What Mavis Games does

Mavis Games Teknoloji A.Ş. is a privately-held mobile game development studio headquartered in Kadıköy, Istanbul, Turkey, founded in 2018 by Saygın Topatan. The studio operates with a team of 1-10 employees and has published a single commercial product to date: Slidey: Block Puzzle, a free-to-play casual puzzle game available globally on Apple's iOS App Store and Google Play Store. Slidey features horizontal block-dragging mechanics, row-clearing gameplay, blowing blocks, combo systems, and a ranking system with gifts and rewards. The underlying platform is built on Unity (inferred from the company's use of Unity Analytics), though no proprietary technology or engine is disclosed. The company has stated on its About Us page that it is working on updates for Slidey while developing new games.

The studio monetizes exclusively through a freemium model with in-app purchases, with no disclosed pricing tiers or subscription products. Distribution is entirely organic and app-store-driven: the company maintains Facebook, Twitter, YouTube, and LinkedIn profiles for community engagement and recruitment, and provides a presskit for media inquiries. Marketing relies on standard app store discovery supplemented by social sharing calls-to-action rather than paid user acquisition disclosure. The company depends on a standard stack of third-party services — Google Analytics, Unity Analytics, Swrve, adjust, and HasOffers — for analytics, attribution, and marketing measurement, and supports social sign-on integrations with Apple Game Center, Google Play Services, and Facebook.

The company has historically been bootstrapped and founder-led, with no disclosed prior institutional funding. In June 2025, Mavis Games raised $2,000,000 led by Habby, a notable mobile game publisher, marking its first institutional capital raise and signaling potential scaling of operations or new title development. There is no disclosed revenue, no reported DAU/MAU metrics, and no named enterprise customers; the business is entirely B2C individual consumer-facing.

Name

Mavis Games

Legal name

Mavis Games Teknoloji A.Ş.

Website

https://mavisgames.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Mavis Games is an Istanbul-based independent mobile game development studio founded in 2018 that designs, develops, and publishes casual puzzle games for iOS and Android consumers, with its core title Slidey: Block Puzzle monetized via free-to-play in-app purchases.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. In-app purchases: Free-to-play mobile game monetized through in-app purchases. Players can make purchases within the game for additional content, gifts, or advantages.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mavis Games develops and publishes casual mobile puzzle games for iOS and Android. Its primary product, Slidey: Block Puzzle, is a free-to-play mobile game where players drag blocks horizontally to clear full rows, with blowing blocks, combo mechanics, and a ranking system with gifts and surprises. The studio monetizes through in-app purchases and distributes globally via the Apple App Store and Google Play Store.

Product overview

Mavis Games is a small mobile game development studio that has published a single core product: Slidey: Block Puzzle. The company is a small team based in Istanbul working on updates for Slidey and developing new games. Slidey is a block puzzle game available on iOS and Android platforms, featuring horizontal block-dragging mechanics, row-clearing gameplay, combo systems, and a reward-based ranking system.

Differentiator

Problem solved

Functional benefit

Products and services

• Slidey: Block Puzzle Slidey: Block Puzzle is a free-to-play mobile puzzle game for iOS and Android where players drag blocks horizontally to clear full rows. It includes blowing blocks and combo mechanics that let players remove multiple blocks at once, plus a ranking system that delivers gifts and surprises. The game is monetized via in-app purchases and is targeted at casual mobile gamers seeking an engaging, easy-to-learn puzzle experience.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• King: King (Activision Blizzard) operates Candy Crush and other casual mobile puzzle games with global distribution and live-ops infrastructure. Comparable as a broad incumbent in the mobile puzzle category.
• Rovio Entertainment: Rovio is the creator of Angry Birds and operates a portfolio of casual mobile puzzle games. Comparable as a broad incumbent with similar freemium mobile puzzle games and global distribution.
• Playrix: Playrix is a major mobile casual game publisher (Homescapes, Fishdom) with global distribution and sophisticated UA. Comparable as a scaled incumbent in mobile casual gaming with similar freemium monetization.
• Voodoo: Voodoo is a leading publisher of casual and hypercasual mobile games including block puzzles, with global UA scale and a portfolio of titles similar in genre to Slidey. Comparable as a mobile casual puzzle publisher with similar monetization mechanics.
• Habby: Habby is a mobile game publisher known for Archero and is the lead investor in Mavis Games. Comparable as a mobile casual publisher operating in adjacent genres with similar freemium monetization and global distribution.

Direct peers

• SayGames: SayGames is a mobile hypercasual and casual game publisher with a portfolio including block and puzzle titles distributed globally. Directly comparable in product category, target audience, and freemium/IAP monetization model.
• Metacore: Metacore (formerly Everywear Games) is a mobile casual puzzle studio behind Merge Mansion. Comparable as a focused casual mobile puzzle studio with similar gameplay-driven engagement and freemium monetization.
• BitMango: BitMango is a mobile casual game studio famous for Block! Hexa Puzzle and many similar block puzzle games on iOS/Android. Directly competes with Slidey in the same genre with similar gameplay and target users.
• Woody Block Puzzle developer (Beetles Studio): Beetles Studio develops Wood Block Puzzle and similar block puzzle titles on iOS and Android. Directly competes with Slidey in the same block puzzle sub-genre with similar drag-and-clear mechanics and freemium IAP monetization.

Emerging players

• JoyPac: JoyPac is a mobile game publisher specializing in casual and hypercasual titles distributed globally. Comparable as an emerging player with overlap in mobile casual puzzle publishing and UA expertise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/home?status=Check%20out%20slidey,%20a%20block%20puzzle%20game%20www.mavisgames.com/index.html%20%23slideygame
• Facebookfacebook.com/mavisgames
• LinkedInlinkedin.com/company/mavis-games

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mavis Games