Dhan
Dhan is an Indian retail stock trading and investment platform serving over 1 million active users across active F&O traders and long-term investors, offering multi-asset access through mobile, web, desktop, and API products powered by a proprietary sub-20ms execution engine.
- Company typePrivate
- Founded2021
- HeadquartersMumbai, India
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Dhan does
Dhan is an Indian retail stock trading and investment platform operated by Raise Securities Private Limited (parent Raise Financial Services), founded in November 2021 and headquartered in Mumbai. The company serves over 1 million (10.3 lakh) active retail users split between active F&O traders and long-term equity investors, competing against Zerodha, Groww, Angel One, and Upstox. Dhan's product surface spans a mobile app, web platform, DEXT T3 desktop terminal, Options Trader app and web, TradingView-integrated tv.dhan.co, DhanHQ Trading APIs, Gold Vault, US Stocks via GIFT City, Margin Trading Facility, SLBM stock lending, and ScanX stock screener. The company holds SEBI Stock Broker registration (INZ000006031), CDSL Depository Participant status, and SEBI Research Analyst registration, and operates its international US-stock offering through IFSCA-regulated Raise IFSC.
Dhan's core technology is the proprietary DEXT trading engine, which executes over 90% of orders in under 20 milliseconds and was benchmarked by Amazon AWS as 6X faster than industry norms for Indian retail traders; the engine powers the DEXT T3 terminal and underpins advanced features such as the Advanced Option Chain with real-time Greeks, Flash Trade, and Super Orders. The platform uses AWS cloud infrastructure and was featured as an AWS customer case study after a single engineer built 170+ trading indicators in eight weeks using AWS Kiro agentic AI tooling. Dhan is the first Indian broker integrated into TradingView's trading panel and offers free TradingView charts to all users, while fuzz provides an AI-powered conversational research assistant for finance queries.
Dhan's revenue model is predominantly transaction-fee based, with a flat ₹20 per executed order on equity intraday, futures, and all segment options accounting for approximately 70% of net operating income per ICRA analysis. Delivery trades, ETFs, IPOs, and mutual funds are free, with monetization coming from F&O trading volumes, Margin Trading Facility interest (from 12.49% p.a.), US stock brokerage (0.25% flat), Gold Vault transaction and storage fees, and SLBM lending revenue. GTM motion is product-led and community-led: free account opening in under 10 minutes, zero AMC, the 72K+ MadeForTrade community, the Indicator by Dhan newsletter, and strategic partnerships with TradingView, AWS, ViewTrade, GlomoPay, and smallcase drive organic acquisition. Dhan became a unicorn in October 2025 after a $120M Series B led by Hornbill Capital and MUFG at a $1.2B valuation.
Dhan firmographics
Firmographics- Name
- Dhan
- Legal name
- Raise Securities Private Limited
- Website
- https://dhan.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dhan is an Indian retail stock trading and investment platform serving over 1 million active users across active F&O traders and long-term investors, offering multi-asset access through mobile, web, desktop, and API products powered by a proprietary sub-20ms execution engine.
- Ownership category
- akta.pro rank
Dhan industry classification
Industry- Product category
- Discount Brokerage
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (523160), Commodity Contracts Intermediation (52316)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Algorithmic Trading & Execution Platforms (FSAFANAN)
- akta.pro secondary industry
- Commodity Electronic Trading Platforms (Energy/Metals/Agriculture) (FSAFANAF)
Keywords
Where Dhan is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Dhan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Brokerage - Futures & Options: Flat ₹20 per executed order for equity intraday, futures across all segments, and all segment options. Core revenue driver, accounting for approximately 70% of net operating income per ICRA analysis, reflecting heavy dependence on derivatives trading.
- Brokerage - US Stocks via GIFT City: Fixed 0.25% brokerage on US stock trades with no account maintenance or custody fees; minimum pay-in of $1 for amounts under $100. Revenue from forex conversion spread on INR-USD transactions.
- Margin Trading Facility (MTF): Interest-bearing margin lending product offering 4X leverage on 1,700+ stocks; MTF interest starts at 12.49% p.a.; margin funding is interest-free till settlement.
- Referral and Affiliate Revenue: Referral program for US stocks paying 20% brokerage to referrers on friends' investments; revenue share arrangements with ecosystem partners.
- Premium/Subscription Features: Revenue diversification planned through insurance distribution and new financial product lines; platform expansion from brokerage-only to full-stack investing ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Account Opening - Free |
| Freemium | Pay-as-you-go | Equity Delivery, ETFs, IPOs, Mutual Funds - FREE |
| Unit Pricing | Pay-as-you-go | Equity Intraday & Futures - ₹20 per executed order |
| Unit Pricing | Pay-as-you-go | Options Trading - ₹20 per executed order |
| Transaction based/ take rate | Pay-as-you-go | US Stocks - 0.25% brokerage, no custody fees |
| Usage-based | Monthly | Margin Trading Facility - From 12.49% p.a. |
| Usage-based | Pay-as-you-go | Gold Vault - Transaction + Storage fees |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels7 records
Dhan product offering
Product offeringCore offering
Dhan operates a multi-platform retail trading and investment ecosystem for Indian consumers, offering trading and investing across equity, derivatives (futures and options), commodities, ETFs, mutual funds, IPOs, physical gold/silver, and US stocks. The platform is delivered through proprietary mobile apps (Dhan App, Options Trader App), web platforms (Dhan Web, Options Trader Web), a desktop terminal (DEXT T3) backed by an in-house DEXT trading engine executing over 90% of orders in under 20 milliseconds, free trading APIs (DhanHQ), and integrations with TradingView and smallcase. Account opening is fully self-serve in under 10 minutes with zero account opening or AMC fees.
Product overview
Dhan is an Indian stock trading and investment platform that operates as a multi-product ecosystem offering mobile app, web platform, desktop terminal, and specialized options trading applications. The core Dhan App and Dhan Web serve as the primary trading interfaces across equity, derivatives (futures and options), and commodity segments. Specialized offerings include the Options Trader App and Web for dedicated F&O traders, DEXT T3 desktop terminal for power traders with ultra-low latency execution, Gold Vault for physical gold and silver purchase at live MCX prices with delivery, and US Stocks via GIFT City for fractional investing in US securities. Supporting products include Margin Trading Facility (4X leverage), DhanHQ Trading APIs for algorithmic trading, ScanX stock screener, SLBM for stock lending, smallcases for basket investing, and the fuzz AI research assistant. The platform is integrated with TradingView for charting and smallcase for managed portfolios.
Differentiator
Problem solved
Functional benefit
Products and services
- Dhan App Primary mobile trading application for buying and selling equity, futures, options, commodity, and currency for retail Indian investors; features Advanced Option Chain with Greeks, TradingView Charts, Flash Trade, Trader's Control, and Margin Trading Facility with 4X leverage.
- Dhan Web Desktop web trading platform with TradingView Charts, Advanced Option Chain, Sticky Order Window, Flash Trade, Trader's Controls, fast keyboard shortcuts, and Margin Trading Facility for retail traders who prefer trading from larger screens.
- Options Trader App Dedicated mobile options trading app for India's F&O traders featuring pre-built option strategies (Straddle, Strangle, Iron Condor), F&O Screener and Scanner, Quant Mode with 9 key conditions, real-time payoff graphs, and instant pledge margin.
- Options Trader Web Web-based options trading platform with custom strategy builder, straddle chain, strategy charts and snaps, options trading ideas, and Advanced Option Chain for building, analyzing, and executing F&O strategies from a single interface.
- DEXT T3 Trading Terminal Desktop trading terminal built on Dhan's proprietary DEXT engine with 30+ customisable widgets, 7 prebuilt layouts, Power Scalper mode, keyboard-driven trading, Greeks tracking, and full market depth; available free for Windows and macOS.
- Gold Vault Product enabling retail investors to buy physical gold and silver at live MCX-linked exchange prices with 999 purity, SEBI-registered vault storage, doorstep delivery across 457+ cities, and assured purity through MCX futures settlement.
- US Stocks via GIFT City Service for Indian retail investors to access US-listed stocks and ETFs through the GIFT City/IFSCA framework with fractional investing from $1, 0.25% flat brokerage, no custody or AMC fees, and daily/weekly/monthly SIPs in US securities across 10,000+ stocks.
- Margin Trading Facility (MTF) Leverage product providing 4X margin to trade in 1,700+ stocks with unlimited holding period and interest starting at 12.49% p.a., enabling users to pledge existing stocks for instant margin for intraday and swing trading including BTST positions.
- DhanHQ Trading APIs Public API platform enabling algorithmic trading, app connectivity, and service building for algo traders with Python SDK, liberal rate limits, and comprehensive documentation at dhanhq.co.
- Stock Lending and Borrowing (SLBM) Feature enabling investors to earn passive income by lending idle stocks and ETFs through the exchange's Stock Lending and Borrowing Mechanism, with expected returns of 6-24% per annum on highly liquid stocks.
- ScanX Stock Screener Stock screening tool with 50+ readymade screeners, live market insights, and instant trade execution for filtering stocks based on various trading and investing metrics.
- fuzz AI Research Partner AI-powered research partner that allows users to ask anything about finance, money, or markets and receive conversational responses for financial research and information retrieval.
- Direct Mutual Funds Investment platform for direct mutual funds at 0% commission with portfolio import, tracking of outperformers from mutual fund portfolios, and ability to invest in individual stocks from fund portfolios.
- IPO and NFO Applications Platform for applying to upcoming IPOs, open IPOs, SME IPOs, and New Fund Offerings (NFOs) using mobile UPI at no extra cost.
Quantifiable outcome
- 90%+ of all orders executed in under 20 milliseconds — 6X faster than industry benchmark (per AWS recognition)
- +3 more outcomes
Companies that use Dhan
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Dhan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature7 records
Dhan partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- ViewTrade InternationalcoreViewTrade serves as the brokerage partner enabling Dhan's US stock investing via GIFT City. The partnership provides execution infrastructure for Nasdaq and NYSE-listed securities, supporting fractional investing and direct order placement.
- GlomoPaycoreGlomoPay provides payment technology for Dhan's US stocks platform, enabling INR-to-USD conversion and fund transfer for international investing through the GIFT City framework.
- SahamatiminorDhan is one of the investors/stakeholders in Sahamati, the not-for-profit industry alliance for India's Account Aggregator ecosystem. Sahamati raised Rs 50 crore from 30+ financial sector entities to build regulated digital public infrastructure for consent-based financial data sharing under RBI's AA framework.
- Stratzy (Acquired)coreRaise Financial Services acquired algorithmic investing and trading platform Stratzy in a cash-and-stock deal valued at $5-6 million. Stratzy operates as India's leading exchange-registered algorithmic trading platform with 100+ approved multi-asset algorithms across equity, indices, F&O, and commodities.
- Infinyte Club (Potential Acquisition)minorDhan is in talks to acquire wealthtech startup Infinyte Club for approximately $10 million in a cash-and-equity deal. The 11-member Infinyte Club team would transition to Raise Financial Services to lead its wealth management business targeting HNIs and emerging wealth management market.
- Amazon Web Services (AWS)coreAWS provides cloud infrastructure and AI tooling (Kiro, AgentCore) powering Dhan's platform. Dhan was featured as a customer case study, with AWS recognising the DEXT engine as one of the fastest for retail traders in India. Dhan used AWS Kiro to build 170+ trading indicators with one engineer in eight weeks.
- TradingViewcoreDhan is the first Indian broker to allow order placement directly from TradingView's trading panel. The partnership gives Dhan access to TradingView's global user base of active traders and provides Dhan users with access to TradingView's charting, Pine Editor, community scripts, and bar replay features. Dhan won TradingView's Best Options Broker 2024 award.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Dhan competitors and assessment
Company assessmentDirect peers
- Zerodha: India's largest discount broker and pioneer of the flat-fee model; directly competes with Dhan across equity, F&O, commodity, and mutual fund segments targeting active retail traders.
- Groww: Fastest-growing Indian discount broker with the largest active client base (~1.29 crore); competes head-to-head with Dhan on zero-brokerage delivery, F&O, and mutual fund investing for retail investors.
- Angel One: Full-service-to-discount broker with strong F&O presence; competes with Dhan across trading platforms, algo offerings, and a wider range of financial products for retail and high-volume traders.
- Upstox: Tiger Global-backed discount broker offering mobile/web trading across equity, F&O, and commodities; directly competes with Dhan's DEXT T3-style pro-trader offering and active-trader customer base.
- 5paisa: Discount broker offering stocks, F&O, commodities, and mutual funds with a discount-pricing model; competes with Dhan for cost-sensitive retail and active traders.
Broad incumbents
- ICICI Direct: Bank-led full-service brokerage as part of ICICI Group; broader incumbent serving retail, HNI, and institutional clients across trading, IPO, mutual fund, and wealth management — overlapping Dhan's full-stack ambitions.
- HDFC Securities: Bank-affiliated full-service broker offering trading, research, and distribution of IPOs, MFs, and bonds — a wider-portfolio incumbent competing with Dhan's expanding offerings for retail investors.
- Sharekhan (BNP Paribas subsidiary): Established full-service brokerage with active Trader products; overlaps with Dhan in retail trading and research-led investing.
- Robinhood Markets: US-listed fintech retail broker; relevant comparable as the international benchmark for product-led, zero-commission retail brokerage that Dhan's GIFT City US stocks offering emulates at smaller scale.
Emerging players
- Trading 212: Globally-oriented commission-free broker with multi-asset execution; comparable as a retail-first execution platform using flat-fee pricing and modern trading UX — relevant benchmark for Dhan's international ambitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Dhan social profiles
Digital presenceDhan compliance and trust
Trust signalCompliance2 records
Dhan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dhan leadership team
Management profileNumber of profiles
Profiles2 records
Dhan subsidiaries and ownership
Company hierarchySubsidiaries2 records
Dhan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dhan M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dhan
What does Dhan do?
Dhan operates a multi-platform retail trading and investment ecosystem for Indian consumers, offering trading and investing across equity, derivatives (futures and options), commodities, ETFs, mutual funds, IPOs, physical gold/silver, and US stocks. The platform is delivered through proprietary mobile apps (Dhan App, Options Trader App), web platforms (Dhan Web, Options Trader Web), a desktop terminal (DEXT T3) backed by an in-house DEXT trading engine executing over 90% of orders in under 20 milliseconds, free trading APIs (DhanHQ), and integrations with TradingView and smallcase. Account opening is fully self-serve in under 10 minutes with zero account opening or AMC fees.
Is Dhan a public or private company?
Dhan is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dhan founded?
Dhan was founded in 2021. It employs 101 to 250 people.
Where is Dhan based?
Dhan is headquartered in Mumbai, India, in the Asia region.
How does Dhan make money?
Five revenue lines are on record. Brokerage - Futures & Options are the primary driver. The others are brokerage - US Stocks via GIFT City, margin Trading Facility (MTF), referral and Affiliate Revenue and premium/Subscription Features.
Who are Dhan's main competitors?
Direct peers on record are Zerodha, Groww, Angel One, Upstox and 5paisa. Broad incumbents are ICICI Direct, HDFC Securities, Sharekhan (BNP Paribas subsidiary) and Robinhood Markets. Trading 212 is listed as an emerging player.
Does Dhan have an API?
Yes. DhanHQ Trading APIs allow developers to trade with algorithms, connect apps, and build services using APIs for free. The API supports Python SDK with liberal rate limits, easy-to-understand documentation, and enables automation of buy/sell orders. Dhan Web is designed for algo traders using these APIs. Developer documentation is at dhanhq.co.
What industry is Dhan in?
Dhan's product category is Discount Brokerage. Its primary akta.pro industry code is FSAFANAN, Algorithmic Trading & Execution Platforms, with a secondary code of FSAFANAF, Commodity Electronic Trading Platforms (Energy/Metals/Agriculture). Its NAICS code is 5231 and its SIC code is 6200.