FI Navigator

What FI Navigator does

FI Navigator Corporation is a private SaaS company founded in 2014 and headquartered at 50 Glenlake Parkway, Atlanta, Georgia. The company operates a cloud-based data and analytics platform covering 100% of U.S. banks and credit unions (more than 9,000 institutions, plus 13,000+ FIs and fintechs in total), integrating structured financial institution data with proprietary extraction of unstructured website content (3 million+ FI web pages analyzed monthly) into comparable analytics on profit, growth, risk, offerings, technologies, and personnel. Its core products include the FI Navigator Platform, FIN Query (search and query interface), FIN Advisor (instant strategic assessment), and FIN VendorFit (regression-based vendor-product fit scoring across 100+ independent variables), supplemented by add-on modules such as FI Contact Data, Fintech Market Reports, FIN API, CRM Single-Click Access (Salesforce/HubSpot), Conference Import, and SBA and Mortgage Banking Companies data integrations. The platform's proprietary analytical infrastructure includes banking-specific decision trees, offering hierarchies, and standardized title/role hierarchies, reflecting more than 30 years of founder domain expertise originating from BancIntelligence (acquired by Fiserv in 2007).

The company serves two primary verticals: U.S. financial institutions (banks and credit unions) seeking competitive benchmarking and technology/offering planning, and fintech vendors and consultants needing FI prospecting intelligence and B2Bank go-to-market support. Revenue is generated through subscription-based SaaS contracts billed annually, with cloud delivery requiring no implementation and including training and support; pricing is not publicly disclosed. Distribution is exclusively direct enterprise field sales with consultative 'strategy session' demos, supported by content marketing, industry events (e.g., Digital Banking 2025), and analyst partnerships with firms including Celent and Sievewright & Associates. Named enterprise customers include Q2 Holdings, Alkami Technology, Ensenta, Malauzai Software, and Celent. The company has cumulatively raised $4 million across two funding rounds (2016 private round and 2019 Series B led by Pete Kight with Commerce Ventures), operates with 1-10 employees, and has earned three consecutive Inc. 5000 appearances plus Inc. Power Partner, TAG Fintech ADVANCE, and UGA Bulldog 100 recognitions.

Name

FI Navigator

Legal name

FI Navigator Corporation

Website

https://fi-navigator.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

FI Navigator is a cloud-based SaaS platform delivering data and analytics on 9,000+ U.S. banks and credit unions and 1,000+ fintech vendors. It serves financial institutions and B2Bank vendors/consultants via FIN Query, FIN Advisor, and FIN VendorFit, supporting benchmarking, vendor fit scoring, and prospect prioritization.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Cloud-Based Subscription Platform: Subscription-based SaaS access to the FI Navigator platform providing financial institution data and analytics. Delivered as a cloud-based subscription requiring no integration or implementation. Includes platform access, training, and support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

FI Navigator operates a cloud-based SaaS platform that integrates proprietary unstructured website data extraction with conventional financial institution data to deliver vertical analytics on U.S. banks, credit unions, and the technology vendors that serve them. The platform delivers search, benchmarking, strategic assessment, vendor-product fit scoring, contact data, and market share analytics across 100% of U.S. financial institutions, sold via annual subscriptions to financial institutions and to fintech vendors/consultants selling into them.

Product overview

FI Navigator operates as a unified platform-plus-modules architecture delivering data and analytics for the U.S. banking vertical. The core FI Navigator Platform integrates unstructured website data with conventional financial institution data to create comprehensive analytics on over 13,000 financial institutions. The primary products include FIN Query (search and query interface for FI data), FIN Advisor (instant strategic assessment), and FIN VendorFit (vendor-product fit scoring). Additional modules include FI Contact Data (contact information), Fintech Market Reports (vendor market intelligence), FIN API (developer access), CRM Single-Click Access (CRM integration), Conference Import (event prospecting), and specialized data integrations for SBA lending and mortgage banking. The platform serves vendors, consultants, and financial institutions with data covering profit, growth, risk, offering, technologies, and personnel across the entire U.S. banking market.

Differentiator

Problem solved

Functional benefit

Products and services

• FIN Query Primary search and query platform giving subscribers access to insights on any U.S.-based financial institution's profit, growth, risk, offering, technologies, and personnel. Used by financial institutions and vendors/consultants for tailored searches across job postings, website content, and other FI data.
• FIN Advisor Instant strategic assessment solution that delivers profit, growth, risk, and customer offering analytics for a financial institution, including primary opportunity themes, strengths/weaknesses analysis, and next-most-likely technology additions. Built for FI executive teams evaluating strategic priorities.
• FIN VendorFit Core processing vendor-product fit scoring tool that uses regression analysis integrating over 100 independent variables (asset size, prior technology purchase behavior, etc.) to rank vendor fit for each U.S. financial institution. Used by FIs evaluating core processors and by vendors assessing prospect fit.
• FIN API Developer interface providing direct access to FIN Query data within custom applications, CRM systems, and workflows, enabling organizations to integrate FI Navigator's market, performance, and competitive analytics into their own systems. Available to FIN Query subscribers.
• FI Contact Data Comprehensive and accurate contact information dataset for U.S. banks and credit unions, featuring standardized banking titles and functional roles for targeted outreach to FI decision-makers. Sold to vendors and consultants for B2Bank prospecting and CRM enrichment.
• Fintech Market Reports Subscription-based intelligence product providing visibility into financial institutions' tech vendor relationships across the U.S. banking industry, with detailed category-specific analyses of vendor market share and client-base firmographics. Used by fintech vendors for market sizing and competitive positioning.

Quantifiable outcome

• Comprehensive coverage of 100% of U.S. banks and credit unions with 400+ technology categories tracked
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature12 records

Partnerships

Five partnerships are on record, tiered core and strategic.

• BomboracoreGTM or Marketing Partner · 7 November 2025Integration of Bombora's Company Surge Intent signals with FI Navigator's financial institution intelligence. Enables vendors and advisors to identify financial institutions actively researching relevant solutions and combine intent signals with FI Navigator's data on institution performance, strategy, and deployed technologies for enhanced B2Bank targeting.
• Sievewright & AssociatescoreStrategic or Co-development Partner · 16 October 2019Expanded agreement to provide credit unions with comprehensive performance assessment combining FI Navigator's FIN Advisor with Sievewright's industry expertise. Enables automated ability for credit unions to assess performance, manage risk, and drive digital transformation.
• Sievewright & AssociatescoreStrategic or Co-development Partner · 6 June 2017Initial partnership for mobile banking benchmarking for credit unions. Provided comprehensive mobile banking benchmarking solution with three years of data covering nearly 2,900 credit unions and nearly 50 vendors.
• CelentcoreStrategic or Co-development Partner · 6 December 2016Collaboration to publish Mobile Banking Quantified - the industry's most comprehensive report on mobile banking offerings for 6,000+ financial institutions and 50+ vendor providers. Combined FI Navigator's data with Celent's research methodologies.
• AppDatastrategicTechnology or Integration · 12 July 2016Acquisition of AppData, a pioneering provider of mobile app data and analytics. AppData tracks 2+ million individual data points per day and provides performance statistics and digital analytics. Scott Johnson joined FI Navigator as Lead Architect.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Curinos: Curinos (formerly Novantas) provides banking-analytics and benchmarking solutions for retail banking, with deep datasets on bank performance, deposits, and pricing. Directly comparable to FI Navigator in serving banks and fintechs with vertical data and analytics, though Curinos leans more toward retail banking analytics.

Broad incumbents

• S&P Global Market Intelligence: S&P Global Market Intelligence (including SNL Financial, the former employer of FI Navigator's EVP of Sales) provides comprehensive bank data, Capital IQ Pro, and analytics to financial institutions and vendors. It is a scaled incumbent offering overlapping coverage of bank financial and technology data.
• Verisk Financial Services: Verisk provides financial-services analytics, including bank data, fraud, and risk analytics. As a broad incumbent in financial data and analytics, it offers overlapping capabilities to FI Navigator's bank-data and risk-analytics workflows.
• LexisNexis Risk Solutions: LexisNexis Risk Solutions provides financial-services data, identity verification, and analytics. As a scaled data incumbent, it serves many of the same FI and fintech buyers with adjacent datasets, including risk and customer intelligence.
• FactSet: FactSet provides financial data and analytics to investment professionals, with coverage spanning company financials, market data, and workflow tools. It serves an institutional financial audience with overlapping data and analytics use cases.
• PitchBook: PitchBook (a Morningstar company) provides private and public market data, including M&A, venture, and company intelligence. It serves institutional financial clients with comparable data-platform and subscription revenue dynamics.

Emerging players

• AlphaSense: AlphaSense is a market intelligence and enterprise search platform used by financial-services firms and corporates. It overlaps with FI Navigator's vendor/consultant intelligence workflow and applies AI to unstructured data extraction, which is a comparable technology approach.
• CB Insights: CB Insights provides market intelligence on technology companies and emerging tech markets to enterprise and financial-services clients. It is comparable as a vertical data and intelligence platform sold via enterprise subscriptions into financial-services buyers.

Others

• Celent: Celent is a financial-services research and advisory firm, and an FI Navigator collaboration partner for the Mobile Banking Quantified report. It is adjacent as a research buyer/partner of FI Navigator's data rather than a direct competitor, but competes for the same bank-vertical insights budget.
• BankersDashboard (a Deluxe company): Banker's Dashboard (acquired by Deluxe Corporation) was a fintech performance-analytics platform for community banks, where FI Navigator's EVP of Sales (Mark Nelson) and Director of Marketing (Edward Hunter) previously worked. It is a historically comparable community-bank analytics platform and a meaningful prior-employer lineage peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/finavigator
• LinkedInlinkedin.com/company/fi-navigator-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FI Navigator