NOVUS

What NOVUS does

NOVUS (ТОВ «Новус Україна» / Limited Liability Company Novus Ukraine) is a privately held Ukrainian supermarket chain operating 95+ full-format stores and 70+ compact Mi Market neighborhood stores, primarily in Kyiv and Kyiv Oblast with additional presence in Rivne, Ternopil, and other Ukrainian cities. The chain is owned with 100% Lithuanian investment and serves individual Ukrainian consumers seeking groceries, household goods, fresh prepared foods, and private label products under the Marka Promo (value), Майстры смаку / Masters of Taste (fresh/in-store production), and NOVUS Cafe sub-brands. The company is supported by a 50,000+ m² BREEAM-certified logistics center that distributes across the entire retail network.

The core technology stack consists of standard enterprise systems — SAP S4/HANA for ERP, CRM for customer relationship management, and Service Desk for IT support — alongside two proprietary platforms: the СУПУТНИК internal distance-learning portal and the NOVUS Plus mobile loyalty application (with QR code linkage, purchase history, and price scanner). Revenue is generated primarily through in-store retail sales, supplemented by three private label product lines, a ZAKAZ.ua online ordering and delivery channel, wholesale/bulk pricing tiers, and a franchise licensing program.

The business model is high-volume consumer grocery retail, with go-to-market split between physical storefronts (direct-to-consumer across multiple store formats) and category-management-driven B2B supplier engagement covering beverages, perishables, dry goods, frozen foods, and private label. Pricing is unit-based with promotional discounts ranging 13–50%, a tiered wholesale program starting at 2+ units, and a free subscription loyalty program accumulating bonuses redeemable at checkout. Customers are segmented horizontally as the general Ukrainian consumer base — urban families, working professionals, and price-conscious shoppers — with no single named B2B anchor customer of material revenue concentration.

Name

NOVUS

Legal name

ТОВ «Новус Україна»

Website

https://novus.ua

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

NOVUS is a Ukrainian supermarket chain (100% Lithuanian-invested) operating 95+ full-format stores and 70+ compact Mi Market stores concentrated in Kyiv and Kyiv Oblast, serving general Ukrainian consumers with groceries, fresh in-store production, and a private label portfolio.

Ownership category

akta.pro rank

Product category

Grocery Retail / Supermarket Chain

NAICS

Grocery and Convenience Retailers (4451)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Grocery & Food Omnichannel (CRAFAEAE)

akta.pro secondary industry

Grocery & Specialty Food Marketplaces (CRAFABAE)

Keywords

• Grocery retail chain
• Supermarket operations
• Private label products
• Customer loyalty program
• Online grocery delivery

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Store Sales: Revenue from physical retail store operations selling groceries and consumer goods to end consumers.
2. Private Label Products: Sale of products under own brands (NOVUS, Marka Promo, Maystri Smaku) with higher margins than national brands.
3. Online Ordering (ZAKAZ.ua): E-commerce grocery ordering and delivery service integrated with physical store inventory.
4. Wholesale/Bulk Sales: Wholesale pricing program offering discounted rates for bulk purchases (Оптом дешевше).
5. Franchise Operations: Franchise program for opening NOVUS stores under licensing arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

NOVUS operates a network of 95+ supermarket stores across Ukraine, primarily in Kyiv and Kyiv Oblast, selling groceries, household goods, and fresh in-store produced bakery, meat, and culinary items under private label brands including NOVUS, Marka Promo, and Майстри Смаку (Masters of Taste). The retail operation is supported by a mobile loyalty program (NOVUS Plus), a smartphone app with barcode scanning, online ordering and delivery via ZAKAZ.ua, and a 50,000+ m² BREEAM-certified logistics center.

Product overview

NOVUS is a Ukrainian supermarket chain with 100% Lithuanian investment, operating over 95 stores across Ukraine with the majority in Kyiv and Kyiv Oblast. The company operates three main store formats: full-sized NOVUS supermarkets featuring in-store production (bakery, deli, butchery, fish, and culinary departments under the 'Майстри Смаку' own-brand), and the compact 'Мі Маркет' neighborhood format. On top of its physical retail footprint, NOVUS offers a digital ecosystem comprising a mobile app (enabling the NOVUS Plus loyalty program with bonus accumulation and redemption), the ZAKAZ.ua online ordering and delivery service, and a subscription-based customer communication tool. The chain is supported by a 50,000+ m² BREEAM-certified logistics center. The portfolio is best characterized as a retail chain with layered digital and loyalty add-on services rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Marka Promo: Private label brand offering budget-friendly grocery products including grains, rice, pasta, and household items
• Майстри смаку
• NOVUS Cafe
• NOVUS plus

Products and services

• NOVUS Supermarket Stores
• Мі Маркет (Mi Market)
• NOVUS Plus Loyalty Program
• NOVUS Mobile App
• ZAKAZ.ua Online Grocery Ordering
• Майстри Смаку (Masters of Taste) Private Label
• Marka Promo Private Label
• NOVUS Franchise Program
• Оптом дешевше (Wholesale Bulk Pricing)

Quantifiable outcome

• 94% of store employees trained via internal СУПУТНИК portal
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• CiscominorStrategic or Co-development Partner · 26 March 2026Co-hosting a cybersecurity conference for the financial sector on March 26 in Tirana, Albania. Event brings together regulators, banking executives, and technology experts from Albania, Kosovo, North Macedonia, and Germany. Focus on Zero Trust architecture, GRC frameworks, cyber resilience, and AI regulatory frameworks.
• ZAKAZ.uacoreChannel Partner/ Reseller/ DistributorE-commerce partnership providing online ordering and delivery services integrated with NOVUS store inventory.
• DTEU (Державний торговельно-економічний університет)minorStrategic or Co-development PartnerEducational partnership involving expert and methodological support for educational projects, creating opportunities for students, and collaboration on joint initiatives.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ATB-Market: The largest grocery chain in Ukraine with 1,300+ stores nationwide. Directly competes with NOVUS across supermarket categories and geographies, with significantly larger scale and broader regional penetration.
• Silpo (Fozzy Group): A major Ukrainian supermarket chain operated by Fozzy Group with several hundred stores nationwide. Competes head-to-head with NOVUS on assortment, private label (Premiya), and omnichannel grocery retail.
• METRO Cash & Carry Ukraine: Ukrainian arm of METRO AG operating wholesale/cash-and-carry grocery stores. Targets both HoReCa and small business customers in overlapping Ukrainian cities with similar fresh and grocery assortments.
• Auchan Ukraine: Ukrainian subsidiary of French retailer Auchan, operating hypermarkets and supermarkets in major Ukrainian cities. Directly comparable multi-format grocery operator with similar fresh and private label strategy.
• Varus: Ukrainian grocery chain operating supermarket and compact store formats. Comparable in scale and store format mix to NOVUS, with similar geographic focus on central and eastern Ukraine.
• Fora: Ukrainian grocery supermarket chain with stores concentrated in Kyiv and surrounding regions. Most direct geographic overlap with NOVUS, competing for similar urban Kyiv customer base.

Broad incumbents

• Fozzy Group: Parent of Silpo and other Ukrainian retail formats. A larger, diversified incumbent operating supermarkets, hypermarkets, and convenience stores — broader portfolio but overlapping grocery core.
• Lidl: European discount supermarket operator that has entered Ukraine. Represents a potential future direct competitor combining private label-led discount grocery with scaled operations.

Regional players

• Maksmart (Maksmarts): Ukrainian convenience/grocery retailer operating smaller-format neighborhood stores. Comparable to NOVUS's Mi Market compact format, particularly in Kyiv-adjacent regions.

Others

• ZAKAZ.ua: Ukrainian online grocery delivery platform that is also NOVUS's e-commerce partner. Comparable as an adjacent enabling player in the omnichannel grocery stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC2iibfMUohnH0mVvhagqW4Q
• Facebookfacebook.com/NOVUS.com.ua
• Instagraminstagram.com/novus_ukraine
• LinkedInlinkedin.com/company/novus_2

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOVUS