app publishers Crackle serves. AppLovin is both a Crackle integration partner and the most credible potential competitor if it ships AI-driven per-impression pricing natively into AXON/MAX.
• Unity (LevelPlay / ironSource): Operates Unity LevelPlay (formerly ironSource), a leading mobile mediation and monetization stack. Like AppLovin, it is simultaneously a Crackle integration partner and a potential in-house competitor for AI-driven user-level pricing.
• Google AdMob: World's largest mobile ad mediation platform and a core integration partner for Crackle. Google's ML-driven bidding and ongoing investment in privacy-preserving ad tech make it the most strategic incumbent to monitor as both a partner and a competitive threat.

Emerging players

• Kayzen: Programmatic ad platform with strong focus on APAC mobile app and gaming demand, offering self-serve programmatic buying. Comparable in targeting APAC and emerging-market mobile publishers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/crackletech

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crackle Technologies