Pukka
Pukka is a US-based, blockchain-focused startup that aims to combat pet industry fraud by enabling breeders, pet buyers, and pet owners to verify birth-to-sale provenance of animals on an immutable ledger.
- Company typePrivate
- Founded2020
- HeadquartersSouthfield, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Pukka firmographics
Firmographics- Name
- Pukka
- Website
- https://pukka.world
- Company type
- Private
- Founded year
- 2020
- Headcount range
- 11–50 employees
- Short description
- Pukka is a US-based, blockchain-focused startup that aims to combat pet industry fraud by enabling breeders, pet buyers, and pet owners to verify birth-to-sale provenance of animals on an immutable ledger.
- Ownership category
- akta.pro rank
Pukka industry classification
Industry- Product category
- Pet Identity Verification
- akta.pro primary industry
- Regulatory Reporting, Tax & Audit Trails (reconciliation, provenance) (FSAPAJAI)
- akta.pro secondary industry
- Blockchain Forensics & Investigations (attribution, tracing, recovery support) (FSAPAJAD)
Keywords
Where Pukka is headquartered
LocationHeadquarters
- HQ city
- Southfield
- HQ country
- United States
- HQ region
- North America
Markets served
Pukka business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Pukka product offering
Product offeringCore offering
Pukka (pronounced "puck-a") combats fraud in the pet industry by helping breeders, pet buyers, and pet owners verify birth-to-sale data using blockchain technology. The platform records pet provenance information on a distributed ledger so that origin and chain-of-custody details can be independently authenticated, reducing the risk of fraudulent pet transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Pukka Blockchain Pet Verification Platform A blockchain-based platform that enables breeders, pet buyers, and pet owners to record and verify pet birth-to-sale data, providing tamper-resistant provenance records to combat fraud in pet transactions.
Companies that use Pukka
Customer profileIdeal customer profiles2 records
Pukka technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pukka competitors and assessment
Company assessmentBroad incumbents
- AKC Reunite (American Kennel Club): Largest US pet companion-animal recovery service (microchipping and reunification) operated by the AKC. Comparable to Pukka as a registry/identity layer for companion animals, though using legacy centralized technology rather than blockchain.
Emerging players
- PetDx: Veterinary genomics company applying advanced diagnostics to pet health. Adjacent in building tech-driven trust and verification signals around companion-animal identity and health data.
- Trusona: Identity verification company. Adjacent peer in the sense that Pukka's blockchain pedigree is fundamentally an identity-and-attestation product for both animals and the parties transacting around them.
Direct peers
- Embark Veterinary: Dog DNA testing and breed-verification service. Highly comparable to Pukka in that buyers use Embark to verify breed and lineage claims by breeders — directly addressing the same fraud problem Pukka targets.
- Wisdom Panel: Direct-to-consumer pet DNA and breed identification service. Competitor to Embark with the same use case — verifying pet identity and origin — that Pukka's blockchain attestation layer is meant to solve.
Regional players
- Petfolk: Modern veterinary care chain. Comparable only loosely as part of the broader companion-animal services ecosystem where pet provenance and identity data eventually circulates, though not a direct technology peer.
Market position
Customer concentration
Pukka social profiles
Digital presencePukka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pukka leadership team
Management profileNumber of profiles
Profiles1 record
Pukka funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pukka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pukka
What does Pukka do?
Pukka (pronounced "puck-a") combats fraud in the pet industry by helping breeders, pet buyers, and pet owners verify birth-to-sale data using blockchain technology. The platform records pet provenance information on a distributed ledger so that origin and chain-of-custody details can be independently authenticated, reducing the risk of fraudulent pet transactions.
When was Pukka founded?
Pukka was founded in 2020. It employs 11 to 50 people.
Where is Pukka based?
Pukka is headquartered in Southfield, United States, in the North America region.
Who are Pukka's main competitors?
AKC Reunite (American Kennel Club) is listed as a broad incumbent. Emerging players are PetDx and Trusona. Direct peers are Embark Veterinary and Wisdom Panel. Petfolk is listed as a regional player.
Does Pukka have an API?
No public API is recorded for Pukka.
What industry is Pukka in?
Pukka's product category is Pet Identity Verification. Its primary akta.pro industry code is FSAPAJAI, Regulatory Reporting, Tax & Audit Trails (reconciliation, provenance), with a secondary code of FSAPAJAD, Blockchain Forensics & Investigations (attribution, tracing, recovery support).