Bombora
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Bombora firmographics
Firmographics- Name
- Bombora
- Legal name
- Bombora, Inc.
- Website
- https://bombora.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Bombora industry classification
Industry- Product category
- B2B Intent Data and Audience Solutions
- NAICS
- Software Publishers (513210)
- akta.pro primary industry
- B2B / Industrial Market Research (MPAAALAA)
Keywords
Where Bombora is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bombora business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- B2B Intent Data Subscription: Annual subscription contracts for access to Company Surge Intent data, Identity and Enrichment, Digital Audiences, B2beacon measurement, and Insights Suite. Typical contract values range from $25,000 to $150,000+ annually.
- Digital Audience Activation: Revenue from activation of B2B digital audiences across ad platforms, DSPs, SSPs, and DMPs. Customers pay for audience segments that can be deployed across the ad tech ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Annual Contract |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Bombora product offering
Product offeringCore offering
Bombora sells B2B Intent data, identity resolution, digital audience targeting, and campaign measurement solutions to enterprise sales, marketing, and agency teams. Its offerings are built on a proprietary Data Co-op of thousands of B2B publisher and brand websites and are delivered through annual subscriptions typically priced $25,000 to $150,000 or more.
Product overview
Bombora is a B2B Intent data company offering a platform of five integrated products: Company Surge® (core Intent data), Visitor Insights (identity resolution and enrichment), Digital Audiences (B2B audience targeting), B2beacon™ (campaign measurement), and Insights Suite (analytics dashboards). The products are designed to work together—Company Surge® Intent data feeds Digital Audiences for targeting, Visitor Insights enriches anonymous traffic data, B2beacon™ measures campaign performance across audiences, and Insights Suite provides unified visualization of all data streams. The platform is powered by a proprietary Data Co-op of 200+ publishers across 5,500+ B2B media sites.
Differentiator
Problem solved
Functional benefit
Brands
- Company Surge®: Industry-leading B2B Intent data solution that powers sales and marketing teams with analytics and actionable insights to accelerate go-to-market strategies across the customer journey.
- B2beacon™
- Visitor Insights
- Insights Suite
- Market Insights
Products and services
- Company Surge® Industry-leading B2B Intent data solution that identifies which accounts are actively researching specific topics across the B2B web, powering sales prioritization, churn mitigation, and personalized marketing and advertising.
- Visitor Insights Patented identity resolution and enrichment solution that decodes anonymous website traffic using deterministic, behavioral, and IP2C data enhanced with firmographic and geographic attributes to turn unknown visitors into known accounts.
- Digital Audiences Premium B2B digital audience targeting solution offering 600+ pre-built audiences and 6,350 firmographic, B2B demographic, and behavioral attributes for custom audience creation and activation across DSP, SSP, and DMP platforms.
- B2beacon™ Proprietary B2B campaign measurement solution delivering granular reach and engagement metrics at the account and persona level across all major platforms and channels, with match rates above 90% via direct log-level integrations with DSPs and SSPs.
- Insights Suite Analytics and data visualization platform with intuitive dashboards that unify Company Surge® Intent data, Visitor Insights identity/enrichment data, and B2beacon™ campaign measurement data, including Market Insights for buyer-journey and competitive trends.
Quantifiable outcome
- 50% decrease in cost per lead (Cloudera)
- +8 more outcomes
Companies that use Bombora
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles5 records
Bombora technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability3 records
Feature5 records
Bombora partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- 6sensecoreBombora-Powered partner offering access to 12 Bombora Intent topics. Also allows Bombora customers to integrate Company Surge into 6sense predictive models. Company Surge data surfaces additional accounts in 6sense that are in-market, growing targetable audience by average of 15%.
- ApollocoreApollo partnered with Bombora to help businesses find in-market accounts and enrich them with Apollo's B2B database of 270M+ contacts. Enables revenue professionals to find accurate contact information and target prospects with highest buying intent.
- Dun & BradstreetcoreBombora-Powered partner. Dun & Bradstreet ingests Company Surge data to increase engagement in active deal cycles, connect with right audiences, and win more deals. Combines with 165+ prospect filters and 514M+ business records.
- HubSpotcoreNative integration. Company Surge tells which businesses are interested in products and services and what they want to hear, integrated directly into HubSpot. Automatically adds in-market accounts to HubSpot instance.
- LinkedIncoreBombora integration with LinkedIn Campaign Manager allows marketers to activate Company Surge audiences for targeting in Sponsored Content and InMail ads. Audiences automatically refresh weekly.
- SalesforcecoreNative integration. Company Surge tells which accounts are interested in products and what they want to hear, integrated directly into Salesforce. Includes Admin App for user management and data sync.
- MiQcoreGlobal media partner using Bombora's Intent-powered audiences and B2beacon to help clients build smarter campaigns, reach in-market buyers, and prove impact. MiQ achieved 28% higher average win rate and 18% more influenced accounts for clients.
- Dentsu B2BcoreDentsu leverages Bombora's expansive off-the-shelf and custom audiences including proprietary B2B Intent data for global campaign activation across platforms.
- GradiantminorGradiant leveraged B2beacon to help a major retailer dramatically optimize ABM spend, achieving 59% decrease in cost per sign-up.
- JustGlobalminorAgency partner using Bombora data for intelligent account targeting for global cloud storage client.
Scale indicators27 records
Recent moves6 records
Expansion highlights6 records
Bombora competitors and assessment
Company assessmentEmerging players
- G2: B2B software marketplace with proprietary buyer intent signals (now packaged as part of Bombora's Curated Ecosystem Audiences). Comparable as an alternative intent data source with overlapping buyer-research signals.
- SalesIntel: B2B contact and intent data provider serving mid-market and enterprise sales teams. Comparable in offering buyer intent signals layered on a contact database.
- TrustRadius: B2B software review platform that has built buyer intent signals from first-party review traffic. Comparable as an alternative intent source for B2B marketers, though smaller in scale.
- Leadspace: B2B customer data platform with intent-driven account scoring and segmentation. Overlaps with Bombora's prioritization and audience use cases but is smaller and more specialized.
Direct peers
- ZoomInfo: Public B2B data platform offering intent, contact, and company data. Closest large-scale competitor to Bombora, overlapping on intent and account intelligence but with a much broader contact database and go-to-market scale.
- 6sense: Account-based marketing platform that combines Bombora-powered and proprietary intent data with predictive scoring. Direct competitor in the intent/ABM category and a core integration partner that could compete more aggressively with first-party data.
- Demandbase: ABM platform that ingests third-party intent data (historically including Bombora) and offers account targeting, advertising, and sales intelligence. Direct competitor in the ABM/intent category.
- Cognism: B2B sales intelligence platform combining contact data with intent signals. Listed as a Bombora integration partner but offers overlapping intent and account prioritization capabilities.
- Aberdeen (Intent): B2B intent data provider focused on account-level buying signals for technology sales and marketing teams. Directly comparable to Bombora's Company Surge offering.
- Madison Logic: ABM platform offering intent-driven audience activation and campaign measurement for enterprise B2B marketers. Directly comparable to Bombora's Digital Audiences and B2beacon products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bombora social profiles
Digital presenceBombora compliance and trust
Trust signalCompliance3 records
Bombora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bombora leadership team
Management profileNumber of profiles
Profiles8 records
Bombora funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bombora M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bombora
What does Bombora do?
Bombora sells B2B Intent data, identity resolution, digital audience targeting, and campaign measurement solutions to enterprise sales, marketing, and agency teams. Its offerings are built on a proprietary Data Co-op of thousands of B2B publisher and brand websites and are delivered through annual subscriptions typically priced $25,000 to $150,000 or more.
Is Bombora a public or private company?
Bombora is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bombora founded?
Bombora was founded in 2014. It employs 101 to 250 people.
Where is Bombora based?
Bombora is headquartered in New York, United States, in the North America region.
How does Bombora make money?
Two revenue lines are on record. B2B Intent Data Subscription is the primary driver. The others are digital Audience Activation.
Who are Bombora's main competitors?
Emerging players on record are G2, SalesIntel, TrustRadius and Leadspace. Direct peers are ZoomInfo, 6sense, Demandbase, Cognism, Aberdeen (Intent) and Madison Logic.
Does Bombora have an API?
No public API is recorded for Bombora.
What industry is Bombora in?
Bombora's product category is B2B Intent Data and Audience Solutions. Its primary akta.pro industry code is MPAAALAA, B2B / Industrial Market Research. Its NAICS code is 513210.