What TruBoard Partners does

TruBoard Partners (legal entity: TruBoard Private Limited) is an independent, tech-focused asset performance management provider founded in 2020 and headquartered in Mumbai, India. The company sells AI-driven monitoring and analytics solutions to lenders, equity investors, and asset owners across multiple alternative asset classes, including under-construction real estate, operating renewable energy, infrastructure (roads/highways), retail loan portfolios (including NPAs), and electric vehicles. Its product suite is organized into four branded sub-products: TruGenie for real estate asset management (Sales & NOC, Construction, Cashflow, Compliance, Workflow automation); TruGreen for renewable energy asset management (technical, financial, compliance management with remote monitoring and budgeting); TruCollect for retail loan portfolio collections, which uses a proprietary 'PhyGital' (physical + digital) model combining on-ground field teams with AI-powered bot calling, smart dialler, predictive analytics, and a securitization platform; and TruEleqtric, a separate EV-focused solution hosted at trueleqtric.com.

The underlying technology combines structured financial, operational, and compliance data ingestion with real-time monitoring dashboards, AI/ML-driven predictive analytics, workflow automation, and audio/text outreach (bot calling, smart dialler) for collections. No public API, SDK, or developer documentation is offered; integration is delivered through a customer-facing web portal and direct enterprise implementation. TruBoard wholly owns two subsidiaries (TCMSPL and TSPL) and has raised approximately $4.9M to date across a 2022 $2.7M round and a February 2026 Rs 20 crore (~$2.2M) round led by Earth Fund, with HDFC Capital having acquired a strategic equity stake in July 2024.

The business model combines SaaS-style subscription or platform licensing fees (TruGenie, TruGreen, TruCollect), managed services and performance fees on approximately $1.8B of assets under management (~4.5GW renewable energy, ~70 million sq.ft. residential real estate, 700km of road assets, ~$250M retail NPAs), and professional services for onboarding and implementation. Go-to-market is sales-led and enterprise-focused, gated by a 'Request Demo' CTA on the website, with regional sales coverage from offices in Mumbai, Bengaluru, Gurugram, New Delhi, Hyderabad, and Jersey City, NJ. Pricing is quote-based and not publicly disclosed, and the company is expanding into 40 Indian metros and tier 1/2 cities as well as into the US and EU markets.

Name

TruBoard Partners

Legal name

TruBoard Private Limited

Website

https://truboardpartners.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

TruBoard Partners is a Mumbai-based AI-driven asset performance management platform serving lenders, equity investors, and asset owners across real estate, renewable energy, infrastructure, retail loans, and EV assets via four products (TruGenie, TruGreen, TruCollect, TruEleqtric) and a PhyGital delivery model.

Ownership category

akta.pro rank

Product category

Asset Performance Management Software

NAICS

Portfolio Management and Investment Advice (523940), Mortgage and Nonmortgage Loan Brokers (52231), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Investment Advice (6282), Loan Brokers (6163), Services-Prepackaged Software (7372)

akta.pro primary industry

Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE)

akta.pro secondary industries

Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB), Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

Keywords

• Asset performance management
• AI-driven monitoring solutions
• Retail loan collections platform
• Renewable energy asset management
• Real estate asset management

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS / Subscription Platform Fees: Likely recurring subscription or platform licensing fees for TruGenie, TruGreen, and TruCollect, sold to lenders, equity investors, and asset owners managing portfolios of real estate, renewable energy, retail loans, and infrastructure assets.
2. Asset Management / Managed Services: Active management of ~$1.8B of assets under management covering ~4.5GW of operating renewable energy, 700 km of road assets, ~70 million sq.ft. of residential real estate, and ~$250M of retail non-performing assets, generating management and performance fees.
3. Professional Services / Implementation: Onboarding, implementation, and advisory services accompanying the deployment of TruGenie, TruGreen, and TruCollect platforms to enterprise customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

TruBoard Partners offers an AI-driven asset performance management platform that helps lenders, equity investors, and asset owners monitor and optimize real and financial assets across multiple classes. The platform is delivered through four branded products: TruGenie for under-construction real estate, TruGreen for renewable energy, TruCollect for retail loan portfolios using a PhyGital delivery model with bot calling and smart dialler, and TruEleqtric for electric vehicles. Together, these products provide 360-degree visibility, AI-powered analytics, workflow automation, and securitization support to enhance portfolio IRRs.

Product overview

TruBoard Partners offers a multi-product, platform-plus-modules asset performance management suite that uses data and AI to help lenders, equity investors, and asset owners manage real and financial assets. The core platform sits behind four branded sub-products tailored to specific asset classes: TruGenie for under-construction real estate projects (sales/NOC, construction, cashflow, compliance, workflow automation), TruGreen for renewable energy projects (technical, financial, compliance management with remote monitoring), TruCollect for retail loan portfolio collection management using a 'PhyGital' delivery model (real-time monitoring, AI/ML-driven predictive analytics, bot calling and smart dialler, securitization, hard bucket collection and stressed-account resolution), and TruEleqtric, a dedicated solution hosted on its own domain for the clean energy / electric mobility segment. Together these products deliver a 360-degree view of investment performance, AI-powered analytics, compliance monitoring, and remote monitoring to enhance portfolio IRRs across real estate, renewables, retail loans, and infrastructure asset classes.

Differentiator

Problem solved

Functional benefit

Brands

• TruGenie: Platform for Asset Management of under-construction Real Estate projects, with Sales & NOC, Construction, Cashflow, Compliance management, and Workflow automation modules.
• TruGreen
• TruCollect
• TruEleqtric

Products and services

• TruGenie TruGenie is an AI-driven asset management platform for under-construction real estate projects, providing a 360-degree view of investment performance through modules for Sales & NOC, Construction, Cashflow, Compliance management, and Workflow automation. It is built for real estate investors, developers, and asset owners managing residential and commercial property portfolios.
• TruGreen TruGreen is a renewable energy asset performance management platform covering technical management (operations, engineering & analytics), financial management (commercial finance & accounts), compliance management including regulatory, workflow automation, remote monitoring, sectoral diversification, and budgeting. It is built for renewable energy investors, IPPs, and asset owners of operating solar, wind, and clean energy portfolios.
• TruCollect TruCollect is a tech-powered PhyGital (physical + digital) retail loan portfolio management platform offering real-time monitoring across borrower touchpoints, AI/ML-driven predictive analytics and automated triggers, an integrated suite with bot calling and smart dialler, securitization, portfolio pricing and collections strategy, portfolio servicing, real-time allocations and visualization, hard bucket collection, and stressed-account resolution. It is built for banks, NBFCs, and lenders managing retail loan portfolios including non-performing assets.
• TruEleqtric TruEleqtric is a separate product platform hosted on its own domain (trueleqtric.com) focused on electric vehicle asset management and operations for the clean energy / electric mobility segment.

Quantifiable outcome

• ~$1.8 billion of assets under management across multiple asset classes
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Scale indicators10 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Yubi (formerly CredAvenue): Indian debt marketplace and enterprise credit infrastructure platform serving lenders, investors, and originators. Comparable to TruBoard in serving lenders and asset owners with technology-enabled credit and loan portfolio management.
• Perfios: Indian fintech data and analytics platform serving lenders and financial institutions with credit decisioning, income/asset verification, and ongoing monitoring. Closest direct peer given overlap in AI-driven financial data aggregation and monitoring for lenders in India.
• CreditMantri: Indian credit health, lending, and analytics platform that aggregates borrower data for lenders and borrowers. Overlaps with TruCollect's retail loan analytics and lender-facing credit monitoring use cases.
• Rubix Data Sciences: India-focused commercial credit intelligence and risk analytics platform. Comparable given focus on AI-driven analytics for lenders, investors, and corporates monitoring asset and counterparty performance.
• Setu (Indus Valley Labs): API infrastructure platform for Indian financial services enabling data, KYC, and lending flows. Overlaps with TruBoard in providing data and analytics infrastructure to lenders, NBFCs, and fintechs.

Broad incumbents

• CRISIL: India's largest credit rating and financial analytics agency, owned by S&P Global. Serves lenders, investors, and corporates with ratings, research, and analytics — a broad incumbent that overlaps with TruBoard's analytics layer for asset owners and lenders.
• ICRA Limited: Indian credit rating agency and analytics provider covering corporate, financial, and infrastructure sectors. Comparable as a broad incumbent delivering data, ratings, and monitoring to financial markets participants.
• India Ratings and Research (Fitch): Fitch-owned Indian rating agency offering credit ratings, research, and analytics for corporates, financial institutions, and infrastructure. Adjacent competitor in lender and investor-facing financial analytics.

Emerging players

• Lentra: Indian SaaS platform providing digital lending infrastructure to banks and NBFCs. Comparable in serving lenders with technology for origination, decisioning, and ongoing loan portfolio management.
• Bureau.id: India-focused identity, fraud, and trust analytics platform for financial services. Emerging player with partial overlap in AI-driven analytics and risk monitoring for lenders and fintechs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TruBoard Partners