SayGames
SayGames is a Cyprus-headquartered global mobile game publisher that partners with independent studios to launch hybrid-casual games combining ads and in-app purchases, with 200+ titles, 8 billion downloads, and a self-funded investment program supporting partner studios worldwide.
- Company typePrivate
- Founded2017
- HeadquartersLimassol, Cyprus
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What SayGames does
SayGames is a global mobile game publisher founded in 2017 in Limassol, Cyprus, that operates a hybrid-casual publishing model combining in-app purchases and advertising monetization across more than 200 launched titles and 8 billion cumulative downloads. The company partners with independent game development studios worldwide, providing publishing, marketing, analytics, QA, and capital support through its SayHero program, which has committed up to $30 million to fund partner studios. Its product portfolio spans idle arcade, puzzle, simulation, strategy, and racing genres, with flagship titles including My Perfect Hotel (300M+ downloads, $100M+ revenue), Tower War (115M+ downloads), Dreamdale (32M+ downloads), and Little Farm Story ($1.2M monthly IAP within one year of launch).
The company's underlying technology stack centers on a proprietary analytics and ML infrastructure: SayLauncher provides internal analytics with 100+ ready-to-use dashboards plus custom dashboards per title; SayKit is the SDK delivered to partner studios for analytics and A/B testing; ML-driven models power LTV prediction, cohort analysis, churn prediction, and an auction-based ad network with real-time bidding; and SayCreative produces playable ads and motion assets. The technology infrastructure uses Go, CockroachDB, ClickHouse, Aerospike, Docker, and NATS. An internal R&D lab, SayStudio (grown from ~15 to 35+ people), tests new genres and supports partners with level design and content.
SayGames makes money through a combination of IAP revenue (more than doubling from $3.53M in May 2024 to $8.49M in May 2026 across its portfolio) and advertising revenue from rewarded ads, interstitials, and playable ad formats, monetizing a 140M+ MAU base distributed primarily through iOS App Store, Google Play, and increasingly Steam and Nintendo Switch. Distribution is augmented by studio partnerships across Cyprus, Poland, South Korea, Vietnam, Argentina, and Bali, with no disclosed institutional funding rounds and a self-funded expansion model.
SayGames firmographics
Firmographics- Name
- SayGames
- Legal name
- SayGames Ltd.
- Website
- https://say.games
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SayGames is a Cyprus-headquartered global mobile game publisher that partners with independent studios to launch hybrid-casual games combining ads and in-app purchases, with 200+ titles, 8 billion downloads, and a self-funded investment program supporting partner studios worldwide.
- Ownership category
- akta.pro rank
SayGames industry classification
Industry- Product category
- Mobile Game Publishing
- NAICS
- Software Publishers (5132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Full-Service Game Publishers (1st/2nd/3rd-Party Publishing) (MPAFABAA)
- akta.pro secondary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
Keywords
Where SayGames is headquartered
LocationHeadquarters
- HQ city
- Limassol
- HQ country
- Cyprus
- HQ region
- Europe
Offices4 records
Markets served
SayGames business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- In-App Purchases (IAP): Primary revenue driver as SayGames shifted to hybrid-casual model combining ads with IAP. Revenue has more than doubled over two years: May 2024: $3.53M, May 2025: $6.19M (+75.4% YoY), May 2026: $8.49M (+37.2% YoY).
- Advertising Revenue: Hybrid monetization includes rewarded ads, interstitials, and ad-based monetization. No Ads purchase option available for players wanting ad-free experience.
- Investment Program Returns: $30 million investment initiative to support hybrid-casual mobile game studios globally. Previous $10 million commitment funded five studios including Redux Games. Redux Games' title My Perfect Hotel has surpassed $100 million in revenue.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
SayGames product offering
Product offeringCore offering
SayGames is a mobile game publisher that partners with independent development studios worldwide to publish hybrid-casual mobile games. The company engages studios at any development stage from prototype to soft launch, providing comprehensive publishing support including analytics, marketing, user acquisition, creative production, QA, and financial backing through its $30 million SayHero investment program.
Product overview
SayGames is a leading mobile game publisher operating a platform-plus-services model with 200+ launched games and 8 billion downloads. The company publishes a diverse portfolio of hybrid-casual games spanning idle arcade, puzzle, action, racing, simulation, and strategy genres. Key published titles include My Perfect Hotel (300M+ downloads, $100M+ revenue), Tower War (115M downloads), Dreamdale (32M downloads), and Black Deck ($21M revenue). The company supports partner studios through internal capabilities including SayStudio (R&D lab), SayLauncher (analytics system), SayKit (SDK integration), SayAnalytics (product analytics team), and SayCreative (ad creative production). An investment program called SayHero provides up to $30 million to support hybrid-casual studios globally.
Differentiator
Problem solved
Functional benefit
Brands
- SayStudio: Internal R&D and production powerhouse that explores new genres, validates hypotheses, and explores markets to push the boundaries of hybrid-casual gaming. Provides level designers and content support to partner studios.
- SayLauncher
- SayHero
- SayKit
Products and services
- My Perfect Hotel Hybrid management simulator where players manage hotel operations, serve guests, upgrade rooms, and expand facilities. Achieved 300+ million downloads and surpassed $100M in revenue.
- Tower War Hybrid strategy game with territory control and fast-paced tactical decision-making where players lead armies and capture towers in real time. Developed by Pavetra, achieved 115-132 million downloads.
- Dreamdale Hybrid simulation and management game where players dig, build, farm, craft and fight in a fairy tale adventure setting. Achieved 32 million downloads.
- My Little Universe Mobile game developed by Estoty that expanded to PC and Nintendo Switch platforms, achieving over 50% conversion from wishlist to purchase on Steam.
- Black Deck Card battle hybrid strategy game with PvP arena, dungeons, guild systems, and artifacts. Generated $21M revenue with 6M downloads.
- Little Farm Story Idle arcade game with farm management mechanics, ASMR tactile feel, and hybrid monetization. Developed by h8games, reached $1.2M monthly IAP revenue within one year.
- Zombie Fortress Trap-based tower defense game developed by NLABSOFT (South Korea) with zombies and trap mechanics. Released December 2025 with 4.3 rating.
- BagMaster Isekai Midcore game built around backpack and merge mechanics with IAP-driven monetization. First Vietnam partnership with Doors Studio, globally launched April 2026 on iOS and Android.
- Shipping Store Simulator 2037 PC-first management simulator with robotic employees, drone delivery, and logistics center mechanics. Developed with PLAYSTROM, launching Q3 2026 on Steam.
- Royal Lands Idle arcade game by Playfocus released early 2026, approaching 1 million installations with 4.9 store rating.
- King or Fail Fantasy-themed idle arcade game by Playfocus that surpassed 22 million installs.
- Renovation Day Home renovation idle arcade game by Playfocus with domestic routines theme, crossed 4 million downloads after autumn 2025 launch.
- Chainsaw Juice King Idle arcade game published by SayGames featuring juice-making mechanics and progression systems.
- SayHero Publishing Program Publishing partnership and investment program for hybrid-casual game studios. Provides comprehensive support including publishing, marketing, analytics, technical support, QA, and financial backing through $30 million investment commitment. Five studios already funded including Redux Games.
Quantifiable outcome
- IAP revenue grew from $3.53M (May 2024) to $8.49M (May 2026) - more than doubling in two years
- +4 more outcomes
Companies that use SayGames
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
SayGames technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
SayGames partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and flagship.
- STUDIOCANALcoreEurope's leading film and television studio (a CANAL+ company). Partnership brings Terminator 2: Judgment Day to Tower War in a limited-time in-game event (May 15 - June 30, 2026) marking film's 35th anniversary. Collaboration moves beyond cosmetic partnerships toward mechanics-driven, system-level experiences.
- MattelflagshipLong-term partnership bringing Barbie to My Perfect Hotel through Barbie Dream Hotel event (April 2026 - March 2027). First-ever third-party IP integration for My Perfect Hotel. Over 700,000 players completed the event. Mattel achieved 550M total player count with Mattel163 studio.
- Doors StudiocoreVietnamese game developer founded by Binh Diep in 2024. First collaboration with a Vietnam-based studio, expanding SayGames' global partner ecosystem into Southeast Asia. Developed BagMaster Isekai featuring backpack and merge mechanics. Dozens of talented developers from Vietnam to join and build great games together.
- PLAYSTROMcoreLong-time partner with 15+ successful titles and 1B+ downloads. Fruitful relationship spanning many years. Debut PC-first title Shipping Store Simulator 2037 releasing Q3 2026 on Steam - first time SayGames launched a PC-first experience.
- NLABSOFTcoreSouth Korean studio partnership covering two games: Tiny Warriors Rush (already released) and Zombie Fortress (December 2025 launch). Zombie Fortress gathered 10,000+ player reviews with 4.3 average rating. South Korea recognized as hub of exceptional technical and creative talent.
- PavetracoreDeveloper of Tower War with 132+ million downloads. Founded in 2021, global team of 70+ professionals across Argentina, Cyprus, Bali, Poland. Develops games across casual to hybrid-casual and midcore genres with strong focus on retention, monetization, and data-driven design.
- Redux GamesflagshipDeveloper partner of My Perfect Hotel, which has surpassed $100 million in revenue. SayGames invested in Redux Games through their $10 million initial investment commitment. This partnership demonstrates the success of SayGames' investment model for hybrid-casual mobile games.
- EstotycoreDeveloper of My Little Universe, published by SayGames. Successfully expanded from mobile to PC and Nintendo Switch platforms, achieving over 50% conversion from wishlist to purchase on Steam. Porting involved rebuilding from scratch with new demo planet and platform certification.
- PlayfocuscoreFounded by Alexander Barabash; started as three-person team. Three games launched in three years: King or Fail (22M+ downloads), Renovation Day (4M+ downloads), Royal Lands (1M downloads, 4.9 rating). SayGames invested in team growth enabling hiring of additional specialists and structured roadmap planning.
- h8gamesflagshipCo-founded by Oleg Batrakov and Oleh Khromov. Little Farm Story reached $1.2M monthly IAP revenue within one year. Previously created Helix Jump with 800M+ downloads. Partnership marked shift from hyper-casual to hybrid-casual with SayGames providing LTV-focused guidance over CPI metrics.
Scale indicators17 records
Recent moves7 records
Expansion highlights6 records
SayGames competitors and assessment
Company assessmentDirect peers
- Voodoo: Voodoo is the largest global hyper- and hybrid-casual mobile game publisher (2B+ downloads) and the most direct competitor to SayGames, operating the same third-party publishing + UA + monetization flywheel across similar indie studio partners.
- CrazyLabs: Israel-based mobile game publisher focused on hyper- and hybrid-casual titles, with comparable studio partnerships, UA expertise, and portfolio scale, making it one of SayGames' closest direct competitors in the casual mobile publishing market.
- Kwalee: UK-based hyper- and hybrid-casual mobile publisher with its own in-house studios and a developer-partnership program that mirrors SayGames' SayHero model, competing head-to-head for indie studio partnerships and UA-driven growth.
- Homa Games: French mobile game publishing platform that provides studios with analytics, UA, and monetization tooling — closely aligned with SayGames' SayLauncher/SayKit ecosystem and competing for the same pool of hybrid-casual developers.
- Supersonic (Unity): Hyper- and hybrid-casual mobile publisher acquired by Unity, offering the same end-to-end publishing support to indie studios that SayGames does; Unity's ad network and balance-sheet give Supersonic materially more capital to compete for studios.
- Rollic Games: Hyper-casual mobile publisher (acquired by Zynga, now part of Take-Two) operating the same third-party publishing model with developer recruitment and UA-driven scale, competing directly with SayGames in casual mobile charts.
- Azur Games: Mobile game publisher specializing in hyper-casual and casual titles with billions of downloads across its portfolio; comparable in scale and publishing approach to SayGames, particularly in the F2P mobile gaming category.
- Playgendary: Mobile game developer and publisher with a portfolio of casual/hybrid-casual titles and developer partnerships, operating in the same category as SayGames and competing for both player attention and indie developer relationships.
Broad incumbents
- Playrix: Major casual and hybrid-casual mobile publisher (Homescapes, Township) with self-developed franchises, broader scale than SayGames and overlapping audience, but more reliant on first-party IP than SayGames' third-party publishing focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights8 records
Customer concentration
SayGames social profiles
Digital presenceSayGames financial estimates
Financial estimateRevenue estimate
Valuation estimate
SayGames leadership team
Management profileNumber of profiles
Profiles9 records
SayGames subsidiaries and ownership
Company hierarchySubsidiaries1 record
SayGames funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SayGames M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SayGames
What does SayGames do?
SayGames is a mobile game publisher that partners with independent development studios worldwide to publish hybrid-casual mobile games. The company engages studios at any development stage from prototype to soft launch, providing comprehensive publishing support including analytics, marketing, user acquisition, creative production, QA, and financial backing through its $30 million SayHero investment program.
Is SayGames a public or private company?
SayGames is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SayGames founded?
SayGames was founded in 2017. It employs 101 to 250 people.
Where is SayGames based?
SayGames is headquartered in Limassol, Cyprus, in the Europe region.
How does SayGames make money?
Three revenue lines are on record. In-App Purchases (IAP) is the primary driver. The others are advertising Revenue and investment Program Returns.
Who are SayGames's main competitors?
Direct peers on record are Voodoo, CrazyLabs, Kwalee, Homa Games, Supersonic (Unity), Rollic Games, Azur Games and Playgendary. Playrix is listed as a broad incumbent.
Does SayGames have an API?
No public API is recorded for SayGames.
What industry is SayGames in?
SayGames's product category is Mobile Game Publishing. Its primary akta.pro industry code is MPAFABAA, Full-Service Game Publishers (1st/2nd/3rd-Party Publishing), with a secondary code of BPAMAKAB, Mobile Game Publishing & App Game Stores. Its NAICS code is 5132 and its SIC code is 7990.