Cerebrum Sensor Technologies

What Cerebrum Sensor Technologies does

Cerebrum Sensor Technologies, Inc. is a private Delaware corporation headquartered in Van Nuys, California, founded in 2019 to develop IoT-enabled, tire-mounted smart sensors and supporting software for automotive, fleet, agricultural, and autonomous vehicle applications. The company builds three sensor tiers (ECO, DUO, OEM) that bond directly to the tire inner liner and transmit pressure, temperature, tread depth, load, alignment, road surface, and location data over Bluetooth Low Energy, paired with telematics gateways (Cerebrum Lite Gateway, ORB Industrial Gateway, Geotab IOX Gateway) supporting 4G/LTE and a cloud-based fleet management portal plus mobile application. Cerebrum monetizes through one-time hardware sales (a 4-pack ECO kit retails for $199.99, the ORB Industrial Gateway for $499.99), per-vehicle subscription software, and OEM licensing, with Tesla as the first OEM partner integrating sensors in Cybertruck and Plaid vehicles via Goodyear OE tires and Titan International licensing the technology for agricultural use as Titan Pressure Perfect (P2). The company is founder-led under CEO Keith Ferry, has raised at least $2.5 million in disclosed funding, employs 11-50 people, and holds a defensible U.S. and international patent portfolio that has withstood USPTO Director-level review against challenger Revvo Technologies in 2026.

Name

Cerebrum Sensor Technologies

Legal name

Cerebrum Sensor Technologies, Inc.

Website

https://cerebrumsensor.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Cerebrum Sensor Technologies develops IoT-enabled, tire-mounted smart sensors and supporting fleet software for automotive, fleet, agricultural, and autonomous vehicle customers, with Tesla, Titan International, and Goodyear as key OEM and manufacturing partners.

Ownership category

akta.pro rank

Product category

Smart Tire Sensors and Tire Pressure Monitoring Systems

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Tire Pressure Monitoring (TPMS) & Tire Telematics (TLAEAFAK)

akta.pro secondary industries

Automotive Sensors Manufacturing (Position/Pressure/Temp/IMU/Radar/LiDAR Cameras) (IMACAJAD), Active Safety Sensing Hardware Manufacturing (Radar/LiDAR/Cameras/Ultrasonic) (IMACAMAF)

Keywords

• Smart tire sensors
• Tire pressure monitoring
• Fleet tire management
• Tire health analytics
• IoT tire telematics

Headquarters

HQ city

Van Nuys

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Hardware Sales - Sensors: Sale of tire-mounted sensors (ECO, DUO, OEM variants) and wheel-mounted sensors. Sensors are reusable and come with replaceable retainer housings. Sold in kits (4-pack for $199.99) and individual units.
2. Hardware Sales - Gateways: Sale of telematics gateways including Cerebrum ORB Industrial Gateway ($499.99) and Geotab IOX Gateway integration modules for fleet vehicle connectivity.
3. Software Subscriptions: Mobile application with unlimited accounts, fleet management portal, and advanced mode sessions. Fees charged on per vehicle download basis according to Terms of Use.
4. Fleet Management Software: Web-based fleet management system with real-time alerts, reporting, maintenance logs, and cost savings analytics. Supports managing 5 to 50,000+ vehicles from single dashboard.
5. OEM Licensing: Licensing of patented sensor technology and algorithms to OEMs for factory installation. Tesla collaboration for Cybertruck and Plaid models represents first OEM deployment.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Cerebrum Sensor Technologies is a smart tire company that develops and distributes patented tire-mounted sensors (ECO, DUO, OEM), BLE and 4G/LTE gateways, and a cloud-based fleet analytics portal that capture real-time pressure, temperature, and tread depth data. Its products are sold as D.I.Y. kits to passenger vehicle consumers, as enterprise fleet management systems to commercial and industrial operators (including agriculture, mining, and defense), and as OEM integrations to tire and vehicle manufacturers. The offering combines proprietary hardware, mobile and web software, and integrations with major telematics platforms and autonomous driving systems.

Product overview

Cerebrum Sensor Technologies offers a comprehensive portfolio of Intelligent Tire Solutions (iTS) featuring three sensor tiers (ECO, DUO, OEM) that mount directly inside tires, multiple gateway options (Lite Gateway, ORB Industrial Gateway, Geotab IOX Gateway), and dual software platforms (Mobile Application and Fleet Portal web-based system). The architecture combines proprietary tire-mounted sensors with BLE wireless communication, telematics gateways supporting 4G/LTE, and cloud-based analytics. The company also provides API access for third-party integrations and supports third-party TPMS sensors and telematics platforms including Geotab, Globalmatix, Drov, and Senquip.

Differentiator

Problem solved

Functional benefit

Brands

• DUO Sensor: Tire-mounted sensor product line with U.S. Patent protection (11835421, 12344051).
• ECO Sensor
• OEM Sensor
• Intelligent Tire Solutions (iTS)
• Cerebrum Lite Gateway
• Cerebrum ORB Industrial Gateway
• Titan Pressure Perfect (P2)

Products and services

• Cerebrum ECO Sensor Kit (4-Pack) A bundled aftermarket D.I.Y. tire sensor kit of four ECO sensors targeted at passenger vehicle owners, RV and trailer owners, and automotive enthusiasts who want real-time tire pressure, temperature, and tread depth data delivered to the Cerebrum mobile application.
• Cerebrum DUO Sensor An aftermarket tire-mounted smart sensor that captures pressure and temperature data for prosumer users and small fleets, pairing with the Cerebrum gateway ecosystem and mobile app.
• Cerebrum OEM Sensor A factory-grade tire sensor built for OEM integration into new tires and vehicles, supporting advanced mobility, ADAS, and autonomous driving system architectures.
• Cerebrum Retainer Housing A wheel-mounted retainer housing that secures Cerebrum tire sensors to the wheel assembly for reliable aftermarket and OEM installations.
• Cerebrum Lite Gateway A lightweight Bluetooth Low Energy gateway that collects data from nearby Cerebrum sensors and forwards it to the Cerebrum cloud for consumer and small-fleet users.
• Cerebrum ORB Industrial Gateway A ruggedized industrial gateway engineered for harsh environments, used in mining, agriculture, defense, and heavy-equipment fleets to relay sensor data from off-road tires and integrate with central tire inflation systems (CTIS).
• Cerebrum Geotab IOX Gateway A Geotab IOX-compatible gateway that plugs directly into Geotab telematics devices to stream Cerebrum tire sensor data into the Geotab platform for fleets already standardized on Geotab.
• Cerebrum Mobile Application A consumer-facing iOS/Android mobile application that receives sensor data via a Cerebrum Lite Gateway and presents real-time tire pressure, temperature, tread depth, and alerts to individual vehicle owners.
• Cerebrum Fleet Portal A cloud-based fleet management web portal that aggregates sensor data across an entire fleet, providing real-time dashboards, alerts, tire health analytics, and reporting for fleet operators.
• Intelligent Tire Solutions (iTS) Platform An enterprise/OEM-grade data and analytics platform that delivers intelligent tire data via APIs for OEM, autonomous vehicle, and large-fleet integrations, enabling real-time tire intelligence inside higher-level vehicle and fleet systems.
• Titan Pressure Perfect (P2) A high-pressure-rated smart tire sensor for industrial, mining, and heavy-equipment tires, providing continuous pressure, temperature, and tread depth monitoring in harsh operating environments.

Quantifiable outcome

• Reduces tire-related vehicle breakdowns by 60%+
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• Titan International Inc.coreStrategic or Co-development Partner · 18 February 2026Strategic partnership with Titan International Inc. to power Titan Pressure Perfect (P2) - a groundbreaking agricultural tire sensor solution. Cerebrum provides the intelligent tire solutions platform delivering real-time pressure, temperature, and load data that integrates with existing onboard inflation controls for automatic pressure adjustment while operating. Partnership enables 50% pressure reduction, 35% lower soil compaction, and 4-6% crop yield increase.
• TeslacoreOEM/ Whitelabel/ Licensing Partner · 22 October 2025Tesla is the first OEM to offer Cerebrum's intelligent tire sensors as factory product, integrated into Cybertruck and Plaid vehicle models with Goodyear OE tires. Cerebrum developed the OEM sensor specifically for factory integration within tire mounting sleeves. Partnership validates Cerebrum's technology for premium EV applications.
• GoodyearcoreStrategic or Co-development PartnerGoodyear supplies OE tires with factory-integrated Cerebrum sensors for Tesla vehicles. Partnership extends to agricultural applications with Titan Pressure Perfect system. Goodyear Farm Tire products work with Cerebrum's intelligent tire solutions platform.
• Tire Stickers LLCcoreTechnology or IntegrationLicensing partnership for Retainer Housing patents (U.S. Patent Nos. 11124027, 10137741; Australian Patent 2016255775; Canadian Patent 2984518; European Patent 3288774). Cerebrum licensed rights to manufacture and sell tire sensor retainer housings using Tire Stickers technology.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Revvo Technologies: Direct competitor in smart tire sensors, offering AI-powered tire health monitoring platforms; currently the named adversarial party challenging Cerebrum's patents in IPR proceedings, making it the most directly comparable peer.

Broad incumbents

• Goodyear (SightLine): Global tire manufacturer and Cerebrum's existing OE partner for Tesla; Goodyear SightLine is its own tire intelligence platform, making it both partner and competing incumbent in the same category.
• Continental (ContiSense / ContiConnect): Major Tier-1 supplier offering integrated tire sensors and fleet management platforms; represents the most established incumbent Cerebrum must displace or partner with for OEM supply.
• Pirelli (Cyber Fleet / Connesso):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cerebrumsensor
• LinkedInlinkedin.com/company/cerebrum-sensor
• Instagraminstagram.com/cerebrumsensor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cerebrum Sensor Technologies