ASA Banka
ASA Banka d.d. Sarajevo is the third-largest bank in Bosnia and Herzegovina and the largest domestically-owned, serving retail, SME, corporate, and public-sector clients via 59 branches and digital channels following mergers and acquisitions including Vakufska banka and Sberbank BH.
- Company typePrivate
- Founded1957
- HeadquartersSarajevo, Bosnia & Herzegovina
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What ASA Banka does
ASA Banka d.d. Sarajevo is a domestic commercial bank headquartered in Sarajevo, Bosnia and Herzegovina, tracing its origins to Investiciono-komercijalna banka d.d. Zenica, founded in 1957. The modern entity was formed in 2016 through the merger of Moja Banka d.d. Sarajevo and Investiciono-komercijalna banka d.d. Zenica, and has since been scaled via two further acquisitions: Vakufska banka in 2021 and the BiH operations of Sberbank in 2022. Following these transactions, ASA Banka crossed 1 billion KM in total assets, became the third-largest bank overall in BiH, and the largest bank domiciled domestically. The bank is part of the wider ASA Group, alongside ASA Bolnica (healthcare) and ASA Central Osiguranje (insurance), which enables cross-sell between banking, insurance, and healthcare products.
The bank operates 59 branches distributed across both entities of BiH (Federation of BiH and Republika Srpska), complemented by multi-channel digital services including an mBanking mobile application (iOS/Android), an internet-banking platform hosted at e.banka.ba, and SMS-based notifications. Retail offerings include current and savings accounts, Mastercard and VISA debit and credit cards, consumer loans (rates from 3.99%), mortgages, and tiered account packages (Start, Premium, VIP, Pensioner, Youth). Corporate and SME banking spans business loans, trade finance, foreign exchange, and investment-banking services. International payments are enabled through Western Union for retail remittances and through correspondent-banking relationships in Italy, Croatia, Austria, Germany, and Turkey. The product set was expanded in 2024 with energy-efficiency loans, education loans, lombard loans, replacement loans, and a sustainable financial-inclusion package.
ASA Banka generates revenue primarily through net interest income on its loan book, supplemented by account-maintenance fees, card interchange and transaction fees, deposit-related funding income, and trade-finance commissions. Distribution leverages the physical branch network, the ASA Group's healthcare and insurance customer flows, and capital-markets funding (including a 2024 bond issuance of approximately $16.6 million traded on the Sarajevo Stock Exchange). The customer base spans retail consumers, SMEs, corporates, and public-sector entities, with no single named anchor customer apparent in available disclosures.
ASA Banka firmographics
Firmographics- Name
- ASA Banka
- Legal name
- ASA Banka d.d. Sarajevo
- Website
- https://asabanka.ba
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ASA Banka d.d. Sarajevo is the third-largest bank in Bosnia and Herzegovina and the largest domestically-owned, serving retail, SME, corporate, and public-sector clients via 59 branches and digital channels following mergers and acquisitions including Vakufska banka and Sberbank BH.
- Ownership category
- akta.pro rank
ASA Banka industry classification
Industry- Product category
- Retail Banking
- NAICS
- Commercial Banking (522110), Depository Credit Intermediation (5221)
- SIC
- State Commercial Banks (6022)
- akta.pro primary industry
- SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC)
Keywords
Where ASA Banka is headquartered
LocationHeadquarters
- HQ city
- Sarajevo
- HQ country
- Bosnia & Herzegovina
- HQ region
- Europe
Offices6 records
Markets served
ASA Banka business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Interest Income: Revenue from interest on loans including consumer loans, mortgages, business loans, and credit cards. Interest rates starting from 3.99% for personal loans.
- Fee and Commission Income: Fees for account maintenance, transaction processing, credit processing, ATM withdrawals, card issuance, and various banking services as per published tariff.
- Deposit Taking: Accepting deposits from retail and corporate customers including current accounts, savings accounts, and term deposits.
- Card Services: Debit cards (Mastercard and VISA), credit cards including revolving credit cards, and prepaid cards generating interchange and processing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Non-purpose cash loan (nenamjenski kredit) - Fixed rate from 3.99% |
| Subscription | Monthly | Product and Service Packages (START, PREMIUM, ASA PLUS, VIP, Pensioners, Youth) |
| Transaction based/ take rate | Monthly | Debit and Credit Cards |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels4 records
ASA Banka product offering
Product offeringCore offering
ASA Banka is a commercial bank providing deposit accounts, payment cards, consumer and mortgage loans, savings products, digital banking services, and international money transfers. It serves retail individuals, SMEs, corporate clients, and public-sector institutions through 59 physical branches, mobile and internet banking platforms, and a correspondent banking network across Bosnia and Herzegovina.
Product overview
ASA Banka is a Bosnian banking institution offering a comprehensive suite of financial products and services organized around three main pillars: retail banking (stanovništvo), corporate banking (korporativni klijenti), and entrepreneurs (poduzetnici). The bank's product portfolio is structured as bundled packages (Start, Premium, ASA Plus, VIP, Pensioner, and Youth packages) combined with individual product lines including current accounts, payment cards (Mastercard and VISA debit and credit cards including revolving and prepaid variants), various loan products (unsecured loans, mortgage loans, housing loans, pensioner loans), savings products (term deposits, frequent savings, children's savings), and digital banking services (mobile banking, internet banking, SMS notifications). Additional services include Western Union international transfers, currency exchange, and safe deposit boxes. The bank operates 59 branches across Bosnia and Herzegovina and serves as a platform connecting traditional banking with modern digital services.
Differentiator
Problem solved
Functional benefit
Products and services
- Start paket (Start Package) Entry-level bundled banking package offering basic banking services for new retail customers.
- Premium paket (Premium Package) Premium tier bundled package with enhanced benefits and services for retail customers.
- ASA Plus paket Comprehensive bundled package combining banking and non-banking products and services.
- VIP Paket High-end product package with exclusive benefits tailored for premium retail clients.
- Paket za penzionere (Pensioner Package) Tailored banking package designed specifically for pensioners and retirees.
- Paket za mlade (Youth Package) Banking package designed for young customers and students.
- Tekući račun (Current Account) Current account for daily banking transactions and fund management for retail customers.
- Mastercard i VISA debitna kartica (Mastercard and VISA Debit Cards) Debit cards issued on Mastercard and VISA networks for international payments and ATM withdrawals.
- Mastercard Standard Revolving kreditna kartica Revolving credit card on Mastercard network allowing flexible repayment options.
- Prepaid dopunjiva kartica (Reloadable Prepaid Card) Reloadable prepaid card for controlled spending without a bank account link.
- Nenamjenski kredit (Non-purpose Personal Loan) Unsecured personal loan for any purpose, without collateral requirement; interest rates from 3.99% fixed.
- Hipotekarni kredit (Mortgage Loan) Mortgage loan secured by real estate property, targeted at retail customers.
- Stambeni kredit (Housing Loan) Housing loan for purchasing or renovating residential property for retail borrowers.
- Oročeni depoziti (Term Deposits) Term deposits with fixed maturity periods and guaranteed returns for retail savers.
- Mobilno bankarstvo (Mobile Banking) Mobile banking application on iOS and Android enabling account management, transactions, and 24/7 banking services.
- Internet bankarstvo (Internet Banking) Online banking platform (e.banka.ba) for managing accounts and transactions via any internet-connected device.
- Western Union Money Transfer International money transfer service for sending and receiving funds globally via Western Union.
- Sefovi (Safe Deposit Boxes) Safe deposit boxes for secure storage of valuables and documents at the bank branch.
- Kredit za penzionere (Pensioner Loan) Specialized loan product designed for pensioners and retirees, addressing the needs of this specific retail segment.
Companies that use ASA Banka
Customer profileSegments4 records
Ideal customer profiles4 records
ASA Banka technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ASA Banka partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- Sberbank BHcoreASA Banka acquired Sberbank BH, further consolidating its market position as one of the leading banks in Bosnia and Herzegovina.
- Vakufska bankacoreASA Banka acquired Vakufska banka in 2021, becoming the largest domestic bank with over 1 billion KM in assets and significantly expanding its branch network and customer base across Federation of BiH.
- ASA Group (ASA Holding)coreASA Banka is part of ASA Group (ASA Grupacija) which includes ASA Bolnica (hospital) and ASA Osiguranje (insurance company), enabling cross-selling and integrated financial services offerings.
- ASA Central OsiguranjemajorInsurance company within ASA Group offering bundled insurance products with ASA Banka products, such as free ASA Central Dom Plus insurance with housing loans and ASA Central Osiguranje with savings products.
- ASA BolnicaminorHospital within ASA Group ecosystem, providing healthcare services to ASA Banka customers.
- MastercardmajorCard network partnership for debit and credit card services including Mastercard Standard Revolving credit cards and various debit card products
- VISAmajorCard network partnership for VISA debit and credit card products including VISA Debit Gold and SUPER NAŠA VISA kartica
- Western UnionmajorInternational money transfer services allowing customers to send and receive money internationally
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
ASA Banka competitors and assessment
Company assessmentDirect peers
- Raiffeisen BANK d.d. Bosna i Hercegovina: Raiffeisen BANK d.d. BiH is a leading universal bank in BiH serving retail, SME, and corporate clients with a comparable branch footprint and product set to ASA Banka.
- Intesa Sanpaolo Banka d.d. BiH: Intesa Sanpaolo Banka d.d. BiH is a full-service commercial bank with retail, SME, and corporate banking offerings and a multi-channel distribution model directly comparable to ASA Banka.
- Nova Banka a.d. Banja Luka: Nova Banka a.d. Banja Luka is one of the larger banks headquartered in Republika Srpska, offering retail, SME, and corporate banking services that directly overlap with ASA Banka's portfolio.
- Sparkasse Bank d.d. BiH: Sparkasse Bank d.d. BiH is a commercial bank serving retail, SME, and corporate customers across BiH with products and channels that closely parallel ASA Banka's offering.
- Ziraat Bank BH d.d. Sarajevo: Ziraat Bank BH d.d. Sarajevo is a Turkish-owned commercial bank in BiH providing retail, SME, and corporate products and competing in the same market segments as ASA Banka.
- Addiko Bank d.d. Sarajevo: Addiko Bank d.d. Sarajevo is a BiH universal bank focused on consumer and SME lending, with comparable retail and small-business products and a similar digital-and-branch distribution model to ASA Banka.
- Bosna Bank International (BBI) d.d. Sarajevo: Bosna Bank International d.d. Sarajevo is a BiH commercial bank offering Islamic and conventional banking products to retail, SME, and corporate clients with overlapping coverage of ASA Banka's segments.
- NLB Banka d.d. Sarajevo: NLB Banka d.d. Sarajevo is a member of the Slovenian NLB Group and a universal bank in BiH offering deposits, loans, cards, and digital banking services that directly overlap with ASA Banka's portfolio.
- UniCredit Bank d.d. UniCredit Bank d.d. (Mostar) is one of the largest commercial banks in Bosnia and Herzegovina, offering retail, SME, and corporate banking products comparable to ASA Banka across both BiH entities.
Regional players
- Halkbank a.d. Banja Luka: Halkbank a.d. Banja Luka is the BiH subsidiary of Turkish Halkbank, offering retail and SME banking products similar to ASA Banka's but with a stronger base in Republika Srpska.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ASA Banka social profiles
Digital presenceASA Banka financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASA Banka leadership team
Management profileNumber of profiles
Profiles12 records
ASA Banka subsidiaries and ownership
Company hierarchySubsidiaries2 records
ASA Banka funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASA Banka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASA Banka
What does ASA Banka do?
ASA Banka is a commercial bank providing deposit accounts, payment cards, consumer and mortgage loans, savings products, digital banking services, and international money transfers. It serves retail individuals, SMEs, corporate clients, and public-sector institutions through 59 physical branches, mobile and internet banking platforms, and a correspondent banking network across Bosnia and Herzegovina.
Is ASA Banka a public or private company?
ASA Banka is a private company. It is classified as corporate owned and is currently operating.
When was ASA Banka founded?
ASA Banka was founded in 1957. It employs 501 to 1,000 people.
Where is ASA Banka based?
ASA Banka is headquartered in Sarajevo, Bosnia & Herzegovina, in the Europe region.
How does ASA Banka make money?
Four revenue lines are on record. Interest Income is the primary driver. The others are fee and Commission Income, deposit Taking and card Services.
Who are ASA Banka's main competitors?
Direct peers on record are Raiffeisen BANK d.d. Bosna i Hercegovina, Intesa Sanpaolo Banka d.d. BiH, Nova Banka a.d. Banja Luka, Sparkasse Bank d.d. BiH, Ziraat Bank BH d.d. Sarajevo, Addiko Bank d.d. Sarajevo, Bosna Bank International (BBI) d.d. Sarajevo, NLB Banka d.d. Sarajevo and UniCredit Bank d.d.. Halkbank a.d. Banja Luka is listed as a regional player.
Does ASA Banka have an API?
No public API is recorded for ASA Banka.
What industry is ASA Banka in?
ASA Banka's product category is Retail Banking. Its primary akta.pro industry code is FSABABAC, SME Deposits & Business Accounts (Operating, Savings, CDs). Its NAICS code is 522110 and its SIC code is 6022.