SleepUp

What SleepUp does

SleepUp is a Brazilian digital health company, founded in 2019, that operates a multi-module digital therapy platform for insomnia and sleep disorder treatment. The platform combines clinically-validated Cognitive Behavioral Therapy for Insomnia (CBT-i) content, mindfulness-based therapy, telemedicine consultations with sleep specialists, and wearable device integrations (Samsung Health, oximeters, CPAP machines, and the proprietary EEG SoftBand headband). It serves both individual consumers via a freemium mobile app (Free, Standard at R$24.99/month, Premium at R$69.99/month) and enterprise customers including healthcare professionals, clinics, health insurers, telecom providers, and corporate wellness programs. SleepUp was the first digital therapy platform for insomnia to receive ANVISA Class II medical device registration in Brazil, supported by clinical study data from 1,200+ patients showing a 28% reduction in insomnia severity index and related sleep improvements.

The company generates revenue through app subscriptions, B2B enterprise licensing for its clinical web portal, hardware sales of the SoftBand EEG headband (launched at R$2,399.99 in 2025), home sleep screening services with oximetry, and fees for telemedicine consultations. Distribution combines direct-to-consumer app store acquisition with B2B2C channel partnerships across telecom (Claro, Algar), health insurance (Unimed VTRP, Unimed Seguros), healthcare platforms (Dr. Consulta), retail (Altenburg's Conecta Pillow bundle), and CPAP equipment providers (Gaslive). An AI-powered personalization engine, the Dr Luna NLP chatbot, and automated reporting analyze user data from sleep diaries, clinical questionnaires, and wearable devices to customize therapy recommendations.

SleepUp is led by co-founder and CEO Renata Redondo Bonaldi and has expanded its legal footprint beyond Brazil to the United Kingdom and China, with the SoftBand EEG product launching simultaneously in the United States and Brazil. The company has raised approximately $1.64M across four funding rounds between 2021 and 2025, with the most recent round (July 2025) led by Criatec 4 and including angel networks such as Anjos do Brasil, Gvangels, Poli Angels, and Sororitê. Headcount is reported at 11-50 employees, and the company has earned significant earned media coverage in major Brazilian outlets (Estadão, Metrópoles, Terra, VEJA Saúde, Exame).

Name

SleepUp

Legal name

SleepUp Tecnologia em Saúde LTDA

Website

https://en.sleepup.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

SleepUp is a Brazilian digital health company offering an ANVISA-approved digital therapy platform for insomnia, combining CBT-i, mindfulness, telemedicine, and wearable integrations (including a proprietary EEG SoftBand) for consumers, healthcare professionals, insurers, and corporate wellness programs.

Ownership category

akta.pro rank

Product category

Digital Sleep Therapy

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Services-Health Services (8000), Services-Prepackaged Software (7372)

akta.pro primary industry

Sleep Health Coaching (HSADAGAE)

akta.pro secondary industries

Sleep Diagnostics & Monitoring (PSG/Home Sleep Testing, Actigraphy) (HLAHAGAB), Sleep Technology & Smart Sleep Devices Retail (Sleep Trackers, Smart Mattresses) (CRAIABAH)

Keywords

• Digital insomnia therapy
• Sleep monitoring platform
• CBT-i mobile app
• Wearable EEG headband
• Telemedicine sleep care

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. App Subscriptions: Recurring subscription revenue from tiered app plans (Free, Standard, Premium) with monthly and annual billing options. Premium features include full CBT-i modules, telemedicine consultations, advanced monitoring, and personalized therapy.
2. Hardware Sales (SoftBand EEG): One-time sale of EEG SoftBand wearable device for home sleep monitoring. Launch price R$2,399.99 (original R$5,200.00). Device provides clinical-grade sleep stage analysis.
3. B2B Enterprise Licensing: Licensing fees from healthcare professionals, clinics, and corporate wellness programs. Includes access to monitoring portal for patient progress tracking and clinical outcome management.
4. Sleep Screening Services: Home sleep screening package with oximetry ring loan, technical report generation, and specialist consultations. Includes premium plan access, comprehensive data analysis, and PDF report generation.
5. Professional Consultation Fees: Separate fees for telemedicine consultations with accredited sleep specialists (psychologists and doctors) booked through the platform.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels6 records

Core offering

SleepUp is a digital therapy platform for insomnia treatment that delivers Cognitive Behavioral Therapy for Insomnia (CBT-i), mindfulness-based therapy, and remote telemedicine consultations through a mobile app (iOS/Android) and a web portal for healthcare professionals. The platform integrates wearable sleep monitoring — including its own EEG SoftBand headband, oximeters, CPAP devices, and Samsung Health — with AI-driven personalization, clinical tests, and sleep/medicine diaries. It is sold via a freemium subscription model to individual consumers and through enterprise licensing and partner channels to healthcare providers, insurers, telecom companies, and retailers.

Product overview

SleepUp is a multi-module digital health platform for insomnia treatment and sleep monitoring. The core offering consists of the SleepUp mobile app (iOS/Android) and SleepUp Web Portal for healthcare professionals. The platform delivers therapy through Digital CBT-i modules, Mindfulness Therapy, and Special Modules, supplemented by wearable device integrations (SoftBand EEG headband, oximeter, CPAP monitors, Samsung Health). Key features include sleep and medicine diaries, clinical tests, AI-powered personalization via Dr Luna chatbot, and telemedicine consultations. Available via Free, Standard, and Premium subscription tiers, with business partnerships for channel distribution.

Differentiator

Problem solved

Functional benefit

Brands

• SoftBand: EEG-based headband device for monitoring brain activity during sleep and providing sleep stage analysis.

Products and services

• SleepUp App Mobile application for iOS and Android providing digital therapy for insomnia treatment using Cognitive Behavioral Therapy for Insomnia (CBT-i), mindfulness therapy, and remote consultations via chat and video with accredited sleep specialists. Sold to individual consumers via tiered Free, Standard, and Premium subscriptions.
• SleepUp Web Portal Web-based clinical portal for healthcare professionals to monitor patient progress, view evolution reports, and manage patient care remotely as part of B2B enterprise licensing.
• SoftBand EEG Wearable EEG headband device that uses electroencephalogram technology with a proprietary algorithm to capture brain activity during sleep and provide accurate sleep stage details in the home environment. Connects to the SleepUp app via Bluetooth.
• Home Sleep Screening Complete digital journey for sleep disorder screening using a Bluetooth-paired oximeter, including specialist referrals, generated results accessible via app or PDF, and assessments with sleep psychologists and sleep doctors.

Quantifiable outcome

• 28% reduction in insomnia severity index (ISI) in clinical study with 1200+ patients over 1 month
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• ClarocoreChannel Partner/ Reseller/ DistributorBrazilian telecom company offering SleepUp subscriptions to customers as employee benefits or bundled products. Users activate via SMS code and phone number authentication.
• Unimed VTRPcoreChannel Partner/ Reseller/ DistributorMajor health insurance cooperative offering SleepUp as member wellness benefit for sleep health management.
• Unimed SeguroscoreChannel Partner/ Reseller/ DistributorHealth insurance provider offering SleepUp to insured members as part of wellness programs.
• FarmaponteminorChannel Partner/ Reseller/ DistributorPharmacy chain partner distributing SleepUp promotional codes and subscriptions.
• PhysicalcareminorChannel Partner/ Reseller/ DistributorHealthcare and fitness partner offering SleepUp through their network.
• AlgarcoreChannel Partner/ Reseller/ DistributorTelecom partner offering SleepUp subscriptions to customers via promotional codes and SMS activation.
• Dr. ConsultaminorChannel Partner/ Reseller/ DistributorHealthcare platform partner integrating SleepUp into their service offerings.
• AltenburgminorChannel Partner/ Reseller/ DistributorPillow manufacturer bundling SleepUp Light plan activation code with Conecta Pillow purchase.
• SamsungcoreTechnology or IntegrationIntegration with Samsung Health for automatic sleep stage data, heart rate, and step count synchronization. Data pre-populates sleep diary for enhanced user experience.
• GaslivecoreTechnology or IntegrationCPAP equipment provider with free Premium plan for Gaslive CPAP users. Integration allows automatic CPAP usage data sync with SleepUp app for monitoring and reports.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Big Health (Sleepio): Big Health's Sleepio is a digital CBT-i program clinically validated for insomnia and sold to employers, health plans, and individuals. It is the most direct global competitor to SleepUp, offering regulated digital therapy for the same insomnia population with similar evidence-based positioning.
• Dreem: Dreem produces an EEG headband for at-home sleep staging combined with a coaching app for sleep improvement. It is the closest direct peer to SleepUp's EEG SoftBand-plus-therapy model, addressing the same combination of hardware-based monitoring and digital sleep therapy.
• Somryst: Somryst is a prescription digital therapeutic for chronic insomnia delivering CBT-i via mobile app, FDA-cleared through the De Novo pathway. It is one of the few FDA-approved digital therapeutics directly addressing insomnia, making it a regulatory and clinical analog to SleepUp's ANVISA-approved platform.

Broad incumbents

• Calm: Calm is a leading mental wellness and sleep app offering guided meditations, sleep stories, and music. While broader than SleepUp (mindfulness-led vs. CBT-i-led), it competes for the same consumer sleep improvement wallet and corporate wellness budgets globally.
• Headspace Health: Headspace offers meditation, sleepcasts, and mental health services including digital CBT-i content. It serves both consumers and B2B through employer/insurance partnerships, overlapping with SleepUp's mindfulness modules, sleep content, and enterprise channel motion.
• Noom (Noom Sleep): Noom is a digital health platform best known for weight management that has expanded into sleep and stress programs. It overlaps with SleepUp's consumer wellness positioning and evidence-based coaching methodology, though its core focus is nutrition rather than insomnia.
• Nox Health (Nox Medical): Nox Health provides sleep diagnostics, sleep center management, and home sleep testing solutions globally. It is an incumbent in the sleep diagnostics space relevant to SleepUp's home sleep screening service and EEG monitoring offerings.

Emerging players

• Oura: Oura Ring is a wearable that tracks sleep stages, heart rate, and recovery metrics, with a companion app offering sleep insights and content. It overlaps with SleepUp's sleep monitoring layer and integrates with similar consumer wellness ecosystems, but does not deliver CBT-i therapy.
• Eight Sleep: Eight Sleep makes smart mattress systems (Pod) with sleep tracking, temperature control, and AI-based sleep optimization. It targets the premium sleep tech consumer with hardware-first positioning similar to SleepUp's SoftBand but with a different delivery mechanism (mattress vs. headband).
• Wesper: Wesper provides clinical-grade home sleep apnea testing with disposable patches and an integrated sleep study platform. It overlaps with SleepUp's sleep screening service and oximeter-based home testing approach, addressing similar diagnostic use cases.

Market position

Strengths5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sleepup.com.br
• LinkedInlinkedin.com/company/sleepup
• Instagraminstagram.com/sleepup_portugues

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SleepUp