What Trusona does

Trusona is a Scottsdale, Arizona-based identity verification company founded in 2015 by Ori Eisen. The company's core offering is the ATO Protect Suite, which provides Identity Impersonation Detection (IID) - real-time verification of caller or applicant identity by cross-referencing government ID documents against authoritative sources (US DMV, AAMVA, LexisNexis international databases), combining that with carrier/MNO data (for SIM swap detection), device intelligence, GPS location, and behavioral signals into a composite risk score. The platform is built specifically to counter modern attack vectors including GenAI deepfake voice and video, SIM swap fraud, man-in-the-middle relay attacks, and social engineering campaigns that have hit targets such as MGM Resorts, Caesars, Marks & Spencer, and Co-op. The product line includes ATO Protect for IT Help Desk, ATO Protect for Customers (call center), ATO Protect for HR (full employee lifecycle verification), the patent-pending Agent Verify (mutual authentication for inbound IT calls), TruPass (device-bound passkeys), and the Trusona Authentication Cloud (passkey-as-a-service). Supporting APIs include ATOP API, IDV API, and ATOP Express API, with native integrations for ServiceNow and Okta. The company holds SOC 2 Type 2 certification and participates in the FIDO Alliance.

Trusona's customers are primarily enterprise IT security teams, HR departments, and customer service operations. Named customers span aviation (JetBlue Airways), healthcare (RWJ, Parkland, EmpiRx Health), education (GCE, UConn), iGaming (Gamingtec), legal (Vela Wood), environmental services (Clean Harbors), food distribution (Shamrock Foods), and venture capital (Kleiner Perkins, Ballistic Ventures). The company monetizes through quote-based enterprise subscriptions, with an annual billing cadence for enterprise contracts and a freemium tier offering six free transactions per month for self-serve evaluation. Distribution is hybrid: direct enterprise field sales targeting CISOs and IT Security Directors via a 7-minute demo motion, combined with channel-first distribution through Fortune 500 IT solution providers CDW, SHI, and Coravant, the Marsh McLennan Agency Cyber Resiliency Network, and an API-first developer self-serve channel.

Trusona has raised approximately $38 million across three disclosed funding rounds (2016 Series A, 2017 Series B, 2020 Series C), with investors including Kleiner Perkins, M12 (Microsoft's venture fund), Georgian (lead on the 2020 round), Akamai Technologies, OurCrowd, Seven Peaks Ventures, and Generation Ventures. The company is led by founder and CEO Ori Eisen, with a leadership team including CTO John Summers, CPO Simon Berman, CDO Kevin Goldman, VP Engineering David Foster, EVP/CFO Tim McCrae, SVP Customer Success Manish Sharma, and Managing Director EMEA Oliver Brough. Notable advisors include Frank Abagnale and Shira Rubinoff. The company remains privately held with no parent entity and no disclosed acquisitions.

Name

Trusona

Legal name

Trusona, Inc.

Website

https://trusona.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Trusona provides Identity Impersonation Detection software for enterprise IT help desks, HR departments, and customer service operations, using real-time verification against authoritative sources (DMV, carrier data) to detect GenAI deepfakes, SIM swap attacks, and social engineering fraud.

Ownership category

akta.pro rank

Product category

Identity Verification & Authentication

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Account Takeover (ATO) Prevention (HDADALAA)

akta.pro secondary industries

Access Management (SSO, MFA, Passwordless) (HDADAAAA), Account Takeover (ATO) Prevention (FSAMALAF), Fraud Detection & Prevention (payments fraud, account takeover, scams) (FSAGAFAE), Collaboration Account Takeover & Session Protection (HDADAKAH)

Keywords

• Identity verification
• Account takeover protection
• Passwordless authentication
• Identity impersonation detection
• Cybersecurity fraud prevention

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. ATO Protect Suite Subscription: Subscription-based access to the ATO Protect platform providing identity impersonation detection for IT help desks, HR, and customer service operations. Includes various verification methods, risk scoring, and compliance features. Pricing appears quote-based for enterprise deployments.
2. Trusona Authentication Cloud (Passkeys): Passkey-as-a-service platform offering the simplest, quickest and lowest cost way to add passkeys to websites. Revenue from authentication services supporting customer sign-in experiences.
3. API/Integration Services: Revenue from API access, developer integrations (ATOP API, IDV API), and ServiceNow integration capabilities for enterprise customers.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Trusona sells an enterprise Identity Impersonation Detection (IID) platform branded as the ATO Protect Suite. It verifies caller and user identities in real time against authoritative sources (DMV, carrier/MNO data) combined with device intelligence, GPS, SIM swap and behavior analytics to stop GenAI deepfakes, social engineering and account takeover on IT help desks, HR processes and customer service operations. Trusona also sells passkey-based passwordless authentication (Trusona Authentication Cloud and TruPass) and developer APIs (ATOP API, IDV API) for integration into ITSM and identity workflows.

Product overview

Trusona is an identity impersonation detection company offering the ATO Protect Suite as its core product line. The portfolio centers on ATO Protect for IT Help Desk, which provides real-time identity verification for enterprise help desk agents processing password resets and MFA bypass requests, combined with Agent Verify (patent-pending) for employees to verify inbound IT calls. The suite extends to ATO Protect for Customers (call center/account recovery protection) and ATO Protect for HR (employee lifecycle identity verification from hiring through offboarding). Supporting the core products are TruPass (device-bound passkeys for continuous verification), the Trusona Authentication Cloud (passkey-as-a-service platform), and developer APIs (ATOP API, IDV API, ATOP Express API) enabling integration into ITSM platforms like ServiceNow and AI agent workflows. The solution is designed specifically to combat GenAI deepfakes, SIM swap attacks, man-in-the-middle relay attacks, and social engineering including attacks by groups like Scattered Spider.

Differentiator

Problem solved

Functional benefit

Brands

• ATO Protect: Account Takeover Protection suite for enterprises, including IT Help Desk protection, customer protection, and Agent Verify for mutual authentication.
• Agent Verify
• TruPass
• Trusona Authentication Cloud
• TruSonafy Link
• IDV API

Products and services

• ATO Protect for IT Help Desk Enterprise account takeover protection that lets IT help desk agents verify employee identity in real time before processing password resets or MFA bypass requests. Combines DMV/authoritative source verification, SIM swap detection, GPS, device intelligence and carrier data into a risk score to catch GenAI deepfake, social engineering and MITM relay attacks.
• ATO Protect for Customers Identity impersonation detection for customer-facing operations including call centers and account recovery flows. Defends against GenAI fraud and deepfakes while enabling secure account recovery with code-light deployment.
• Agent Verify Patent-pending mutual authentication feature that lets employees verify inbound callers claiming to be from their IT help desk. Generates unique, single-use, time-limited codes that employees enter on their company's verified website, blocking scam calls that impersonate IT support.
• TruPass Passkey technology that places an ATO Protect-backed passkey on an employee's device so the first verified identity carries forward to subsequent sign-ins and sensitive requests, enabling continuous identity verification.
• Trusona Authentication Cloud Passkey-as-a-service platform offering a quick, low-cost way to add FIDO2 passkeys to websites. Enables phishing-resistant, passwordless customer sign-in across all major devices and browsers.
• ATOP API Account Takeover Protection API for developers to embed identity impersonation detection into help desk and ITSM workflows. Supports ServiceNow integration and an Agentic AI Skill for Claude and other AI platforms.
• IDV API Identity Verification API that verifies government IDs against authoritative databases including US DMV (via AAMVA) and international sources (LexisNexis), cross-references biographical data with carrier records, and detects counterfeit or tampered documents.
• ATO Protect for HR Identity impersonation detection applied across the employee lifecycle for HR teams: confirms real applicants, rejects forged credentials and synthetic identities, and catches impersonation during hiring, onboarding, access provisioning, sensitive changes (direct deposit, benefits) and offboarding.
• ATOP Express API Express API that filters fraudulent applicant submissions during hiring before they reach recruiters, supporting the ATO Protect for HR workflow.
• LoF Gateway Layer 1 authentication gateway that initiates identity verification sessions by sending a session token to a reachable email address.

Quantifiable outcome

• 100% first-try sign-in success rate vs 94% SMS OTP and 92% Email OTP (Gamingtec case study)
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Shira Rubinoff (Cybersphere Group)minorStrategic or Co-development Partner · 20 February 2026Shira Rubinoff, CEO of Cybersphere Group, renowned cybersecurity leader, global keynote speaker, and author of 'Cyber Minds' appointed to advisory board. Brings expertise in human-centric security and identity assurance.
• CoravantminorChannel Partner/ Reseller/ Distributor · 1 April 2025Coravant partnered to offer ATO Protect to their customers through existing agreements, enabling rapid deployment without new vendor onboarding process.
• CDWcoreChannel Partner/ Reseller/ Distributor · 17 March 2025CDW, a Fortune 500 company and S&P 500 Index member, partnered to offer Trusona's ATO Protect to their customers through existing agreements. Enables rapid safeguarding against GenAI deepfake attacks and ATO threats without new vendor onboarding.
• Marsh McLennan Agency (MMA)coreGTM or Marketing Partner · 1 January 2025Trusona joined MMA's Cyber Resiliency Network (CRN), a group of companies dedicated to enhancing cybersecurity. MMA clients get access to ATO Protect to safeguard against GenAI deepfake attacks and ATO threats.
• SHIcoreChannel Partner/ Reseller/ Distributor · 1 March 2024SHI, a Fortune 500 company and S&P 500 member, partnered to offer ATO Protect to business, government, education, and healthcare customers through existing agreements.
• Frank AbagnaleminorOthers · 1 January 2015Frank Abagnale, subject of 'Catch Me If You Can' and fraud prevention expert for 48 years, serves as advisor. Provides thought leadership and brand credibility.
• ServiceNowcoreTechnology or IntegrationATOP + ServiceNow integration allows ATO Protect to work within ServiceNow ITSM platform for automated link delivery and risk assessment workflows.
• OktacoreTechnology or IntegrationTrusona integrates with Okta for identity and access management. Users can login to Okta using Trusona, binding Trusona app with Okta for passwordless authentication.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HYPR: HYPR is a direct peer offering passwordless authentication and identity verification for the enterprise, with a similar focus on FIDO2/passkey-based strong authentication and ATO prevention. Both target the same IT help desk and workforce identity use cases with comparable customer profiles.
• Beyond Identity: Beyond Identity competes head-to-head in passwordless authentication using device-bound credentials, with a similar enterprise GTM and overlapping ATO/use-case narrative. Both target Fortune 500 IT security buyers and emphasize phishing-resistant authentication.
• Transmit Security: Transmit Security offers passwordless and identity verification solutions including ATO prevention for enterprise customers. Similar API-first architecture, customer identity, and workforce authentication overlap with Trusona's TruPass and Authentication Cloud offerings.
• Prove Identity: Prove (formerly Payfone) provides phone-centric identity verification and ATO prevention using carrier/MNO signals - directly overlapping Trusona's SIM swap and carrier data verification capabilities. Both target financial services and digital commerce authentication.

Broad incumbents

• Okta: Okta is the dominant workforce and customer identity platform. Trusona even integrates with Okta for SSO/passwordless binding, highlighting the platform-vs-specialist dynamic. Okta's broader IAM portfolio competes for the same CISO wallet.
• Microsoft Entra ID: Microsoft Entra ID (formerly Azure AD) bundles identity, MFA, passkeys, and increasingly GenAI-resistant features into the Microsoft 365 enterprise suite. As a broad incumbent, it represents both the biggest competitive threat and a natural acquirer profile for Trusona.
• Ping Identity: Ping Identity is an established enterprise IAM and SSO platform offering passwordless and identity verification capabilities. As a broad incumbent, it competes for the same workforce identity and fraud prevention budget as Trusona.

Emerging players

• 1Kosmos: 1Kosmos offers decentralized identity verification and passwordless authentication with emphasis on government ID verification - overlapping Trusona's IDV API and ATO Protect for HR use cases. Targets similar enterprise and workforce identity buyers.
• ID.me: ID.me provides identity verification with government ID matching (DMV/authoritative sources) and group video verification - similar DMV-based verification architecture to Trusona's IDV API. Both focus on preventing impersonation through authoritative source cross-referencing.

Others

• LexisNexis Risk Solutions: LexisNexis Risk Solutions is both a data provider that Trusona integrates with (international authoritative source) and a broader identity/fraud platform competing for similar regulatory and KYC use cases. Their ThreatMetrix and identity verification products overlap with Trusona's broader fraud prevention narrative.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trusona_inc
• Facebookfacebook.com/trusona
• LinkedInlinkedin.com/company/trusona-inc-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trusona