What RecycleSmart does

ReSmart, legally RecycleSmart Australia Pty Ltd (ABN 88 635 870 049) and rebranded from "RecycleSmart" to "ReSmart" in 2024–2025, operates a doorstep recycling pickup platform headquartered in Sydney, Australia. The company collects "tricky" dry recyclables — soft plastics, e-waste, textiles, batteries, blister packs, vapes, kitchen items, and more than 100 other categories — from households, businesses, and multi-unit buildings, then routes the material through a network of 10+ certified Australian recyclers, reporting a 98% landfill diversion rate and 2,300,000+ kg cumulative diverted waste across 445,000+ completed pickups and roughly 60,000 active "Recycle Heroes." Underlying technology comprises an iOS/Android app with AI-powered image-based pickup size recommendations, a driver app for weight and photo logging, route optimization technology that clusters pickups four weeks in advance, and a live traceability/impact dashboard that surfaces CO2 avoided per material category.

The company monetizes through a multi-tier model: a $29 Starter Pack that converts to a $15/month subscription after the first pickup, $19 on-demand pickups, a $69 Flex Trio prepaid bundle (three pickups in 12 months), B2B Office Packs from $599/year and Commercial Packs from $929/year, $14–$49+GST business bin subscriptions, $10–$50 gift cards, and Ship-to-Us prepaid satchels for non-serviceable regions. A council-partnership channel (15+ Australian councils including City of Ryde, Inner West Council, and Waverley Council) subsidizes free recurring pickups for residents, effectively shifting the customer in those suburbs from individual payers to local-government counterparties. Distribution is primarily direct-to-consumer via the resmart.co storefront and app, with a separate direct-sales motion for enterprise (Canva is a named case-study customer) and channel partnerships such as CommBank Yello for Business and Qantas Frequent Flyer Green Tier. The firm operates with a lean 1–10 person team and has raised approximately AUD 3.9M across multiple equity rounds from Antler, Brisbane Angels, EnergyLab, and a 1,014-investor crowdfunding campaign.

Name

RecycleSmart

Legal name

RecycleSmart Australia Pty Ltd

Website

https://recyclesmart.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

ReSmart (formerly RecycleSmart) is a Sydney-based doorstep recycling pickup service that collects hard-to-recycle items such as soft plastics, e-waste, and textiles from individuals, businesses, and council partners across Australia, reporting 445,000+ pickups and 2,300,000+ kg diverted from landfill.

Ownership category

akta.pro rank

Product category

Doorstep Recycling & Specialty Waste Collection

NAICS

Waste Collection (56211)

SIC

Refuse Systems (4953)

akta.pro primary industry

Recycling & E-Waste Collection/Hauling (HSAKALAJ)

Keywords

• Doorstep recycling pickup
• Specialty waste collection
• Circular economy services
• E-waste textile recycling
• Soft plastics recycling

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Individual Subscription Plans: Monthly subscription plans for individuals providing recurring pickup services. Plan includes 1 pickup per month for up to 2 bags (60L). After Starter Pack, customers roll into $15/month plan.
2. On-Demand Pickups: One-time pickup bookings for customers who don't want subscriptions. Priced at $19 per pickup for individuals.
3. Prepaid Pickup Bundles (Flex Trio): Pack of 3 prepaid Regular Pickups valid for 12 months, no subscription required. Sold for $69.
4. Business Pickup Service: B2B pickup service with bins from 60L ($14+GST) to 240L ($49+GST). Weekly, fortnightly, or monthly pickup schedules available. Bulk discounts for volumes over 4000L.
5. Office Pack: 60L bin with 12 months of pickups from $599/year. Includes signage, live dashboard, and downloadable impact reports.
6. Commercial Pack: 240L bin with 12 months of pickups from $929/year. Includes signage and multi-site visibility for businesses with multiple locations.
7. Gift Cards: Digital gift cards in denominations from $10 to $50, redeemable for Power Pickups. Credits valid for 12 months after code is saved to account.
8. Council Partnership Services: Subsidized services where partnered councils cover pickup costs for residents, providing free recurring collections to residents in service areas.
9. Ship-to-Us Service: Prepaid shipping satchels for customers outside pickup areas. Pack of 10 satchels allows shipping recyclables to warehouse for processing.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

RecycleSmart (ReSmart) provides a doorstep recycling pickup service that collects hard-to-recycle items — soft plastics, e-waste, textiles, batteries, blister packs and similar "problem waste" — from households, businesses and council areas across Australia. Customers book collections via mobile app or website; the company transports materials to vetted certified recyclers and provides full traceability from pickup to final recycling outcome, with a reported 98% landfill-diversion rate.

Product overview

ReSmart (formerly RecycleSmart) is a doorstep recycling pickup platform offering a suite of services for individuals, businesses, and councils. The core offering is the Doorstep Pickup service where users book collections of tricky-to-recycle items via a mobile app or website. For individuals, entry options include the Starter Pack ($29 with first pickup included) or monthly plans ($15/month), while the Flex Trio ($69) provides 3 prepaid pickups valid for 12 months. The Ship-to-Us service enables mail-in recycling for areas without pickup coverage. For businesses, Office Packs (60L bin from $599/year) and Commercial Packs (240L bin from $929/year) provide recurring collection solutions with impact reporting dashboards. The platform integrates with Qantas Frequent Flyer for Green Tier rewards and uses Stripe for secure payment processing. Key differentiators include full traceability, live impact tracking, and partnerships with certified Australian recyclers.

Differentiator

Problem solved

Functional benefit

Products and services

• Doorstep Recycling Pickup Service (Individual) Recurring and on-demand doorstep collection of hard-to-recycle household items (soft plastics, e-waste, textiles, batteries, blister packs, vapes) booked via the mobile app or website; users leave a single bag of mixed dry items outside for collection.
• Starter Pack $29 entry package including a 60L Impact Bag, one prepaid pickup and a 30-day decluttering challenge; rolls the user into the $15/month plan after the first pickup.
• Flex Trio $69 bundle of 3 prepaid Regular 60L pickups with 2 branded bags, valid for 12 months, no monthly subscription required.
• Ship-to-Us Service Mail-in recycling service for customers outside active pickup zones; users purchase a pack of 10 prepaid shipping satchels (max 5kg each), fill with recyclables and post to the Marrickville warehouse for sorting and processing.
• Office Pack Annual business recycling subscription including a 60L bin (made from at least 50% recycled materials), signage and 12 months of scheduled collections (weekly, fortnightly or monthly), plus a live impact dashboard and downloadable sustainability reports.
• Commercial Pack Annual business recycling subscription including a 240L bin (80% recycled materials), signage and 12 months of collections (weekly, fortnightly or monthly), with multi-site visibility and live impact reporting.
• RecycleSmart Mobile App iOS and Android application for booking pickups, managing accounts, tracking impact data (weight diverted, CO2 saved), receiving reminders, and connecting with the Qantas Frequent Flyer Green Tier program.
• RecycleSmart Impact Dashboard Live traceability and impact dashboard showing what was collected, when, how much, and where materials go, including landfill-diversion metrics and recycling outcomes for internal ESG and sustainability reporting.
• RecycleSmart Gift Card Digital gift cards in $10–$50 denominations redeemable against Power Pickups; credits valid for 12 months after being saved to the recipient's account.

Quantifiable outcome

• 98% of items collected avoid landfill
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Qantas Frequent FlyercoreGTM or Marketing PartnerGreen Tier partnership where 3 RecycleSmart pickups count as one eligible activity toward Qantas Green Tier status. Linked accounts track recycling activity. Green Tier members can choose 10,000 Qantas Points, 50 Status Credits, or carbon credits.
• TRACEcoreStrategic or Co-development PartnerCarbon offset partner that tracks and measures all emissions across ReSmart's network of drivers, employees, and providers. Finances offset projects including biogas in Kenya, renewable energy in India, and fire management on Tiwi Islands to maintain carbon neutral status.
• APR PlasticscoreStrategic or Co-development PartnerSoft plastics recycling partner that transforms collected soft plastics into feedstock oil through pyrolysis process, enabling plastic to become food-grade flexible plastic again.
• Upcycle4BettercoreStrategic or Co-development PartnerRecycling partner following industry standards for handling different recyclable materials including soft plastics and other waste streams.
• Take 3 For The SeaminorStrategic or Co-development PartnerCommunity Target Donation Program charity partner from November 2023 to November 2024. Receives $10 donations when communities reach recycling milestones (e.g., 5,000 kg collected). Charity removes plastic from Australian beaches and provides education.
• Australian Red CrosscoreStrategic or Co-development PartnerClothing donation partner for wearable clothes collected through pickup service. Items in sellable condition donated to local op shops and charity stores.
• CommBank Yello for BusinessminorGTM or Marketing PartnerCommBank Yello for Business partnership offering eligible business customers 12% off new Office Packs. Valid June 27, 2025 to February 28, 2026.
• Bicycle Recycler PartnerminorStrategic or Co-development PartnerPartner that aims to recover, recycle and redeploy Australia's bikes, e-bikes and scooters. Currently available in Sydney only.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bingo Industries: Australian waste and recycling operator with significant C&D and commercial recycling infrastructure (now part of Macquarie). Potential competitive threat at the B2B and council level given its resource recovery capabilities.
• Veolia Australia and New Zealand: Global environmental services major with significant Australian operations in waste collection, materials recovery, and recycling. Competes with ReSmart for council and commercial recycling contracts across the country.
• Cleanaway Waste Management: Australia's largest listed waste management operator (collection, transfer, processing, disposal). A broad incumbent competing with ReSmart at the council and B2B contract level, with materially greater scale and infrastructure.
• Suez Recycling and Recovery Australia: Global waste and resource recovery operator with Australian municipal and commercial contracts, including materials recovery facilities. Broad incumbent that could expand into doorstep hard-to-recycle collection, putting competitive pressure on ReSmart.

Emerging players

• Close the Loop: Australian e-waste and printer-cartridge recycler offering collection programs to businesses and councils. Comparable niche focus on 'problem waste' categories that overlap with ReSmart's e-waste stream.
• BlockTexx: Australian soft-plastics recycler using chemical/advanced recycling to turn textiles and polyester into raw materials. Comparable to ReSmart's APR Plastics soft-plastics pipeline and a potential downstream offtake partner or competitor for feedstock.

Regional players

• Solo Resource Recovery: Australian national waste and recycling collection company with strong regional presence across NSW, QLD, and VIC. Competes for the same council and commercial recycling contracts as ReSmart and could launch comparable doorstep hard-to-recycle services.

Direct peers

• TerraCycle: Global specialty recycler focused on hard-to-recycle waste streams (soft plastics, e-waste, beauty products) via collection programs and partnerships. Closest conceptual peer to ReSmart given the shared focus on 'problem waste' and branded/doorstep drop-off models.
• Recyclops: US doorstep recycling and reuse pickup service operating in multiple states with subscription-based and on-demand offerings. Closely mirrors ReSmart's combination of B2C subscriptions, route-based logistics, and partnerships with downstream processors.
• Ridwell: US-based doorstep subscription recycling pickup service that collects household items beyond curbside (textiles, e-waste, bulbs, etc.). Directly comparable business model to ReSmart's monthly individual subscription and council-equivalent partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/resmartco
• LinkedInlinkedin.com/company/resmartco
• Instagraminstagram.com/resmartco
• TikToktiktok.com/@resmartco
• Xx.com/recyclesmartaus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds7 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RecycleSmart