EasyTip
EasyTip is a UK-based cashless tipping platform founded in 2021 that enables hospitality, salon, tourism, and service businesses to collect, distribute, and report tips compliantly via QR codes, card terminals, and a Tronc system.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What EasyTip does
EasyTip (legal entity QR Tip Ltd) is a UK-headquartered SaaS and payments company founded in 2021 that operates a cashless tipping platform targeting hospitality, salon, tourism, and service businesses. The platform enables customers to leave tips via QR code scan, dedicated contactless card terminals, or shared payment links, with tips routed directly to individual staff or pooled and distributed via a Tronc system; the architecture is designed so individual tips bypass the employer, which removes venues from the scope of the UK Tipping Act (effective 1 October 2024).
The product portfolio centers on QR Code Tips, Tipping Terminals, Easy Check-ins (QR-based staff shift tracking with automated tip allocation), a Reviews module (Google/TripAdvisor prompts with smart filtering and a Review Champion feature), a Tronc System, a Tipping Policy Generator, and Tax Reporting Tools. Supporting infrastructure includes iOS and Android staff apps, a web admin dashboard, Stripe and Checkout payment processing, Onfido identity verification, and POS integrations via partnerships with Samtouch Software and Panda EPOS.
EasyTip monetizes through a hybrid model: percentage-based transaction fees (3.67% plus a small fixed component, with processor pass-through) layered over a three-tier subscription (Starter, Super, Advanced) on monthly, quarterly, or annual terms. Go-to-market is primarily self-serve product-led growth with channel acceleration via L'Oréal Partner Shop (the most strategic distribution agreement, January 2025), POS integrations, and content marketing around UK Tipping Act compliance. The company reports 3,500+ independent business customers and operates across the UK, EU, UAE, and US markets, with a headcount of 11–50 and aggregate disclosed funding of approximately $5.05M across two 2021 rounds.
EasyTip firmographics
Firmographics- Name
- EasyTip
- Legal name
- QR Tip Ltd
- Website
- https://easytip.net
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EasyTip is a UK-based cashless tipping platform founded in 2021 that enables hospitality, salon, tourism, and service businesses to collect, distribute, and report tips compliantly via QR codes, card terminals, and a Tronc system.
- Ownership category
- akta.pro rank
EasyTip industry classification
Industry- Product category
- Hospitality Payment & Tipping Software
- NAICS
- Activities Related to Credit Intermediation (5223)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Creator Monetization & Tipping Platforms (MPACABAE)
- akta.pro secondary industry
- Kiosks & Self-Service Terminals (TITO, Loyalty, Cashless, Sportsbook Kiosks) (MPAEANAG)
Keywords
Where EasyTip is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
EasyTip business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Transaction Fees: EasyTip charges a percentage-based platform fee plus a fixed fee per transaction. For transactions £10 or less: 3.67% + £0.05 (excl VAT). For transactions £10.01 and higher: 3.67% + £0.08 (excl VAT). Additionally, processor fees of up to 0.10p fixed and up to 1.99% variable per transaction apply. Customers can choose to pay the fees or have them deducted from the tip amount.
- Subscription Plans: EasyTip offers three subscription tiers: Starter, Super, and Advanced plans with different feature sets. Subscriptions are available on monthly, quarterly, or yearly terms with automatic renewal. Pricing varies based on number of venues and merchants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based pricing for tips collected |
| Subscription | Monthly | Starter, Super, and Advanced subscription plans |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
EasyTip product offering
Product offeringCore offering
EasyTip operates a cashless tipping platform that enables hospitality and service businesses to collect digital tips from customers via QR codes, dedicated contactless tipping terminals, and online tipping links. The platform automates tip pooling, distribution, and compliance with the UK Tipping Act (October 2024), and integrates review collection to Google and TripAdvisor. Tips flow directly to staff members, bypassing the employer, and the service is delivered through a SaaS platform with a companion mobile app and admin dashboard.
Product overview
EasyTip is a cashless tipping platform offering a unified system of integrated products for hospitality and service businesses. The core portfolio includes QR Code Tips (for customers to scan and tip), Tipping Terminals (dedicated card payment terminals), Easy Check-ins (QR-based staff shift tracking with automatic tip allocation), and Reviews (integrated Google/TripAdvisor review collection). Supporting modules include the Tronc System for team tip pooling with HMRC compliance, Tipping Policy Generator for UK Tipping Act compliance, and Tax Reporting Tools. The platform operates through the EasyTip App (iOS/Android) and Admin Dashboard, available via three subscription tiers (Starter, Super, Advanced). EasyTip serves industries including Salons & Spas, Hotels & Tourism, Restaurants & Pubs, and Services, processing tips via Stripe and Checkout payment processors.
Differentiator
Problem solved
Functional benefit
Products and services
- EasyTip Cashless Tipping Platform SaaS cashless tipping platform for hospitality and service businesses that enables digital tipping via QR codes, tipping links, and integrated review collection. Includes admin dashboard, staff check-ins, automated Tronc pooling, HMRC-compliant distribution, and a Tipping Policy Generator; tips for individual transactions bypass the employer entirely. Available via Starter, Super, and Advanced subscription tiers.
- Tipping Terminals Dedicated contactless card terminals purpose-built for accepting tips, supporting contactless, chip & PIN, Apple Pay, and Google Pay. Features a 4-inch IPS color display, adjustable tipping buttons, 4G/WiFi/Bluetooth connectivity, Android 10 OS, and real-time tip tracking. Designed for hospitality and service businesses that want a hardware tipping experience with approximately 5-minute setup.
- EasyTip Mobile App Companion mobile application for staff and business owners, available on Apple App Store and Google Play Store. Staff receive tip notifications, view payouts, and manage required actions; managers track analytics, oversee tip policies, and review team performance from the app.
Quantifiable outcome
- Up to 30% more in earnings for businesses
- +8 more outcomes
Companies that use EasyTip
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles2 records
EasyTip technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature6 records
EasyTip partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- L'Oréal Partner ShopcoreEasyTip became the first cashless tipping platform to partner with L'Oréal Partner Shop, the official e-commerce website of L'Oréal Professional Products Division used by tens of thousands of hairdressers worldwide. The partnership promotes cashless tipping to L'Oréal's salon clients and offers a 10% discount on EasyTip subscriptions to L'Oréal Partner Shop members. This partnership enables EasyTip to reach a large network of salon professionals who can benefit from compliant, fair tip distribution.
- Samtouch SoftwarecoreIntegration partnership enabling UK-wide cashless tipping through Samtouch POS systems. The partnership allows hospitality businesses using Samtouch to seamlessly integrate EasyTip's tipping solution.
- Panda EPOScorePartnership with Panda EPOS to unlock cashless tipping across the UK. The integration enables hospitality venues using Panda EPOS to easily implement EasyTip's tipping solution.
- Small Car Big CityminorTour operator customer using EasyTip for cashless tipping. QR codes displayed in Mini stylized baggage tags inside cars. Tips go directly to drivers.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
EasyTip competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
EasyTip social profiles
Digital presenceEasyTip compliance and trust
Trust signalCompliance3 records
EasyTip financial estimates
Financial estimateRevenue estimate
Valuation estimate
EasyTip leadership team
Management profileNumber of profiles
Profiles2 records
EasyTip funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EasyTip M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EasyTip
What does EasyTip do?
EasyTip operates a cashless tipping platform that enables hospitality and service businesses to collect digital tips from customers via QR codes, dedicated contactless tipping terminals, and online tipping links. The platform automates tip pooling, distribution, and compliance with the UK Tipping Act (October 2024), and integrates review collection to Google and TripAdvisor. Tips flow directly to staff members, bypassing the employer, and the service is delivered through a SaaS platform with a companion mobile app and admin dashboard.
Is EasyTip a public or private company?
EasyTip is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EasyTip founded?
EasyTip was founded in 2021. It employs 11 to 50 people.
Where is EasyTip based?
EasyTip is headquartered in London, United Kingdom, in the Europe region.
How does EasyTip make money?
Two revenue lines are on record. Transaction Fees are the primary driver. The others are subscription Plans.
Does EasyTip have an API?
No public API is recorded for EasyTip.
What industry is EasyTip in?
EasyTip's product category is Hospitality Payment & Tipping Software. Its primary akta.pro industry code is MPACABAE, Creator Monetization & Tipping Platforms, with a secondary code of MPAEANAG, Kiosks & Self-Service Terminals (TITO, Loyalty, Cashless, Sportsbook Kiosks). Its NAICS code is 5223 and its SIC code is 7372.