What JUUNOO does

JUUNOO is a Belgian scale-up, founded in 2016 by Chris Van de Voorde and headquartered in Zwevegem, Belgium, with a US commercial hub in Manhattan. The company designs and manufactures modular, demountable interior systems for commercial spaces, consisting of three product layers: soundproof office pods (Call 1, Focus 1, Connect 2/4/6/8), solid demountable walls (BaseClick, AcouClick, SilentClick), and glass partitions (single and double glaze). The core technology is a patented clickable panel system using telescopic studs and Velcro attachments, protected by international PCT patents, which enables installation up to 7x faster than traditional walls and full disassembly for reuse at end of life. Products carry 30 dB pod acoustics, multi-fan ventilation, dimmable motion-sensor LED lighting, and plug-and-play power integration with USB-A/C. JUUNOO also offers custom pods, a refurbished pod line, and a structured buyback warranty (Modules 30%, Glass 20%, Panels 10% of listed price) underpinning a circular economy value proposition.

JUUNOO's business model combines hardware sales with circular lifecycle services. Revenue is generated primarily through one-time sales of pods and wall systems priced per unit or per project, with US pricing publicly listed ($5,795 for Call 1 to $29,995 for Connect 8) and EU pricing quote-based. Go-to-market runs through a dual motion: enterprise field sales for commercial real estate developers, coworking operators, and large corporations via custom specification and installation projects, alongside a direct-to-consumer e-commerce channel for standard pods in the US. A 4,000 sqft Manhattan showroom, an architect and designer specification program with CEU courses, and partnerships with coworking operators and integrators (e.g., ALCOVE, Industrious, Two Trees) support demand generation. The buyback program and planned Phase 3 leasing model are intended to add recurring secondary-market and subscription revenue.

The customer base spans coworking (Framework at Domino, Industrious, Quest, Buzzynest), enterprise (Deloitte, eHarmony, Minute Media, InvestCloud, BlinkRx), commercial real estate (Boston Properties, One Vanderbilt, Skyline E40), hospitality (Hotel Astoria, Hilton Brooklyn via ALCOVE), healthcare (NYC Health + Hospitals), and SMBs (The Practice Room, Playlist Studio). Active geographies are Belgium, the Netherlands, and the United States, with Phase 1 master plan expansion targeting London, Brussels, Amsterdam, and San Francisco, and Phase 2 targeting a clickable drywall launch for the broader $300 billion interior drywall market. JUUNOO is B Corp Certified, Cradle to Cradle Certified, a Solar Impulse Efficient Solution, and holds LEED documentation and EPDs across major product lines.

Name

JUUNOO

Legal name

JuuNoo NV

Website

https://juunoo.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

JUUNOO is a Belgian scale-up that designs and manufactures modular, demountable office pods and wall systems built on patented clickable panel technology, serving commercial real estate developers, coworking operators, and enterprises across the US and Europe through hardware sales and a circular buyback program.

Ownership category

akta.pro rank

Product category

Modular Office Interior Systems

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215), Office Furniture (including Fixtures) Manufacturing (3372)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Office Furniture (2520)

akta.pro primary industry

Acoustic & Soundproofing Works (IMAFANAL)

akta.pro secondary industry

Soundproofing & Acoustic Insulation (Walls/Ceilings) (HSAPAFAH)

Keywords

• Modular office pods
• Demountable wall systems
• Glass partition walls
• Soundproof privacy booths
• Circular interior solutions

Headquarters

HQ city

Kortrijk

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Modular Office Pods (Hardware Sales): One-time sale of manufactured office pods (Call 1, Focus 1, Connect 2/4/6/8) to commercial real estate developers, coworking operators, and enterprise customers. Pricing is unit-based with volume or project discounts available for enterprise orders.
2. Demountable Wall Systems: Sale of patented clickable wall systems (BaseClick, AcouClick, SilentClick) and glass partitions (single/double glaze) to commercial interior projects. Walls are sold per system/square meter with custom specification pricing.
3. Buyback and Circular Value Program: Structured buyback program where JUUNOO repurchases installed products at defined rates (30% modules, 20% glass, 10% panels) based on purchase date. Products are refurbished and resold, creating a circular revenue stream and reducing total cost of ownership for customers.
4. Phase 3 - Leasing and Circular Value: Future leasing model as part of Phase 3 of the master plan, enabling clients to lease modular systems rather than purchase outright, with JUUNOO retaining ownership for buyback and resale at end of lease.
5. Installation and Professional Services: Installation services including site survey, delivery, and professional installation. The about-us page references professional services as part of the bundled interior system offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

JUUNOO designs, manufactures, and sells a modular commercial interior system built on patented clickable wall technology. The product range includes soundproof office pods (single-person phone booths through 8-person conference pods), demountable solid walls with up to 58 dB acoustic insulation, and frameless glass partitions. Systems install up to 7x faster than traditional walls and are designed for full disassembly and reuse, supported by a structured buyback warranty that recovers up to 30% of listed price at end of life.

Product overview

JUUNOO offers a bundled commercial interior system consisting of three product lines: (1) Office privacy pods including Call 1, Focus 1, Connect 2, Connect 4, Connect 6, and Connect 8 for focused work and meetings; (2) Demountable solid walls including BaseClick, AcouClick, and SilentClick with varying acoustic ratings; and (3) Glass wall partitions available in single and double glaze options. The company also provides custom pod solutions and a buyback warranty program supporting their circular economy model. All products are designed for rapid installation (up to 7x faster than traditional walls) and are protected by international PCT patents.

Differentiator

Problem solved

Functional benefit

Brands

• BaseClick: Patented demountable wall system with 100mm thickness providing up to 42dB acoustic insulation.
• AcouClick
• SilentClick
• Refurbished Pods

Products and services

• Call 1 Pod Single-person soundproof phone booth for private calls and video conferences, featuring 30 dB acoustics, dimmable lighting, motion-sensor activation, multi-fan ventilation, and plug-and-play power with USB-A and USB-C ports.
• Focus 1 Pod Larger single-person workspace pod with room for a desk and chair, designed for deep work and productive focus time, featuring premium acoustics and ventilation.
• Connect 2 Pod Two-person meeting pod for focused collaboration or private discussions, with 30 dB acoustics, adjustable lighting up to 2000 lm, and plug-and-play power.
• Connect 4 Pod Four-person meeting pod for lively discussions and planning sessions, featuring 30 dB acoustics, adjustable lighting up to 4000 lm, and multi-fan ventilation.
• Connect 6 Pod Six-person conference pod with 30 dB acoustics, free-flowing ventilation, adjustable lighting up to 6000 lm, and integrated power including USB-A and USB-C ports.
• Connect 8 Pod Eight-person collaborative meeting pod for transforming open areas into dynamic meeting zones, with superior acoustics, advanced ventilation, and modular design.
• BaseClick Demountable Solid Walls Demountable solid wall system at 100mm thickness providing up to 42 dB acoustic insulation, part of JUUNOO's patented stud, Velcro, and clickable panel system for commercial interior fit-outs.
• AcouClick Demountable Solid Walls Enhanced demountable solid wall at 120mm thickness delivering up to 52 dB acoustic insulation for commercial spaces requiring superior sound control.
• SilentClick Demountable Solid Walls Premium demountable solid wall at 136mm thickness providing up to 58 dB acoustic insulation for maximum sound isolation in commercial applications.
• Single Glaze Glass Wall System Frameless glass wall system with 30mm total system thickness, single panel thickness options (66.2, 66.2A, 88.2, 88.2A), and up to 43 dB acoustic insulation.
• Double Glaze Glass Wall System Premium frameless double-glazed wall solution with 127mm total system thickness, delivering up to 57 dB acoustic insulation for premium glass partition applications.
• Custom Pods Bespoke office pod solutions tailored to specific brand and workspace requirements, including custom exterior finishes, interior felt options, additional glass panels, branding elements, and specialized acoustic treatments.
• Refurbished Pods Pre-owned meeting pods refurbished to premium standards, offering the same acoustics, ventilation, and lighting as new products at a more budget-friendly price point.
• Buyback Warranty Program Circular economy service where JUUNOO buys back its installed products at end of use—modules at 30% of listed price, glass at 20%, panels at 10%—with products refurbished and resold to lower total cost of ownership and support customer ESG goals.

Quantifiable outcome

• Installs 7x faster than traditional walls, enabling completion in under 4 weeks vs months for conventional construction
• +5 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Two Trees ManagementcoreStrategic or Co-development PartnerTwo Trees Management, one of Brooklyn's most influential real estate developers with a $4B+ portfolio including 4,000+ apartments and 3 million square feet of commercial space across NYC, partnered with JUUNOO for the Framework coworking project at The Refinery at Domino (historic renovation of Domino Sugar Factory). JUUNOO delivered 46 custom modular privacy pods for this flagship project.
• ALCOVEflagshipStrategic or Co-development PartnerJUUNOO partnered with ALCOVE to design and manufacture innovative privacy pods for their bookable workspace network. The collaboration powers ALCOVE's growing network of design-led focus pods across premier hotel locations including the Hilton Brooklyn in Boerum Hill.
• IndustriouscoreChannel Partner/ Reseller/ DistributorJUUNOO partnered with Industrious, a leading coworking operator, to deliver focus pods that enhance privacy, productivity, and flexible work across their locations in New York City and nationwide. Industrious CEO Jamie Hodari praised the acoustic quality.
• LEED (US Green Building Council)minorStrategic or Co-development PartnerJUUNOO provides LEED documentation for all major products to support green building certification. LEED is a globally recognized symbol of sustainability achievement backed by an industry of committed organizations.
• Cradle to Cradle Products Innovation InstituteminorStrategic or Co-development PartnerJUUNOO is Cradle to Cradle Certified across its product lines. The certification program guides leading brands globally across the value chain to innovate and optimize materials, products and systems for positive impacts.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Framery: Framery is the leading direct competitor in the office pod category, offering soundproof phone booths, meeting pods (Framery O, Framery 2Q), and similar modular acoustic enclosures. Both JUUNOO and Framery target enterprise and coworking customers with comparable acoustic and ventilation specifications.
• Phonea (now Steelcase): Phonea produced modular office phone booths and pods similar to JUUNOO's Call 1 and Connect series. It was acquired by Steelcase, making it a directly comparable product category now distributed through Steelcase's massive enterprise sales network.
• Room: Room is a direct competitor offering soundproof office pods (Room One, Room Four, Room Six) with smart features and similar US-market pricing ($5,000-$15,000+). Direct overlap in target customer (enterprise offices, coworking) and product category (privacy pods).
• DIRTT Environmental Solutions: DIRTT is a direct peer specializing in custom modular interior construction with demountable walls, glazed partitions, and timber/metal finishes. Both companies target commercial fit-out customers seeking sustainable, reconfigurable construction with rapid installation.
• Spacestor: Spacestor offers modular pods and architectural walls (specifically the Hush and V-Pod lines) directly competing with JUUNOO's Connect and Call series in enterprise and coworking markets. Both emphasize acoustic performance and rapid installation.

Broad incumbents

• Steelcase: Steelcase is the world's largest office furniture manufacturer and offers both traditional office walls/partitions and office pods (via the Phonea acquisition). JUUNOO competes in adjacent territory with modular demountable walls that overlap with Steelcase's product portfolio.
• MillerKnoll: MillerKnoll (parent of Herman Miller and Knoll) is a global office furniture leader offering panels, walls, and workspace solutions. JUUNOO's demountable walls compete with MillerKnoll's Action Labs and Canvas Office Landscape product lines for commercial fit-outs.
• Haworth: Haworth is a major office furniture manufacturer offering architectural walls, raised flooring, and integrated workspace solutions through its Productive Interiors business. Its modular wall systems compete with JUUNOO's BaseClick/AcouClick/SilentClick offerings.
• Allsteel (HNI Corporation): Allsteel, part of HNI Corporation, offers architectural walls and office furniture systems (e.g., ModuWALL) that compete in the demountable wall space for commercial office environments, serving similar enterprise and coworking customers.

Emerging players

• Impact Acoustic: Impact Acoustic manufactures sustainable acoustic panels, baffles, and ceiling solutions for commercial interiors. It serves as both an adjacent product competitor (for sound absorption needs) and a possible collaboration partner in the broader acoustic fit-out category where JUUNOO's AcouClick/SilentClick walls operate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JuuNooWall
• LinkedInlinkedin.com/company/juunoo
• Instagraminstagram.com/wearejuunoo/reels

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JUUNOO