Authentic Vision
Authentic Vision provides copy-proof Holographic Fingerprint labels and a smartphone-based authentication platform that lets manufacturers in automotive, cables, healthcare, banking, and luxury goods verify product authenticity, monitor gray-market activity, and meet Digital Product Passport requirements.
- Company typePrivate
- Founded2012
- HeadquartersSalzburg, Austria
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Authentic Vision does
Authentic Vision GmbH is a Salzburg-based (founded 2012) mobile authentication technology company that provides anti-counterfeiting and brand-protection solutions to enterprise manufacturers across automotive aftermarket, cables and industrial products, healthcare and supplements, wines and spirits, banking, gift cards, alternative nicotine, and Web3 verticals. Its core product is the Holographic Fingerprint — a copy-proof 3D security feature whose randomness originates from production-process irregularities, making replication impossible even by Authentic Vision itself — combined with computer-vision-based smartphone verification, a cloud backend, and the consumer-facing CheckIfReal app.
The platform is delivered through an integrated stack: physical security labels customized for each customer's packaging line (hardware revenue), a subscription-based web portal providing real-time scan monitoring, geolocation intelligence, and counterfeit-hotspot analytics (recurring software revenue), plus SDK and white-label app options for embedding authentication into customer apps (licensing). Meta Anchor extends the technology to blockchain/NFT use cases, and value-added services include Brand Protection as a Service (modular consulting from one-off engagements to fully outsourced brand protection teams) and a €1,750-per-product Anti-counterfeiting Solution Assessment service. The company holds 90+ patents and operates in 50+ countries through direct enterprise sales and channel partners (Seed Group for MENA, Ganymede for India).
Go-to-market combines an enterprise field-sales motion targeting large global brands with a product-led growth layer (free sample kits, downloadable CheckIfReal app, web-based verification). Authenticated enterprise logos include Dana Incorporated, thyssenkrupp Bilstein, Nexans, Belden, UniCredit Bank Austria, Bacardi, and Biogena, with UniCredit reporting >93% self-activation and >70% fewer support requests from the deployment. The company raised a €5.55M Series C in February 2023 and maintains offices in Austria, the US (El Segundo), and India via partner presence.
Authentic Vision firmographics
Firmographics- Name
- Authentic Vision
- Legal name
- Authentic Vision GmbH
- Website
- https://authenticvision.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Authentic Vision provides copy-proof Holographic Fingerprint labels and a smartphone-based authentication platform that lets manufacturers in automotive, cables, healthcare, banking, and luxury goods verify product authenticity, monitor gray-market activity, and meet Digital Product Passport requirements.
- Ownership category
- akta.pro rank
Authentic Vision industry classification
Industry- Product category
- Anti-Counterfeiting & Brand Protection Technology
- NAICS
- Commercial Screen Printing (323113)
- SIC
- Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Anti-Counterfeit & Authentication Packaging (Holograms, QR/NFC, Track-and-Trace) (IMALANAJ)
- akta.pro secondary industries
- Security, Tamper-Evident & Track-and-Trace Printing (IMALAKAJ), 3D Secure, Authentication & Access Control (FSAMALAD)
Keywords
Where Authentic Vision is headquartered
LocationHeadquarters
- HQ city
- Salzburg
- HQ country
- Austria
- HQ region
- Europe
Offices3 records
Markets served
Authentic Vision business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Security Labels (Hardware): Physical holographic fingerprint security labels sold to enterprise customers for integration into their products and packaging. Labels are customized for different industries and applications.
- Software Subscriptions: Access to web portal for monitoring, analytics, and product management. Includes mobile app access (CheckIfReal) and backend authentication services. Typically sold as annual subscriptions to enterprise customers.
- SDK Integration & White-label Apps: Software development kit for integrating authentication into existing customer apps. White-label app solutions for brands wanting branded consumer experience. Revenue from customization and licensing.
- Brand Protection as a Service (BPaaS): Consulting and managed services including problem assessment, strategy development, implementation support, intelligence reporting, enforcement guidance, and industry engagement for brand protection programs.
- Anti-counterfeiting Solution Assessment: Independent technical security assessment service testing anti-counterfeiting solutions under real attacker conditions. Fixed price per product assessment with report and roadmap deliverables.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Anti-counterfeiting Solution Assessment - Single Product |
| Subscription | Multi-year contract | Brand Protection as a Service |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Authentic Vision product offering
Product offeringCore offering
Authentic Vision develops and sells Holographic Fingerprint security labels combined with computer vision-based mobile authentication software for product anti-counterfeiting and brand protection. Its integrated platform pairs physical copy-proof security features with a smartphone authentication app (CheckIfReal), a real-time web monitoring portal, and blockchain-anchored digital product passports. The company serves enterprise customers across automotive aftermarket, cables & industrial products, healthcare, wines & spirits, banking, gift cards, and other verticals.
Product overview
Authentic Vision provides a secure product digitalization platform centered on its proprietary Holographic Fingerprint™ technology, which gives physical products a unique, copy-proof identity. The platform operates through several integrated components: the CheckifReal mobile app enables consumer authentication via smartphone scanning, the Meta Anchor™ technology bridges physical products to blockchain/NFT ecosystems, and the Web Portal provides real-time monitoring and intelligence. The company offers industry-specific solutions for automotive, healthcare, wines & spirits, banking, gift cards, cables & industrial products, and alternative nicotine sectors. Additional services include Brand Protection as a Service (BPaaS) for comprehensive protection strategies and Anti-counterfeiting Solution Assessment for independent security testing. The ecosystem integrates with enterprise systems including SAP, TecDoc, BI systems, and logistics software via APIs.
Differentiator
Problem solved
Functional benefit
Brands
- Meta Anchor: A product technology that securely connects physical objects to their digital counterparts on the blockchain in a 1:1 and inseparable manner, serving as a tamper-evident, copy-proof crypto anchor.
- Holographic Fingerprint
- CheckIfReal
Products and services
- Holographic Fingerprint Proprietary, copy-proof physical security label technology that assigns each product a unique 3D fingerprint derived from production irregularities. Paired with computer vision verification, it enables instant smartphone-based authentication that cannot be replicated even by Authentic Vision itself. Sold to enterprise brand owners for integration into products and packaging across automotive, cables, healthcare, banking, wines & spirits, gift cards, and other industries.
- CheckIfReal App Mobile authentication application available for any smartphone that enables consumers and field inspectors to instantly verify product authenticity by scanning the Holographic Fingerprint label. Supports white-label customization and SDK integration for existing customer apps.
- Meta Anchor Crypto anchor technology that securely connects physical products to blockchain records in a 1:1 and inseparable manner, enabling NFT ownership transfer and linking physical items to digital assets. Used for Web3, phygital, and recommerce applications.
- Brand Protection as a Service (BPaaS) Comprehensive managed brand protection service providing problem assessment, strategy development, implementation support, intelligence reporting, enforcement guidance, and industry engagement. Offered as modular consulting from one-off projects to fully outsourced brand protection programs for enterprise customers.
- Anti-counterfeiting Solution Assessment Independent technical security assessment service that tests anti-counterfeiting solutions under real attacker conditions, providing science-based analysis and prioritized mitigation recommendations with a full report and roadmap. Fixed price per product assessment.
- Gift Card Security Solution Industry-specific solution for gift card issuers providing a secure activation process that prevents tampering fraud by using customer signatures as unique physical identifiers bound to card value at activation, preventing code harvesting and drained cards.
- Digital Banking Authentication Industry-specific mobile banking security solution using Holographic Fingerprint embedded in bank cards for multi-factor authentication, SIM swap prevention, mobile onboarding, and card activation. Deployed with UniCredit Bank Austria achieving >93% successful self-activation and >70% fewer support requests.
Quantifiable outcome
- >93% successful self-activation rate for mobile banking authentication
- +3 more outcomes
Companies that use Authentic Vision
Customer profileNamed customers20 records
Segments8 records
Ideal customer profiles6 records
Authentic Vision technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature8 records
Authentic Vision partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core, flagship, strategic and minor.
- BeldencoreBelden partnered with Authentic Vision to protect connection solutions from counterfeiting, particularly in Middle East markets.
- thyssenkrupp Bilstein GmbH (BILSTEIN)coreBILSTEIN adopted Authentic Vision technology for redesigned 2026 packaging with high-security labels for several million products.
- DSG-USAcoreDSG-USA implementing global product protection program starting January 2026 for premium aftermarket engine components.
- Tran Phu Electric Mechanical JSC (Trafuco)coreVietnam cable manufacturer implementing secure labeling technology for customer authentication of genuine Tran Phu building wires.
- SandencoreSanden integrated Authentic Vision security into thermo labels for automotive thermal system products to prevent counterfeiting.
- Dana IncorporatedflagshipDana integrated Holographic Fingerprint into Victor Reinz product line for automotive aftermarket. Dana Secure label provides 100% protection for customers.
- NexansflagshipPartnership to tackle cable counterfeiting globally. Nexans adopted Meta Anchor technology to secure products and supply chains with automated mobile authentication. Integration into Nexans app with SDK implementation.
- Amber IslandstrategicWeb3 partnership for whisky collectors ensuring authenticity of physical bottles and associated NFTs using Meta Anchor technology.
- botspot AGstrategicPartnership to bring physical products to Web3 using botspot 3D scanning systems combined with Authentic Vision authentication.
- SolairestrategicPartnership for recommerce using Meta Anchor to boost integrity in peer-to-peer authenticated resale.
- Seed GroupcoreStrategic collaboration to bring anti-counterfeiting technology to MENA market through Seed Group, part of Private Office of Sheikh Saeed bin Ahmed Al Maktoum.
- UbirchstrategicPartnership to extend blockchain security to physical world by combining Ubirch cybersecurity with Authentic Vision physical authentication.
- OriginAllstrategicCollaboration to deliver authentication and compliance solutions for government authorities addressing counterfeiting and public safety.
- Stromag (Regal Rexnord Group)corePartnership to ensure authenticity of nuclear components using Authentic Vision authentication technology.
- DNV GLstrategicExpanded partnership from 2019 agreement to collaborate on blockchain-enabled service offerings for product traceability and digital assurance.
- UniCredit Bank AustriaflagshipBank Austria integrated Holographic Fingerprint into debit cards for mobile banking authentication. Achieved >93% self-activation rate and >70% fewer support requests.
- Liban Cables (Nexans company)coreSince 2022, Liban Cables has been using Holographic Fingerprint technology to secure every cable entering the market.
- Elswedy ElectriccoreElswedy Electric uses Authentic Vision technology for product authentication with positive ROI results reported.
- Svendborg BrakescorePartnership to ensure authenticity of industrial braking components used in critical applications.
- BiogenacoreAustrian market leader in premium micronutrient supplements using Holographic Fingerprint for anti-counterfeiting protection.
- Japan Bio Products (JBP)flagshipLong-standing partnership since 2017 protecting premium products in global markets with product authenticity verification.
- ATQ Germany E.K.coreAuthentication solution to reduce counterfeit automotive parts threat and increase customer engagement.
- Ganymede ConsultingcoreStrategic partnership to combat counterfeiting in India's economy through digital transformation and Authentic Vision technology integration.
- FH SalzburgminorAcademic partnership with University of Applied Sciences Salzburg for research and talent development.
- Paris Lodron Universität SalzburgminorUniversity partnership for research collaboration and academic programs.
- DNVstrategicLong-standing partnership since 2019 for digital assurance solutions combining blockchain and authentication technology.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Authentic Vision competitors and assessment
Company assessmentBroad incumbents
- Avery Dennison: Global label and packaging materials giant with a growing portfolio of RFID-based identification and brand-protection solutions. Overlaps with Authentic Vision in physical authentication labels and supply-chain traceability, but at materially larger scale and with a much broader product set.
- SICPA: Swiss-based global leader in security inks, holograms, and track-and-trace solutions for governments and brand owners. Directly comparable to Authentic Vision in anti-counterfeiting and authentication packaging, but operates at much larger scale and with a broader portfolio.
- Zebra Technologies: Large enterprise hardware and software provider of barcode, RFID, and identification/track-and-trace solutions across retail, logistics, and manufacturing. Overlaps with Authentic Vision on supply-chain visibility and authentication, though Zebra focuses on broader identification infrastructure rather than copy-proof security features.
Direct peers
- Systech (Markem-Imaje / Dover): Specialist in serialization, track-and-trace, and anti-counterfeiting for pharmaceuticals and consumer goods. Highly comparable to Authentic Vision's authentication, geolocation, and supply-chain visibility capabilities, particularly in regulated industries.
- Digimarc: Provider of digital watermarking and product authentication technology, with smartphone-based verification and brand-protection use cases. Directly comparable to Authentic Vision in the smartphone-scan authentication workflow and consumer app model.
- Applied DNA Sciences: Provider of DNA-based tagging, supply-chain traceability, and authentication solutions across textiles, cosmetics, and industrial products. Comparable in tag-based authentication + verification + chain-of-custody positioning, though based on DNA rather than optical features.
- Authentix: US-based provider of authentication and traceability solutions for fuel, pharmaceutical, consumer goods, and industrial customers. Directly competes with Authentic Vision in product authentication and brand protection, with comparable security feature + software + analytics stack.
- AlpVision: Swiss-based provider of covert physical-feature authentication (e.g., fingerprint of packaging texture) with smartphone-based detection. Most directly comparable to Authentic Vision's 'fingerprint-the-product' approach, with a similarly sized competitor profile.
- TruTag Technologies: US-based authentication company using edible, ingestible, and covert silica-based tags plus cloud verification for pharmaceutical, food, and industrial customers. Closely comparable in physical-feature anti-counterfeiting with software-based verification, though it relies on a different tag material.
Emerging players
- Kaspersky Lab (Threat Intelligence & Brand Protection): While primarily known for cybersecurity, Kaspersky offers a brand-protection and anti-phishing/anti-counterfeiting suite. Tangentially comparable in the digital monitoring and brand-protection workflow that complements Authentic Vision's physical labels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Authentic Vision social profiles
Digital presenceAuthentic Vision compliance and trust
Trust signalCompliance1 record
Authentic Vision financial estimates
Financial estimateRevenue estimate
Valuation estimate
Authentic Vision leadership team
Management profileNumber of profiles
Profiles4 records
Authentic Vision funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Authentic Vision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Authentic Vision
What does Authentic Vision do?
Authentic Vision develops and sells Holographic Fingerprint security labels combined with computer vision-based mobile authentication software for product anti-counterfeiting and brand protection. Its integrated platform pairs physical copy-proof security features with a smartphone authentication app (CheckIfReal), a real-time web monitoring portal, and blockchain-anchored digital product passports. The company serves enterprise customers across automotive aftermarket, cables & industrial products, healthcare, wines & spirits, banking, gift cards, and other verticals.
Is Authentic Vision a public or private company?
Authentic Vision is a private company. It is classified as venture growth investor backed and is currently operating.
When was Authentic Vision founded?
Authentic Vision was founded in 2012. It employs 11 to 50 people.
Where is Authentic Vision based?
Authentic Vision is headquartered in Salzburg, Austria, in the Europe region.
How does Authentic Vision make money?
Five revenue lines are on record. Security Labels (Hardware) is the primary driver. The others are software Subscriptions, SDK Integration & White-label Apps, brand Protection as a Service (BPaaS) and anti-counterfeiting Solution Assessment.
Who are Authentic Vision's main competitors?
Broad incumbents on record are Avery Dennison, SICPA and Zebra Technologies. Direct peers are Systech (Markem-Imaje / Dover), Digimarc, Applied DNA Sciences, Authentix, AlpVision and TruTag Technologies. Kaspersky Lab (Threat Intelligence & Brand Protection) is listed as an emerging player.
Does Authentic Vision have an API?
No public API is recorded for Authentic Vision.
What industry is Authentic Vision in?
Authentic Vision's product category is Anti-Counterfeiting & Brand Protection Technology. Its primary akta.pro industry code is IMALANAJ, Anti-Counterfeit & Authentication Packaging (Holograms, QR/NFC, Track-and-Trace), with a secondary code of IMALAKAJ, Security, Tamper-Evident & Track-and-Trace Printing. Its NAICS code is 323113 and its SIC code is 3827.